As the NBA’s 75th Anniversary Season enters its final stretch before the Playoffs, Mitchell & Ness is taking their Homecourt Collection to Atlanta in collaboration with iconic sneaker and streetwear boutique, Wish ATL. Originally launched in January 2022, Mitchell & Ness’ Homecourt Collection offers NBA team-specific apparel and headwear assortments curated alongside the country’s most beloved and iconic streetwear boutiques.
Kenny Burns, Don Cannon, & Big Tigger
Since its inception in 2004, Wish ATL has set the gold standard for streetwear boutiques and habitually risen the bar as a global trend leader and cultural icon in Atlanta and beyond. Implanted in Atlanta in 1968 after stints in St. Louis, Milwaukee, and Buffalo, the Hawks burst onto the NBA scene and immediately personified the funky, soulful energy of the ’70s.
Paying homage to the Hawks’ rich history, the collection features elements inspired by the ‘player’ aesthetic of the ’70s, including plush velour, bold striping, and metallic gold highlights. The collection also nods to the State of Georgia’s heritage with peach-colored accents accompanied by a rich burgundy reimagination of the Hawks’ primary team red.
Renee Montgomery
Launching on Saturday, 3/12 on www.wishatl.com and in-store at Wish ATL’s Moreland Ave location, the collection includes snapbacks, bucket hats, jerseys, shorts, vintage ringer tees, and a velour warm-up jacket and tear-away pant with prices ranging from $38 – $215 USD.
To capture the collection’s essence, the campaign launch’s photoshoot features WNBA star & Atlanta Dream Owner Renee Montgomery, accredited Music Producer & Executive Don Cannon, Radio DJ Personalities & Hosts Kenny Burns, Big Tigger, and Fly Guy DC, WNBA star Angel McCoughtry, Recording Artist & Activist Killer Mike, Original Fani Founder & Designer Fani, A&R Manager Rachel Jackson, ATATF Founder Kordale Toomer, and Founder of AEBLHOOPS Basketball League & Finish First Marketing Agency Jah Rawlings.
EACH WEEK THIS MONTH, WE’LL BE HIGHLIGHTING ONE OF THE BLACK-OWNED BRANDS THAT WE CARRY AT WISH WHILE EXPANDING ON THE HERITAGE OF THEIR ARTISTIC EXPRESSION.
This week, the spotlight is on Nick Dutton, Peet Pienaar, and Andy Davis’ Cape Town-based clothing brand Mami Wata.
MAMI WATA SS22 – FLOWER DICE SHIRT
Founded by Selema Masekela, Nick Dutton, creative director, and artist Peet Pienaar, and writer Andy Davis in 2015 – the enviably titled Chief Surf Officer, Mami Wata is the first surf label out of Africa that is proudly African.
Their mission is to be a creative force for good in Africa by using sustainable African materials, supporting local organizations, such as Waves for Change — a surf therapy NGO that helps over 1,000 children, and strengthening what brand founders call Afrosurfonomics, a religion of pristine foam and sky-high waves.
MAMI WATA SS22 – RADIO TEEMAMI WATA SS22 – DESERT BOWLING SHIRTMAMI WATA SS22 – SIDIQ TEEMAMI WATA SS22 – MADE IN AFRICA TEE
“As a kid all the way through working in the surf apparel industry, I never saw any brands showcasing surfing from the perspective of anyone that looked like me,” Selema says. “This is a brand that aims to redefine the surf-culture conversation as a whole, via the largest surfable continent on the planet as its jumping-off point.”
In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.
EACH WEEK THIS MONTH, WE’LL BE HIGHLIGHTING ONE OF THE BLACK-OWNED BRANDS THAT WE CARRY AT WISH WHILE EXPANDING ON THE HERITAGE OF THEIR ARTISTIC EXPRESSION.
This week, the spotlight is on Emeric Tchatchoua’s Montreal-based clothing brand 3.PARADIS.
3.PARADIS founder Emeric Tchatchoua
Established in 2013, the unintentionally successful Montreal-based Streetwear brand embodies both street fashion and pop culture in their finely crafted clothing pieces. Emeric Tchatchoua, 3.PARADIS Creative Director/ Founder, brings a refreshing aesthetic with his philosophical ideals combined with a modern interpretation of collaged silhouettes and exaggerated utility. This debate allows the relationship between the human race and further ideals to be explored from a unique realistic perspective.
3.PARADIS produces finely crafted clothing pieces influenced by popular culture and street fashion; the darling of both street fashion and high-end fashionistas alike. Their aesthetic could be explained by these three words “disruptive, chic and poetic”.
