Nike Air Force Max 2013 in University Red and White | 5.25

To mark the twentieth anniversary of Nike’s original superstar athlete’s showdown in the NBA finals (Jordan’s Bulls vs. Barkley’s Suns), Nike releases the Air Force Max 2013 “Toro Bravo”. The classic Sir Charles model sees a mainly red upper seperated by hints of grey and black. Also releasing in this same silhoutte is a version undoubtedly mimicking the “Grape” colorway featuring an all white upper with hits of purple and new emerald green. Both of these shoes, gaurenteed to be fast sellers, will be available at Wish in-store or by phone order this Saturday, May 25. Phone orders are accepted by calling 404.880.0402 ext #2. Email orders are accepted by contacting us at orders@wishatl.com with your size request.

air force max, barkley, Nike, red

Zanerobe 2013 Spring/Summer Sureshot Pant Collection

Leith Testoni and Jonathan Yeo of premium menswear label Zanerobe drop their 2013 spring/summer Sureshot Pant Collection. The brand that started off as a bet over a beer between two friends has now become a well known label recognized by many, including TDE’s Kendrick Lamar this past weekend. In 10 years time, the label has transformed and embarked on an alternate journey with their designs that explore fashion through music and art. This drop, which features multiple colorways and patterns is now available at Wish in-store and online here. Take a look at a few of the styles below:

jogger, pants, zanerobe

SSUR 2013 Spring/Summer Collection Editorial

To accentuate SSUR’s great Spring/Summer ’13 line, we went out and put together a special editorial. The SSUR brand, which is the creator Ruslan Karablin’s name, RUSS, spelled backwards, hints to his Russian heritage. Drawing inspiration from imperial art, Keith Haring, and Stussy, Karablin’s brand has steadily been on the rise in the past few years due to endorsements by A$AP Rocky, Kendrick Lamar and the huge cult popularity of the COMME de FUCKDOWN pieces. Rooted in SSUR’s usual clean and minimal asthetic, this specific drop features a variety of snapbacks, hoodies, tees, and tanks. Photographed by Mae Elizabeth, this collection is now available at Wish.

In this photo: NY Bones Tee

In this photo: Substance Pocket Tee, & NY Bones Frog Snapback

In this photo: Radiant Tank, & SSUR NY Tiger Snapback

In this photo: Coco Made Me Do It Hoodie

In this photo: Final Solution Tee

editorial, ssur

SOLD OUT: Nike Lunar Flyknit Chukka – Midnight Fog Available Now!

Nike has long been a pioneer in the revolutionization of the footwear landscape. Over the past few seasons, the brand has done nothing less than continue this rapid progression with its cutting edge sneaker technology that is as technically progressive as it is aesthetically boundary pushing. One of the frontrunners of this “fashionality” trend has been off the strength of the Nike Lunar Flyknit Chukka. Blending the brand’s featherlight Lunarlon outsole as the foundation, the latest iteration boasts a predominantly “Midnight Fog” Flyknit woven upper that is juxtaposed with hits of Nike’s Flywire in a “Total Orange” hue.

Combining a bold look and comfort in a mid-cut profile, the Nike Lunar Flyknit Chukka is retailing for $170 USD through Wish.

Phone orders are accepted by calling 404.880.0402 ext #2.
Email orders are accepted by contacting us at orders@wishatl.com with your size request.

Chukka, flyknit, Lunar, Nike

Just Don Mitchell & Ness 2013 Spring/Summer Strapback Hats

Just Don is steadily rolling out some great product in the form of their now world famous snakeskin billed snapbacks. The latest shipment we’ve received here at Wish features an Acid Washed UNLV snapback as well as pieces sporting Falcons, Grizzlies, and Chicago Bills sports team logos.

If you like what you see, these exlusive snapbacks can be purchased online, or in store. Retail is $400 USD each. Take a closer look at the new drop from Just Don below, or check out our full collection of Just Don here:

don c, just don, Mitchell & Ness, Snapback

Coming Soon: Air Jordan 8 Retro “Phoenix Suns”

Long a favorite silhouette of Jordan aficionados, the Beaverton camp is set to release a new colorway of the iconic Jordan 8. Mocked up in a Bright Citrus, Phoenix Suns-inspired iteration, the shoe is set to release through Wish on May 18, 2013 and has seen a few previews already via the likes of Trinidad James

Stay tuned for further imagery of the Phoenix Suns Jordan 8 Retro, but in the meantime set your calendar for an May 18 drop date through Wish.


air jordan 8, jordan 8, jordan 8 retro, phoenix suns

New En Noir Styles at Wish!

