The West Coast, specifically the Los Angeles area has been a primary contributor to streetwear culture through various mediums like art, skate, surf & music. Check out a few of our favorite brands from Southern California & shop these looks online!
Based in Los Angeles, Noon Goons was created by Kurt Narmore in 2016. The brand is immensely inspired the Narmore’s roots in skate and surf. A “noon goon” is in fact a term for tourists that show up to the beach at noon, after all the real surfers have left for the day to work their day jobs.
Driven by funky prints, cozy outerwear, and graphic T-shirts, this brand is sure to catch eyes. Los Angeles street and surf culture is a well known fashion catalyst, and Narmore does a great job staying authentic to the culture, as he still operates in that community to keep the grassroots feel alive. The addition of industry veteran Sam Jarou (formerly of Comme des Garcons) as creative director has helped take the brand from the streets of LA to Dover Street Market.
The brand “Stussy” started some time in the early 1980s by founder, Shawn Stussy. He initially crafted custom surf boards in the Southern California area and began scrawling his surname on his handcrafted surfboards with a broad tipped marker. The logo which has defined the brand started in the early 1980s was actually derived from that of his uncle, Jan Stussy. He began using the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. The company ultimately gained its footing during rise surfer culture, ushered in by Orange County, California. Since its inception, it has largely been adopted by streetwear, hip-hop & a multitude of subcultures & scene.
In a 1992 interview Stussy said: “Everybody calls it surf wear, or urban streetwear, or surf street… I don’t name it, and I don’t name it on purpose.”
Norwood’s designer and creative director Ali Saint Qureshi was born in Paris, France, and arrived to the US at a very young age. Drawing upon his affinity for youth suburban culture and love for the city of Angels, Norwood’s designer wishes to remain unknown so that, he may have the brand and its representation of urban culture remain pure- without diluting it. The love for Rock N Roll, Punk Rock, HipHop, Skateboarding, Sports and diverse ethnic cultures, has encompassed what Norwood is all about.
Norwood was created and founded in 2017 on the principles that NO labels are the ONLY labels. NOR is not for the cool people, it’s for ALL people, it’s an exclusive house party that everyone is invited to. This Los-Angeles born and made brand combines luxury street aesthetic with timeless quality textiles to deliver a unique streetwear wardrobe. The influences of punk rock and hiphop are evident in Norwood’s designs. Featuring premium materials, clean-lined cuts, bold graphics, and unexpected character details, Norwood’s range of essential t-shirts French terry hoodies, lounge wear and denim convey a perfect amount of casual refinement with streetwear. All Norwood production is Los Angeles based.
Founded by Rhuigi Villaseñor in 2013, Rhude is a design venture to showcase ready-to-wear collections. Rhude focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and focus on fit. Rhude celebrates the youth and elegance through simple and functional clothes.
Rhuigi’s brand gained notoriety in 2012 when he created a black bandana print shirt that would be worn by Kendrick Lamar at the BET Awards. With no plans to actually sell the shirt, he was talked into creating the brand by Chris Stamp and Guillermo Andrade, designers of Stampd and 424, respectively. He went on to intern for Taz Arnold and TISA while taking pattern making classes and styling artists like Big Sean. He was able to fine tune his craft while building influential relationships throughout the industry that would ultimately help catapult his company to the forefront of streetwear.
We have enjoyed our Earth Week here at Wish ATL with a rare restock, guest DJ mix and an appearance from EarthGang. Now we have a selection of films that highlight everything our planet has to offer while bringing to mind why it is important for us to take care of it. Check out these classic Earth themed offerings and shop our collection of pieces made with sustainably sourced materials.
The Wish Yoga Collection, The Chinatown Market Tennis Collection (an official collaboration with SMILEY®) and select Spring/Summer 2019 items from Chinatown Market are now available both online and in store.
Earlier this year, we had the honor of collaborating on a tee with 10 Deep featuring the likeness of Malcolm X. Through the “By Any Means” collab it became apparent how important of a figure Malcolm X was in American History. So please join with us as we wish Malcom X a Happy Birthday.
“There is no better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.”
In commemorating the fateful day of Malcolm X’s assassination and a continuation in awareness of Wish’s ‘Black History Month’, the Atlanta-based retailer offers a new rendition of 10.Deep‘s 2009 Spring Collection T-shirt. A direct homage in its design, the T-shirt displays an enlarged portrait of Malcolm X set in a grey-scale illustration, with the aforementioned brands’ logos adorned in minor detail. Aptly titled “BY ANY MEANS NECESSARY,” the T-shirt will be released onlineand in store on February 21st.
