The Wish ATL “Stranger Than Fiction” Capsule is a collection of pieces inspired by mid-90’s horror nostalgia. The hoodies in the collection feature embroidered graphics and a call out to the 90’s Nickelodeon series “Are You Afraid Of The Dark” while the tee pays homage to the popular “Goosebumps” novel series. Shop the collection here or pick it up in-store now!
This week we welcome Tokyo’s own, Children of Discordance to Wish ATL. Children of Discordance was established by Hideaki Shikama in 2011. The up-cycled pieces that he’s become famous for are inspired by recollections of fashion and music from the 90s to the present. Shikama has updated and up-cycled items from his personal collection of archives and vintage pieces, sourced worldwide. His usage of vintage materials and deadstock approaches sustainability in a way that doesn’t feel forced. The environment isn’t his sole concern; focusing on respect for craftsmen, creators, and producers while designing ethically. This has been achieved by working beyond the concept of fair trade for production that creates the sophisticated one off products expressing the attitude of “DISCORDANCE”.
We have many surprises “in-store” for the reopening of our iconic building. As we move into the next phase of Wish ATL, we’ve declared that “the sky is the limit” and our latest collection with Chinatown Market echos this sentiment. The blue skies and dreamy clouds are seemingly perfect for wishing upon. Be sure to shop this collaboration when it releases Saturday August 22, 2020.
Accompanying the relaunch of the new and improved Wish ATL, we are also releasing our collaborative capsule with Billionaire Boys Club. This is BBC’s first collection with a prominent entity in Atlanta so it was important to go classic by featuring the cult favorite “moon man” as well as “ATL” stylized with BBC’s popular font. Be sure to grab these when they release in-store Saturday August 22, 2020.
Telfar is a black-owned, gender-less fashion project established in 2005 in NYC by Telfar Clemens. Clemens, a Liberian American hailing from Queens, is a fashion prodigy & international celebrity. He creates high-quality work and always embraces the opportunity to speak up for social injustices. He’s made quite the name for himself over the past few years with his ever-creative runway shows. From a throwing party in White Castle to roll out their collaboration, to crowd-surfing in Irving Plaza, he has a strong eye for flair.
Clemens has carved out a niche in creating everyday sportswear with a quirky twist. Often hybridizing his pieces, he combines elements from an array of influences in a way that makes his pieces stylish and most importantly, comfortable.
Telfar has one of the more successful lines of bags in the market right now. The “Telfar Shopping Bag” nicknamed the “Bushwick Burkin,” essentially sells out every time they’re released on his site. Shop the collection here, and stay tuned for more Telfar releases at Wish ATL.
BeTrue celebrates the pursuit of equality of all athletes.
This year’s collection celebrates the power of the team. The definition of team is expressed in many forms. Even when we’re on our own, we’re still together. United. Unstoppable. We’ve thrived in the face of struggle. Prevailing on the strength of our teamwork. Reclaiming our spaces and setting an example for the world to follow. We recognize the need for everyone to know they have a team. A community working as one toward a future we can all believe in. A future that sees every one of us. One that’s accessible to every athlete and every generation, keeping us together through the collective.
The BeTrue 2020 collection captures the vision – the Power of the Team, anchored by the Nike icons from the past to present – the Air Force 1 and the Air Max 2090.
Throughout the collection, a series of design elements speak to significant nuances within LGBTQIA+ culture. These details offer a shared visual language between like-minded athletes and allies, while educating new audiences and creating connections that rescind any distance.
Shop the collection online or in-store while supplies last!
As we continue to long for human interaction during the “age of social distancing” we have turned to vicariously partying through these films of epic ragers. Check out some of our favorite party night movies and peep the fits that we’d wear to the functions! Shop the looks here online!
Adidas Consortium and the New York based boutique, Extra Butter provide and elegant take on sports and its rich heritage with this release. The SC Premiere and Adilette Slides are reconstructed with a one-of-a-kind cream colored cable knit Primeknit™ giving them an elevated “extra buttery” flair. Check out “deets” below and pick them up here on our site before they melt!
This edition of WISHFLIX is dedicated to Michael Jordan, the G.O.A.T. We broke down some classic game film to see if we can catch Mike wearing some of his legendary silhouettes from his championship seasons. Check out these classics, shop our Jordan selection & stay tuned for more info as we celebrate the “His Airness” this weekend with a special sale.
Initially released in 2006 as part of the “Defining Moments Pack” paired with the Jordan 11, this release honors Michael Jordan’s two three-peat championship runs in 1991-93 and 1996-98. This time around its getting a solo release on the eve of the ESPN 30 For 30 premiere of “The Last Dance,” a 10-part documentary about the G.O.A.T.’s final championship season in ’98. Check out some detailed images of the drop below. Scoop this drop when it releases Saturday 4/18 FCFS on WishATL.com
Peep these Jordan Highlights From the ’98 season to get you warmed up for the show!
