Sneakers Archives - WISH BLOG

Wish ATL Block Party

Written by Wish ATL on October 28, 2021. Posted in Events.

Young, Fly, & Flashy.

The hottest sneaker drop in the city deserves the hottest block party of the year and our World Series Champs just gave us, even more, to celebrate.

Pull up to the block party to cop a pair of the So So Def x adidas Trae Young 1 “Atlanta”, a special iteration of Trae Young’s signature silhouette that has been reinterpreted by the Atlanta-based record label, (including a special gift with purchase), and prove you can ball like Trae during our mobile-hoop contest for a chance to win some fly prizes.

While you’re there, make sure to visit downstairs at the store to check out the So So Def “History of Hits” room.

Look out for special appearances by the Atlanta Hawks, Jermaine Dupri, & more with sounds provided by DJ Champagne Trap.

*So So Def x adidas Trae Young 1 “Atlanta”*

When: November 5th, 2021 from 3-7 PM

Where: Wish ATL parking lot (by the Outkast Mural) | 447 Moreland Ave NE, Atlanta, GA 30307

Food will be available to purchase via Atlanta’s-own Slutty Vegan food truck.

Parking will be unavailable in the Wish ATL parking lot and parking in the Little 5 Points area will be very limited, so we strongly encourage ridesharing.

As for COVID-19 guidelines, the event will be outside, but we’re still encouraging social distancing and inside the store will remain the same, such as mask-required for entry and maintaining a capacity. We also ask for people to wear masks when purchasing food.

Taking inspiration from the So So Def billboard that was up near the Atlanta airport, the sneaker uses the same colors from the billboard. Black and electric yellow in a chevron pattern make up the mesh upper with bright orange seen on the minimal lace loops. Trae’s “TY” logo is seen on the tongue pull-tab and his signature is seen on the heel and 3 Stripes branding is seen on the Lighstrike midsole in black. BOOST is used in the heel for extra impact protection and bright orange is used again on the outsole which features herringbone and radial patterns.

Adidas, Atlanta, block, block party, Footwear, Hawks, jermaine dupri, party, Sneakers, so so def, trae, trae young, Wish, Wish ATL, wish atl block party

WISHFUL THINKING Live with Josh Childress

Written by Wish ATL on April 7, 2020. Posted in Events.

As we continue to wait for the world to return to normal so the NBA can (hopefully) resume, we considered this past week at Wish an ode to the ol’ roundball. From ESPN classics to watching current NBA stars battle it out in NBA 2k, the masses are in dire need of anything to keep us going during this drought.

The Wish team was able to tap in with Hawks fan favorite, 2K Cover athlete, sneaker connoisseur, & avid businessman – J Chill, or Josh Childress. He popped by our Instagram live with @malachiformayor to discuss everything from how he got started hooping in Compton, to hitting the big shot in the Final 4 for Stanford & ultimately being the 2K5 College Hoops cover athlete before beginning an exciting pro career. He shed a ton of light on the business of international basketball, life after the league and ultimately his top 3 sneakers! Check out the interview on SoundCloud, and shop our basketball collection as we gear up to (hopefully) get the season back!

Basketball, collector, Hawks, hoops, instagram live, Interview, podcast, Sneakers, stanford

adidas UltraBOOST Uncaged ‘Black’ & ‘Grey’

Written by Julie Hogg on June 28, 2016. Posted in Product.

adidas embraces the future of running with the introduction of UltraBOOST Uncaged, a shoe inspired by fans and perfected by the innovation experts of adidas Running. Featuring a new adidas Primeknit upper, an internal support system and unique tiered lacing system, UltraBOOST Uncaged is engineered for maximum performance. Alongside its new innovations, UltraBOOST Uncaged also maintains its signature UltraBOOST features. A supportive heel counter showcases the iconic embossed UltraBOOST name and keeps the foot locked in place for additional stability; a full length BOOST midsole provides industry leading Energy Return and a Stretchweb Continental Rubber™ outsole flexes naturally for superior traction with every step. Look for both new colorways of the UltraBOOST Uncaged to release Wednesday, June 29th.

