Wish Key Players Capsule from Wish Atlanta on Vimeo.
To end our Key Players Week with a bang, we put together a video for the entire “Key Players” capsule. With music from Atlanta’s own Outkast, and visuals from Gavin Guidry, Michael Kusumadjaja, and Andrew Litten, this video embodies the essence of our Black History collection. Please support this effort by watching the video and even sharing!
In the summer of 1955, 14 year old Emmett Till was pulled from his uncle’s home and brutally murdered for whistling at a white woman, igniting a flame in the Civil Rights Movement and making him a Key Player in American History. This release from our #wishkeyplayers capsule is available online and in store now!
This release from our Wish Key Players Capsule is available now online and in store.
BHM, Black History Month, emmett till, key players, till, Wish
With our Wish Key Players Week in full swing, we present the “Key Players” Look Book. Featuring photography and editing from Michael Kusumadjaja and Gavin Guidry, these shots showcase the full capsule among a beautiful Atlanta backdrop.
Models: Joe Patterson and Macivan Musa
On December 1, 1955, Rosa Parks was arrested in Montgomery Alabama for refusing to give up her seat on a segregated bus to a white passenger, making her a Key Player in American history.
This second release from our Wish Key Players capsule is available online and in store now.
BHM, Black History Month, rosa parks, Wish, wish key players
On August 28,1963 Martin Luther Kind Jr. stood in front of the Lincoln Memorial and delivered his historic “I Have a Dream” speech, making him a Key Player on American history.
This tee, which captures this historic moment, is now for sale online and in store.
BHM, Black History Month, martin luther king, mlk, Wish, wish key players
Check out the list of new arrivals dropping this weekend at Wish:
Apparel (pictured above)
Original Fake: Astro Tee in Black | $95 (In-store & Phone Order only)
Original Fake: It’s Come to This Tee in Emerald | $88 (In-store & Phone Order only)
adidas: Jeremy Scott Collage Sweatshirt | $220
adidas: Jeremy Scott Collage Sweatpant | $200
Play Cloths: Wavy Pom Pom Beanie in Black | $30
Shoes (pictured above)
adidas: Superstar 80s CNY in Cardinal | $140
adidas: Superstar 80s CNY in Silver | $140
adidas: Jeremy Scott Poodle in Bloom/Diva– 2.2.13 | $200
adidas: Jeremy Scott Letters in Running White- 2.2.13 | $200
This year, Wish is celebrating Black History Month with the launch of our Wish Key Players capsule. This capsule will consist of five tees, featuring some of the Civil Rights Movement’s most influental figures, with their last names and numbers printed on the back.
We labeled this capsule “Key Players” to pay homage to the roles that each person played in brining us the freedom that we are able to experience today. Going deeper, the numbers on the back of each tee are meant to represent an important year in American history such as ’63, the year of the March on Washington and Martin Luther King’s “I Have a Dream” speech, or ’68, the year of the historic 1968 Summer Olympic Games. Each day next week, we will focus on a different Key Player, releasing their tee and sharing some of their greatest moments that made them “key” in the Civil Rights movement. So stay on the lookout for #WishKeyPlayers on Twitter to follow along and participate in our Wish Key Players Week.
Recently, we had the honor of appearing on Anthony Bourdain’s “The Layover” an the Travel Channel amidst other legendary Atlanta shops and eateries. Check out a few screenshots from the episode below, along with the full episode. Check it out and see if you can spot us in there!
S2E7 AB: The Layover – Atlanta by zodiacza
With all the new arrivals hitting the shelves at Wish, we put together a collection of our top picks for this weekend. So check out the products below and click on the images to check out the product page:
$100 Retail.
$65 Retail.
$55 Retail.
$720 Retail.
$65 Retail.
$65 Retail.
$116 Retail.
Designed by Tinker Hatfield and originally released in 1998, the Black/Varsity Red-White colorway of the Air Jordan 13 has been tapped for a return this January. Inspired by the paw of a panther and an unknowing play on Michael Jordan’s “Black Cat” nickname, the retro edition of the sneaker features an upper of tumbled black leather, red nubuck, and a padded black mesh overlay alongside a perforated tongue, a hidden lacing system, and Zoom Air cushioning.
