Tag: Atlanta

Wish ATL Block Party

Young, Fly, & Flashy.

The hottest sneaker drop in the city deserves the hottest block party of the year and our World Series Champs just gave us, even more, to celebrate.

Pull up to the block party to cop a pair of the So So Def x adidas Trae Young 1 “Atlanta, a special iteration of Trae Young’s signature silhouette that has been reinterpreted by the Atlanta-based record label, (including a special gift with purchase), and prove you can ball like Trae during our mobile-hoop contest for a chance to win some fly prizes.

While you’re there, make sure to visit downstairs at the store to check out the So So Def “History of Hits” room.

Look out for special appearances by the Atlanta Hawks, Jermaine Dupri, & more with sounds provided by DJ Champagne Trap.

When: November 5th, 2021 from 3-7 PM

Where: Wish ATL parking lot (by the Outkast Mural) | 447 Moreland Ave NE, Atlanta, GA 30307

Food will be available to purchase via Atlanta’s-own Slutty Vegan food truck.

Parking will be unavailable in the Wish ATL parking lot and parking in the Little 5 Points area will be very limited, so we strongly encourage ridesharing.

As for COVID-19 guidelines, the event will be outside, but we’re still encouraging social distancing and inside the store will remain the same, such as mask-required for entry and maintaining a capacity. We also ask for people to wear masks when purchasing food.

Taking inspiration from the So So Def billboard that was up near the Atlanta airport, the sneaker uses the same colors from the billboard. Black and electric yellow in a chevron pattern make up the mesh upper with bright orange seen on the minimal lace loops. Trae’s “TY” logo is seen on the tongue pull-tab and his signature is seen on the heel and 3 Stripes branding is seen on the Lighstrike midsole in black. BOOST is used in the heel for extra impact protection and bright orange is used again on the outsole which features herringbone and radial patterns.

Adidas, Atlanta, block, block party, Footwear, Hawks, jermaine dupri, party, Sneakers, so so def, trae, trae young, Wish, Wish ATL, wish atl block party

COMING SOON: AIR JORDAN 1 “ROYAL TOE”

The latest release from Jordan Brand brings us another Royal look at the Jordan 1. From the lineage of the OG Black Royal & in the likeness of the recent “Bred Toe” color-blocking, we have the “Royal Toe” arriving this weekend. Buttery soft white leather on the side panel gives the bold Swoosh an added pop, just below the vintage & timeless wings logo on the upper.

Grab this release on WishATL.com this Saturday 5/9 @ 9AM EST

Atlanta, Jordan, jordan 1, jordan 1 royal toe, JUMPMAN, royal, royal toe, Wish

Atlanta Supports Atlanta: Masks For Charity

In an effort to help combat Covid-19 and help support the city that supports us, we have partnered with two Atlanta based brands to provide limited edition masks over two weeks. Proceeds from the sales of these masks will be donated to Meals On Wheels as they work to help flatten the curve by providing meals by delivery to the elderly & those most at risk for the virus. 

Last week we released the first of the series featuring Stevie Pettus’ Atlanta based, SurrenderAmerica. Aside from the top of the line cut & sew pieces, the brand also serves as a support and empowerment system for those battling mental health disorders. We previously collaborated on DIY T-Shirt Workshop for Black History Month.

This Friday, we are releasing the second of the collection. This capsule is designed by Latif of Wisdom Fashion House. WFH combines fashion and animation to narrate its story & speak out on issues that seemingly get swept under the rugs of society. Wisdom was also the winner of our inaugural Battle of the Brands.

BE SAFE ATLANTA

Atlanta, Charity, covid-19 mask, masks, meals on wheels, stevie pettus, surrender america, wisdom, wisdom fashio house

Reese Cooper

Reese Cooper, a multidisciplinary artist, is a storyteller. He documents his exploration and experiences in his label. From fashion to photography, film to furniture, each project or collection tells a story – some fact, some fiction – woven together through powerful imagery and messaging all underpinned by precision detail.

He’s a 21 year old designer born in Atlanta and based out of LA by way of London. He launched the label in 2016 at the age of 18 and now at the age of 21, he is the youngest ever finalist for the CFDA Vogue Fashion Fund. This award is given in support of a promising American designer and former winners include Thom Browne, Kirby Jean-Raymond (Pyer Moss) and the Elder Statesmen.

If any description is to be given to his clothing, Cooper prefers “modern heritage.” Mixing Americana and workwear effortlessly, it stands part from other brands with how authentically it tells a story. The men’s SS2020 collection is titled “How A Letter Travels” and draws direct inspiration from the US Postal Service as a metaphor for how far people are willing to go to tell their story & deliver their message. The collection is made for travelers, featuring lightweight nylon cargo pants & shorts, and uppers decorated in images of postal workers, stamps and mailboxes. Shop the collection here!

