Capturing the innovative nature of Nike, the N.354 line has created a space to test some more unexpected ideas. Denoted by the “-Type” in the name of each style, Nike continues to explore all possibilities with a dive into the “zoom-type” expands the realm of the classic “Nike Zoom” collection.
Exposed Zoom air pods in the forefoot & a TPU plate running the length of the midsole experiment w/ technology, while the hand of the designer is seen in smaller details like the logo treatment, targeted perforation for breathability, and exposed stitching for supports.
Check out the drop when it releases Friday July 10th at 10am on WishATL.com
Space Hippie is an exploratory footwear collection inspired by life on Mars —where materials are scarce and there is no resupply mission. Created from scraps, or “space junk,” Space Hippie is the result of sustainable practices meeting radical design.
In the spirit of Nike’s journey toward zero carbon and zero waste, Space Hippie’s Flyknit yarn is made from 85-90% recycled content, including plastic bottles, t-shirts and post-industrial scraps.
To provide comfort and convenience for the city “athlete” on-the-go, each of the Space Hippie silhouettes features unique fitting options such as traditional laces, Flyease & lace-less technology.
Crater Foam tooling in the sole uses about 12% Nike Grind rubber combined with foam materials for a more sustainable, lightweight and responsive feel during city exploration. The box itself is made of recycled materials & plant based ink. Check this drop when it releases Friday July 3rd at WishATL.
BeTrue celebrates the pursuit of equality of all athletes.
This year’s collection celebrates the power of the team. The definition of team is expressed in many forms. Even when we’re on our own, we’re still together. United. Unstoppable. We’ve thrived in the face of struggle. Prevailing on the strength of our teamwork. Reclaiming our spaces and setting an example for the world to follow. We recognize the need for everyone to know they have a team. A community working as one toward a future we can all believe in. A future that sees every one of us. One that’s accessible to every athlete and every generation, keeping us together through the collective.
The BeTrue 2020 collection captures the vision – the Power of the Team, anchored by the Nike icons from the past to present – the Air Force 1 and the Air Max 2090.
Throughout the collection, a series of design elements speak to significant nuances within LGBTQIA+ culture. These details offer a shared visual language between like-minded athletes and allies, while educating new audiences and creating connections that rescind any distance.
Shop the collection online or in-store while supplies last!
The Nike x Travis Scott Air Max 270 “Cactus Trails” channels how Travis Scott escapes reality through his own imagination, into a world he and his fans get lost in. The design brings together a 90s attitude and aesthetic with a well-worn feel. The browns, tans, and oranges at the painted base layer of the exposed foam are derived from a trail-inspired style of overlays with a color palette akin to Travis Scott’s affinity for vintage style.The midsole combines Nike React foam, with a 270-degree air unit at the heel. The waves on the upper act as an extension of the embedded grooves of the midsole, while fleece at the ankle provides a bit of plush, comfortable appeal. TheCactus Jack logo appears at the heel-tab and insole, while a retro colored lace-lock holds onto the tongue-tab. Available in Adult, Preschool and Toddler versions.
The trail-inspired Nike x Travis Scott Apparel Collection is the embodiment of uniting sportswear comfort with utility. Included are a hoodie, sweatpants and t-shirt. With cargo features, the hoodie and sweatpants are ideal for the individual who won’t sacrifice comfort for function, and vice versa. Rounding out the collection is the accompanying pocket t-shirt.
Nike has created an interactive website featuring some augmented reality elements, check it out here. Check it out and be sure sign up for our Nike x Travis Scott 270’s raffle here!
First unveiled on foot at the 2019-2020 media day. the LeBron 7 is built strong and sleek. The purple and yellow nod to his L.A. endeavors, while metal accents and LeBron crests celebrate the king. Full-length Air cushioning graces your every step with Clutch Cushioning Max Air technology, Nike Basketball’s largest Air unit to date. It runs the full length of the shoe, delivering responsive cushioning for the court. A foam midsole adds plush comfort during possessions. Bold accents reflect Los Angeles yellow and purple hues. Metal details and LeBron’s signature crest honors one of the game’s fiercest competitors. A rubber outsole offers traction and durability to help you make quick cuts in and out of the paint. It uses bi-colored details that mimic the upper for a unified look. Leather in the upper for a premium look and feel. Padded collar for a soft, comfortable feel.
