Tag: BHM

Mami Wata Reinvents Surf Style

Written by Julia Campbell on . Posted in General, Hot Brands, Lifestyle, Wish Brand.

#CelebrateBlackOwnedBrands

MAMI WATA SS22

EACH WEEK THIS MONTH, WE’LL BE HIGHLIGHTING ONE OF THE BLACK-OWNED BRANDS THAT WE CARRY AT WISH WHILE EXPANDING ON THE HERITAGE OF THEIR ARTISTIC EXPRESSION.

This week, the spotlight is on Nick Dutton, Peet Pienaar, and Andy Davis’ Cape Town-based clothing brand Mami Wata.

MAMI WATA SS22 – FLOWER DICE SHIRT

Founded by Selema Masekela, Nick Dutton, creative director, and artist Peet Pienaar, and writer Andy Davis in 2015 – the enviably titled Chief Surf Officer, Mami Wata is the first surf label out of Africa that is proudly African.

Their mission is to be a creative force for good in Africa by using sustainable African materials, supporting local organizations, such as Waves for Change — a surf therapy NGO that helps over 1,000 children, and strengthening what brand founders call Afrosurfonomics, a religion of pristine foam and sky-high waves.

MAMI WATA SS22 – RADIO TEE
MAMI WATA SS22 – DESERT BOWLING SHIRT
MAMI WATA SS22 – SIDIQ TEE
MAMI WATA SS22 – MADE IN AFRICA TEE

“As a kid all the way through working in the surf apparel industry, I never saw any brands showcasing surfing from the perspective of anyone that looked like me,” Selema says. “This is a brand that aims to redefine the surf-culture conversation as a whole, via the largest surfable continent on the planet as its jumping-off point.”

In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.

2022, africa, african, atl, BHM, bhm 2022, Black History Month, black owned brands, mami, mami wata, surf, surf style, wata, Wish, Wish ATL, Wish atlanta, wish bhm

3.PARADIS: Disruptive. Poetic. Chic.

Written by Julia Campbell on . Posted in General, Hot Brands, Lifestyle, Wish Brand.

#CelebrateBlackOwnedBrands

3.PARADIS SS22

EACH WEEK THIS MONTH, WE’LL BE HIGHLIGHTING ONE OF THE BLACK-OWNED BRANDS THAT WE CARRY AT WISH WHILE EXPANDING ON THE HERITAGE OF THEIR ARTISTIC EXPRESSION.

This week, the spotlight is on Emeric Tchatchoua’s Montreal-based clothing brand 3.PARADIS.

3.PARADIS founder Emeric Tchatchoua

Established in 2013, the unintentionally successful Montreal-based Streetwear brand embodies both street fashion and pop culture in their finely crafted clothing pieces. Emeric Tchatchoua, 3.PARADIS Creative Director/ Founder, brings a refreshing aesthetic with his philosophical ideals combined with a modern interpretation of collaged silhouettes and exaggerated utility. This debate allows the relationship between the human race and further ideals to be explored from a unique realistic perspective.

3.PARADIS produces finely crafted clothing pieces influenced by popular culture and street fashion; the darling of both street fashion and high-end fashionistas alike. Their aesthetic could be explained by these three words “disruptive, chic and poetic”.

3.PARADIS SS22 – Freedom Crewneck Sweater

“The more we grow, the more the meaning [of 3.Paradis] is deeper than what it was supposed to be at the beginning. ‘3’ is the perfect equilibrium between the mind, the body, and the soul, and ‘Paradis’ [paradise in French] is an ideal that we’re trying to give to the people. Make them enjoy what they buy and enjoy the product—bring them to paradis,” says the brand’s founder.

3.PARADIS SS22 – SERENA TURQUOISE VARSITY JACKET

For 3.PARADIS’ SS22 collection, creative director Emeric Tchatchoua mused on the idea of spiritual renaissance, self-awareness, and soul searching as a means of inner rebirth. Specifically, Tchatchoua aims to bring about this rebirth through the deconstruction of old ideas and by uniting the past, present, and future, which will remain a focal theme for the brand’s forthcoming collections.

In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.

2022, 3, 3.PARADIS, 3PARADIS, BHM, Black History Month, black owned brands, EMERIC, PARADIS, Wish, Wish ATL, Wish atlanta, wish x bhm, WishATL

Patta: A Family to The Core

Written by Julia Campbell on . Posted in General, Hot Brands, Lifestyle, Wish Brand.

#CelebrateBlackOwnedBrands

Patta SS22 – Lucky Charm Shirt Jacket

EACH WEEK THIS MONTH, WE’LL BE HIGHLIGHTING ONE OF THE BLACK-OWNED BRANDS THAT WE CARRY AT WISH WHILE EXPANDING ON THE HERITAGE OF THEIR ARTISTIC EXPRESSION.