Atlanta, atlanta streetwear, Fashion, reese cooper, Streetwear

Noon Goons has arrived at Wish

LA Based Noon Goons was created by Kurt Narmore in 2016. The brand is immensely inspired the Narmore’s roots in skate and surf. A “noon goon” is in fact a term for tourists that show up to the beach at noon, after all the real surfers have left for the day to work their day jobs.

Driven by funky prints, cozy outerwear, and graphic T-shirts, this brand is sure to catch eyes. Los Angeles street and surf culture is a well known fashion catalyst, and Narmore does a great job staying authentic to the culture, as he still operates in that community to keep the grassroots feel alive. The addition of industry veteran Sam Jarou (formerly of Comme des Garcons) as creative director has helped take the brand from the streets of LA to Dover Street Market.

Shop this collection in-store & online now!

Atlanta, LA, noon goons, Wish

Wish x Chinatown Market

Stemming from longstanding relationships with Chinatown Market and its creator, Wish is excited to announce a collaborative capsule with the brand.

The “Thank You” capsule is a nod to the city, its community and culture.

Chinatown Market x Wish collection features vibrant tie-dyes and puff printed graphic tees, hoodie and tote. Wish is excited to partner with Chinatown on this project and aims to reciprocate this gratitude with future plans and exciting things to come. Thank you, Atlanta.

Atlanta, Chinatown, chinatown market, collab, Wish

Used Future

Used Future is a menswear brand founded in 2009 in Seoul, South Korea. They pride themselves on the ability to create an innovative and unconventional look. Combining vintage models with modern aesthetic, Used Future is proving to be successful in carving out a name for itself in the youth culture. The brand is highlighted by oversized outerwear in bold colors and trendy cuts, puffy jackets with soft touch fleece layers, hoodies, sweatshirts and pants.

Atlanta, new brand, UFU, Used Future, Wish

Summer Time Accessories at Wish

Clothing and accessories for your summer in Atlanta: Including Braves Gear, Wish Yoga, and Chinatown Tennis.

Wish has you covered this baseball season with Braves gear in all forms including jerseys, backpacks, fanny packs and more. Click here to view Braves merchandise at Wish.

The Wish Yoga Collection, The Chinatown Market Tennis Collection (an official collaboration with SMILEY®) and select Spring/Summer 2019 items from Chinatown Market are now available both online and in store.

The Wish Gallery offers monthly Yoga experiences. Visit the Galley’s website for more details.

Atlanta, Braves, Chinatown, chinatown market, Merch, Sports, Store, Streetwear, Tennis, Wish, WishATL, Yoga

Big Boi for SSUR & CLOT In-store Release Event Recap

Yesterday, we had the amazing opportunity to host the one and only Big Boi as he released his collaborative pieces with streetwear brands SSUR and CLOT. An Outkast fan’s dream, Big Boi was present in full effect to pose for pictures, autograph everything from classic Stankonia vinyls to large ATL flags, and promote his collab items. Take a look below at some images from the event: 

Atlanta, Big Boi, CLOT, outkast, Recap, ssur

JR comes to Atlanta for Living Walls

JR, a semi-anonymous French street artist, uses his camera to show the world its true face by pasting photos of the human face across massive canvases all around the world; presenting viewers with the question, “Can art change the world?” Touring city after city, country after country, pasting his larger than life pieces across buildings and walls, JR has brought his talents to Atlanta by way of the Living Walls organization. For this project, JR appropriately chose to tackle Civil Rights, an issue that was so monumental to the formation of the look and feel of Atlanta. Reflecting on the 50th Anniversary of Martin Luther King Jr.’s “I Have a Dream” speech, the city that Dr. King and countless other Civil Rights leaders built is paid homage to through a series of three large prints, featuring actual images taken during the March on Washington in 1963.

Understandably, not everyone will be able to view this series in person, so we’ve taken images of all of the pieces and included them below along with locations for those who want to check it out for themselves:

Located on the intersection of Hillard St. and Auburn Ave.

Located on the intersection of Hillard St. and Edgewood Ave.

Located at 150 Edgewood Ave.

Atlanta, civil rights, jr

Wish featured on the Travel Channel’s “The Layover”

Recently, we had the honor of appearing on Anthony Bourdain’s “The Layover” an the Travel Channel amidst other legendary Atlanta shops and eateries. Check out a few screenshots from the episode below, along with the full episode. Check it out and see if you can spot us in there!


S2E7 AB: The Layover – Atlanta by zodiacza


Atlanta, travel channel, Wish

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