The “Syracuse” and “Kentucky” Nike Dunk Lows are arriving March 14th. After being sneak previewed on the likes of Travis Scott, University of Kentucky’s John Calipari, and Devin Booker over the past few months, we are geared up for the official release. Both colorways pay homage to universities that were part of Nike’s original “Be True To Your School” Dunk pack. The pack was released in 1985 and comprised seven Dunk Highs made for Nike-sponsored schools University of Michigan, University of Kentucky, University of Iowa, Georgetown, Syracuse, St. John’s and UNLV. Perhaps we will see more of the Dunk Lows from this collection in 2020, as Virgil Abloh has used the UNLV & Michigan colorways for recent releases as well.
“Bringing together nostalgia and personal style, Nike is partnering with native New Yorker, Olivia Kim, on the Nike by Olivia Kim collection, a capsule of apparel, footwear and accessories that evoke the fun, playful side of New York City in the 90s. Inspired by Olivia’s childhood love of Nike and the vibrant, creative culture during her formative years growing up in Downtown Manhattan.”
“The capsule is a perfect confluence of classic Nike designs with Olivia’s style rooted in the rave and hip-hop styles defining that era. Think 90s subculture in New York where DIY fashion reigned the streets and youth culture everywhere was reclaiming their childhood through sartorial expression.”
The Air Max ’98, featuring full-length Air technology, borrows from the iconoclastic Air Max 120 (originally released in 1998) paired with red, green and yellow accents to create a sense of vibrant street elegance.
Nike x Olivia Kim Footscape
A cult classic since its launch in 1996, Olivia references the OG Footscape design created by the Nike sport research lab, but flips it with a pink and zebra print. With these sneakers, she unites a universally downtown punk attitude found on St. Marks in the East Village all the way to the underground energy of Tokyo.
Nike x Olivia Kim Air Force 1 ’07
As bold as the city that inspired her collection, Olivia updates the Air Force 1 with a volt and game royal colorway. Her references remain firmly 90s, adapting the 1996 ivory snakeskin swoosh design paired with the elevated feel of game royal corduroy. Olivias AF1 nods to the New York streets from which they were born, while unequivocally making a statement wherever they go.
Nike x Olivia Kim MOWABB
First released in 1991 as a running-hiking hybrid, Olivia pays homage to the original intention of the Mowabb as a transitional sneaker. Her reimagining reflects Olivia’s own contrarian approach to fashion, presenting a style that can take you anywhere. The teal and red colorway contrasts the brown and black upper to emphasize the footwear’s dual personalities.
When the Air Foamposite One first released in 1997, it forever changed footwear. The rugged design was as durable as it gets, quickly being adopted by more than just hoopers. Now as iconic as it has ever been, the Air Foamposite One is back in a traditionally color-blocked optic yellow and black color scheme. The latest Foamposite from Nike will be available Friday, June 24th.
The Nike Roshe Cortez Men’s Shoe combines the cushioning of the Nike Roshe with the iconic lines of the original Nike Cortez running shoe for a new take on two favorites. A premium suede upper delivers durability while a flexible midsole promotes natural motion. The latest offerings in the silhouette feature the iconic ‘Forrest Gump’ colorway, made up of blue, varsity red, and white, as well as a clean black and white rendition. Both of these can now be picked up in-store or by phone order.
Nike is back with mens and womens sportswear perfect for the Summer months. Sticking to a relatively colorless palette, the sportswear giant delivers everything from tees to rompers. Come by our Moreland Ave. location and check out the latest arrivals from Nike.
Throughout his career, the Black Mamba played with an unmatched drive for greatness. The Kobe XI Elite is built to these standards of greatness, equipped with a lightweight Nike Flyknit upper and a drop-in Lunarlon sockliner featuring Zoom Air cushioning in the heel. Innovative in appearance, the Kobe XI Elite features a university red color way. Kobe’s latest is now available by in-store and by phone order.
