Accompanying the relaunch of the new and improved Wish ATL, we are also releasing our collaborative capsule with Billionaire Boys Club. This is BBC’s first collection with a prominent entity in Atlanta so it was important to go classic by featuring the cult favorite “moon man” as well as “ATL” stylized with BBC’s popular font. Be sure to grab these when they release in-store Saturday August 22, 2020.
For Memorial Day weekend, we’re releasing our “Locals Only” line of tank tops, paying homage to our store location, Moreland Avenue. Being located it in the heart of Little Five Points, we think it’s important that we shine light on our surroundings. So for this shoot, we went right around the corner and took photographs in front of The Loss Prevention’s “Welcome to Little Five Points” mural. Check out the images below or head over to the online shop to make a purchase.
In commemorating the fateful day of Malcolm X’s assassination and a continuation in awareness of Wish’s ‘Black History Month’, the Atlanta-based retailer offers a new rendition of 10.Deep‘s 2009 Spring Collection T-shirt. A direct homage in its design, the T-shirt displays an enlarged portrait of Malcolm X set in a grey-scale illustration, with the aforementioned brands’ logos adorned in minor detail. Aptly titled “BY ANY MEANS NECESSARY,” the T-shirt will be released onlineand in store on February 21st.
