Each week this month, we’ll be highlighting one of the Black-Owned Brands that we carry at Wish while expanding on the heritage of their artistic expression.
This week, the spotlight is on Russell Westbrook’s LA-based clothing brand: Honor The Gift.
Created by a kid from the Inner City of Los Angeles. A brand founded on self-belief and dedication to never stop working towards your greatness no matter the hardship.
Established by the Lakers Point Guard in 2017, Honor The Gift is built out of respect for where he came from and where anyone can take themselves.
A body of work with a focus on quality, purpose, and storytelling. These core concepts are applied to the construction of the product all the way to the physical spaces they live in.
The brand’s latest collection, Inner City Love Volume II, represents the heart of his childhood nostalgia. Inspired by the soundtrack that shaped his household growing up from soulful records playing in the background to style spanning from the ’60s to ’70s; this collection is a story about family and love.
Shop their latest collection now available in-store and online at WishATL.com.
In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.