3.PARADIS SS22 – Freedom Crewneck Sweater
“The more we grow, the more the meaning [of 3.Paradis] is deeper than what it was supposed to be at the beginning. ‘3’ is the perfect equilibrium between the mind, the body, and the soul, and ‘Paradis’ [paradise in French] is an ideal that we’re trying to give to the people. Make them enjoy what they buy and enjoy the product—bring them to paradis,” says the brand’s founder.
3.PARADIS SS22 – SERENA TURQUOISE VARSITY JACKET
For 3.PARADIS’ SS22 collection, creative director Emeric Tchatchoua mused on the idea of spiritual renaissance, self-awareness, and soul searching as a means of inner rebirth. Specifically, Tchatchoua aims to bring about this rebirth through the deconstruction of old ideas and by uniting the past, present, and future, which will remain a focal theme for the brand’s forthcoming collections.
In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.
EACH WEEK THIS MONTH, WE’LL BE HIGHLIGHTING ONE OF THE BLACK-OWNED BRANDS THAT WE CARRY AT WISH WHILE EXPANDING ON THE HERITAGE OF THEIR ARTISTIC EXPRESSION.
This week, the spotlight is on Edson Sabajo and Guillaume ‘Gee’ Schmidt’s Amsterdam-based clothing brand Patta.
Established in 2016 by Edson Sabajo and Guillaume ‘ Gee’ Schmidt, the Dutch label encourages inspiring collaborations, cultural crossover, and unconventional forms. Both were instrumental in the Dutch hip-hop and nightlife community in the ’90s and early 2000’s – Edson as a DJ and Gee as an MC and event host. The music-minded pair also had a shared obsession with hunting internationally for sneakers and records. They soon found themselves funneling a steady supply of gear from their travels, back home to their community in Amsterdam, which grew naturally into a business partnership. The brand is named after a slang term for “shoe” – a nod to the founders’ Surinamese heritage.
Their motto ‘Out of love and necessity rather than profit or novelty’ simplifies the brand’s ethos. With their community at the forefront of inspiration, they’ve always been motivated to showcase the talent surrounding them. Today, Patta is one of few internationally revered, black-owned streetwear brands and consists of a clothing line, Patta Soundsystem, Patta Running Team, and, most recently, the Patta Foundation focusing on youth cultural education.
Though Patta derived from humble beginnings, the brand has a hefty amount of projects under their belt from sneaker collaborations with household names like Nike, New Balance, Reebok, and Jordan, to collaborating with brands like Stussy and other Black-Owned Netherland-based fashion brands like Daily Paper and Filling Pieces, creating a local summer school, and partnering with Black Panther artist Emory Douglas, or dropping an EP with Conway The Machine and Alchemist. You might know Patta for clothes, but just making them has never been the mission.
Patta’s SS22 Collection aims to share ideas from Team Patta’s respective personal experiences, environments, and culture. Diving into intimate archives to create from a place of heritage – drawing inspiration directly from lived moments. The diversity within the collection is based on elements from their divergent youths.
Each week this month, we’ll be highlighting one of the Black-Owned Brands that we carry at Wish while expanding on the heritage of their artistic expression.
This week, the spotlight is on Russell Westbrook’s LA-based clothing brand: Honor The Gift.
Created by a kid from the Inner City of Los Angeles. A brand founded on self-belief and dedication to never stop working towards your greatness no matter the hardship.
Established by the Lakers Point Guard in 2017, Honor The Gift is built out of respect for where he came from and where anyone can take themselves.
A body of work with a focus on quality, purpose, and storytelling. These core concepts are applied to the construction of the product all the way to the physical spaces they live in.
Cobalt Puff HoodieCobalt Puff HoodieHonor The GIft – Inner City Love Volume II
The brand’s latest collection, Inner City Love Volume II, represents the heart of his childhood nostalgia. Inspired by the soundtrack that shaped his household growing up from soulful records playing in the background to style spanning from the ’60s to ’70s; this collection is a story about family and love.
Sundown T-ShirtInner City Love T-Shirt
Shop their latest collection now available in-store and online at WishATL.com.
In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.
In the height of the Covid-19 pandemic, many local Atlanta entities have been negatively affected by the effects of the virus. In a time where masks have become the norm and almost mandatory, we partnered with 3 up-and-coming Atlanta based clothing brands to provide masks for charity. OriginalFani Designs, Surrender ATL & Wisdom Fashion House created limited edition masks that were available for purchase & proceeds from the sales were donated to Meals On Wheels Atlanta.