Adidas, Sneakers, UltraBOOST

Y-3 Qasa High ‘Vista Grey’

Written by Julie Hogg on June 28, 2016. Posted in Product.

adidas Y-3 line returns with their next Qasa High, sticking to a clean monochromatic look. The sneaker with a cult following maintains its rep with this renditions clean ‘Vista Grey’ upper comprised of premium materials. The latest from Y-3 can now be picked up in-store at our Moreland Ave. location.

Adidas, Qasa High, Sneakers, y-3

Coming Soon: Air Jordan 12 Retro ‘Gym Red’

Written by Julie Hogg on June 28, 2016. Posted in Product.

The latest Air Jordan 12 Retro returns in a color way reminiscent of His Airness’ Chicago based team. The gym red upper is complimented with red laces and red lace eyelets while white takes over the midsole. Black accents in the inner, back heel, and outsole help complete the colors of the team His Airness’ helped win six championship titles. Look for the Jumpman’s latest to release this Saturday, July 2nd.

Air Jordan, Jordan 12, Sneakers

adidas Y-3 Noci 0003

Written by Julie Hogg on June 24, 2016. Posted in Product.

The Noci is based on a concept for a rugged space hiker, imagining what would be needed for space exploration on foot. Upper is constructed of breathable air meshes, combined with soft leathers. Upper support and foot protection is given through moulded TPU welds in the heel and toe area. Allowing for multiple closure options, the boot can be regularly laced or worn loose fitted with a minimal lacing and zip fastening. The outsole is a futuristic take on adidas feet you can wear technology from the early 1990’s. The Y-3 Noci 0003 releases Sunday, June 26th.

Adidas, Noci 0003, Sneakers, y-3

Pharrell x BBC x adidas Originals ‘Palm Tree’ Collection

Written by Julie Hogg on June 21, 2016. Posted in Product.

Pharrell Williams returns in collaboration with adidas Originals and his own Billionaire Boys Club to create a range of apparel and footwear that would fall right at home in a tropical climate. Outfitted in a bright palm tree print, the collection comes complete with a tee and shorts to match, as well as a pair of Stan Smiths. The iconic Stan Smith receives a bright green color treatment with an off-white midsole, while the other comes dressed in bright red with a red midsole to match. Don’t sleep when the entire collection drops this Saturday, June 25th.

Adidas, Apparel, bbc, Pharrell, Sneakers

Air Jordan 12 Retro ‘University Grey’

Written by Julie Hogg on June 21, 2016. Posted in Product.

It’s been nearly two decades since the Air Jordan 12 was first introduced. Recognized as the first Air Jordan with Zoom Air cushioning, the icon was quickly heralded for its innovation and the luxury it brought to the hardwood. Sporting a new colorway celebrating MJ’s school days, the elevated innovator now returns in true fashion. The grey and white upper coupled with various blue accents embody His Airness’ North Carolina college origins. The latest Air Jordan 12 will be available this Saturday, June 25th.

Air Jordan, Jordan 12, Sneakers

Nike Air Foamposite One ‘Optic Yellow’

Written by Julie Hogg on June 20, 2016. Posted in Product.

When the Air Foamposite One first released in 1997, it forever changed footwear. The rugged design was as durable as it gets, quickly being adopted by more than just hoopers. Now as iconic as it has ever been, the Air Foamposite One is back in a traditionally color-blocked optic yellow and black color scheme. The latest Foamposite from Nike will be available Friday, June 24th.

Foamposite, Nike, Sneakers

Coming Soon: Air Jordan 8 Retro ‘Championship’ Pack

Written by Julie Hogg on June 20, 2016. Posted in Product.

The 1993 Air Jordan VIII was introduced as MJ was on his way to a third consecutive title. Wearing the cross-strapped design, he eventually captured the trophy yet again. Three trophies later and over two decades since, the iconic Air Jordan VIII returns in celebratory fashion. Luxurious leather structures the design, and comes coupled with golden accents as a nod to MJ’s third career championship trophy. The finger prints throughout the gold symbolize the moment of His Airness’ teammates passing around the Larry O’Brien trophy in celebration. Hidden under the cross-straps, lies a triumphant message: ‘WORLD CHAMPIONS’ and ‘AGAIN AND AGAIN’. For the other, the sneaker comes dressed in all black leather, with confetti detailing along the side. The Air Jordan 8 Retro ‘Championship Trophy’ Pack will be available this Saturday, June 25th.

