The Wish ATL “Stranger Than Fiction” Capsule is a collection of pieces inspired by mid-90’s horror nostalgia. The hoodies in the collection feature embroidered graphics and a call out to the 90’s Nickelodeon series “Are You Afraid Of The Dark” while the tee pays homage to the popular “Goosebumps” novel series. Shop the collection here or pick it up in-store now!
This week we welcome Tokyo’s own, Children of Discordance to Wish ATL. Children of Discordance was established by Hideaki Shikama in 2011. The up-cycled pieces that he’s become famous for are inspired by recollections of fashion and music from the 90s to the present. Shikama has updated and up-cycled items from his personal collection of archives and vintage pieces, sourced worldwide. His usage of vintage materials and deadstock approaches sustainability in a way that doesn’t feel forced. The environment isn’t his sole concern; focusing on respect for craftsmen, creators, and producers while designing ethically. This has been achieved by working beyond the concept of fair trade for production that creates the sophisticated one off products expressing the attitude of “DISCORDANCE”.
We have many surprises “in-store” for the reopening of our iconic building. As we move into the next phase of Wish ATL, we’ve declared that “the sky is the limit” and our latest collection with Chinatown Market echos this sentiment. The blue skies and dreamy clouds are seemingly perfect for wishing upon. Be sure to shop this collaboration when it releases Saturday August 22, 2020.
Accompanying the relaunch of the new and improved Wish ATL, we are also releasing our collaborative capsule with Billionaire Boys Club. This is BBC’s first collection with a prominent entity in Atlanta so it was important to go classic by featuring the cult favorite “moon man” as well as “ATL” stylized with BBC’s popular font. Be sure to grab these when they release in-store Saturday August 22, 2020.
Telfar is a black-owned, gender-less fashion project established in 2005 in NYC by Telfar Clemens. Clemens, a Liberian American hailing from Queens, is a fashion prodigy & international celebrity. He creates high-quality work and always embraces the opportunity to speak up for social injustices. He’s made quite the name for himself over the past few years with his ever-creative runway shows. From a throwing party in White Castle to roll out their collaboration, to crowd-surfing in Irving Plaza, he has a strong eye for flair.
Clemens has carved out a niche in creating everyday sportswear with a quirky twist. Often hybridizing his pieces, he combines elements from an array of influences in a way that makes his pieces stylish and most importantly, comfortable.
Telfar has one of the more successful lines of bags in the market right now. The “Telfar Shopping Bag” nicknamed the “Bushwick Burkin,” essentially sells out every time they’re released on his site. Shop the collection here, and stay tuned for more Telfar releases at Wish ATL.
BeTrue celebrates the pursuit of equality of all athletes.
This year’s collection celebrates the power of the team. The definition of team is expressed in many forms. Even when we’re on our own, we’re still together. United. Unstoppable. We’ve thrived in the face of struggle. Prevailing on the strength of our teamwork. Reclaiming our spaces and setting an example for the world to follow. We recognize the need for everyone to know they have a team. A community working as one toward a future we can all believe in. A future that sees every one of us. One that’s accessible to every athlete and every generation, keeping us together through the collective.
To celebrate the traditional flag symbol and make room for every expression of pride, the AF1 carries a ten-color heel mark inclusive of a spectrum of voices.
The BeTrue 2020 collection captures the vision – the Power of the Team, anchored by the Nike icons from the past to present – the Air Force 1 and the Air Max 2090.
Throughout the collection, a series of design elements speak to significant nuances within LGBTQIA+ culture. These details offer a shared visual language between like-minded athletes and allies, while educating new audiences and creating connections that rescind any distance.
Translucent and iridescent finished present new looks and color combinations from every angle, and speak to an enduing story of LGBTQIA+ identity, teamwork and mobilization.
Shop the collection online or in-store while supplies last!
As we continue to long for human interaction during the “age of social distancing” we have turned to vicariously partying through these films of epic ragers. Check out some of our favorite party night movies and peep the fits that we’d wear to the functions! Shop the looks here online!
House Party (1990)
Kid ‘n Play do what they do best, rapping and dancing their way through an hour and a half of shenanigans in House Party. So a fun, colorful, lighthearted outfit is befitting of such an infectiously energetic movie. The Stussy Deluxe Baroque shirt has a fun pattern and pairs well with Purple slim fit painted pants. The white Rhude socks and white Air Max 1 DNA sneaker make this into a turly 90s-inspired fit. Bonus: You are as cool as Play in the movie if you can pull off a lime green Carhartt bucket with white and purple sneakers.