Thanks to the support of the city & others around the world, we were able to raise over $1,300 to help Meals On Wheels provide meals for thousands of elderly & health compromised, in the metropolitan area.
Head over to the Meals On Wheels Atlanta website, to see how you can help in any capacity during these times.
Sprite has given us $50k to Give Back. We will provide $2500 to ten designers & ten visual artists to help support them & enrich their work during these uncertain times. We are opening submissions today and will award selected brands & artists with the funding as well as a week-long pop up shop to support the sales of their work. As Atlanta continues to grow as a city for art & fashion we understand our responsibility with our platform to help push the city’s talents to the world.
Sign up here for the chance to win $2,500 for your brand or to help support your art.
Sprite – which has championed hip-hop culture for more than three decades – is collaborating with five of the genre’s most influential voices to support community partners they believe are doing the best work to serve and support creators and communities disproportionately affected by COVID-19 and racial inequality.
“The Give Back” will use Sprite’s resources and platforms to amplify Black voices and help drive positive change, starting in the brand’s hometown of Atlanta.
The brand tapped five respected and recognized partners based on their commitment to give back to the Atlanta community and empower emerging talent to push the boundaries of creative expression. Sprite allocated $300,000 for “The Give Back”, and these partners will “pay it forward” to organizations, causes and creators in a time of great need:
Mali Hunter, music industry powerhouse, is supporting her EarthGirls Inc. foundation and empowering the next generation of Black female musicians through mentorship, education, entrepreneurship, and health and wellness.
Cam Kirk, hip-hop’s most trusted photographer, is expanding his “Night School” program at Cam Kirk Studios to educate emerging photographers, designers, and other creatives, and partnering with The Recycling Partnership to address equitable access to recycling in public spaces in Black communities.
Wish Atlanta, Atlanta’s premier streetwear and sneaker boutique, will provide grants to emerging fashion designers and artists that will allow them to bring their visions to life.
Grammy-winning, platinum-selling artist and entrepreneur 2 Chainzand his Street Execs management company family will provide “stimulus packages” to some of the most important figures in the hip-hop ecosystem: DJs, many of whom whose careers have been affected by COVID-19.
Two-time BET Hip Hop Awards ‘Producer of the Year’ winner and behind the music for an endless list of hip hop hits, Metro Boomin is making a donation to Campaign Zero, which advocates for policy solutions informed by data, research and human rights principles to change the way police serve communities.
As we celebrate Juneteenth, a holiday to commemorate the emancipation of the last remaining enslaved African Americans in the Confederacy, we’d also like to acknowledge the many great contributions that Black designers & brand owners have made to help push fashion & streetwear forward. We’ve highlighted some of the Black designers & Black-owned brands currently in-stock at Wish ATL.
Circa 2003, Pharrell Williams traveled to Japan to partner with NIGO, fashion designer and creator of A Bathing Ape, as well as graphic designer Sk8thing to create what is now the world famous Billionaire Boys Club. The brand was also premiered in 2003 by Skateboard P in the “Frontin” music video . ICECREAM, initially a subsidiary of Billionaire Boys Club, released its footwear line in 2004. The following year, Billionaire Boys Club opened its first brick & mortar store in Tokyo, Japan, followed by stores in New York and London as well.
In August 2011 rapper Jay-Z, a frequent collaborator of Pharrell, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand. The following year BBC recorded high $25 million to $30 million in volume, up from $12 million. Pharrell reacquired Iconix’s stake in the business in 2017.
Jay Z and lifelong friend Emory Jones embarked on Planes/Roc Nation apparel after recapping the success of Roc-A-Wear. Growing up Emory was always into fashion. To him it was a way to express his individuality in a world where everyone wants to be a clone. Going back to their teenage years, Emory’s his favorite pastime was shopping. Hov and their other friends would joke about him having a shopping addiction.
Emory had taken over and expanded the lifestyle division of Roc Nation. For him, merchandising the lifestyle was the next step in the natural progression of the business. The idea was create something that was elite in style and quality while still being more affordable than contemporary counterparts. Jones, joined forces with Mike “Upscale Vandal” Camargo, a former employee of Roc Nation, Billionaire Boys Club, and consultant for many major brands. Upscale Vandal assisted Emory in bringing his vision to life. Emory has taken the more organic approach with marketing the brand, not really leaning on seeding influencers, but relying on those that influence the influencers.