Air Jordan, Championship Trophy, jordan 8, Sneakers

Nike Roshe Cortez ‘Black/White’ & ‘White/Varsity’

Written by Julie Hogg on June 16, 2016. Posted in Product.

The Nike Roshe Cortez Men’s Shoe combines the cushioning of the Nike Roshe with the iconic lines of the original Nike Cortez running shoe for a new take on two favorites. A premium suede upper delivers durability while a flexible midsole promotes natural motion. The latest offerings in the silhouette feature the iconic ‘Forrest Gump’ colorway, made up of blue, varsity red, and white, as well as a clean black and white rendition. Both of these can now be picked up in-store or by phone order.

cortez, Nike, Roshe, Sneakers

Trapstar London x PUMA ‘White Noise’ Capsule Collection

Written by Julie Hogg on June 15, 2016. Posted in Product.

PUMA and Trapstar have reworked the classic PUMA Disc. The Disc x Trapstar White Noise features the Trapstar signature ‘white noise’ graphic design all over the PUMA silhouette making this iteration an ultimate key look ahead of the of the main collection. In the same ‘white noise’ print, another piece being released is the Trapstar Leadcat. The PUMA football-inspired slide is a trend led style this year, now elevated as a street wear must have, with the addition of the Trapstar print.

The PUMA x Trapstar Football kit is a complete clash of inspiration, merging functional sportswear with underground inspired notes. It is produced in the same soft engineered jacquard with rich dry-cell technology as any other football tee, replacing the logo’s with Trapstar emblems. The ‘white noise’ print is featured in inserts, linking in with the footwear to bring the three pieces together as a strong capsule range that gives us a taste of what is to come from PUMA x Trapstar. The full collection can now be picked up online and in-store at our Moreland Ave. location.

Apparel, Puma, Sneakers, Trapstar London

Coming Soon: Air Jordan Retro 10 ‘Charlotte’

Written by Julie Hogg on June 14, 2016. Posted in Product.

At the time of the Air Jordan 10’s initial release, the man behind the Jumpman retired from basketball to compete on the diamond. When you flip the shoe over – the sole gives nod to some of His Airness’ most memorable achievements on the court. In 1995, Jordan Brand took the story-telling concept a step further with the ‘City Series’ Pack. Decades later, the city inspired pack continues with the Air Jordan 10 Retro ‘Charlotte’. The white, blue and purple throughout the shoe was borrowed from Charlotte’s basketball team while the stitched ‘Cha’ is yet another shout to the city. The sole reveals a white Jumpman over on the Charlotte’s team colors that captures His Airness’ achievements from 85 to beyond. Look for the Air Jordan Retro 10 ‘Charlotte’ to drop this Saturday, June 18th.

Air Jordan, Charlotte, Jordan 10, Sneakers

Rihanna x PUMA Fenty Trainer ‘Quarry Grey’

Written by Julie Hogg on June 13, 2016. Posted in Product.

The trainer is Rihanna’s take on a traditional work out sneaker with a fashion-forward and futuristic flair. This fearless, badass sneaker features exaggerated proportions, massive sex appeal, and performance features. Its upper is constructed from Ariaprene for a secure yet breathable fit. Its high, supportive tongue and TPU Kurim cage are equipped with a fully reflective underlay. Lastly, the flexible design has a full length flex groove, additional heel thickness, and solid rubber outsole pods to support fast and dynamic multi-directional movement. The latest grey rendition of the Trainer releases this Wednesday, June 15th, in both men’s and women’s sizes.

Fenty Trainer, Puma, Rihanna, Sneakers

Coming Soon: ASICS Gel-Sight ‘Whisper Pink’

Written by Julie Hogg on June 9, 2016. Posted in Product.