This week, the spotlight is on Edson Sabajo and Guillaume ‘Gee’ Schmidt’s Amsterdam-based clothing brand Patta.

Patta founders Guillaume ‘Gee’ Schmidt & Edson Sabajo

Established in 2016 by Edson Sabajo and Guillaume ‘ Gee’ Schmidt, the Dutch label encourages inspiring collaborations, cultural crossover, and unconventional forms. Both were instrumental in the Dutch hip-hop and nightlife community in the ’90s and early 2000’s – Edson as a DJ and Gee as an MC and event host. The music-minded pair also had a shared obsession with hunting internationally for sneakers and records. They soon found themselves funneling a steady supply of gear from their travels, back home to their community in Amsterdam, which grew naturally into a business partnership. The brand is named after a slang term for “shoe” – a nod to the founders’ Surinamese heritage.

Their motto ‘Out of love and necessity rather than profit or novelty’ simplifies the brand’s ethos. With their community at the forefront of inspiration, they’ve always been motivated to showcase the talent surrounding them. Today, Patta is one of few internationally revered, black-owned streetwear brands and consists of a clothing line, Patta Soundsystem, Patta Running Team, and, most recently, the Patta Foundation focusing on youth cultural education.

Though Patta derived from humble beginnings, the brand has a hefty amount of projects under their belt from sneaker collaborations with household names like Nike, New Balance, Reebok, and Jordan, to collaborating with brands like Stussy and other Black-Owned Netherland-based fashion brands like Daily Paper and Filling Pieces, creating a local summer school, and partnering with Black Panther artist Emory Douglas, or dropping an EP with Conway The Machine and Alchemist. You might know Patta for clothes, but just making them has never been the mission.

Patta’s SS22 Collection aims to share ideas from Team Patta’s respective personal experiences, environments, and culture. Diving into intimate archives to create from a place of heritage – drawing inspiration directly from lived moments. The diversity within the collection is based on elements from their divergent youths.

Patta SS22 – Cartoon Knitted Jacket
Patta SS22 – Cartoon Canvas Jacket
Patta SS22 – Boiler Suit

In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.

2022, BHM, black brands, Black History Month, black owned brands, celebrate black owned brands, Patta, Wish, Wish ATL, Wish atlanta, wish x bhm

wish black history month 2022

Black History Month at Wish

Written by Julia Campbell on . Posted in General, Hot Brands, Lifestyle, Wish Brand.

#CelebrateBlackOwnedBrands

Each week this month, we’ll be highlighting one of the Black-Owned Brands that we carry at Wish while expanding on the heritage of their artistic expression.

This week, the spotlight is on Russell Westbrook’s LA-based clothing brand: Honor The Gift.

Created by a kid from the Inner City of Los Angeles. A brand founded on self-belief and dedication to never stop working towards your greatness no matter the hardship.

Established by the Lakers Point Guard in 2017, Honor The Gift is built out of respect for where he came from and where anyone can take themselves.

A body of work with a focus on quality, purpose, and storytelling. These core concepts are applied to the construction of the product all the way to the physical spaces they live in.

Cobalt Puff Hoodie
Cobalt Puff Hoodie
Honor The GIft – Inner City Love Volume II

The brand’s latest collection, Inner City Love Volume II, represents the heart of his childhood nostalgia. Inspired by the soundtrack that shaped his household growing up from soulful records playing in the background to style spanning from the ’60s to ’70s; this collection is a story about family and love.

Sundown T-Shirt
Inner City Love T-Shirt

Shop their latest collection now available in-store and online at WishATL.com.

In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.

2022, BHM, black brands, Black History Month, black owned brands, celebrate black owned brands, HONOR, honor the gift, HTG, russell westbrook, Wish, Wish ATL, Wish atlanta, wish x bhm

BHM Kids Run 2020

Written by Wish ATL on . Posted in Events, Lifestyle.

We partnered with local running club Mover’s & Pacers to help sponsor a 2 mile children’s running tour of the Historic Sweet Auburn neighborhood in Atlanta, GA. There were 3 main goals for this activity.

  • Sports – encouraging activity through running, helping to improve focus, reduce stress & burn calories.
  • Education – the places visited on the tour are all symbolic of people & organizations that helped birth the civil right movement.
  • Community – honoring the past, enduring the present and building for the future.

We also provided Wish “BHM” t-shirts to all of the children and parents that took part in the running event.

auburn ave, BHM, movers & pacers, running club, sweet auburn

Wish “Roses” Black History Month Capsule

Written by Julie Hogg on . Posted in Lifestyle, Product.

