Tag: Wish ATL

Wish ATL Block Party

Young, Fly, & Flashy.

The hottest sneaker drop in the city deserves the hottest block party of the year and our World Series Champs just gave us, even more, to celebrate.

Pull up to the block party to cop a pair of the So So Def x adidas Trae Young 1 “Atlanta, a special iteration of Trae Young’s signature silhouette that has been reinterpreted by the Atlanta-based record label, (including a special gift with purchase), and prove you can ball like Trae during our mobile-hoop contest for a chance to win some fly prizes.

While you’re there, make sure to visit downstairs at the store to check out the So So Def “History of Hits” room.

Look out for special appearances by the Atlanta Hawks, Jermaine Dupri, & more with sounds provided by DJ Champagne Trap.

When: November 5th, 2021 from 3-7 PM

Where: Wish ATL parking lot (by the Outkast Mural) | 447 Moreland Ave NE, Atlanta, GA 30307

Food will be available to purchase via Atlanta’s-own Slutty Vegan food truck.

Parking will be unavailable in the Wish ATL parking lot and parking in the Little 5 Points area will be very limited, so we strongly encourage ridesharing.

As for COVID-19 guidelines, the event will be outside, but we’re still encouraging social distancing and inside the store will remain the same, such as mask-required for entry and maintaining a capacity. We also ask for people to wear masks when purchasing food.

Taking inspiration from the So So Def billboard that was up near the Atlanta airport, the sneaker uses the same colors from the billboard. Black and electric yellow in a chevron pattern make up the mesh upper with bright orange seen on the minimal lace loops. Trae’s “TY” logo is seen on the tongue pull-tab and his signature is seen on the heel and 3 Stripes branding is seen on the Lighstrike midsole in black. BOOST is used in the heel for extra impact protection and bright orange is used again on the outsole which features herringbone and radial patterns.

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Wish ATL “Stranger Than Fiction” Capsule

 

The Wish ATL “Stranger Than Fiction” Capsule is a collection of pieces inspired by mid-90’s horror nostalgia. The hoodies in the collection feature embroidered graphics and a call out to the 90’s Nickelodeon series “Are You Afraid Of The Dark” while the tee pays homage to the popular “Goosebumps” novel series. Shop the collection here or pick it up in-store now!

 

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Coming Soon: Wish ATL x Chinatown Market Capsule

We have many surprises “in-store” for the reopening of our iconic building. As we move into the next phase of Wish ATL, we’ve declared that “the sky is the limit” and our latest collection with Chinatown Market echos this sentiment. The blue skies and dreamy clouds are seemingly perfect for wishing upon. Be sure to shop this collaboration when it releases Saturday August 22, 2020.

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Coming Soon: Wish ATL x Billionaire Boys Club Capsule

Accompanying the relaunch of the new and improved Wish ATL, we are also releasing our collaborative capsule with Billionaire Boys Club. This is BBC’s first collection with a prominent entity in Atlanta so it was important to go classic by featuring the cult favorite “moon man” as well as “ATL” stylized with BBC’s popular font. Be sure to grab these when they release in-store Saturday August 22, 2020.

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Coming Soon: Air Jordan 1 Zoom “Zen Green”

Inspired by its own predecessors and the feel of a traditional Japanese garden, this AJ1 honors the past while exploring new territory. Color pops on the collar and stitching, suede materials on the upper, and a full-length Zoom Air cushioning system put modern moves — and comforts — on this standard of sneaker culture.

This iteration of the Air Jordan 1 Zoom comes sporting a Green hairy suede on the toe and side panel with some smooth black leather overlays. A vibrant green liner, 3M reflective Swooshes, and an icy translucent outsole all help fortify the look and feel of this latest Jordan 1 Zoom. Check out this sneaker before it releases 8/14 in-store & online!

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Maharishi

London based streetwear brand Maharishi, named for the literal Sanskrit translation great seer or Guru. The brand exudes a great vision in clothing. It was founded in 1994 by Hardy Blechman with the great vision to create environmentally sound, fair-trade produced, long-lasting, high-quality, utilitarian clothing.

The collections have always included the strong natural fibre hemp as well as organic cottons and up-cycled military clothing. Maharishi maintains a strong ethos of respect for nature while utilizing the latest technology. Shop the collection here!

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Air Jordan 2 “Rivals”

The AJ 2 “Rivals” is inspired by the NBA franchises that challenged “His Airness” the most. This is a ladies-exclusive drop that follows the “What The” pattern, with both left and right shoes and their respective panels sporting an assortment of colors and materials. Each pair honors four of the most formidable NBA franchises from the mid-to-late 80s and early 90s. These teams significantly challenged Mike and his Bulls, undoubtedly fueling his winning mentality for future success.

The left shoe, dedicated to the Western Conference, features the team colors of the Los Angeles Lakers and the Portland Trailblazers. Those being the first two teams that challenged MJ and his Bulls in the NBA Finals. The right shoe, for the East, honors both the Boston Celtics and the New York Knicks, two who provided some of the most epic battles in Mike’s career. Lux materials on the silhouette include quilted leather, similar to the Don C,  jersey mesh, basketball-textured leather, satin, and patent leather.

This shoe is now available in-store & online here!

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