Wish ATL x Nike Give Fresh Air
GIVE FRESH AIR IS A COMMUNITY INITIATIVE THAT UNIFIES THE SNEAKER COMMUNITY AROUND A SHARED PASSION TO IGNITE CHANGE.
THROUGHOUT MARCH 2021, WE COLLABORATED WITH NIKE TO INSPIRE COMMUNITIES TO GIVE “AIR” THROUGH SHOE DONATIONS THAT SUPPORT LOCAL NON-PROFIT ORGANIZATIONS.
We asked our donors to participate in our Women’s History Month initiative by writing a message of empowerment to the future generation of women. Each message was saved and released via balloon at the end of the month as a visual representation of “giving fresh air” and showing support for the women in the community.
The journey women face can be tough, but we honor their resilience, grace, and their fight to push through no matter what barriers they might face. Above all, the uphill battle is what makes women, women!
Film Photos and Video by Nicole Hernandez-Ndiaye