Ih Nom Uh Nit (innominate), which means “without name” is a ready-to-wear brand that has become a new cult favorite. The L.A. based brand has appeared on a myriad of celebs from Luka Sabbat to Janet Jackson. Chaz Jordan has created a brand that can do it all, from sweatsuits to sequin-embroidered gowns.
Chaz Jordan, founder of Ih Nom Uh Nit began his career in the fashion industry in 2011 during college. While in his junior year at the University of Illinois – Chicago, he met and ultimately ending up working for Virgil Abloh and Don C at their Chicago concept store, RSVP Gallery. This is where he launched his first successful apparel label, Au Courant, before moving to Paris, France. While in Paris he was able to find an atelier that educated him on the history of Parisian fashion and their savior faire. As his knowledge of the industry & skillset grew, so did his network and exposure.
Founder and Creative Director Jahleel Morris is socially known as Playhouse Jah. Born and raised in Stone Mountain his upbringing was very much Atlanta. From dirty south music (OutKast being his favorite group), buying Dickies and Girbauds at Metropolitan flea market, Black Santa Claus at South DeKalb to skating at Cascade, to working in Lenox mall he is truly of this city.
Known for “The Best Caps Out the South” Playhouse World is a lifestyle brand founded in Atlanta. Built on community using art, fashion, and cultural references to communicate to a wide demographic unifying them through worldly views.
HONOR THE GIFT
Russell Westbrook has over the years showed a strong passion for fashion & he embodies letting his clothes speak for his mood, so you know how he’s feeling before he says a word. His collections are defined by the environment that shaped him, the Inner City of Los Angeles. A harsh and unfair environment, but one that develops strength, leadership, focus, and self worth.
His brands focus for the first few drops have been capturing the raw point of view of Inner City Public School. Demonstrating the collection through a surveilled lens of the unfamiliar worlds of Public and Private School confronting one another. Embodying the affluent lifestyle of Private School. Demonstrating the collection through a refined take on the unfamiliar worlds of Public and Private School confronting one another.
London based designer Martine Rose’s self-titled label has become a stalwart in menswear since 2007. Particularly known for her peculiar approach to presenting collections, she’s done shows outside of the schedule in unconventional venues like marketplaces & rock climbing centers. She’s previously collaborated with Been Trill, Timberland, Nike & CAT, while expanding into womenswear.
Rose has been nominated for the heralded ANDAM prize for emerging designers as well as the LVMH Prize. In 2018, she was also nominated for the BFC’s British Designer of the Year for menswear.
Originally from Trenton, New Jersey, Anwar Carrots founded “Peas & Carrots International” in 2007. It began as an emerging streetwear brand & creative collective. Known for his dynamic approach to aesthetic, both in personal style and his creative output, Anwar has become an entrepreneurial leader of this new generation of Los Angeles creatives and fashion icons of street culture & music.
Always evolving, Anwar launched “Carrots by Anwar Carrots” in 2015.
This episode of Wishful Thinking serves as a temperature check with several thinkers and thought leaders within the culture and community as we discuss topics surrounding racism and police brutality.
Bobby & Skateboard P talk about his influence as a Black brand owner.
This past week, streetwear industry leaders The Hundreds and Billionaire Boys Club collaborated on a T-shirt benefitting Black Lives Matter and Black Mental Health Alliance. Bobby Hundreds and Pharrell Williams, the creative geniuses behind the two brands, came together for an interview to discuss various topics impacting our current social climate. In the Q&A, Bobby interviews Pharrell about being a Black brand owner, mental health in the Black community, and the importance of sharing knowledge.
Browse through the excerpts below, and check out the entire interview here on The Hundreds’ website.
On launching Billionaire Boys Club as a Black man:
When I launched BBC [ICECREAM], I was a different person. My concerns were different, my thought process was different, my self awareness was premature. I considered myself a black man and making chess moves was enough at the time because that’s what the people I looked up to were doing. I was proud that they were black and I thought it was enough. Since then, I’ve educated myself and realized that would never be enough when the playing field was never leveled. It’s never been a leveled playing field since the beginning of time. It took traveling around the world and seeing what people go through to open my eyes and humble me and recognize how blessed I am. Aside from achieving, my biggest responsibility is to hold open the door and show the way for my own people… and to explain to those who have the power over these doors why they need to open their doors or not have them at all. With BBC, I always say ‘Wealth is of the heart and mind, not the pocket.’, but that wasn’t enough.