“Don’t give me roses when I’m gone. Give them to me while I’m still here, and can smell them.” -Mabel Williams.

Out of this quote is where our “Roses” capsule was born. To celebrate Black History Month this year, we chose to honor figures who not only inspired change in American history, but also are still alive today. Through a capsule consisting completely of graphic t-shirts, we elevated the likenesses of Muhhamad Ali, Maya Angelou, Bill Cosby, Stevie Wonder, and Spike Lee, representing the arenas of sports, poetry, television, music, and film. To bring our ideas to life, we enlisted local Atlanta artist Markeidric Walker to illustrate each of our honorees. Releasing one of our “Roses” tees per day, the capsule release begins today.

Purchase the Wish “Roses” Black History Month Capsule here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

BHM, Black History Month, roses, Wish

Coming Soon: Nike 2014 Black History Month Collection

Written by Julie Hogg on . Posted in Lifestyle, Product.

Nike honors Black History Month for the fourth year in a row with a collection of well-crafted sneakers in predominately black, gold and purple colorways. This range is meant to serve as a reminder that athletes around the world representing the Nike brand have all at some point been inspired by the “legacy of Pan-African achievement.” The collection is held together by the theme of Sport Royalty and is a homage to Nike’s kings and queens of sport, including LeBron James, Kevin Durant, Maya Moore and Allyson Felix amongst others. With 100% of the proceeds going to charity, the 2014 BHM collection, look out for this collection releasing soon at Wish.

BHM, Black History Month, Nike

Wish “Key Players” Capsule Video

Written by Julie Hogg on . Posted in Lifestyle, Product.

Wish Key Players Capsule from Wish Atlanta on Vimeo.

To end our Key Players Week with a bang, we put together a video for the entire “Key Players” capsule. With music from Atlanta’s own Outkast, and visuals from Gavin Guidry, Michael Kusumadjaja, and Andrew Litten, this video embodies the essence of our Black History collection. Please support this effort by watching the video and even sharing!

BHM, Black History Month, key players, Video, Wish

Wish BHM “KEY PLAYERS” Capsule: Emmett Till

Written by Julie Hogg on . Posted in Product.

In the summer of 1955, 14 year old Emmett Till was pulled from his uncle’s home and brutally murdered for whistling at a white woman, igniting a flame in the Civil Rights Movement and making him a Key Player in American History. This release from our #wishkeyplayers capsule is available online and in store now!

This release from our Wish Key Players Capsule is available now online and in store.

BHM, Black History Month, emmett till, key players, till, Wish

Wish Key Players

Written by Julie Hogg on . Posted in Events, Product.

This year, Wish is celebrating Black History Month with the launch of our Wish Key Players capsule. This capsule will consist of five tees, featuring some of the Civil Rights Movement’s most influental figures, with their last names and numbers printed on the back.

We labeled this capsule “Key Players” to pay homage to the roles that each person played in brining us the freedom that we are able to experience today. Going deeper, the numbers on the back of each tee are meant to represent an important year in American history such as ’63, the year of the March on Washington and Martin Luther King’s “I Have a Dream” speech, or ’68, the year of the historic 1968 Summer Olympic Games. Each day next week, we will focus on a different Key Player, releasing their tee and sharing some of their greatest moments that made them “key” in the Civil Rights movement. So stay on the lookout for #WishKeyPlayers on Twitter to follow along and participate in our Wish Key Players Week.


BHM, Black History Month, key players, Wish

UPDATE: Sold Out! – Nike Basketball – Black History Month Collection 2012 | 02.11

Written by Julie Hogg on . Posted in Product.

UPDATE: Sold out except a couple pairs (not pictured) of the BHM AF1 and the BHM Huarache Free!

 

Nike Basketball is releasing a 2012 collection including the LeBron 9, Zoom KD IV and Kobe VII System Supreme in honor of the 36th anniversary of Black History Month. The mockup of the three shoes includes a dark grey base color with a African rainbow print inspired by African Culture. In keeping with this holiday tradition of giving back to organizations that work to inspire youth towards greatness, Nike, Inc. will make a financial contribution to Big Brothers and Big Sisters of America. A release date is slated for February 11th at our Moreland Ave shop. No pre-orders or holds will be allowed in advance. Phone orders will be welcome after 5:00pm EST on the day of the release by calling extension #2 at 404.880.0402. Please come by and grab a pair of these limited sneakers before they are all gone and feel good that Nike will be giving back to the Big Brothers and Sisters Charity on your behalf.

 

BHM, Black History Month, Kobe VII System Supreme, Lebron 9, Nike Basketball, Sneakers, zoom kd iv

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