Project X (2012)
Project X is the tale of three high school friends that decide to increase their popularity by throwing the most unforgettable house party ever, then proceed to succeed beyond their wildest dreams. The nature of the film made a corresponding outfit extremely fun to bring together. The “Xtasea” Spiral Tie Dye t-shirt is more than necessary; as are the breathable Stussy Deluxe Jacquard Nylon Shorts are perfect for surviving a party featuring wall-to-wall chaos. Steel New Balance X-Racer sneakers (with no socks), a backwards Carhartt dad cap and yellow-lensed Chinatown Market Smiley glasses bring together a look fit for a party you wouldn’t want your mom to know about.
National Lampoon’s Animal House (1978)
John Belushi is a legend. That has nothing to do with any of this, but it needed to be stated. Feuding fraternity houses and a sabotaging dean make for a classic farce with an epic toga party. The ensemble inspired by the film is based on two classic college boy looks worn by Belushi in the film. The first outfit is a plaid short-college sweatshirt combo and the other includes a track jacket worn over a button up shirt in a way that only a 1970s frat boy could. A Stripe Zip Neck Polo Shirt layered over a Laurel Wreath Shell Jacket, from the Fred Perry x Beams collection, modernizes this look well. A bit of edge is brought to the look by the Patwork Short by Norwood Chapters and the Adidas Consortium x Human Made Superstar 80s.
Superbad (2007)
Superbadstars Michael Cera and a budding menswear style icon in Jonah Hill, as two high school buddies pledged to a night of debauchery before they go to separate colleges. This look needs to fit a kid that has no idea what they are in for. BornxRaised Live and Die Shorts with a striped Carhartt WIP tee is a fit that is a innocent and rambunctious as the film’s co-stars. The innocence is played up by a timeless Noon Goons stripe sock and Onitsuka Tiger Horizonia. The Rokit hip bag lets everyone in the party know you are over prepared, probably because you are not used to being there.
American Pie (1999)
Half of the budget for this film must have gone towards short-sleeved button-up shirts. This is perfect for a teen comedy in a midwest setting, that would go on to be called “gross and tasteless” by critics. Worn with, Reese Cooper cargo pants and Nike Air Tailwind 79 sneakers, this outfit could be worn by Stifler himself. The Rhude socks, Commes Des Garcon Man fragrance, and Boy Smells candle are all fitting accessories for impressing someone you would do anything to be near.
Adidas Consortium and the New York based boutique, Extra Butter provide and elegant take on sports and its rich heritage with this release. The SC Premiere and Adilette Slides are reconstructed with a one-of-a-kind cream colored cable knit Primeknit™ giving them an elevated “extra buttery” flair. Check out “deets” below and pick them up here on our site before they melt!
The SC Premiere features creamy leather & cableknit with touches of navy and scarlet on the jacquard heel stripe. Extra Butter unveils a new logo, which can be found on the heel, as well as “Brand With the 3 Stripes” branding on the medial side.
The Adilette Slides boast some material upgrades as the molded straps are replaced with the cableknit and jacquard striping.
This edition of WISHFLIX is dedicated to Michael Jordan, the G.O.A.T. We broke down some classic game film to see if we can catch Mike wearing some of his legendary silhouettes from his championship seasons. Check out these classics, shop our Jordan selection & stay tuned for more info as we celebrate the “His Airness” this weekend with a special sale.
Air Jordan 5 (1990)
The first Jordan release of the 90’s did not disappoint! The AJ 5, designed by Tinker Hatfield, was a reference to WW2 fighter jets. This sneaker featured a ton of basketball firsts such as “icy” clear soles, lace locks, and 3M material to increase on court visibility as fans’ cameras flash. He actually didn’t win a championship this season. The Bulls were ousted by the “Bad Boy” Pistons in the Eastern Conference Finals.
Jordan VI (1991)
The Jordan VI is the sneaker that “His Airness” claimed his first NBA Championship & NBA Finals MVP award in. The design here was based on functionality primarily, many changes on this shoe came from suggestions he had that related to wearability on the court. The tongue has two holes in it to he was able to get the shoe on easier, the first molded heel tab appeared on this sneaker to improve comfort around the achilles. The number 23 is actually designed into the side of the sneaker.