On the importance of mental health in the Black community:
There are a lot of variables that affect the minds of the people whose likeness gets traded on and marketed towards and then don’t receive benefits from it at the end of the day. And not everyone can get access to mental health resources like therapy or rehab, not everyone has people around to help. If you never really dealt with the erosion of your mental state, then it only continues to erode. There’s so much to unpack when it comes to this but, the fact that the fashion industry is thinking about the importance of mental health and how it affects the African diaspora is a very important step that we all need to take.
On his influence in the industry and the need for sharing industry knowledge:
You know, I’m honored for things like that. But going back to the earlier question…I feel like I didn’t do enough. At that time, it was about me, I was being selfish and I thought being black was enough. So if I could encourage you all to do anything, it’s to take your people with you…don’t make it just about you. That’s why you see me with my hands together [prayer pose]. Some of us pat ourselves on the back, others of us beat ourselves on the chest. That’s cool, I’m gonna let you do that…but when you’re done, bring people with you. Share the codes…share the cheat codes. A lot of us had to figure it out ourselves…that’s where we go wrong. The more of us that learn the codes, the stronger we are. That’s how we get to market share. If we don’t have market share, we don’t have a voice. If you don’t have a voice then you’re going to need help with healthcare, education and the biases that are ingrained in our legislation that makes the gravity 2x heavier on us. Share the codes, hold the door open.
Let us be honest, moms do it all. They work hard, nurture, teach, comfort and sometimes save the world. With Mother’s Day around the corner, we are visiting some of our favorite moms in tv and film. Whether you are social distanced far from your mom or just cannot escape her, sit down with some of these recommended movies and shows and give her a gift from our hand-selected items from these looks inspired by iconic moms.
Rainbow Johnson (Tracee Ellis Ross) – Black-Ish (2014 – Present)
Beatrix “The Bride” Kiddo (Uma Thurman) – Kill Bill Vol.1 &2 (2003, 2004)
The Bride is a prime example of what happens when you harm a mother’s child, even if that child is yet to be born. She spends two films violently disposing of anyone that conspired against her and anyone that stands by their side. Befitting a woman with the codename Black Mamba. Her iconic jumpsuit and Asics sneakers are reproduced in perfect work from home fashion with Rhude Warm Up Shorts, UFU Ad t-shirt, Onitsuka Tiger Corsair X, and matching Carhartt WIP accessories.
Sarah Connor (Linda Hamilton) – The Terminator 2 (1991)
While The Bride in Kill Bill is scary from virtually beginning to end, Sarah Connor is the ultimate example of character development. She goes from Damsel in Distress in the first film in The Terminator franchise to a rugged warrior and fugitive that poses as much of a danger to her foes as they do to her. Nike Sportswear Woven Cargo Pants, Stussy Deluxe Multi-Function Vest, and the Sunday Somewhere Wilder Shades make for a perfectly apocalyptic mom fit. The Nike Vapormax 360 is the perfect sneaker for taking on androids whether you are running from, or running after, them.
Rachel Marron (Whitney Houston) – The Bodyguard (1992)
Whitney Houston’s role opposite Kevin Costner was an extension of herself. A successful music star, single-mother and Oscar nominee. Hopefully the stalker and murderer parts of the film where just added for plot. Houston pulls off a variety of looks throughout the movie, but a favorite is in the scene in which she asks her bodyguard on a date in a timeless workout fit. This is recreated with Jordan Tights and Body Con Crop Top, both from Jordan Brand’s first women’s clothing collection. Worn under a Drole De Monsieur Slogan Cropped Jacket and with white Rhude Stripe Socks and Air Jordan 4 “Rasta,” this is a great fit for essentials shopping or going on a walk with a special someone.
Marge Simpson (voiced by Julie Kavner) – The Simpsons (1989 – Present)
The matriarch of television’s longest-running sitcom family, Marge Simpson is the glue that held The Simpsons together. In true sitcom fashion, she is the moralistic voice to her Homer’s constant antics. An underrated character, Marge has one of the most iconic looks in television history and the Nike Sportswear NSW Fleece Skirt and Shortsleeve Crop-Top bring that look to life in a wearable and fun way. The Nike Air Max Verona “Guava Ice” accents the fit well without going overboard. Together it is the perfect fit for a mom whether she is at home or the mayor, a model, author, teacher, crime scene investigator, body builder and so on. Your probably did not realize Marge has successfully held that many jobs. Yep, she has range.