“We started off wanting to do the Johnson Low sillhouette and wanted to use cheetah print. But after reviewing and seeing that The Hundreds had a new sillhoutte called the Hoya, we thought it would be a challenge to do something new and refreshing, we thought that cheetah wouldn’t translate to that type of shoe. [Wish’s] owner Lauren Amos thought it would be interesting to use print that is rarely used and initially we wanted to use pony hair material. So we came to the decision to take on peacock.
We curated different designs using the peacock pattern mainly on the outside upper of the shoe. But in final renderings we figured using the peacock pattern in the toe box and tongue area would let the pattern speak for itself, toning it down with darker colors.“
How long did the whole creation process take?
“We initially started the process in September 2011, as previously stated on a different shoe. We ended up going through about eight months of revisions until we nailed down the final design.”
Do you think people will like the shoe?
“I hope so, I know we love it. Lauren and I just wanted to do something a little different and not really do a print that was safe. Because I think something that is unique that you don’t see in the market often is peacock print.”
What do you think about the competition with Major DC?
“First off, let me say that Dukki is one of my good mentors in this industry. He’s been doing it for years and is definitely one of the top tier store owners and gurus of branding. I mean, just look at his adidas and New Era collabs. Just brilliant. So when we got the chance to go up against the legend, I was all for it.”
So do you think Wish will come out on top?
Now that you’ve got the background behind it, feel free to click here and vote for our Wish x Hundreds shoe!
The lovely Joi took the time again to bless us with an exclusive outfit centered around the new Women’s Joyrich that we got in at Wish this week. Check out the items Piece by Piece below, and click on the close-up photos to check out the products on the site.
With so much anticipation built around the Ewing 33 Hi launch, there is another great release that should not be overlooked. adidas Originals presents the Conductor Hi “Knicks”. The same silhouette worn by the man himself, Patrick Ewing, the hi-top is predominately white with royal blue and orange accents. Retailing for $90, the Conductor Hi is now available in limited quantities from our Moreland Ave. shop and our online shop here.
Naked & Famous denim has made it’s way back into our shop with its Fall ’12 Collection. We’ve picked up some of the Weird Guy styles as well as the Skinny Guy. All styles are made from imported fabrics and denim from Japan. Check out the images below and head over to our online shop to take a closer look and place an order before they’re gone!
Skinny Guy Black Power Stretch in Black. $124 Retail.
Skinny Guy Glow In The Dark Stretch in Grey/Blue. $164 Retail.
Lucky for you sneakerheads and Wish fans, we’ve already made outfitting the new Jordan Son of Mars “Bordeaux” sneakers easy for you. So come out tomorrow for the release and in the meantime, check out the special Bordeaux apparel from Jordan:
Ladies, we expect ya’ll to stay looking stylish over Labor Day Weekend. So Joi was kind enough to help out with some nice picks for this week’s Piece by Piece. And just because we love ya’ll, these handpicked items will be available online for a 15% OFF discount! Check out the items and click the product names to head over to the online store and enter promo code LDWEEKEND15 to take advantage of the Essentials discounts! But remember, these online deals will only last until Monday, September 3.
It’s that time of year again! All purchases In-Store at our Moreland location are Tax Free! No limits or minimum! PLUS, all orders online are also Tax Free for orders in Georgia. We have specially extended the dates to run starting today, August 10th through Sunday, August 12th.
Jeremy Scott is back this Summer with two new releases in conjunction with adidas Originals. Introducing the JS Flower Power Bear and JS Fleece Wings for Summer ’12. Slated for a release date of August 4th, both styles will be available in-store and through our online shop. The JS Flower Power Bear will be retailing for $200, the JS Fleece Wings for $200. You can pick them up from our Moreland Ave. shop on the day of the release, 8/4/12, or at midnight of 8/4/12 in our online shop.
We will not be accepting any pre-orders, holds, nor phone orders or email orders before the day of the release.
JS Flower Power Bear in Slime/Macaw UPDATE: Sold Out! – JS Fleece Wings in Sun/Poppy
Whether or not you’ve been keeping up so far, the hype of the 2012 London Olympics is inescapable. So to celebrate the Games, the New York department store Opening Ceremony linked up with Adidas Originals to create a premium capsule collection inspired by the sports brand’s iconic silhouettes. Check out some of the styles that are now available right here at Wish.
Founded in 2009, illesteva sunglasses consist of a wide range of contemporary and modern shapes, colors and materials like acetate, wood, and buffalo horn. While the brand is New York based, the frames are handmade in France, Italy, and Germany. Each pair includes a designer-stamped hard case and dust bag.
Earlier today, we had Mark put together an outfit of some of his favorite products from around the store. What’s even better is that for a limited time, these handpicked items will be available for a 15% OFF discount (minus the Falcons Snapback). Check out the outfit and then head over to the web store and enter promo code PIECEXPIECE to take advantage of the Piece by Piece discounts! But hurry, because this deal only lasts for 48 hours.