Coinciding with this colorway, Wish has created a logo crewnceck that matches perfectly with this release. So for any of you planning on copping a pair, make sure to come by or click here first to get this limited crewneck.
SOURCE: Hypebeast.com
We’ve got a slew of new releases hitting the shelves at the top of the year. Take a look below at the sneakers that will be bringing in the new year:
KD V in Sport Grey
$115 Retail.
Lebron X in Black
$180 Retail.
Air Jordan 1 Retro ’97 TXT in Gym Red
$130 Retail.
Air Max 95 OG in White
$155 Retail.
Air Max 1 OG in Sail
$110 Retail.
Air Max 90 OG in Sail
$120 Retail.
1. Wish will be opening and releasing the shoes at our regular opening time of 12 P.M.
Noon for both releases.
2. NO CAMPING!!! During Wish store hours of operation.
3. First come, first serve basis. No ticket system.
4. No reserves or Pre-Pay System
5.No phone orders will be done until after 5 P.M. on both release dates.
6. Each Customer is only allowed 1 pair.
Wish ATL would like to thank all of our Customers that live in Atlanta and abroad, with your loyal voting we were able to bring home the gold! We would like to personally thank each and every one of you for supporting our vision taking out the time to vote!
Last night, the city came out to El Bar in support of our newest collaboration: The Wish x Hundreds Hoya. This celebration, fueled by free PBR and sounds from local Atlanta DJs, comes at the end of the epic battle between us and Major DC to see who’s Hundreds Hoya would take home the trophy. So check out some of the images from the event below, or click here for the full album.
Wish ATL is back at it again, reissuing some of the classic colorways of our shop tees and crew necks in our ” Back to Basics” drop. With an assortment of 3 tees and 2 Crew neck choices , Wish ATL is thrilled to have these back in the shop as well as our online store. These are sure to be a hit for the holidays so make sure to stock up on this product while supplies last.
As you probably have seen, The Hundreds “Versus” pack competition between us and Major DC is well underway. So we took a second to sit down with our own Frank Cooke to get a behind the scenes look at the creation of the Wish x Hundreds Hoya.
So what was the inspiration behind the shoe?
“We started off wanting to do the Johnson Low sillhouette and wanted to use cheetah print. But after reviewing and seeing that The Hundreds had a new sillhoutte called the Hoya, we thought it would be a challenge to do something new and refreshing, we thought that cheetah wouldn’t translate to that type of shoe. [Wish’s] owner Lauren Amos thought it would be interesting to use print that is rarely used and initially we wanted to use pony hair material. So we came to the decision to take on peacock.
We curated different designs using the peacock pattern mainly on the outside upper of the shoe. But in final renderings we figured using the peacock pattern in the toe box and tongue area would let the pattern speak for itself, toning it down with darker colors.“
How long did the whole creation process take?
“We initially started the process in September 2011, as previously stated on a different shoe. We ended up going through about eight months of revisions until we nailed down the final design.”
Do you think people will like the shoe?
“I hope so, I know we love it. Lauren and I just wanted to do something a little different and not really do a print that was safe. Because I think something that is unique that you don’t see in the market often is peacock print.”
What do you think about the competition with Major DC?
“First off, let me say that Dukki is one of my good mentors in this industry. He’s been doing it for years and is definitely one of the top tier store owners and gurus of branding. I mean, just look at his adidas and New Era collabs. Just brilliant. So when we got the chance to go up against the legend, I was all for it.”
So do you think Wish will come out on top?
“Yes.”
Now that you’ve got the background behind it, feel free to click here and vote for our Wish x Hundreds shoe!
Twin brothers from Staten Island Dee and Ricky Jackson first made their way into the fashion world by making creative Lego brooches. Marc Jacobs, Barney’s New York, Nike, Rihanna, Kanye West and many more, soon became fans of these brooches. Dee and Ricky have recently collaborated with brands such as CASIO and Pony Footwear. They are now making their mark in the fashion industry with their Fw12 capsule collection with Joyrich. By infusing unconventional color ways and modern trends Dee and Ricky’s collaboration with Joyrich will excite fans from both brands…
We’ve been lucky enough to get some pieces from this crazy collab here at Wish. You can check them out here or click the images for a closer look at the products. And watch the video for a behind the scenes look with Dee and Ricky!
