Tag: Lookbook

I Love Ugly 2015 Fall Collection

For the cooler season ahead, the New Zealand based brand here highlights a slew of transitional pieces that are intended to accommodate not only nighttime excursions, but cooler days in the cityscape. Offering a selection of bombers, shirts, baseball jersey this season. The vein of craft and use of premium fabrics is still integral here as I Love Ugly makes use of the Zepsy denim which has a zipper on the lower end of the denim. Check out the pieces bellow and pick up your favorites on our online shop. Link bellow.

Purchase the I Love Ugly 2015 Fall Collection hereand in-store through our Moreland Avenue location.

I Love Ugly, Lookbook

INTRODUCING: New York Sunshine 2015 Summer Collection

New York Sunshine is the vision of John “Sunshine” Magaritis. Sunshine and a crew of friends sharing similar passions draw inspiration from all things New York. Started as a side project to make some extra summer cash, hand silk screening shirts and selling them damp and sandy out of the back of a surf van. The brand has grown since then, selling across the United States, as well as in Paris and Japan. Featuring pieces like the “Jaws” Hoody, “White Wash” Tee, “OG” Black Tee, and Curdoroy Snapback Hat.

Purchase the New York Sunshine 2015 Summer Collection hereand in-store through our Moreland Avenue location.

Lookbook, New York Sunshine

Adidas Y-3 2015 Summer Collection

For the 2015 Summer season of adidas Y-3, the collection sees a range of tees, jogger pants, and hoodies. Incorporating a strong degree of stylistic elements to help push the agenda of technical function, large flowing silhouettes are utilized throughout the collection. Featuring “M CL Track Top”, “MCL Sweat Hoody”, and “M CL Track Pant”, the adidas Y-3 2015 Summer Collection is now available online and in-store.

Purchase the Adidas Y-3 2015 Summer New Arrivals hereand in-store through our Moreland Avenue location. 

adidas Y-3, Lookbook, y-3

Introducing: I Love Ugly Spring 2015 Collection

In time for Spring 2015, hailing from New Zealand label I Love Ugly presents its Spring 2015 collection. Started as a part of a university assignment, founder Valentin Ozich once summed up his personal style in three words – I love ugly. With the mission to create the “best products in the world” with minimal branding, I Love Ugly recreates classic garments with its own special, at times eccentric twist. The line includes relaxed slim cut jeans, both basic and graphic t-shirts, and drop crotch shorts. A fluid street aesthetic ties each piece together creating design continuity and allowing you to mix, match and layer all pieces offered. Check out the lookbook above and head over to our online shop with the link bellow. 

Purchase the I Love Ugly Spring 2015 Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

I Love Ugly, ILU, Lookbook

10 Deep 2014 Spring “Internationally Known” Collection

While New York City streetwear rose on its own through decades of development, its existence was nurtured and refined in Japan.  Just in time for spring season is approaching, 10 Deep pays homage to the Japanese culture. Following the idea, the collection sees Heavily Kanji-laden graphic and cherry blossom prints are contrasted with old western paisley hankerchief prints, workwear refrences and other classic western silhouettes. An array of hoodies, baseball jerseys, football jersey, and more. 


Purchase The 10 Deep 2014 Spring “Internationally Known” Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com 

10 Deep, Lookbook, Spring

Norse Projects 2013 Spring/Summer Collection Lookbook

A long time favorite brand of ours, Norse Projects, unveils its 2013 spring/summer collection. The Danish retailer chooses to go with their usual nuetral color palette to cover a range of five panels, pants, tees, and button downs. To highlight the drop, we put together a lookbook featuring styles from the collection. Take a look at the images below and check out the full collection here.

Photography: Gavin Guidry Model: Michael Kusumudjaja

Lookbook, norse, Norse Projects

G.P.P.R – Spring 12′ Lookbook


EXHIBITION: ALL I WANTED TO BE IS WHAT I BECAME: A social study of Civil Disobedience in the Land of the Lost and Found. This collection is an introspective look at the Rebel aspect of our namesake. The true definition of the Rebel: this season’s offerings include clever detailing as well as a timeless color palette with subtle rebellious tones and textures. This milestone collection is by far our most cohesive and straightforward collection to date. All in all, an ode to to the gentlemen who know that righteousness lies outside the system; that in order to know justice and know peace, one must challenge certainty.

Brand Manifesto: G.P.P.R. Manifesto: The Gentleman, the Philosopher, the Pervert, the Rebel: all aspects of an amalgam, a single entity. These seemingly independent facets are by no means compartmentalized, as these four aspects are intertwine with one another: the chivalrous and proper Gentleman; the progressive and probing Philosopher; the indulgent and excessive Pervert; the subversive and defiant Rebel. The modern renaissance Man, a polymath of versatility, an old fashioned soul in modern times. GPPR constructs garments around this understanding, creating menswear imbued with aspects of these personalities, seeking to embody the modern Renaissance Man.

Once you finish peeping the look-book you can view the available styles within the online-store. Follow the jump for all the pictures!


12', 2012, G.P.P.R, Lookbook, Mens's, Spring

Mitchell & Ness Fall/Winter 2011 Snapback Lookbook

As the weather starts to level out and the leaves begin to fall, we just received in our latest stock of Mitchell & Ness Retro Team snapbacks for Fall/Winter 2011. We decided to take them outside for an Autumn lookbook shoot. A plethora of new team styles are released across the nostalgic brand’s wide range of 2-Tone, Arch Logo and Retro snapback series. All styles are now available at our Moreland Ave. location as well as online for $26 USD each.

Photography: Alex Maeland

Fall/Winter 2011, Lookbook, Mitchell & Ness, Team Snapbacks


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