Jordan VII (1992)
The Jordan VII was inspired by an African Art piece that was promoting AfroPop music. Tinker saw a poster, it was an image of someone playing a guitar shaped like Africa. The colorways of the sneaker were based all on patterns from the poster. Unlike previous models, the AJ VII did away with the visible Air unit in the heel and “Nike Air” logo on the heel. Jordan also wore this sneaker during the ’92 Olympics as part of the “Dream Team”
Jordan VIII (1993)
This release was Jordan Brands first stab at independence, feeling as if Jordan Brand has become strong enough on its own they opted for this shoe to not feature a Nike sign. The sneakers most prominent features are the cross straps and huarache lining for more flexible security.
Jordan 11 (1995)
The AJ 11 was the second release upon Jordans return to the game after taking a break to try his hand at baseball after dominating the league and winning 3 consecutive NBA titles. This sneaker became Mike’s favorite silhouette, so much that he wore the “Concords” for the entire regular season in which the Bulls put together a remarkable 72-10 season. This was the first sneaker to feature patent leather on the court. He battled his way back to the top in the Bred 11’s to claim his 4th title, first since “retiring”
Jordan 12 (1996)
The Air Jordan XII was released when the Chicago Bulls were trying to win their second NBA title in a row for 2nd time during Jordan’s tenure.of another possible championship for the second time in a row. They were the first Air Jordan to feature Zoom Air technology. Competing with new looks like Foamposites & Shox technology, the idea for sneaker was to go “high fashion.” Tinker took inspiration from women’s high heels and the pattern of the upper is reminiscent of the Japanese Rising Sun Flag.
Jordan XIII (1997)
The Jordan 13 was designed by Tinker with the idea of a panther in mind. Mike’s nickname amongst others was “black cat” for how we anticipated and attacked like a panther. The sole resembled as panthers paw and the bubble is hologram that gives it a “cat eyed” expression.
Jordan XIV (1998)
This is the final sneaker Jordan wore in a Bulls jersey. The XIV was designed after the Ferrari that Jordan left the arena in after beating the Jazz in the 1997 NBA Finals. They were premiered in the NBA finals in 1998, where they battled the Jazz for a second consecutive year. The “Last Shot” became iconic because not only did it seal them the championship, but it was his last shot in a Bulls jersey culminating a legendary run.
Initially released in 2006 as part of the “Defining Moments Pack” paired with the Jordan 11, this release honors Michael Jordan’s two three-peat championship runs in 1991-93 and 1996-98. This time around its getting a solo release on the eve of the ESPN 30 For 30 premiere of “The Last Dance,” a 10-part documentary about the G.O.A.T.’s final championship season in ’98. Check out some detailed images of the drop below. Scoop this drop when it releases Saturday 4/18 FCFS on WishATL.com
Peep these Jordan Highlights From the ’98 season to get you warmed up for the show!
Art House is a genre of film encompassing films that have distinct artistically experimental style and content. These types of films are typically serious, feature lesser known actors & independently-produced due to the niche market appeal of the content. These films typically go on to be premiered at special theaters & film festivals like Sundance, Cannes & SxSW. As we continue head into World Art Day on April 15, this week’s WISHFLIX takes a look into some popular Arthouse films and features some accompanying looks from our shop-able Art-Inspired Collection!
Eternal Sunshine of the Spotless Mind (2004)
A tale of a failed relationship in which the two lovers decide to have their memories of the other erased, only to run into each other again. The look inspired by this story has to be the perfect first, and last, date outfit. A shirt featuring the instantly recognizable CDG heart logo seemed the best choice to pop in this fit. The DDM shorts and denim overshirt are a nod to the coastal, Montauk, New York setting of the film. Vans Sk8-Hi sneakers, a bright chartreuse Carhartt WIP bucket hat, and Grace by Grace Bennington fragrance bring together the playful, romantic, and reflective tone of both the outfit and the movie.