“May you live in interesting times”… As you shelter in place and work from home, here is a curated collection of vibes and zones for you. This is Wishful Thinking vol. 006…
As we continue to long for human interaction during the “age of social distancing” we have turned to vicariously partying through these films of epic ragers. Check out some of our favorite party night movies and peep the fits that we’d wear to the functions! Shop the looks here online!
House Party (1990)
Kid ‘n Play do what they do best, rapping and dancing their way through an hour and a half of shenanigans in House Party. So a fun, colorful, lighthearted outfit is befitting of such an infectiously energetic movie. The Stussy Deluxe Baroque shirt has a fun pattern and pairs well with Purple slim fit painted pants. The white Rhude socks and white Air Max 1 DNA sneaker make this into a turly 90s-inspired fit. Bonus: You are as cool as Play in the movie if you can pull off a lime green Carhartt bucket with white and purple sneakers.
Project X (2012)
Project X is the tale of three high school friends that decide to increase their popularity by throwing the most unforgettable house party ever, then proceed to succeed beyond their wildest dreams. The nature of the film made a corresponding outfit extremely fun to bring together. The “Xtasea” Spiral Tie Dye t-shirt is more than necessary; as are the breathable Stussy Deluxe Jacquard Nylon Shorts are perfect for surviving a party featuring wall-to-wall chaos. Steel New Balance X-Racer sneakers (with no socks), a backwards Carhartt dad cap and yellow-lensed Chinatown Market Smiley glasses bring together a look fit for a party you wouldn’t want your mom to know about.
National Lampoon’s Animal House (1978)
John Belushi is a legend. That has nothing to do with any of this, but it needed to be stated. Feuding fraternity houses and a sabotaging dean make for a classic farce with an epic toga party. The ensemble inspired by the film is based on two classic college boy looks worn by Belushi in the film. The first outfit is a plaid short-college sweatshirt combo and the other includes a track jacket worn over a button up shirt in a way that only a 1970s frat boy could. A Stripe Zip Neck Polo Shirt layered over a Laurel Wreath Shell Jacket, from the Fred Perry x Beams collection, modernizes this look well. A bit of edge is brought to the look by the Patwork Short by Norwood Chapters and the Adidas Consortium x Human Made Superstar 80s.
Superbad (2007)
Superbadstars Michael Cera and a budding menswear style icon in Jonah Hill, as two high school buddies pledged to a night of debauchery before they go to separate colleges. This look needs to fit a kid that has no idea what they are in for. BornxRaised Live and Die Shorts with a striped Carhartt WIP tee is a fit that is a innocent and rambunctious as the film’s co-stars. The innocence is played up by a timeless Noon Goons stripe sock and Onitsuka Tiger Horizonia. The Rokit hip bag lets everyone in the party know you are over prepared, probably because you are not used to being there.
American Pie (1999)
Half of the budget for this film must have gone towards short-sleeved button-up shirts. This is perfect for a teen comedy in a midwest setting, that would go on to be called “gross and tasteless” by critics. Worn with, Reese Cooper cargo pants and Nike Air Tailwind 79 sneakers, this outfit could be worn by Stifler himself. The Rhude socks, Commes Des Garcon Man fragrance, and Boy Smells candle are all fitting accessories for impressing someone you would do anything to be near.
This week’s mix is presented by DJ Dark Knight of Spillage Village and features EarthGang sharing some of their favorite food spots, cities to tour in and dream VERZUZ battles.
In an effort to help combat Covid-19 and help support the city that supports us, we have partnered with two Atlanta based brands to provide limited edition masks over two weeks. Proceeds from the sales of these masks will be donated to Meals On Wheels as they work to help flatten the curve by providing meals by delivery to the elderly & those most at risk for the virus.
Last week we released the first of the series featuring Stevie Pettus’ Atlanta based, SurrenderAmerica. Aside from the top of the line cut & sew pieces, the brand also serves as a support and empowerment system for those battling mental health disorders. We previously collaborated on DIY T-Shirt Workshop for Black History Month.
This Friday, we are releasing the second of the collection. This capsule is designed by Latif of Wisdom Fashion House. WFH combines fashion and animation to narrate its story & speak out on issues that seemingly get swept under the rugs of society. Wisdom was also the winner of our inaugural Battle of the Brands.
We have enjoyed our Earth Week here at Wish ATL with a rare restock, guest DJ mix and an appearance from EarthGang. Now we have a selection of films that highlight everything our planet has to offer while bringing to mind why it is important for us to take care of it. Check out these classic Earth themed offerings and shop our collection of pieces made with sustainably sourced materials.
