We partnered with local running club Mover’s & Pacers to help sponsor a 2 mile children’s running tour of the Historic Sweet Auburn neighborhood in Atlanta, GA. There were 3 main goals for this activity.
Sports – encouraging activity through running, helping to improve focus, reduce stress & burn calories.
Education – the places visited on the tour are all symbolic of people & organizations that helped birth the civil right movement.
Community – honoring the past, enduring the present and building for the future.
We also provided Wish “BHM” t-shirts to all of the children and parents that took part in the running event.
“Don’t give me roses when I’m gone. Give them to me while I’m still here, and can smell them.” -Mabel Williams.
Out of this quote is where our “Roses” capsule was born. To celebrate Black History Month this year, we chose to honor figures who not only inspired change in American history, but also are still alive today. Through a capsule consisting completely of graphic t-shirts, we elevated the likenesses of Muhhamad Ali, Maya Angelou, Bill Cosby, Stevie Wonder, and Spike Lee, representing the arenas of sports, poetry, television, music, and film. To bring our ideas to life, we enlisted local Atlanta artist Markeidric Walker to illustrate each of our honorees. Releasing one of our “Roses” tees per day, the capsule release begins today.
Nike honors Black History Month for the fourth year in a row with a collection of well-crafted sneakers in predominately black, gold and purple colorways. This range is meant to serve as a reminder that athletes around the world representing the Nike brand have all at some point been inspired by the “legacy of Pan-African achievement.” The collection is held together by the theme of Sport Royalty and is a homage to Nike’s kings and queens of sport, including LeBron James, Kevin Durant, Maya Moore and Allyson Felix amongst others. With 100% of the proceeds going to charity, the 2014 BHM collection, look out for this collection releasing soon at Wish.
To end our Key Players Week with a bang, we put together a video for the entire “Key Players” capsule. With music from Atlanta’s own Outkast, and visuals from Gavin Guidry, Michael Kusumadjaja, and Andrew Litten, this video embodies the essence of our Black History collection. Please support this effort by watching the video and even sharing!
In the summer of 1955, 14 year old Emmett Till was pulled from his uncle’s home and brutally murdered for whistling at a white woman, igniting a flame in the Civil Rights Movement and making him a Key Player in American History. This release from our #wishkeyplayers capsule is available online and in store now!
This release from our Wish Key Players Capsule is available now online and in store.
With our Wish Key Players Week in full swing, we present the “Key Players” Look Book. Featuring photography and editing from Michael Kusumadjaja and Gavin Guidry, these shots showcase the full capsule among a beautiful Atlanta backdrop.
This year, Wish is celebrating Black History Month with the launch of our Wish Key Players capsule. This capsule will consist of five tees, featuring some of the Civil Rights Movement’s most influental figures, with their last names and numbers printed on the back.
We labeled this capsule “Key Players” to pay homage to the roles that each person played in brining us the freedom that we are able to experience today. Going deeper, the numbers on the back of each tee are meant to represent an important year in American history such as ’63, the year of the March on Washington and Martin Luther King’s “I Have a Dream” speech, or ’68, the year of the historic 1968 Summer Olympic Games. Each day next week, we will focus on a different Key Player, releasing their tee and sharing some of their greatest moments that made them “key” in the Civil Rights movement. So stay on the lookout for #WishKeyPlayers on Twitter to follow along and participate in our Wish Key Players Week.
UPDATE: Sold out except a couple pairs (not pictured) of the BHM AF1 and the BHM Huarache Free!
Nike Basketball is releasing a 2012 collection including the LeBron 9, Zoom KD IV and Kobe VII System Supreme in honor of the 36th anniversary of Black History Month. The mockup of the three shoes includes a dark grey base color with a African rainbow print inspired by African Culture. In keeping with this holiday tradition of giving back to organizations that work to inspire youth towards greatness, Nike, Inc. will make a financial contribution to Big Brothers and Big Sisters of America. A release date is slated for February 11th at our Moreland Ave shop. No pre-orders or holds will be allowed in advance. Phone orders will be welcome after 5:00pm EST on the day of the release by calling extension #2 at 404.880.0402. Please come by and grab a pair of these limited sneakers before they are all gone and feel good that Nike will be giving back to the Big Brothers and Sisters Charity on your behalf.