This past week, streetwear industry leaders The Hundreds and Billionaire Boys Club collaborated on a T-shirt benefitting Black Lives Matter and Black Mental Health Alliance. Bobby Hundreds and Pharrell Williams, the creative geniuses behind the two brands, came together for an interview to discuss various topics impacting our current social climate. In the Q&A, Bobby interviews Pharrell about being a Black brand owner, mental health in the Black community, and the importance of sharing knowledge.
Browse through the excerpts below, and check out the entire interview here on The Hundreds’ website.
On launching Billionaire Boys Club as a Black man:
When I launched BBC [ICECREAM], I was a different person. My concerns were different, my thought process was different, my self awareness was premature. I considered myself a black man and making chess moves was enough at the time because that’s what the people I looked up to were doing. I was proud that they were black and I thought it was enough. Since then, I’ve educated myself and realized that would never be enough when the playing field was never leveled. It’s never been a leveled playing field since the beginning of time. It took traveling around the world and seeing what people go through to open my eyes and humble me and recognize how blessed I am. Aside from achieving, my biggest responsibility is to hold open the door and show the way for my own people… and to explain to those who have the power over these doors why they need to open their doors or not have them at all. With BBC, I always say ‘Wealth is of the heart and mind, not the pocket.’, but that wasn’t enough.
On the importance of mental health in the Black community:
There are a lot of variables that affect the minds of the people whose likeness gets traded on and marketed towards and then don’t receive benefits from it at the end of the day. And not everyone can get access to mental health resources like therapy or rehab, not everyone has people around to help. If you never really dealt with the erosion of your mental state, then it only continues to erode. There’s so much to unpack when it comes to this but, the fact that the fashion industry is thinking about the importance of mental health and how it affects the African diaspora is a very important step that we all need to take.
On his influence in the industry and the need for sharing industry knowledge:
You know, I’m honored for things like that. But going back to the earlier question…I feel like I didn’t do enough. At that time, it was about me, I was being selfish and I thought being black was enough. So if I could encourage you all to do anything, it’s to take your people with you…don’t make it just about you. That’s why you see me with my hands together [prayer pose]. Some of us pat ourselves on the back, others of us beat ourselves on the chest. That’s cool, I’m gonna let you do that…but when you’re done, bring people with you. Share the codes…share the cheat codes. A lot of us had to figure it out ourselves…that’s where we go wrong. The more of us that learn the codes, the stronger we are. That’s how we get to market share. If we don’t have market share, we don’t have a voice. If you don’t have a voice then you’re going to need help with healthcare, education and the biases that are ingrained in our legislation that makes the gravity 2x heavier on us. Share the codes, hold the door open.
The Hundreds is proud to announce the release of the The Hundreds X Timberland West Coast Trails collection, available on September 18th at The Hundreds’ four flagship stores, select retailers, and our Online Shop. Get an exclusive look at the upcoming release below—featuring the Burgundy GT Scramble, inspired by the Anza Borrego Desert Trail in Southern California; the Black GT Scramble, a nod to the Lost Coast Trail of Northern California; and the Navy GT Scramble, representing the Timberline Trail in Oregon.
Los Angeles based, The Hundreds brings us a new delivery guided by its simplistic pieces. Again utilizing augmented to design elements which has become its staple, The Hundreds creates a range that is guaranteed to stay relevant in the market. A great example is the “Turf Sweatpants” featuring two pocket zippers and its jogger style cut. Following suit is the “Pen Tee” in black and red sporting the jersey look.
While unfortunately not built with 100% Hickory-smoked bacon, this season’s “Valenzuela” is just as good. Featuring premium Hickory stripe denim construction, the design consists of a canvas lined interior, metal grommets and raw Vachetta leather detailing. Sitting atop a vulcanized sole construction, the release covers both ends of the spectrum coming in a high and low silhouette.
Bobby Hundreds and Ben Hundreds – both co-founders of the now famous The Hundreds brand – have certainly come a long way from mocking up graphic tees in their old LA studio. Having expanded beyong the small Fairfax location to a multitude of shops throughout the globe, the brand also ventured into footwear a few years ago. While the initial “The Hundreds Footware” collection was admittedly lacking in quality and construction, The Hundreds has also ramped up its Footware segment for the better. Having onboarded a range of new designers as well as behind-the-scenes quality control experts, The Hundreds footware is now poised to take up a substantial section of your shoe closet.
The latest model comes in the form of the Ikat Johnson Mid in a special “Cactus” iteration. As the title implies, the mid-top silhouette is draped in an all-over print cactus motif that sees a firey concoction of black, vibrant orange and off-white. Orange laces and a pure white vulcanized outsole round things out.
It’s so good when the coasts come together. As the Summer season comes to an end, West Coast juggernaut The Hundreds and East Coast powerhouse CLOT combine to produce an America-themed collection. Making a satirical play on the America aesthetic of the 80s by fusing it with symbols of Chinese culture like red stars, lotus flowers, and even dim sum, the two brands end up with a fun, light-hearted collection, ironically celebrating both interdependent nations.
Purchase the The Hundreds x CLOT 2013 Summer Collection In-Store Only from our Moreland Ave. location.
The Hundreds is back to drop off a full new range of headwear for the Fall 2013 season. Featuring a wide variety of patterns and colorways with different iterations of The Hundreds logo displayed across each, the collection consists of a mix of snapbacks and 5-panels. Pick up pieces from the collection available now at Wish.
