It’s up to us to build the world we envision. A collaborative effort between adidas and Denmark’s iconic toy brand LEGO®, these ZX 8000 Lego Shoes are part of the A-ZX series, a global platform spanning a multitude of cultural touch points to showcase the diverse world of sneakers. Bold colors and brick details reminiscent of classic LEGO® building blocks lend playful style to the throwback silhouette. Because you’re never too old to get building.
Be sure to check out this exclusive collab when it releases at Wish ATL Friday 9/25.
The Dunk High is back and this version has been designed for those that are true blue. Inspired by one of the most storied athletic programs in college sports, this model uses classic Dunk elements like a featherlight, full-grain leather upper, OG tooling, and a mesh tongue to provide peak quality and comfort. And in case you’re facing down your rivals, this Maize & Blue colorway lets the competition know which crew you’re repping!
Stay tuned to our social media outlets for more info regarding this 9/23 release!
Based in Brooklyn, KidSuper Studios is an artist collective founded by Colm Dillane. For the debut of PUMA x KIDSUPER STUDIOS, Colm presents his unique take on PUMA silhouettes, with football-inspired detailing, retro prints and colors, and playful scribbles. In his first-ever collab with PUMA, Dillane brings together the energy and passion of football and the creativity and innovation of art, putting his unique spin on classic PUMA silhouettes.
With a cool color palette, playful watercolor-printed upper, and signature aggressive Federbein outsole, the Style Rider steps straight out of the frame to the streets.
CELL DOME Sock is a whimsical mashup of different influences, patterns and material mixes- perhaps the perfect representation of the creative spirit of KIDSUPER STUDIOS- creating a silhouette that is part streetwear, part wearable art.
The PUMA Wilo is decked out in embroidered graphics, with stitched detailing, retro nylon padding and a unique adjustable closure at the side for a look that brings innovation and elevated design to an everyday style.
Check out this awesome collection when it release at Wish ATL Thursday September 17th.
Converse & Samuel Ross‘s A-COLD-WALL* have collaborated for a technical capsule collection of footwear and apparel. This collection was initially previewed in June 2019 during ACW’s SS20 runway during London Fashion Week, displaying reconstructions of the Chuck Taylor All-Star Lugged and ERX.
According to Converse, the collection’s ethos was based around one simple question: “how does a collaboration relay intent?” Samuel Ross’ intent was clearly to further ACW’s signature look, asymmetrical detailing, compelling material choices and a muted color palette that insures focus on the design rather than the color palate.
The Chuck Taylor All Star Lugged is a weatherized version of the classic Chuck, and Ross’s take on it toes the line between sneaker and boot with a thick rubber outsole and toe bumper plus overlays that rise up onto the woven ripstop upper. An inner bootie provides warmth and lockdown, while ACW and Converse branding is placed on each piece. Elsewhere, the ERX looks to its basketball heritage with a full patinated suede build, a large collar strap and a stripped-back lacing system. This simple-yet-effective upper rests atop an icy blue midsole to finalize the style. Rounding off the offerings are two tracksuits, one with a traditional basketball cut and one with more asymmetrical detailing that’s sure to please ACW purists.
Check out this collab when it releases at Wish ATL Thursday September 17!
Keiser Clark—the Los Angeles-based ready-to-wear label founded in late 2017 by Marc Keiser and Andrew Clark—holds a distinct approach to clothing design and fabrication.
Its aesthetic is fueled by a gritty nocturnal glamour, but it goes beyond dive-bar leathers and warehouse rave jeans. The brand’s allure is in its wearable intent, cut and whittled with a pocketknife’s edge. As Keiser says, the emergent identity of Keiser Clark consists of “a range of pieces with varying levels of intensity, boldness and aggressiveness.” In this, there is a deeply personal sentiment of past remembrances and anecdotes; beneath the label’s visual edge, a human instinct flourishes, promoting connection and community.
The origin story of the brand is rooted in an experimental sensibility, with Keiser and Clark creating one-off leather jackets in Los Angeles starting in 2016. Keiser was finishing law school at the time (he’d pass the bar exam, but then dedicated himself to his burgeoning fashion line). Slowly, the two began lending these jackets to friends, who in turn would post the garments on social media. The pieces caught on; stylists started requesting the jackets, and the interest pushed Keiser and Clark to spend 2017 formulating their concept. In 2018, they presented their first full collection—Autumn/Winter 2019—at Paris Fashion Week. From that lineup came a powerful sense of self; it etched the grid-work for Keiser Clark’s premise (and promise) going forward.