Inspired by the most tranquil moments in life, ASICS delivers a sneaker guaranteed to turn heads. Wrapped in a combination of premium suede and leather, they utilize the classic Gel-Sight sneaker for this unique take on the silhouette. Hints of Whisper Pink pair beautifully with off-white, beige, and khaki. Get right for the summer with the ASICS Gel-Sight ‘Whisper Pink’, available Saturday, June 11th.

Asics, Gel-Sight, Sneakers

Coming Soon: The Quiet Life x Saucony Shadow 5000 ‘The Quiet Shadow’

Written by Julie Hogg on June 8, 2016. Posted in Product.

For Los Angeles label The Quiet Life, they have been making noise for a few years now creating pieces with beautiful and unique prints. Now taking what they’ve become known for, they are applying it to their first sneaker, teaming with Saucony for the collaboration. Utilizing the Shadow 5000 silhouette for their canvas, the sneaker features an original artwork from the label entitled ‘Cosmos’. Featured in past collections, the print makes its return for this special project. Nylon and nubuck join forces to complete the upper for this one, while leather lines the inside. Subtle branding is visible on the heel of each sneaker reading ‘Quiet Life’. Be sure to pick up this special collaboration when it arrives Saturday, June 11th.

Quiet Life, Saucony, Shadow 5000, Sneakers

Coming Soon: Air Jordan 9 Low ‘Pantone’

Written by Julie Hogg on June 7, 2016. Posted in Product.

The Air Jordan 9 released in 1994 in four classic color schemes, including a ‘Powder Blue’ design nodding to MJ’s school days. Although never worn by number 23, the design quickly became iconic. Over two decades later, the original iteration is celebrated with the Air Jordan 9 Low set in a spirited blue finish. This 1994 retro returns in a bright blue upper with a clean white midsole and outsole. Bright blue Jumpman symbols grace the white portions of the shoe. The heel of the shoe sports His Airness’ number in white. Above the 23 sits a Jumpman over a globe in black, symbolizing an evolution into a worldwide phenomenon. Look for this 1994 classic to release Saturday, June 11th.

Air Jordan, jordan 9, Sneakers

Coming Soon: Air Jordan 2 Low ‘UNC’

Written by Julie Hogg on June 7, 2016. Posted in Product.

2004 saw the Air Jordan 2 Low return for the second time, led by a selection of new color ways for both men and women. The new looks included a color scheme nodding to His Airness collegiate greatness. Now, the school spirit is stronger than ever with the return of the blue-accented silhouette in modern fashion. Premium leather uppers, eye stay, heel piece, midsole, outsole, and wings logo on the tongue reflect His Airness’ school colors. The Air Jordan 2 Low ‘UNC’ will be available Saturday, June 11th.

Air Jordan, Jordan 2, Sneakers

Coming Soon: Nike Air Max 1 ’87’

Written by Julie Hogg on June 6, 2016. Posted in Product.

To help commemorate the year the Air Max 1 was born, Nike presents us with the Air Max 1 ’87’. In true Air Max form, Air Max branding can be seen on the tongue, while the signature Air Max Phylon sole makes up the bottom half of the sneaker. Colors for this one remain neutral, with its black and white hues, and a dash of beige. On one heel you’ll see the number 8 and 7 on the other, making up ’87 for its birth year. Look for the Nike Air Max 1 ’87’ to release this Wednesday, June 6th.

Air Max 1, Nikr, Sneakers

Coming Soon: adidas Yeezy Boost 750 ‘Glow in the Dark’

Written by Julie Hogg on June 6, 2016. Posted in Product.

Sneakerheads rejoice because Yeezy Season is in full effect again as Kanye and adidas return with the next Yeezy Boost 750. This time around, the design team goes with a gum bottom that glows in the dark, adding a little extra detail to the already meticulously detailed shoe. As for the upper, this one comes in relatively similar to the original 750, as the grey suede upper is just a touch darker. All of the detailing we’ve come to expect from the 750 is still intact with its side zipper, Boost bottom, and toe strap. Be on the lookout for a raffle to be able to purchase a pair coming this Thursday, June 9th, while the sneaker itself will release on June 11th.