3.PARADIS: Disruptive. Poetic. Chic.

#CelebrateBlackOwnedBrands

3.PARADIS SS22

EACH WEEK THIS MONTH, WE’LL BE HIGHLIGHTING ONE OF THE BLACK-OWNED BRANDS THAT WE CARRY AT WISH WHILE EXPANDING ON THE HERITAGE OF THEIR ARTISTIC EXPRESSION.


This week, the spotlight is on Emeric Tchatchoua’s Montreal-based clothing brand 3.PARADIS.

3.PARADIS founder Emeric Tchatchoua

Established in 2013, the unintentionally successful Montreal-based Streetwear brand embodies both street fashion and pop culture in their finely crafted clothing pieces. Emeric Tchatchoua, 3.PARADIS Creative Director/ Founder, brings a refreshing aesthetic with his philosophical ideals combined with a modern interpretation of collaged silhouettes and exaggerated utility. This debate allows the relationship between the human race and further ideals to be explored from a unique realistic perspective.

3.PARADIS produces finely crafted clothing pieces influenced by popular culture and street fashion; the darling of both street fashion and high-end fashionistas alike. Their aesthetic could be explained by these three words “disruptive, chic and poetic”.

3.PARADIS SS22 – Freedom Crewneck Sweater

“The more we grow, the more the meaning [of 3.Paradis] is deeper than what it was supposed to be at the beginning. ‘3’ is the perfect equilibrium between the mind, the body, and the soul, and ‘Paradis’ [paradise in French] is an ideal that we’re trying to give to the people. Make them enjoy what they buy and enjoy the product—bring them to paradis,” says the brand’s founder.

3.PARADIS SS22 – SERENA TURQUOISE VARSITY JACKET

For 3.PARADIS’ SS22 collection, creative director Emeric Tchatchoua mused on the idea of spiritual renaissance, self-awareness, and soul searching as a means of inner rebirth. Specifically, Tchatchoua aims to bring about this rebirth through the deconstruction of old ideas and by uniting the past, present, and future, which will remain a focal theme for the brand’s forthcoming collections.


In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.

2022, 3, 3.PARADIS, 3PARADIS, BHM, Black History Month, black owned brands, EMERIC, PARADIS, Wish, Wish ATL, Wish atlanta, wish x bhm, WishATL

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