Mulholland Drive (2001)
The story of a woman who loses her memory in a car accident, then receives aid from a Hollywood hopeful. David Lynch’s 2001 neo-noir film is less about it’s characters and their motivations and more about the allure of Hollywood stardom. Dreams can be made and broken. This mood is reflected in the look featuring a Chinatown Market Cry button up shirt with an image that could have been taken the movie itself. Styled with a baggy, loose cut Noon Goon No Doubt pant, an attention grabbing fuchsia Stussy beanie and Adidas Terrex sneaker. This look just screams Hollywood’s next it kid.
Enter the Void (2009)
It would be wrong for an outfit inspired by a film featuring hallucinations and out-of-body experiences to not feature tie dye and this look does not disappoint. A MISBHV patched and tie dye tee are paired with a Stussy tie dye short for a disorienting patterned blocked look. The patch-dyed style of the shirt is in a similar spirit to the cinematography style of the Gaspar Noe’ directed film, which is virtually all overhead and POV shots. Chinatown Market yellow-lensed smiley glasses and a Stussy cuff beanie keep with the feel of the fit and the main character’s *ahem* lifestyle. The Vans Ultrarange Exo LX sneaker was made in collaboration with BILLY’s, a retailer based out of Tokyo, the main setting of the film.
Donnie Darko (2001)
A cult classic psychological thriller starring Jake Gyllenhaal as a troubled teen who follows the voices in his head to great lengths. Is he a savior to humanity or is he out of his mind? The outfit inspired by this film needs to also have equal parts, teen angst and savior complex. Pleasures relax fit denim jeans featuring the word “DESTROY” down the hip and “I DIED FOR YOUR SINS” on the opposite knee fit the bill perfectly. A black long sleeve Maharishi “2020 Vision” tee also tells people, “I see the full picture, even if you cannot.” A simple green Stussy dad cap and Adidas x Pharrell Williams Campus sneaker tone down the look for a very wearable look that is effortlessly cool, like the film’s titular character.
Brick (2005)
Brick is a neo-noir film, starring Joseph Gordon-Levitt and set in a California suburb. What does a high school hardboiled detective wear while taking on criminals and searching for a person in danger? Probably the same thing you would wear in California anyway, but darker. Carhartt WIP carpenter pants, white Stussy striped socks and black Vans Slip Ons. The Denim Jacket, White tee and sneakers are all pieces from the Vans x Jim Goldberg collection. A collection with a similarly dark and gritty tone to that of the film. And the Stussy beanie tops the look off because a detective needs a good hat.
On March 26, 1987, Nike debuted the Air Max 1, its first sneaker showcasing the Swoosh’s now iconic Air technology through a side-visibility window. Thirty-three years later, and with the ever improving innovations of Nike Air, the company still celebrates the revolutionary cushioning platform on the release date of its first shoe.
This Air Max Day, Nike pays homage to the countless Air Max variations over the years that paved the way for the future of Air. This year boasts a collection of releases, from flips of some old favorites to introducing a new member to the Air Max lineage.
The Air Max 90 “Reverse Duck Camo” is a flip on the popular Atmos Air Max 90 “Duck Camo.” The Air Max 90 is being re-released in a trio dubbed the “Metallic Pack” for its gold, silver & bronze color-ways in the silhouettes recently adjusted vintage shape.
The Air Max 2090 utilizes the same DNA that made the Air Max so popular 30 years ago, with a some material upgrades to provide a futuristic feel.
Hailing from Poland, MISBHV started in 2013 with Natalia Maczek making pseudo-designer t-shirts for her friends to wear to clubs, as a summer side project. After she decided on fashion over law school, she enlisted co-designer & creative director Thomas Wirski and began making full men’s & women’s collections. After a successful SS17 New York Fashion Week show, Rihanna wore their brand during her “Anti” Tour and brand began to gain notoriety. Wirski jokes that the brand was “never supposed to be taken seriously.” However, they have created a serious movement over past few years.
MISBHV aims to merge streetwear and 90’s rave culture to create pieces that are equal parts nostalgic & unique. These influences shine in motocross inspired cropped tops & shorts, as well as sports bras paired with baggy bottoms. She’s also produced men’s pieces with frayed seams, typefaces reminiscent of 90’s streetwear brands and very on-trend tie dyes. Shop the collection here!
Reese Cooper, a multidisciplinary artist, is a storyteller. He documents his exploration and experiences in his label. From fashion to photography, film to furniture, each project or collection tells a story – some fact, some fiction – woven together through powerful imagery and messaging all underpinned by precision detail.
