GIVE FRESH AIR IS A COMMUNITY INITIATIVE THAT UNIFIES THE SNEAKER COMMUNITY AROUND A SHARED PASSION TO IGNITE CHANGE.
THROUGHOUT MARCH 2021, WE COLLABORATED WITH NIKE TO INSPIRE COMMUNITIES TO GIVE “AIR” THROUGH SHOE DONATIONS THAT SUPPORT LOCAL NON-PROFIT ORGANIZATIONS.
With the positive outreach from our community, Wish was able to collect new and gently worn shoes that we donated to the Chris 180 Organization for those in need.
We asked our donors to participate in our Women’s History Month initiative by writing a message of empowerment to the future generation of women. Each message was saved and released via balloon at the end of the month as a visual representation of “giving fresh air” and showing support for the women in the community.
The journey women face can be tough, but we honor their resilience, grace, and their fight to push through no matter what barriers they might face. Above all, the uphill battle is what makes women, women!
Film Photos and Video by Nicole Hernandez-Ndiaye
Featuring: Zipporah Joel Tahra Chatard Monica Campana Khleo Armstrong Ryder Piera Moore Jasmine Williams Shaneka King Mya Dudley Anna Akpele Julia Campbell
When presented with a preview of the Nike Go Flyease, the first-ever completely hands-free sneaker, offering convenience without sacrificing performance or style, we wanted to partner with an organization that would utilize this adaptive new technology in their daily life.
Good innovation turns the complex into the simple. Nike Go FlyEase works because the tensioner band and bi-stable hinge hold the shoe in a steady open position.
We were given an amazing opportunity to team up with BlazeSports, a non-profit organization whose mission is to change the lives of children and veterans with physical disabilities through adaptive sports and recreation. With this partnership, honorable athletes got to experience a new adaptivity designed to add ease to any day-to-day routine.
We are honored to be a part of this experience assisting these amazing athletes to blaze a trail and achieve their goals.
A very special thank you to Nike for this partnership and BlazeSports for the outstanding work you are doing in our community and beyond.
Sprite has given us $50k to Give Back. We will provide $2500 to ten designers & ten visual artists to help support them & enrich their work during these uncertain times. We are opening submissions today and will award selected brands & artists with the funding as well as a week-long pop up shop to support the sales of their work. As Atlanta continues to grow as a city for art & fashion we understand our responsibility with our platform to help push the city’s talents to the world.
Sign up here for the chance to win $2,500 for your brand or to help support your art.
Sprite – which has championed hip-hop culture for more than three decades – is collaborating with five of the genre’s most influential voices to support community partners they believe are doing the best work to serve and support creators and communities disproportionately affected by COVID-19 and racial inequality.
“The Give Back” will use Sprite’s resources and platforms to amplify Black voices and help drive positive change, starting in the brand’s hometown of Atlanta.
The brand tapped five respected and recognized partners based on their commitment to give back to the Atlanta community and empower emerging talent to push the boundaries of creative expression. Sprite allocated $300,000 for “The Give Back”, and these partners will “pay it forward” to organizations, causes and creators in a time of great need:
Mali Hunter, music industry powerhouse, is supporting her EarthGirls Inc. foundation and empowering the next generation of Black female musicians through mentorship, education, entrepreneurship, and health and wellness.
Cam Kirk, hip-hop’s most trusted photographer, is expanding his “Night School” program at Cam Kirk Studios to educate emerging photographers, designers, and other creatives, and partnering with The Recycling Partnership to address equitable access to recycling in public spaces in Black communities.
Wish Atlanta, Atlanta’s premier streetwear and sneaker boutique, will provide grants to emerging fashion designers and artists that will allow them to bring their visions to life.
Grammy-winning, platinum-selling artist and entrepreneur 2 Chainzand his Street Execs management company family will provide “stimulus packages” to some of the most important figures in the hip-hop ecosystem: DJs, many of whom whose careers have been affected by COVID-19.
Two-time BET Hip Hop Awards ‘Producer of the Year’ winner and behind the music for an endless list of hip hop hits, Metro Boomin is making a donation to Campaign Zero, which advocates for policy solutions informed by data, research and human rights principles to change the way police serve communities.
As we continue to wait for the world to return to normal so the NBA can (hopefully) resume, we considered this past week at Wish an ode to the ol’ roundball. From ESPN classics to watching current NBA stars battle it out in NBA 2k, the masses are in dire need of anything to keep us going during this drought.