We love it everytime we get the chance to get a new shipment of En Noir in the store. This drop is rooted in all-black everything aesthetics and a decidedly luxe appeal, the latest collection arrives with a range of all-leather sweatpants and perforated and paneled leather tops. So check out the lookbook we shot featuring their new styles with photography from Mae Gurene:  All items now available in store or by phone order only (ext #2 at 404.880.0402)

Clothing, en noir, luxury

10 Deep “Babylon”

Today we present you with the third and final delivery for 10 Deep’s Spring 2013 line. From religious and historical perspectives to that of the Rastafarian world view that has influenced many parts of our subculture, Babylon is a loaded term.  For the third delivery of our Spring 2013 collection, it represents the termination of this season’s journey at a point of total chaos – specifically, patterns on patterns on patterns. Take a look below at images for the lookbook and click the product names to check out the product pages and make a purchase.

In this photo: Sangoma Tee in Black Native, & Tribes Buttondown in Navy Roses

In this photo: Chaos Runner’s Tank in Red

In this photo: Sangoma Tee in Tribal Deco

In this photo: Sangoma Tee in Black Native, & Cortland Short in Black

In this photo: Fleet Footers Jersey in White, & Chaos Runner’s Tank in Yellow

Source: 10 Deep

10 Deep, babylon

Brand New Friday Favorites!

We took it to the woods this week to bring you a brand new edition of Friday Favorites. This shoot features some of your favorite brands from Men and Women including Nike, Stussy, New Balance, and more. So take a look at the full shoot below and click on product names to check out the product pages.

Men’s: Modeled by Dylan Cheek | Styled by Lynn Gavin

In this photo: RU Lightning Fast Tank in Orewood Brown Heather, & Slam Sweatshorts in Heather Grey

In this photo: RU Lightning Fast Tank in Orewood Brown Heather, Slam Sweatshorts in Heather Grey, & Roshe Run Woven in Atomic Teal

In this photo: Roshe Run Woven in Atomic Teal

In this photo: Nike Daybreak Tank in Sport Turquoise

In this photo: Nike Daybreak Tank in Sport Turquoise, & HBR FT Washed Short in Sport Turquoise

In this photo: KD V in Turquoise

In this photo: QT S Air Fade Nike True Snap in Black, & RU Retro Stripe Tank in Sail

In this photo: Stripe Tank in Orange, & Polka Dot Camp Cap in Navy

In this photo: Stripe Tank in Orange, Gramps Polka Dot Short in Navy & Polka Dot Camp Cap in Navy

Women’s: Modeled and Styled by Joi

In this photo: Tie-Dye Dot Swing Tank in Coral, Basic Wayfarer in Summer Safari Puma, & NB Yacht Club 574 in Blue/Hot Pink

In this photo: Tie-Dye Dot Swing Tank in Coral, Basic Wayfarer in Summer Safari Puma, & Akcent Digi Jesus Chain in Gold

In this photo: Akcent Digi Jesus Chain in Gold

In this photo: NB Yacht Club 574 in Blue/Hot Pink

Photography by Gavin Guidry


friday favorites, New Balance, Nike, Stussy, Vans, Wish

Friday Favorites: Spring Break Edition

This week’s edition of Friday Favorites feature a few of our favorite mens and womens looks from Stussy and Vans to have you right for the Spring Break season. Check out the outfits below, and click the names to take a closer look at the product pages!:

In this photo: Stripe Tank in Orange, Gramps Polka Dot Short in Navy & Aloha Camp Cap in NavyIn this photo: Era (Acid Denim) in BlackIn this photo: Bustier Tank Top in Coral, Bustier Rusched Bottom in Coral, Flat Top Francis in Havana & Busono Sandal W in Red ZestIn this photo: Authentic (Acid Denim) in BlueIn this photo: Ruffle One Piece in Black, Bow Tie Bikini Bottom in Black, Classic Puma Wayfarer

friday favorites, Stussy, Vans, Wish

New Edition of Friday Favorites!

