Since 2005, Nike has managed to bring some of their latest and greatest models together to honor Black History Month in new and exciting ways. This year is perhaps Nike’s most ambitious BHM Collection, given that there are 28 total products being released throughout January and February including 14 festive footwear releases, each tying into the spirit of overcoming odds with hard work and dedication. Inspired by three of Nike’s most profound athletes in LeBron James, Kobe Bryant, and Chris Kevin Durrant, the Swoosh has used each athlete’s extreme work ethic and dedication off of the playing field to honor the spirit of Black History Month.
For Nike Basketball, the four-headed monster that is their signature line returns with special edition releases of the Nike Kobe 11, Nike LeBron 13, Nike KD 8, and Nike Kyrie 2. Each manages to redefine festive colorways with black bases and colorful accents in tribal themes throughout the branding, numerous straps, overlays, and outsoles.
Jordan Brand has simplified their collection this year, focusing on the tried and true silhouette that is the Air Jordan 1 through the releases of an Air Jordan 1 High Nouveau “BHM” and a special Air Jordan 1 High exclusively for girls will release at retailers later this month.
“Don’t give me roses when I’m gone. Give them to me while I’m still here, and can smell them.” -Mabel Williams.
Out of this quote is where our “Roses” capsule was born. To celebrate Black History Month this year, we chose to honor figures who not only inspired change in American history, but also are still alive today. Through a capsule consisting completely of graphic t-shirts, we elevated the likenesses of Muhhamad Ali, Maya Angelou, Bill Cosby, Stevie Wonder, and Spike Lee, representing the arenas of sports, poetry, television, music, and film. To bring our ideas to life, we enlisted local Atlanta artist Markeidric Walker to illustrate each of our honorees. Releasing one of our “Roses” tees per day, the capsule release begins today.
Nike honors Black History Month for the fourth year in a row with a collection of well-crafted sneakers in predominately black, gold and purple colorways. This range is meant to serve as a reminder that athletes around the world representing the Nike brand have all at some point been inspired by the “legacy of Pan-African achievement.” The collection is held together by the theme of Sport Royalty and is a homage to Nike’s kings and queens of sport, including LeBron James, Kevin Durant, Maya Moore and Allyson Felix amongst others. With 100% of the proceeds going to charity, the 2014 BHM collection, look out for this collection releasing soon at Wish.
We are continuing our celebration of Black History Month by focusing on the legendary icon, Malcolm X with the release of our “By Any Means” collaboration tee with 10 Deep. This tee, which given by its name, was inspired by his famous “By Any Means Necessary” quote given in 1964 during his speech at the Founding Rally of the Organization of Afro-American Unity. Take a look at a clip from the speech below:
In commemorating the fateful day of Malcolm X’s assassination and a continuation in awareness of Wish’s ‘Black History Month’, the Atlanta-based retailer offers a new rendition of 10.Deep‘s 2009 Spring Collection T-shirt. A direct homage in its design, the T-shirt displays an enlarged portrait of Malcolm X set in a grey-scale illustration, with the aforementioned brands’ logos adorned in minor detail. Aptly titled “BY ANY MEANS NECESSARY,” the T-shirt will be released onlineand in store on February 21st.
To end our Key Players Week with a bang, we put together a video for the entire “Key Players” capsule. With music from Atlanta’s own Outkast, and visuals from Gavin Guidry, Michael Kusumadjaja, and Andrew Litten, this video embodies the essence of our Black History collection. Please support this effort by watching the video and even sharing!
In the summer of 1955, 14 year old Emmett Till was pulled from his uncle’s home and brutally murdered for whistling at a white woman, igniting a flame in the Civil Rights Movement and making him a Key Player in American History. This release from our #wishkeyplayers capsule is available online and in store now!
This release from our Wish Key Players Capsule is available now online and in store.
With our Wish Key Players Week in full swing, we present the “Key Players” Look Book. Featuring photography and editing from Michael Kusumadjaja and Gavin Guidry, these shots showcase the full capsule among a beautiful Atlanta backdrop.
This year, Wish is celebrating Black History Month with the launch of our Wish Key Players capsule. This capsule will consist of five tees, featuring some of the Civil Rights Movement’s most influental figures, with their last names and numbers printed on the back.
We labeled this capsule “Key Players” to pay homage to the roles that each person played in brining us the freedom that we are able to experience today. Going deeper, the numbers on the back of each tee are meant to represent an important year in American history such as ’63, the year of the March on Washington and Martin Luther King’s “I Have a Dream” speech, or ’68, the year of the historic 1968 Summer Olympic Games. Each day next week, we will focus on a different Key Player, releasing their tee and sharing some of their greatest moments that made them “key” in the Civil Rights movement. So stay on the lookout for #WishKeyPlayers on Twitter to follow along and participate in our Wish Key Players Week.
UPDATE: Sold out except a couple pairs (not pictured) of the BHM AF1 and the BHM Huarache Free!
Nike Basketball is releasing a 2012 collection including the LeBron 9, Zoom KD IV and Kobe VII System Supreme in honor of the 36th anniversary of Black History Month. The mockup of the three shoes includes a dark grey base color with a African rainbow print inspired by African Culture. In keeping with this holiday tradition of giving back to organizations that work to inspire youth towards greatness, Nike, Inc. will make a financial contribution to Big Brothers and Big Sisters of America. A release date is slated for February 11th at our Moreland Ave shop. No pre-orders or holds will be allowed in advance. Phone orders will be welcome after 5:00pm EST on the day of the release by calling extension #2 at 404.880.0402. Please come by and grab a pair of these limited sneakers before they are all gone and feel good that Nike will be giving back to the Big Brothers and Sisters Charity on your behalf.