The Wish team was able to tap in with Hawks fan favorite, 2K Cover athlete, sneaker connoisseur, & avid businessman – J Chill, or Josh Childress. He popped by our Instagram live with @malachiformayor to discuss everything from how he got started hooping in Compton, to hitting the big shot in the Final 4 for Stanford & ultimately being the 2K5 College Hoops cover athlete before beginning an exciting pro career. He shed a ton of light on the business of international basketball, life after the league and ultimately his top 3 sneakers! Check out the interview on SoundCloud, and shop our basketball collection as we gear up to (hopefully) get the season back!
We partnered with local running club Mover’s & Pacers to help sponsor a 2 mile children’s running tour of the Historic Sweet Auburn neighborhood in Atlanta, GA. There were 3 main goals for this activity.
Sports – encouraging activity through running, helping to improve focus, reduce stress & burn calories.
Education – the places visited on the tour are all symbolic of people & organizations that helped birth the civil right movement.
Community – honoring the past, enduring the present and building for the future.
We also provided Wish “BHM” t-shirts to all of the children and parents that took part in the running event.
February 21, 2020 we partnered with local Atlanta brand “Surrender America” for a Black History Month T-shirt customizing workshop. Guests were able to create custom BHM t-shirts using graphics of Historic African-Americans, designed by Surrender’s founder Stevie Pettus & his partner Petie Parker.
To celebrate Jordan Brand’s first women’s apparel capsule, we partnered with DJ OHSO to turn The Gallery at Wish ATL into OHSO’s “Bounce Dat Beauty Parlor” & do something engaging with Atlanta’s growing population of women’s streetwear enthusiasts. The Parlor services included custom nail design, a baby hair station & a temporary tattoo artist. The Jordan Women’s Flight Collection was designed with a “function-first” aesthetic in mind, the clothing has a streetwear edge that can easily transition from the gym to the club.
This past week the Atlanta Hawks had a “Day In The A” led by Coach Pierce. The team visited various Atlanta landmarks to help them really connect with the city that they proudly represent on a nightly basis. For their second stop of the day, they came by Wish ATL after leaving the Martin Luther King Center. As they were in the lot marveling over the Outkast Mural, Atlanta Rapper & Activist Killer Mike came by to impart some gems of financial literacy and historic Atlanta knowledge to the young Hawks team. We were able to spend some time with the team and talk about their favorite sneakers to play in, amongst a myriad of other topics. Check out the images below!
This past holiday season, we partnered with local non-profit Chris 180 for the 4th consecutive year to provide premium footwear to a group of amazing teens under foster care. CHRIS is an acronym that stands for their core values: Creativity, Honor, Respect, Integrity and Safety. They aim to improve the community by providing children, adults, and families with high-quality, trauma-informed behavioral health services and support systems. We are elated to be able to provide this service each year, thanks to EVERYONE that donated to our Wish For Kicks campaign!
In honor of Virgil Abloh’s “Figures Of Speech” exhibit currently in show, the High Museum of Art hosted a conversation about the state of Atlanta’s streetwear scene. Moderated by the “Lifestyle Specialist” Kenny Burns, the esteemed panelists included Wish’s Creative Director Renaldo Nehemiah, Curator & Set-Designer Marina Skye & Boutique Owner Kwassi Byll-Cataria of Moda 404. The topics of the night included Virgils impact on the fashion culture of Atlanta, and how Atlanta’s culture may have influenced Virgil as well. The question of the night came when Kenny chose to dive in to Virgil’s recent comments surrounding the eventual “death of streetwear.” It’s still “up in the air” what he truly meant by that statement, but like most things in art, it is completely up to your interpretation.
Check out 2 Chainz and The Real U Records (Skooly, Sleepy Rose, Hott LockedN & Worl) as they stopped by Wish ATL to check out some outfits for UGA gameday. Sponsored by Bleacher Report & House Of Highlights.
Private Viewing of the “Figures Of Speech” Exhibit at the High Museum of Art
This past weekend we partnered with the High Museum of Art for a VIP preview of Virgil Abloh’s “Figures Of Speech” Exhibit. We brought out some of Atlanta’s most influential creatives and tastemakers for a private night at the High Museum, to view Virgil’s works before the exhibit opens to the public.
ABV Agency & the Outerspace Project partnered with renowned street artist Jeks to perfectly bring to life two classic images of the iconic Hip-Hop Duo “Outkast,” captured by photographer Jonathan Mannion.
Sunday October 20, we celebrated the unveiling of Atlanta’s newest landmark. We were joined by Artist Jeks, Photographer Jonathan Mannion, OutKast cohort Killer Mike, & a host of Outkast Fanatics. We were even blessed with a guest appearance from Andre 3000 via FaceTime.
The mural has garnered copious amounts of attention. Prior to it being completed, we noticed an influx of attention to the area once Andre’s face was completed and people had an idea what was transpiring on this wall. We expect to see more and more patrons coming by to take a picture in-front of this iconic mural.