Known for bringing back sneakers from their archives, Nike is ready to re-release the Air Zoom Veer from 90’s, but with some updated technologies. Before Flyknit was a thing, engineered mesh was big on sneakers, and here we see it wrap the upper, while playing well with patent leather on the strap and side panel. Sticking to the clean aesthetic, Nike gives us a wolf grey and black colorway of the sneakers for a neutral on-court look. Look for these to drop this Saturday, May 28th.
Not quite the Forrest Gumps, Nike brings back the original Nike Cortez, the one that first appeared in stores in 1972. The colorway is the same as the iconic Gump’s and is what has helped the Cortez garner so much success, although Gumps were the 1977 version of the silhouette and features more padding around the heel and no pull tab. Regardless, this one features everything you could want from the Cortez, a classic colorway, premium materials, and a clean aesthetic. Look our for the release coming this Friday, May 27th.
Nike is back with their next Cortez release, this time taking the Cortez Ultra and giving it a clean black and gold look. This is the same Cortez that was worn at the Superbowl halftime show earlier this year from Bruno Mars and his dancers. Gold accents are seen on the tongue, heel, and a Nike Swoosh, and the sneaker utilizes a softer all-foam sole. Look for this one to drop Thursday, May 26th.
All of the Lights! In keeping with the fiery new colors of the women’s summer collection by Nike we have installed a LED colored light display in our floor display and column wall. The hot new colors of the NIKE Breathe collection lend them self to the rainbow changing display boxes. Come in the store and check it out!
Originally released in 2000, the Nike Air Presto became famous for its irreverent advertising, alpha sizing and ahead-of-its-time sock-like construction. In the decade and a half since, the shoe has transcended performance running to become a sport style fixture. Now, 16 years after its introduction, Nike is updating the icon with new materials and technology. The result is the Nike Air Presto Ultra Flyknit. The shoe’s signature one-to-one fit becomes even more profound through the use of Flyknit in the upper, which delivers stretch in the collar, ventilation in the toe and tongue, and support in the heel and underneath the toecap. In another first for the Presto franchise, the Nike Air Presto Ultra Flyknit features a mid-cut collar, which lends a modern aesthetic. The TPU cage is reengineered to fit the Flyknit upper, while the ultra tooling with rubber in high contact wear areas delivers improved comfort and durability. Look for both mens and women’s colorways to release this Thursday, May 5th.
An OG classic is back in its truest form, dressed in nothing but black and white, making for a clean Spring/Summer sneaker. Sticking to clean aesthetic, this one comes with a white leather upper, while the Nike Swoosh is filled with black. The latest colorway of the always classic Nike Cortez can now be picked up in-store or by phone order at our Moreland Ave. location.
Nike switches gears and comes through with a sneaker release that sneakerheads have been waiting for since popularized back in 2012, the Mayfly Woven. Coming in two clean and highly wearable colorways, Nike drops the “Terra Red” and “Black” versions of the silhouette. The woven upper on these sits atop a white midsole, completing the born again Mayfly Woven. Both colorways are now available in-store and online.
Air Max Day may have passed, but that doesn’t mean Nike isn’t finished releasing dope Air Max renditions. Utilizing the Air Max 1, Nike gives it an elephant/safari treatment. Sticking to premium materials with a suede and leather upper, the sneaker is treated with hues of brown, and accented with neon lime. Also included is the ever-popular Air Huarache, receiving the same color make up. Both sneakers are now available phone order or in-store at our Moreland Ave. location.
The latest from Nike comes in the form of a unique Air Huarache for the ladies. In a more stripped down, mesh-like material, Nike delivers two new colorways for their “Ultra” version of the Air Huarache, white and total crimson. Both sneakers come in a single tone, with extra color detail coming in pink on the sock liner for the total crimson. Both sneakers can now be picked up in-store at our Moreland Ave. location.