Introducing the next edition in the ongoing partnership between Converse and streetwear legend Hiroshi Fujiwara, elevated through the bold lens of the Moncler Genius project. Showing artistic restraint and sophistication, this take on the Chuck 70 makes a statement through minimalist design and black and white color blocking. Simple touches like contrast stitching on black canvas and camouflage on white stand out, but the real heavy lifting is done by the marks on the heel. finished with a vintage co-branded license plate and Pro Leather wordmark. Three style legends. One shoe. It’s an iconic collaboration.
Be sure to grab this release when it drops Thursday, September 3 at Wish ATL.
This week we welcome Tokyo’s own, Children of Discordance to Wish ATL. Children of Discordance was established by Hideaki Shikama in 2011. The up-cycled pieces that he’s become famous for are inspired by recollections of fashion and music from the 90s to the present. Shikama has updated and up-cycled items from his personal collection of archives and vintage pieces, sourced worldwide. His usage of vintage materials and deadstock approaches sustainability in a way that doesn’t feel forced. The environment isn’t his sole concern; focusing on respect for craftsmen, creators, and producers while designing ethically. This has been achieved by working beyond the concept of fair trade for production that creates the sophisticated one off products expressing the attitude of “DISCORDANCE”.
Another surprise for our grand reopening, we’ve once again teamed up with Atlanta’s own Fani & Original Fani Designs to deliver a clean new collection. We brought back some classics like the “You Wish” crewnecks, revamped the denim Fandana, as well as some special celestial prints. Check out the collection when it drops this weekend!
We have many surprises “in-store” for the reopening of our iconic building. As we move into the next phase of Wish ATL, we’ve declared that “the sky is the limit” and our latest collection with Chinatown Market echos this sentiment. The blue skies and dreamy clouds are seemingly perfect for wishing upon. Be sure to shop this collaboration when it releases Saturday August 22, 2020.
Accompanying the relaunch of the new and improved Wish ATL, we are also releasing our collaborative capsule with Billionaire Boys Club. This is BBC’s first collection with a prominent entity in Atlanta so it was important to go classic by featuring the cult favorite “moon man” as well as “ATL” stylized with BBC’s popular font. Be sure to grab these when they release in-store Saturday August 22, 2020.
Inspired by its own predecessors and the feel of a traditional Japanese garden, this AJ1 honors the past while exploring new territory. Color pops on the collar and stitching, suede materials on the upper, and a full-length Zoom Air cushioning system put modern moves — and comforts — on this standard of sneaker culture.
This iteration of the Air Jordan 1 Zoom comes sporting a Green hairy suede on the toe and side panel with some smooth black leather overlays. A vibrant green liner, 3M reflective Swooshes, and an icy translucent outsole all help fortify the look and feel of this latest Jordan 1 Zoom. Check out this sneaker before it releases 8/14 in-store & online!
This week adidas prepares to bring us more collaborations with Nigo’s Japan-based Human Made. This time they’re remixing the Stan Smith and Rivalry Low. The adidas Stan Smith sports the signature in-cut Human Made hearts on the lateral panel, adidas text on the tongue, and “Dry Alls” insignia on the heels.
As for the Rivalry Low, the “Night Marine” colorway features Human Made’s signature heart logo on the medial, while “Gears For Futuristic Teenagers” are printed on the lateral Three Stripes.
Be sure to catch this drop when it releases Thursday August 6 in-store and on WishATL.com.
Capturing the innovative nature of Nike, the N.354 line has created a space to test some more unexpected ideas. Denoted by the “-Type” in the name of each style, Nike continues to explore all possibilities with a dive into the “zoom-type” expands the realm of the classic “Nike Zoom” collection.
Exposed Zoom air pods in the forefoot & a TPU plate running the length of the midsole experiment w/ technology, while the hand of the designer is seen in smaller details like the logo treatment, targeted perforation for breathability, and exposed stitching for supports.
Check out the drop when it releases Friday July 10th at 10am on WishATL.com
In the height of the Covid-19 pandemic, many local Atlanta entities have been negatively affected by the effects of the virus. In a time where masks have become the norm and almost mandatory, we partnered with 3 up-and-coming Atlanta based clothing brands to provide masks for charity. OriginalFani Designs, Surrender ATL & Wisdom Fashion House created limited edition masks that were available for purchase & proceeds from the sales were donated to Meals On Wheels Atlanta.
Thanks to the support of the city & others around the world, we were able to raise over $1,300 to help Meals On Wheels provide meals for thousands of elderly & health compromised, in the metropolitan area.
Head over to the Meals On Wheels Atlanta website, to see how you can help in any capacity during these times.
Telfar is a black-owned, gender-less fashion project established in 2005 in NYC by Telfar Clemens. Clemens, a Liberian American hailing from Queens, is a fashion prodigy & international celebrity. He creates high-quality work and always embraces the opportunity to speak up for social injustices. He’s made quite the name for himself over the past few years with his ever-creative runway shows. From a throwing party in White Castle to roll out their collaboration, to crowd-surfing in Irving Plaza, he has a strong eye for flair.