This new landmark has also piqued the interest of various media & news outlets, including the Atlanta Journal Constitution, Fox 5 Atlanta, CNN, & 11 Alive.
This year we were official partners for this 14th Annual LudaDay Weekend. As part of our partnership we worked with Ludacris to design the official t-shirt for the special weekend, even adorning him with a special 1 of 1 “camo” edition of the iconic t-shirt. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. The weekend brings together the Atlanta community and Luda’s celebrity colleagues. The weekend consists of a charity bowling event, day party, golf tournament, celebrity basketball game and culminates with a “Top Golf Takeover.
On August 15th, SAINt JHN and WishATL surprised Atlanta with a listening party for SAINt JHN’s second studio album “Ghetto Lenny’s Love Songs” in The Wish Gallery. As soon as the doors opened the gallery was full of fans eager to hear the artist’s upcoming release.
After last year’s release of his first studio album, Collection One, SAINtJHN released a number of popular singles and collaborated with massive artists such as Beyoncé (on the 2019 Lion King soundtrack), Wizkid, Lil Baby and Meek Mill which left his fans hungry for his next major release.
SAINtJHN used the event to connect with and thank all of his Atlanta fans before the album’s official release.
This year we have partnered with Ludacris to produce the official t-shirt for LudaDay Weekend 2019. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. This weekend will bring together the Atlanta community and Luda’s celebrity colleagues.
LudaDay was recognized as an official city-wide event by Mayor Kasim Reed in 2011. Money raised over the weekend will go towards The Ludacris Foundation and other charities benefiting children. The 2019 Commemorative LudaDay Weekend shirt will be available in-store, at the celebrity bowling tournament Friday 8/30, as well as the Celebrity Basketball Game Sunday 9/1. You can also purchase tickets to the Celebrity Basketball Ball Game in-store at Wish ATL.
We are excited to announce the “Summer ‘19” Wish Collection of concert t-shirts to enhance your festival season. Channeling the spirit of the ‘60s & ‘70s, our hand twisted, tied & dyed “Americana” inspired collection captures the essence of summer. With four styles of multi-color tie-dye & graphic prints, including two glow in the dark options, you’re sure to catch eyes in these fun summer looks.
The awesome thing about tie-dye is that no two pieces ever look the same, highlighting individuality in fashion and allowing people to reclaim some of their personal identity through clothing.
Being popularized in the 1960’s and ‘70s by festival goers and performers alike, tie-dye’s roots are grounded in music and summer. Music icons such as Janis Joplin and Jimmi Hendrix brought the first wave of tie-dye into mainstream popularity. During this time, the hand-made clothing became a symbol of individuality and creative expression. Tie-dye’s current resurgence has been popularized by artists such as Travis Scott and Wiz Khalifa and is quickly taking over high-fashion and streetwear alike.
This past weekend the Wish team embarked on a trip to the “Windy City” to experience a midsummer celebration of fashion, art, and music brought to us by ComplexCon. This edition of ComplexCon was special because this is the first time that they branched out of their usual Long Beach location, in hopes of drawing a more universal crowd. Chicago itself has produced many of the industry’s leading hype generators such as Kanye West, Virgil Abloh, Jerry Lorenzo, Don C and even the GOAT himself, Michael Jordan.
Chicago played host to thousands of eager enthusiasts of all ages ready to get their hands on some exclusive items and fully immerse themselves in all things “cool.” There was a huge representation of Takashi Murikami’s work, along with a number of exclusive pop-up shops. Puma and Reebok definitely made their presence felt with two great activations keeping the masses engaged. Chinatown Market had a great showing as well.
Some notable releases during the event included the Nike Atmos Air Max 1 “Animal 3.0” pack, The Eric Emanuel “Iverson’s”, and the surprise drop of the yellow Nike FOG 1’s. There were a number of good panels featuring industry heavyweights Jon Wexler, Steve Stoute, Joe La Puma, PJ Tucker, T.I. and Killer Mike.
The most special part of the weekend was the attention that ComplexCon shed on Chicago and its up-and-coming culture. Bobby Hundreds and creator of “The Chi”, Lena Waithe, showcased their varsity inspired collection, Chicago stalwart Joe Freshgoods also made an impressive showing with 3 of his brands being represented almost front and center to festival goers. There were also a number of awesome visual artists from the Chicago area, dope upstart brands and local Chicago eateries on tap.
If you’re in the Chicago area, definitely swing by the Museum of Contemporary Art and check out the Virgil Abloh “Figures of Speech” exhibition before it ends September 22, 2019.
Overall, ComplexCon Chicago was a great time. We are looking forward to Long Beach.