He’s a 21 year old designer born in Atlanta and based out of LA by way of London. He launched the label in 2016 at the age of 18 and now at the age of 21, he is the youngest ever finalist for the CFDA Vogue Fashion Fund. This award is given in support of a promising American designer and former winners include Thom Browne, Kirby Jean-Raymond (Pyer Moss) and the Elder Statesmen.
If any description is to be given to his clothing, Cooper prefers “modern heritage.” Mixing Americana and workwear effortlessly, it stands part from other brands with how authentically it tells a story. The men’s SS2020 collection is titled “How A Letter Travels” and draws direct inspiration from the US Postal Service as a metaphor for how far people are willing to go to tell their story & deliver their message. The collection is made for travelers, featuring lightweight nylon cargo pants & shorts, and uppers decorated in images of postal workers, stamps and mailboxes. Shop the collection here!
Sofia Pantera founded Aries in London in 2010 with the help of graphic design legend Fergus Purcell. This was after almost a decade of designing for cult streetwear label Silas. This brand exudes non-conformity and confidently downplays being easily classified. Many of their pieces are created gender neutral to emphasize inclusivity.
“We wanted Aries to be a return to that 80s sensibility where street wear was fashion and vice versa. I make most of our patterns myself and we hand dye and hand print in the studio. I like going against conventional pattern-cutting rules. I love that we can create pieces with firsthand experimentation which would be almost impossible to make within the constraints of a high street brand. We can also be a lot less wasteful – using off cuts of leather to make jeans labels, reusing leftover fabric and denim to patch jeans”
Pantera mentions that Aries’ creation is a product of her “struggling with reconciling her love for fashion, beautifully made and cut clothes, and sartorial experimentation with the love for streetwear, anti-fashion youth movements and trash culture in general,” so she decided that Aries should encompass all of those aspects. Check out the collection here!
A Collection Of Awesome Stocking Stuffers For This Holiday Season
Check out this collection of Wish Brand stocking stuffers. We’ve curated a list consisting of cool items from stickers & pins to lighters, this collection is highlighted by some first time Wish arrivals. Introducing our first “Wish” scented candles, “Wish” branded shoe laces, coffee & soup mugs and limited edition peach pins. Shop this collection in-store & online now!
Introducing our latest collection from the, Wish Brand. Inspired by the pursuit of success, the “Dream Collection” exemplifies the idea of wishing, dreaming and making it happen. This collection contains various unisex hoodies and t-shirts featuring dreamy graphics & inspirational messages. To further enrich this message, we partnered with various influential women from the Atlanta area to highlight them in their quests to turn dreams into reality. Special thanks to these amazing women in power for helping us tell our story!
Pictured From Left To Right. Lauren Amos, Founder & Owner WishATL. Renee Montgomery, WNBA Atlanta Dream. Astrid Martinez, CBS News. Yinessa Nicole, Artist. Julie Hogg, Wish CEO/Co-Owner. Tameka Rish, Atlanta Falcons/United. Francesca Amiker, TV Hostess.
Stemming from longstanding relationships with Chinatown Market and its creator, Wish is excited to announce a collaborative capsule with the brand.
The “Thank You” capsule is a nod to the city, its community and culture.
Chinatown Market x Wish collection features vibrant tie-dyes and puff printed graphic tees, hoodie and tote. Wish is excited to partner with Chinatown on this project and aims to reciprocate this gratitude with future plans and exciting things to come. Thank you, Atlanta.
Used Future is a menswear brand founded in 2009 in Seoul, South Korea. They pride themselves on the ability to create an innovative and unconventional look. Combining vintage models with modern aesthetic, Used Future is proving to be successful in carving out a name for itself in the youth culture. The brand is highlighted by oversized outerwear in bold colors and trendy cuts, puffy jackets with soft touch fleece layers, hoodies, sweatshirts and pants.
This year we were official partners for this 14th Annual LudaDay Weekend. As part of our partnership we worked with Ludacris to design the official t-shirt for the special weekend, even adorning him with a special 1 of 1 “camo” edition of the iconic t-shirt. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. The weekend brings together the Atlanta community and Luda’s celebrity colleagues. The weekend consists of a charity bowling event, day party, golf tournament, celebrity basketball game and culminates with a “Top Golf Takeover.