Art House is a genre of film encompassing films that have distinct artistically experimental style and content. These types of films are typically serious, feature lesser known actors & independently-produced due to the niche market appeal of the content. These films typically go on to be premiered at special theaters & film festivals like Sundance, Cannes & SxSW. As we continue head into World Art Day on April 15, this week’s WISHFLIX takes a look into some popular Arthouse films and features some accompanying looks from our shop-able Art-Inspired Collection!
Eternal Sunshine of the Spotless Mind (2004)
A tale of a failed relationship in which the two lovers decide to have their memories of the other erased, only to run into each other again. The look inspired by this story has to be the perfect first, and last, date outfit. A shirt featuring the instantly recognizable CDG heart logo seemed the best choice to pop in this fit. The DDM shorts and denim overshirt are a nod to the coastal, Montauk, New York setting of the film. Vans Sk8-Hi sneakers, a bright chartreuse Carhartt WIP bucket hat, and Grace by Grace Bennington fragrance bring together the playful, romantic, and reflective tone of both the outfit and the movie.
Mulholland Drive (2001)
The story of a woman who loses her memory in a car accident, then receives aid from a Hollywood hopeful. David Lynch’s 2001 neo-noir film is less about it’s characters and their motivations and more about the allure of Hollywood stardom. Dreams can be made and broken. This mood is reflected in the look featuring a Chinatown Market Cry button up shirt with an image that could have been taken the movie itself. Styled with a baggy, loose cut Noon Goon No Doubt pant, an attention grabbing fuchsia Stussy beanie and Adidas Terrex sneaker. This look just screams Hollywood’s next it kid.
Enter the Void (2009)
It would be wrong for an outfit inspired by a film featuring hallucinations and out-of-body experiences to not feature tie dye and this look does not disappoint. A MISBHV patched and tie dye tee are paired with a Stussy tie dye short for a disorienting patterned blocked look. The patch-dyed style of the shirt is in a similar spirit to the cinematography style of the Gaspar Noe’ directed film, which is virtually all overhead and POV shots. Chinatown Market yellow-lensed smiley glasses and a Stussy cuff beanie keep with the feel of the fit and the main character’s *ahem* lifestyle. The Vans Ultrarange Exo LX sneaker was made in collaboration with BILLY’s, a retailer based out of Tokyo, the main setting of the film.
Donnie Darko (2001)
A cult classic psychological thriller starring Jake Gyllenhaal as a troubled teen who follows the voices in his head to great lengths. Is he a savior to humanity or is he out of his mind? The outfit inspired by this film needs to also have equal parts, teen angst and savior complex. Pleasures relax fit denim jeans featuring the word “DESTROY” down the hip and “I DIED FOR YOUR SINS” on the opposite knee fit the bill perfectly. A black long sleeve Maharishi “2020 Vision” tee also tells people, “I see the full picture, even if you cannot.” A simple green Stussy dad cap and Adidas x Pharrell Williams Campus sneaker tone down the look for a very wearable look that is effortlessly cool, like the film’s titular character.
Brick is a neo-noir film, starring Joseph Gordon-Levitt and set in a California suburb. What does a high school hardboiled detective wear while taking on criminals and searching for a person in danger? Probably the same thing you would wear in California anyway, but darker. Carhartt WIP carpenter pants, white Stussy striped socks and black Vans Slip Ons. The Denim Jacket, White tee and sneakers are all pieces from the Vans x Jim Goldberg collection. A collection with a similarly dark and gritty tone to that of the film. And the Stussy beanie tops the look off because a detective needs a good hat.
On March 26, 1987, Nike debuted the Air Max 1, its first sneaker showcasing the Swoosh’s now iconic Air technology through a side-visibility window. Thirty-three years later, and with the ever improving innovations of Nike Air, the company still celebrates the revolutionary cushioning platform on the release date of its first shoe.
This Air Max Day, Nike pays homage to the countless Air Max variations over the years that paved the way for the future of Air. This year boasts a collection of releases, from flips of some old favorites to introducing a new member to the Air Max lineage.
Hailing from Poland, MISBHV started in 2013 with Natalia Maczek making pseudo-designer t-shirts for her friends to wear to clubs, as a summer side project. After she decided on fashion over law school, she enlisted co-designer & creative director Thomas Wirski and began making full men’s & women’s collections. After a successful SS17 New York Fashion Week show, Rihanna wore their brand during her “Anti” Tour and brand began to gain notoriety. Wirski jokes that the brand was “never supposed to be taken seriously.” However, they have created a serious movement over past few years.
