Young, Fly, & Flashy.

The hottest sneaker drop in the city deserves the hottest block party of the year and our World Series Champs just gave us, even more, to celebrate.

Pull up to the block party to cop a pair of the So So Def x adidas Trae Young 1 “Atlanta”, a special iteration of Trae Young’s signature silhouette that has been reinterpreted by the Atlanta-based record label, (including a special gift with purchase), and prove you can ball like Trae during our mobile-hoop contest for a chance to win some fly prizes.

While you’re there, make sure to visit downstairs at the store to check out the So So Def “History of Hits” room.

Look out for special appearances by the Atlanta Hawks, Jermaine Dupri, & more with sounds provided by DJ Champagne Trap.

When: November 5th, 2021 from 3-7 PM

Where: Wish ATL parking lot (by the Outkast Mural) | 447 Moreland Ave NE, Atlanta, GA 30307

Food will be available to purchase via Atlanta’s-own Slutty Vegan food truck.

Parking will be unavailable in the Wish ATL parking lot and parking in the Little 5 Points area will be very limited, so we strongly encourage ridesharing.

As for COVID-19 guidelines, the event will be outside, but we’re still encouraging social distancing and inside the store will remain the same, such as mask-required for entry and maintaining a capacity. We also ask for people to wear masks when purchasing food.

Taking inspiration from the So So Def billboard that was up near the Atlanta airport, the sneaker uses the same colors from the billboard. Black and electric yellow in a chevron pattern make up the mesh upper with bright orange seen on the minimal lace loops. Trae’s “TY” logo is seen on the tongue pull-tab and his signature is seen on the heel and 3 Stripes branding is seen on the Lighstrike midsole in black. BOOST is used in the heel for extra impact protection and bright orange is used again on the outsole which features herringbone and radial patterns.