Avatar (2009)
James Cameron’s epic features an ensemble cast, beautiful landscapes and spared no resources in making it all come together. While taking place in a fictional setting, the film touches on themes of colonization, harvesting natural resources and how these practices can disrupt the people and animals that inhabit those areas. Now that 4K UHD is available, it is as good a time as any to revisit this film in all its splendor.
One Life (2011)
A bit more lighthearted than the other films on this list, this Daniel Craig-narrated BBC documentary balances the astonishing and adorable. If you love wildlife films, this is a go-to. The directors made sure to employ great camerawork in showing the types of creatures that share our planet.
Gorillas in the Mist (1988)
Sigourney Weaver actually traveled back to the site in Rwanda where Dian Fossey did her actual research for her portrayal of the famed scientist. The director sought out to relay the same message of the harms of gorilla poaching that Fossey did while there. One of the gorillas mentioned in the research even appears on screen. And for an added game, see if you can spot which gorillas are real and which ones are people in costumes.
An Inconvenient Truth (2006)
Former presidential nominee, Al Gore, won a Best Documentary Academy Award for his awareness raising documentary on environmental issues. Seen by some as before it’s time, this film initiated significant action in regards to tackling climate change and even includes ways that the audience themselves could contribute to the cause.
Baraka (1992)
Recent global events have reminded us that this planet is shared by everyone for the better and for the worst. This is captured better than ever in the Ron Fricke’s follow up documentary to Koyaanisqatsi, a similar documentary shot by his collaborator, Godfrey Reggio. There is no narrator or voice-over, as Fricke opts to allow the work to speak for itself. Shots of bustling cities, wildernesses and everything in between are presented as viewers are made witness to all that humanity had done up to the point of the documentary’s filming. Sit back and watch the world at work.
This edition of WISHFLIX is dedicated to Michael Jordan, the G.O.A.T. We broke down some classic game film to see if we can catch Mike wearing some of his legendary silhouettes from his championship seasons. Check out these classics, shop our Jordan selection & stay tuned for more info as we celebrate the “His Airness” this weekend with a special sale.
Air Jordan 5 (1990)
The first Jordan release of the 90’s did not disappoint! The AJ 5, designed by Tinker Hatfield, was a reference to WW2 fighter jets. This sneaker featured a ton of basketball firsts such as “icy” clear soles, lace locks, and 3M material to increase on court visibility as fans’ cameras flash. He actually didn’t win a championship this season. The Bulls were ousted by the “Bad Boy” Pistons in the Eastern Conference Finals.
Jordan VI (1991)
The Jordan VI is the sneaker that “His Airness” claimed his first NBA Championship & NBA Finals MVP award in. The design here was based on functionality primarily, many changes on this shoe came from suggestions he had that related to wearability on the court. The tongue has two holes in it to he was able to get the shoe on easier, the first molded heel tab appeared on this sneaker to improve comfort around the achilles. The number 23 is actually designed into the side of the sneaker.
Jordan VII (1992)
The Jordan VII was inspired by an African Art piece that was promoting AfroPop music. Tinker saw a poster, it was an image of someone playing a guitar shaped like Africa. The colorways of the sneaker were based all on patterns from the poster. Unlike previous models, the AJ VII did away with the visible Air unit in the heel and “Nike Air” logo on the heel. Jordan also wore this sneaker during the ’92 Olympics as part of the “Dream Team”
Jordan VIII (1993)
This release was Jordan Brands first stab at independence, feeling as if Jordan Brand has become strong enough on its own they opted for this shoe to not feature a Nike sign. The sneakers most prominent features are the cross straps and huarache lining for more flexible security.
Jordan 11 (1995)
The AJ 11 was the second release upon Jordans return to the game after taking a break to try his hand at baseball after dominating the league and winning 3 consecutive NBA titles. This sneaker became Mike’s favorite silhouette, so much that he wore the “Concords” for the entire regular season in which the Bulls put together a remarkable 72-10 season. This was the first sneaker to feature patent leather on the court. He battled his way back to the top in the Bred 11’s to claim his 4th title, first since “retiring”
Jordan 12 (1996)
The Air Jordan XII was released when the Chicago Bulls were trying to win their second NBA title in a row for 2nd time during Jordan’s tenure.of another possible championship for the second time in a row. They were the first Air Jordan to feature Zoom Air technology. Competing with new looks like Foamposites & Shox technology, the idea for sneaker was to go “high fashion.” Tinker took inspiration from women’s high heels and the pattern of the upper is reminiscent of the Japanese Rising Sun Flag.