We’re back again this week with our second edition of Friday favorites. This time featuring some of our favorite styles from Marshall Artist, Publish, and Play Cloths. Take a look below at the photos and if you like one of the outfits, click the product names for a closer look:

In this photo: Raglan Shirt & Forke Short by Publish

In this photo: Raglan Shirt

In this photo: Raglan Shirt

In this photo: Classic Floral Sweatshirt & Star Oxford Trucker Ballcap in Black

In this photo: Classic Floral Sweatshirt & Star Oxford Trucker Ballcap in Black

In this photo: Classic Floral Sweatshirt

In this photo: Classic Floral Sweatshirt

In this photo: Colores Woven & Atomic 6 Panel

In this photo: Colores Woven & Atomic 6 Panel

In this photo: Colores Woven, Atomic 6 Panel, Alexander Jogger by Puublish, & adidas x O.C. Crazy 8 Tennis

In this photo: Colores Woven, Atomic 6 Panel, Alexander Jogger by Puublish, & adidas x O.C. Crazy 8 Tennis

Adidas, friday favorites, Marshall Artist, Play Cloths, Publish, Wish

Friday Favorites: The Drop Edition

Welcome to our new weekly editorial that we call “Friday Favorites”. This week’s edition features new Spring ’13 drops from some of our favorite brands including Staple, Undefeated, Jeremy Scott, Hall of Fame, Opening Ceremony, New Balance, and new at Wish, Lazy Oaf and Super. Take a look at the images from our first “Friday Favorites” featuring models Joe Patterson and Mae Gurene with photography by Gavin Guidry and styling by Frank Cooke.

Shop Staple

In this photo: Spitball Pigeon Crew & Icon Block Cap

In this photo: Spitball Pigeon Crew & Icon Block Cap

In this photo: Spitball Pigeon Crew, Icon Block Cap & New Balance ML999

In this photo: Spitball Pigeon Crew & Icon Block Cap

In this photo: New Balance ML999

In this photo: Spitball Pigeon Crew & Icon Block Cap

Shop Undefeated

In this photo: Tech Coach Jacket

In this photo: Tech Coach Jacket & Old U Starter Ballcap

In this photo: Tech Coach Jacket & Old U Starter Ballcap

Shop adidas x Jeremy Scott Women’s

In this photo: Jagged Leopard Top & adidas M Attitude Logo Three

In this photo: Jagged Leopard Top & adidas M Attitude Logo Three

In this photo: Jagged Leopard Top & UNDFTD Fleece Varsity

In this photo: Jagged Leopard Top & UNDFTD Fleece Varsity

In this photo: Jagged Leopard Top & UNDFTD Fleece Varsity

Shop Lazy Oaf


and new at Wish, friday favorites, Hall of Fame, Jeremy Scott, Lazy Oaf and Super, New Balance, Opening Ceremony, Staple, Undefeated, Wish

Wish “Key Players” Capsule Video

Wish Key Players Capsule from Wish Atlanta on Vimeo.

To end our Key Players Week with a bang, we put together a video for the entire “Key Players” capsule. With music from Atlanta’s own Outkast, and visuals from Gavin Guidry, Michael Kusumadjaja, and Andrew Litten, this video embodies the essence of our Black History collection. Please support this effort by watching the video and even sharing!

BHM, Black History Month, key players, Video, Wish

Wish featured on the Travel Channel’s “The Layover”

Recently, we had the honor of appearing on Anthony Bourdain’s “The Layover” an the Travel Channel amidst other legendary Atlanta shops and eateries. Check out a few screenshots from the episode below, along with the full episode. Check it out and see if you can spot us in there!


S2E7 AB: The Layover – Atlanta by zodiacza


Atlanta, travel channel, Wish

Wish x Hundreds Pre-Release Party at El Bar

Last night, the city came out to El Bar in support of our newest collaboration: The Wish x Hundreds Hoya. This celebration, fueled by free PBR and sounds from local Atlanta DJs, comes at the end of the epic battle between us and Major DC to see who’s Hundreds Hoya would take home the trophy. So check out some of the images from the event below, or click here for the full album.


el bar, The Hundreds, Wish, wish colloaboration

Trinidad James for Joyrich! Brought to you by Wish

Earlier this week we recieved in some new men’s Joyrich. So we thought, who better to come through and guest model than the always Joyrich sporting Trinidad James! Check out some images from the shoot below, and then check out Joyrich on our site to cop some of the gear. Photography by Gavin Guidry

And if you don’t know who Trinidad James is, then get familiar:


joyrich, Lifestyle, Music, trinidad james

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