MISBHV aims to merge streetwear and 90’s rave culture to create pieces that are equal parts nostalgic & unique. These influences shine in motocross inspired cropped tops & shorts, as well as sports bras paired with baggy bottoms. She’s also produced men’s pieces with frayed seams, typefaces reminiscent of 90’s streetwear brands and very on-trend tie dyes. Shop the collection here!
Reese Cooper, a multidisciplinary artist, is a storyteller. He documents his exploration and experiences in his label. From fashion to photography, film to furniture, each project or collection tells a story – some fact, some fiction – woven together through powerful imagery and messaging all underpinned by precision detail.
He’s a 21 year old designer born in Atlanta and based out of LA by way of London. He launched the label in 2016 at the age of 18 and now at the age of 21, he is the youngest ever finalist for the CFDA Vogue Fashion Fund. This award is given in support of a promising American designer and former winners include Thom Browne, Kirby Jean-Raymond (Pyer Moss) and the Elder Statesmen.
If any description is to be given to his clothing, Cooper prefers “modern heritage.” Mixing Americana and workwear effortlessly, it stands part from other brands with how authentically it tells a story. The men’s SS2020 collection is titled “How A Letter Travels” and draws direct inspiration from the US Postal Service as a metaphor for how far people are willing to go to tell their story & deliver their message. The collection is made for travelers, featuring lightweight nylon cargo pants & shorts, and uppers decorated in images of postal workers, stamps and mailboxes. Shop the collection here!
Sofia Pantera founded Aries in London in 2010 with the help of graphic design legend Fergus Purcell. This was after almost a decade of designing for cult streetwear label Silas. This brand exudes non-conformity and confidently downplays being easily classified. Many of their pieces are created gender neutral to emphasize inclusivity.
“We wanted Aries to be a return to that 80s sensibility where street wear was fashion and vice versa. I make most of our patterns myself and we hand dye and hand print in the studio. I like going against conventional pattern-cutting rules. I love that we can create pieces with firsthand experimentation which would be almost impossible to make within the constraints of a high street brand. We can also be a lot less wasteful – using off cuts of leather to make jeans labels, reusing leftover fabric and denim to patch jeans”
Pantera mentions that Aries’ creation is a product of her “struggling with reconciling her love for fashion, beautifully made and cut clothes, and sartorial experimentation with the love for streetwear, anti-fashion youth movements and trash culture in general,” so she decided that Aries should encompass all of those aspects. Check out the collection here!
A Collection Of Awesome Stocking Stuffers For This Holiday Season
Check out this collection of Wish Brand stocking stuffers. We’ve curated a list consisting of cool items from stickers & pins to lighters, this collection is highlighted by some first time Wish arrivals. Introducing our first “Wish” scented candles, “Wish” branded shoe laces, coffee & soup mugs and limited edition peach pins. Shop this collection in-store & online now!
Introducing our latest collection from the, Wish Brand. Inspired by the pursuit of success, the “Dream Collection” exemplifies the idea of wishing, dreaming and making it happen. This collection contains various unisex hoodies and t-shirts featuring dreamy graphics & inspirational messages. To further enrich this message, we partnered with various influential women from the Atlanta area to highlight them in their quests to turn dreams into reality. Special thanks to these amazing women in power for helping us tell our story!
Stemming from longstanding relationships with Chinatown Market and its creator, Wish is excited to announce a collaborative capsule with the brand.
The “Thank You” capsule is a nod to the city, its community and culture.
Chinatown Market x Wish collection features vibrant tie-dyes and puff printed graphic tees, hoodie and tote. Wish is excited to partner with Chinatown on this project and aims to reciprocate this gratitude with future plans and exciting things to come. Thank you, Atlanta.
Used Future is a menswear brand founded in 2009 in Seoul, South Korea. They pride themselves on the ability to create an innovative and unconventional look. Combining vintage models with modern aesthetic, Used Future is proving to be successful in carving out a name for itself in the youth culture. The brand is highlighted by oversized outerwear in bold colors and trendy cuts, puffy jackets with soft touch fleece layers, hoodies, sweatshirts and pants.
This year we were official partners for this 14th Annual LudaDay Weekend. As part of our partnership we worked with Ludacris to design the official t-shirt for the special weekend, even adorning him with a special 1 of 1 “camo” edition of the iconic t-shirt. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. The weekend brings together the Atlanta community and Luda’s celebrity colleagues. The weekend consists of a charity bowling event, day party, golf tournament, celebrity basketball game and culminates with a “Top Golf Takeover.