Jordan XIII (1997)
The Jordan 13 was designed by Tinker with the idea of a panther in mind. Mike’s nickname amongst others was “black cat” for how we anticipated and attacked like a panther. The sole resembled as panthers paw and the bubble is hologram that gives it a “cat eyed” expression.
Jordan XIV (1998)
This is the final sneaker Jordan wore in a Bulls jersey. The XIV was designed after the Ferrari that Jordan left the arena in after beating the Jazz in the 1997 NBA Finals. They were premiered in the NBA finals in 1998, where they battled the Jazz for a second consecutive year. The “Last Shot” became iconic because not only did it seal them the championship, but it was his last shot in a Bulls jersey culminating a legendary run.
In light of this week’s release of the Jordan 6 Retro “Defining Moments” & “The Last Dance” Documentary, this is a Jordan themed mix for you to jam to while you do what you do to be the GOAT in your field.
Art House is a genre of film encompassing films that have distinct artistically experimental style and content. These types of films are typically serious, feature lesser known actors & independently-produced due to the niche market appeal of the content. These films typically go on to be premiered at special theaters & film festivals like Sundance, Cannes & SxSW. As we continue head into World Art Day on April 15, this week’s WISHFLIX takes a look into some popular Arthouse films and features some accompanying looks from our shop-able Art-Inspired Collection!
Eternal Sunshine of the Spotless Mind (2004)
A tale of a failed relationship in which the two lovers decide to have their memories of the other erased, only to run into each other again. The look inspired by this story has to be the perfect first, and last, date outfit. A shirt featuring the instantly recognizable CDG heart logo seemed the best choice to pop in this fit. The DDM shorts and denim overshirt are a nod to the coastal, Montauk, New York setting of the film. Vans Sk8-Hi sneakers, a bright chartreuse Carhartt WIP bucket hat, and Grace by Grace Bennington fragrance bring together the playful, romantic, and reflective tone of both the outfit and the movie.
Mulholland Drive (2001)
The story of a woman who loses her memory in a car accident, then receives aid from a Hollywood hopeful. David Lynch’s 2001 neo-noir film is less about it’s characters and their motivations and more about the allure of Hollywood stardom. Dreams can be made and broken. This mood is reflected in the look featuring a Chinatown Market Cry button up shirt with an image that could have been taken the movie itself. Styled with a baggy, loose cut Noon Goon No Doubt pant, an attention grabbing fuchsia Stussy beanie and Adidas Terrex sneaker. This look just screams Hollywood’s next it kid.
Enter the Void (2009)
It would be wrong for an outfit inspired by a film featuring hallucinations and out-of-body experiences to not feature tie dye and this look does not disappoint. A MISBHV patched and tie dye tee are paired with a Stussy tie dye short for a disorienting patterned blocked look. The patch-dyed style of the shirt is in a similar spirit to the cinematography style of the Gaspar Noe’ directed film, which is virtually all overhead and POV shots. Chinatown Market yellow-lensed smiley glasses and a Stussy cuff beanie keep with the feel of the fit and the main character’s *ahem* lifestyle. The Vans Ultrarange Exo LX sneaker was made in collaboration with BILLY’s, a retailer based out of Tokyo, the main setting of the film.
Donnie Darko (2001)
A cult classic psychological thriller starring Jake Gyllenhaal as a troubled teen who follows the voices in his head to great lengths. Is he a savior to humanity or is he out of his mind? The outfit inspired by this film needs to also have equal parts, teen angst and savior complex. Pleasures relax fit denim jeans featuring the word “DESTROY” down the hip and “I DIED FOR YOUR SINS” on the opposite knee fit the bill perfectly. A black long sleeve Maharishi “2020 Vision” tee also tells people, “I see the full picture, even if you cannot.” A simple green Stussy dad cap and Adidas x Pharrell Williams Campus sneaker tone down the look for a very wearable look that is effortlessly cool, like the film’s titular character.
Brick (2005)
Brick is a neo-noir film, starring Joseph Gordon-Levitt and set in a California suburb. What does a high school hardboiled detective wear while taking on criminals and searching for a person in danger? Probably the same thing you would wear in California anyway, but darker. Carhartt WIP carpenter pants, white Stussy striped socks and black Vans Slip Ons. The Denim Jacket, White tee and sneakers are all pieces from the Vans x Jim Goldberg collection. A collection with a similarly dark and gritty tone to that of the film. And the Stussy beanie tops the look off because a detective needs a good hat.