It’s that time of year again! New shipment is hitting the shelves at Wish every day, so we decided to piece some of our favorite products together for your shopping pleasure. Take a look at the items above, and check out the product pages by clicking the matching product name below. The best part is, all of the items are available online!:
Last night, the city came out to El Bar in support of our newest collaboration: The Wish x Hundreds Hoya. This celebration, fueled by free PBR and sounds from local Atlanta DJs, comes at the end of the epic battle between us and Major DC to see who’s Hundreds Hoya would take home the trophy. So check out some of the images from the event below, or click here for the full album.
In an effort to continue to bring new and innovative collaborations to our consumer, Wish has teamed up with one of the most prominent west coast street wear brands in the industry, The Hundreds, on a new and exciting silhouette named the Hoya. With a vibrant Peacock pattern on the toe box and Upper, Wish has brought yet another ground breaking design element to the shoe. In friendly competition, the collaboration is part of “V.S.” series with D.C.’s top tier retailer, Major. Major has had their chance to curate their own version of the Hoya and you will be able to view and vote on which shoe has the most appeal via www.facebook/thehundreds and www.thehundreds.com . Voting begins on November 28,2012 and the winner will be announced by The Hundreds on December,14 2012… Now go to the polls and GO VOTE WISH ATL!
The Hundreds is pleased to introduce the newest edition to the The Hundreds Footwear collection, the “Selvedge Denim” Johnson Mid. Constructed with raw selvedge denim and accented with red stitching, the sneaker offers both a clean design and unique look. Other features include a premium full grain leather toe, comfortable canvas interior, a selvedge denim edge heel loop. The “Selvedge Denim” Johnson Mid retails for $80 USD is set to release May 31st in our Moreland Ave. Phone orders will be welcome after 5:00PM EST on the day of the release by calling ext. #2 at 404.880.0402.
The Hundreds Spring 2012 collection is here and we couldn’t be anymore happier! A big part of the collection is the wide variety of unique and simple snapbacks that bear The Hundred’s signature logos and branding. Be sure to check out the other color ways we have in stock. Pick one up on our online store or at our retail store on Moreland Ave before it’s too late and they are all gone!
We’re giving two lucky winners the chance to win one of The Hundreds x Garbage Pail Kids Print free courtesy Wish. The prints are super limited prints from our friends over at The Hundreds which were a collaboration with your childhood favorite The Garbage Pail Kids. Both prints are hand numbered and only 100 were produced of each poster! We all love something for free. Especially when it is as easy as a few keyboard and mouse clicks.
All you have to do to enter the contest is complete the following steps:
Follow @WishATL and Retweet for a chance to win a FREE The Hundreds x Garbage Pail Kids Print! http://ow.ly/8B5Xu
The contest ends on January 22, 2012 at 11:59PM (EST). Winner will be chosen at random and contacted via Direct Message. We’ll give you 2 days to claim the prize, if we don’t hear from you by then we’ll move on to the next winner. Winner must be following @WishATL at the time of drawing and their tweeted message must be live (cannot have been deleted).
Finding the shoes is just half the battle. Once you’ve scored your coveted pair of shoes that you blew an entire paycheck on and waited in line for, now you have to find what to wear it with.
We have taken it upon ourselves to handpick a few pieces that we would personally pair with the “Aqua”. The pieces do not necessarily match which we like, but it all works together somehow. The Air Jordan “Aqua” will be dropping January 7th so be sure to get yours before they are gone!
The Hundreds presents the Garbage Pail Kids collection. Originally created as a spin-off of Topp’s Wacky Packages in 1985, Garbage Pail Kids quickly skyrocketed into everyone’s childhood memories through trading cards, stickers, and key chains alike. Be sure to pick up a shirt or hat on the Wish online store before it’s to late!
Linking up for a limited edition capsule collection, The Hundreds and Diamond Supply Co. team up for a special Black Friday, November 25th launch. The collection which is inspired by a pining for the warm weather and sandy beaches in November, is stocked full of a range of co-branded products. The collection will be dropping this Friday, with select pieces from the collection made available in-store and online from Wish. Stay tuned for more info!
We couldn’t have planned it any better if we tried. Shortly after receiving in our inaugural shipment of HEX small leathger iPhone 4/4S goods, The Hundreds teams up with the coveted accessory line for a series of custom Code Wallets in signature The Hundreds Jags. The shipment should be arriving any day now and will be made available in-store at our Moreland Ave. location as well as online in our web shop. Stay tuned for more information….
Based off the aesthetics of traditional boot textiles and hardware, The Hundreds release its latest Johnson Mid as a part of the Fall/Winter 2011 “Brown Pack” collection. The adaptation is mocked up in a supple dark brown leather atop a classic gum outsole. D-ring eyelets are home to contrasting red laces. Available for a limited time, the Johnson Mid is now available in-store and online for a retail of $75.
The homies over at TheHundreds.com posted our hat colab with dope pictures and everything. Working with Bobby Hundreds and the whole gang was more than a pleasure. It was truly an honor to get to work a piece with a brand that we have so much respect for. Not only have their aesthetics consistently been done well, but, they are an all around well-operated business. Thank you Bobby, Ben, Scotty and Stephanie for making this project do so well. There is already a line building at our Moreland Ave. shop. Make sure to head over to thehundreds.com to check out their post and support their site with some traffic.