UltraBOOST Archives

Tag: UltraBOOST

adidas UltraBOOST Uncaged ‘Black’ & ‘Grey’

Written by Julie Hogg on June 28, 2016. Posted in Product.

adidas embraces the future of running with the introduction of UltraBOOST Uncaged, a shoe inspired by fans and perfected by the innovation experts of adidas Running. Featuring a new adidas Primeknit upper, an internal support system and unique tiered lacing system, UltraBOOST Uncaged is engineered for maximum performance. Alongside its new innovations, UltraBOOST Uncaged also maintains its signature UltraBOOST features. A supportive heel counter showcases the iconic embossed UltraBOOST name and keeps the foot locked in place for additional stability; a full length BOOST midsole provides industry leading Energy Return and a Stretchweb Continental Rubber™ outsole flexes naturally for superior traction with every step. Look for both new colorways of the UltraBOOST Uncaged to release Wednesday, June 29th.

Adidas, Sneakers, UltraBOOST

Coming Soon: adidas x HYPEBEAST 10th Anniversary UltraBOOST UNCAGED

Written by Julie Hogg on December 14, 2015. Posted in Product.

Showing no signs of slowing up in their 10th Anniversary year, lifestyle and culture shifter HYPEBEAST reveals one of their biggest projects to date; a collaboration with adidas. Employing the hugely popular UltraBOOST silhouette as their canvas, HYPEBEAST puts a clean twist on the sneaker, removing the cage that hosts adidas branding. Something to take note of here is the use of a revolutionary NFC chip, the first sneaker to make use of this technology. The chip is meant to connect the user to specially created microsite when tapping your phone to the sneaker. Don’t have a phone with NFC capability? Still might be in luck as they’ve included a scannable QR code on the hangtag. Rounding out the sneaker is the knitted material native to the UltraBOOST and the super cozy BOOST sole. Keep your eyes peeled as the minimalistic sneaker will be uncaged on December 18th in limited quantities.