Clemens has carved out a niche in creating everyday sportswear with a quirky twist. Often hybridizing his pieces, he combines elements from an array of influences in a way that makes his pieces stylish and most importantly, comfortable.
Telfar has one of the more successful lines of bags in the market right now. The “Telfar Shopping Bag” nicknamed the “Bushwick Burkin,” essentially sells out every time they’re released on his site. Shop the collection here, and stay tuned for more Telfar releases at Wish ATL.
The Jordan 5 made its first appearance in 1990 with three OG colorways: black/metallic silver, fire red/white & grape ice/white. The Jordan 5 is just as popular now as it was three decades ago, but the grape colorway stand solo as the only look that strays away from a team-oriented color scheme. Since the integration of purple in the Jordan 5, we’ve seen it in various way in the past, but never like this.
The deep purple suede covers the entire upper, with complimenting black accents along the tongue, laces, mudguard & sole. There are also a couple of contrasting splashes emerald green that helps to bring the whole look together.
Sign up for the raffle here, entries close Monday July 6 at 4pm!
Space Hippie is an exploratory footwear collection inspired by life on Mars —where materials are scarce and there is no resupply mission. Created from scraps, or “space junk,” Space Hippie is the result of sustainable practices meeting radical design.
In the spirit of Nike’s journey toward zero carbon and zero waste, Space Hippie’s Flyknit yarn is made from 85-90% recycled content, including plastic bottles, t-shirts and post-industrial scraps.
To provide comfort and convenience for the city “athlete” on-the-go, each of the Space Hippie silhouettes features unique fitting options such as traditional laces, Flyease & lace-less technology.
Crater Foam tooling in the sole uses about 12% Nike Grind rubber combined with foam materials for a more sustainable, lightweight and responsive feel during city exploration. The box itself is made of recycled materials & plant based ink. Check this drop when it releases Friday July 3rd at WishATL.
Sprite has given us $50k to Give Back. We will provide $2500 to ten designers & ten visual artists to help support them & enrich their work during these uncertain times. We are opening submissions today and will award selected brands & artists with the funding as well as a week-long pop up shop to support the sales of their work. As Atlanta continues to grow as a city for art & fashion we understand our responsibility with our platform to help push the city’s talents to the world.
Sign up here for the chance to win $2,500 for your brand or to help support your art.
Sprite – which has championed hip-hop culture for more than three decades – is collaborating with five of the genre’s most influential voices to support community partners they believe are doing the best work to serve and support creators and communities disproportionately affected by COVID-19 and racial inequality.
“The Give Back” will use Sprite’s resources and platforms to amplify Black voices and help drive positive change, starting in the brand’s hometown of Atlanta.
The brand tapped five respected and recognized partners based on their commitment to give back to the Atlanta community and empower emerging talent to push the boundaries of creative expression. Sprite allocated $300,000 for “The Give Back”, and these partners will “pay it forward” to organizations, causes and creators in a time of great need:
Mali Hunter, music industry powerhouse, is supporting her EarthGirls Inc. foundation and empowering the next generation of Black female musicians through mentorship, education, entrepreneurship, and health and wellness.
Cam Kirk, hip-hop’s most trusted photographer, is expanding his “Night School” program at Cam Kirk Studios to educate emerging photographers, designers, and other creatives, and partnering with The Recycling Partnership to address equitable access to recycling in public spaces in Black communities.
Wish Atlanta, Atlanta’s premier streetwear and sneaker boutique, will provide grants to emerging fashion designers and artists that will allow them to bring their visions to life.
Grammy-winning, platinum-selling artist and entrepreneur 2 Chainzand his Street Execs management company family will provide “stimulus packages” to some of the most important figures in the hip-hop ecosystem: DJs, many of whom whose careers have been affected by COVID-19.
Two-time BET Hip Hop Awards ‘Producer of the Year’ winner and behind the music for an endless list of hip hop hits, Metro Boomin is making a donation to Campaign Zero, which advocates for policy solutions informed by data, research and human rights principles to change the way police serve communities.
The Nike Dunk was first premiered on the college hardwood, making major waves in 1985 when it debuted in a pack of color-coordinated products for high-profile teams. Now, that theme is being revived to commemorate today’s leading programs in honor of the silhouette’s 35th anniversary. This edition blends an upper of university orange with overlays of marine to celebrate men’s college basketball’s most recent champions, the UVA Cavaliers. Look into these detail images of the shoes, and gear up for the 6/24 release.
The raffle is live today Monday June 22 until 6pm. Sign up here!