Author: Julie Hogg

Wish Black History Capsule 2017 “I WISH”

Love. Peace. Strength. Hope. Kindness. These are just a few of the words heard when we asked our customers what they wish for in the world today.

This month we felt it was extremely important to engage in the conversation about the uncertainty in our world today. We asked our customers what they were feeling and how it has affected them personally. It is important to talk about the issues we are facing today and make sure we come together to create the change we want to see.

The words on our shirt represent what we want to see. It is the change we want to create. It is what we wish for….

A portion of the proceeds from the sale of our shirts will go towards The Center for Civil and Human Rights.

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A very special thank you to all of our customers who participated in our video. Your words were truly inspiring and we are extremely proud to share your voice with the world.

-Wish ATL Team

UNDFTD x Colette x adidas Consortium Sneaker Exchange


Parisian store Colette, which has been one of Europe’s it store’s for design, art, culture and fashion for close to 18 years, have come together with Los Angeles UNDEFEATED, one of the most recognised brands in the world within sneaker community, for the first instalment of the much anticipated ‘Sneaker Exchange.’ Both brands are renown for their approach to collaboration, inviting some of the most influential creatives in the world to co-create products, this time, with adidas at the core. In this first instalment of adidas Consortium’s most ambitious collaboration series to date, we see influence from Paris and Los Angeles on the EQT Support and Campus 80s.

The Sneaker Exchange is about beautiful footwear foremost, but it also establishes a platform to ponder the ideas of time, distance and their changing role in the modern world. It is just this combination that both parties draw inspiration from here, the concept of playing with opposites. Los Angles and Paris are nine time zones and half the world apart.

The pack includes a Campus 80s and EQT. The Campus 80s has a white high-quality leather upper, an off white rubber sole with royal blue lacing and heel. The EQT support is the moodier, night time counterpart. The sole, too, is off-white but dark navy and deep blue shades dominate the model’s upper.

colette and UNDEFEATED deliver a collaboration at its best. Both parties share a common interest in footwear, they used their silhouettes as a template and worked together to establish a common thematic ground for their executions. Two models, mirrored colorways, one clear and consistent theme – the adidas Consortium Sneaker Exchange is available on January 28, 2017 both online and instore at our Moreland Ave location.

NIKELAB Blazer ADVNCD and Blazer Low


The NikeLab Blazer Studio Low and Blazer ADVNCD shoe brings energy to the iconic original with a low-cut profile, new design lines and a premium leather upper. The Blazer was introduced by Nike Basketball in 1972 and has since transformed into a modern style staple. Maturing from a simple canvas high top to a leather mid top and casual low top, this shoe just gets better with age.

The NikeLab Blazer Studio Low and Blazer ADVNCD are now available at our Moreland Ave location as well as through phone orders at (404) 880-0402.

Nike Air Destroyer Jacket


Back in 2006, Nike designers began a mission to re-craft iconic sports apparel in the most technical materials they could find. The ubiquitous American varsity jacket was an obvious choice for the experiment that would become Nike Sportswear. After some years the technique is improved. The latest Nike Destroyer Jacket is crafted with a comfortable wool blend and an insulated lining to lock in heat, while premium leather sleeves provide durability and a classic look.

Both the Nike Destroyer Jacket and Air Jordan Retro 12 Low are now available at our Moreland Ave location as well as through phone orders at (404) 880-0402.

The CXX Winter ’16

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THE CXX is an Italian-Made contemporary fashion house born as a response to the high-end sensibilities of modern street culture. Founded in 2013, CXX focuses on the precise craftsmanship of each garment using only the highest grade of fabrics and fine tailoring while maintaining conservative price points. Based in Philadelphia, THE CXX represents 120 Decibels, creating a platform for the new age of creators and influencers to share their voice and vision.

New The CXX product available online and instore at our Moreland Ave location.


Reebok Pump Supreme Engine


Reebok’s continues to innovate the Pump Technology within the silhouette and dates back to the ’80s by providing a unique adjustment option to basketball sneakers. The Reebok Pump Engine keeps things streamlined via its slipper-like design which sports the perfect amount of ventilation for an energizing run or casual wear around town. The trend-appropriate knit-like upper is complemented by Reebok’s Pump Technology, housed within a zigzag like graphic which goes around the model.

The Reebok Pump Supreme Engine is available in both Lead and Cable Grey colorways online and at our Moreland Ave location.

Kobe XI Elite “Lost Ghost”

2016_12_19_Wish_Fisk_Blog_1_1 2016_12_19_Wish_Fisk_Blog_1_2Throughout his career, the Black Mamba played with an unmatched drive for greatness. The Kobe XI Elite 4KB “Lost Ghost” is built to these standards of greatness, equipped with a lightweight Nike Flyknit upper and a drop-in Lunarlon sockliner featuring Zoom Air cushioning in the heel. Innovative in appearance, the Kobe XI Elite 4KB “Lost Ghost” features a liquid lime color way. Kobe’s latest release’s Saturday, December 24rd in-store at our Moreland Avenue location.

Adidas Consortium x Naked

2016_12_15_Wish_Piera_Blog_1_1 2016_12_15_Wish_Piera_Blog_1_2 2016_12_15_Wish_Piera_Blog_1_3This month, NAKED collaborates with adidas Consortium on a Samba and UltraBOOST in their signature color palette inspired by the ocean that surrounds them. The Samba gets a refreshing update, featuring an upper of turquoise ostrich leather as Naked takes this classic indoor trainer and transcends it into a thing of casual beauty. The UltraBOOST, a contemporary runner with a light flexible Primeknit upper and adaptive BOOST sole, is shifted to occupy NAKED’s signature space. The colorway frees the world renowned technical runner from the performance space and lets it loose as a luxe lifestyle shoe. Both are releasing this Friday, December 23 online at

Air Jordan Retro 3 GS “Rio Teal”

2016_12_19_Wish_Fisk_Blog_2_1 2016_12_19_Wish_Fisk_Blog_2_2Christmas is coming early this year as Jordan Brand will release the Air Jordan Retro 3 “Rio Teal” in kids sizes. Featuring a Black, Rio Teal, Metallic Gold and White colorway, the Air Jordan Retro 3 “Rio Teal” will be available Saturday, December 24th in-store at our Moreland Avenue location.

Air Jordan Retro 1 “Storm Blue”

2016_12_15_Wish_Piera_017_ copy_Blog_12016_12_15_Wish_Piera_017_ copy_Blog_2The Air Jordan 1 “Storm Blue” will be making it’s long awaited return. Originally released in 1985, this classic Jordan silhouette features leather across the uppers while Storm Blue lands on the overlays, Nike Swoosh and around the toe. The Air Jordan 1 “Storm Blue” is set to release Friday, December 23rd in-store at our Moreland Avenue location.


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