As the NBA’s 75th Anniversary Season enters its final stretch before the Playoffs, Mitchell & Ness is taking their Homecourt Collection to Atlanta in collaboration with iconic sneaker and streetwear boutique, Wish ATL. Originally launched in January 2022, Mitchell & Ness’ Homecourt Collection offers NBA team-specific apparel and headwear assortments curated alongside the country’s most beloved and iconic streetwear boutiques.
Since its inception in 2004, Wish ATL has set the gold standard for streetwear boutiques and habitually risen the bar as a global trend leader and cultural icon in Atlanta and beyond. Implanted in Atlanta in 1968 after stints in St. Louis, Milwaukee, and Buffalo, the Hawks burst onto the NBA scene and immediately personified the funky, soulful energy of the ’70s.
Paying homage to the Hawks’ rich history, the collection features elements inspired by the ‘player’ aesthetic of the ’70s, including plush velour, bold striping, and metallic gold highlights. The collection also nods to the State of Georgia’s heritage with peach-colored accents accompanied by a rich burgundy reimagination of the Hawks’ primary team red.
Launching on Saturday, 3/12 on www.wishatl.com and in-store at Wish ATL’s Moreland Ave location, the collection includes snapbacks, bucket hats, jerseys, shorts, vintage ringer tees, and a velour warm-up jacket and tear-away pant with prices ranging from $38 – $215 USD.
To capture the collection’s essence, the campaign launch’s photoshoot features WNBA star & Atlanta Dream Owner Renee Montgomery, accredited Music Producer & Executive Don Cannon, Radio DJ Personalities & Hosts Kenny Burns, Big Tigger, and Fly Guy DC, WNBA star Angel McCoughtry, Recording Artist & Activist Killer Mike, Original Fani Founder & Designer Fani, A&R Manager Rachel Jackson, ATATF Founder Kordale Toomer, and Founder of AEBLHOOPS Basketball League & Finish First Marketing Agency Jah Rawlings.
#CelebrateBlackOwnedBrands
This week, the spotlight is on Nick Dutton, Peet Pienaar, and Andy Davis’ Cape Town-based clothing brand Mami Wata.
Founded by Selema Masekela, Nick Dutton, creative director, and artist Peet Pienaar, and writer Andy Davis in 2015 – the enviably titled Chief Surf Officer, Mami Wata is the first surf label out of Africa that is proudly African.
Their mission is to be a creative force for good in Africa by using sustainable African materials, supporting local organizations, such as Waves for Change — a surf therapy NGO that helps over 1,000 children, and strengthening what brand founders call Afrosurfonomics, a religion of pristine foam and sky-high waves.
“As a kid all the way through working in the surf apparel industry, I never saw any brands showcasing surfing from the perspective of anyone that looked like me,” Selema says. “This is a brand that aims to redefine the surf-culture conversation as a whole, via the largest surfable continent on the planet as its jumping-off point.”
In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.
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#CelebrateBlackOwnedBrands
This week, the spotlight is on Emeric Tchatchoua’s Montreal-based clothing brand 3.PARADIS.
Established in 2013, the unintentionally successful Montreal-based Streetwear brand embodies both street fashion and pop culture in their finely crafted clothing pieces. Emeric Tchatchoua, 3.PARADIS Creative Director/ Founder, brings a refreshing aesthetic with his philosophical ideals combined with a modern interpretation of collaged silhouettes and exaggerated utility. This debate allows the relationship between the human race and further ideals to be explored from a unique realistic perspective.
3.PARADIS produces finely crafted clothing pieces influenced by popular culture and street fashion; the darling of both street fashion and high-end fashionistas alike. Their aesthetic could be explained by these three words “disruptive, chic and poetic”.
“The more we grow, the more the meaning [of 3.Paradis] is deeper than what it was supposed to be at the beginning. ‘3’ is the perfect equilibrium between the mind, the body, and the soul, and ‘Paradis’ [paradise in French] is an ideal that we’re trying to give to the people. Make them enjoy what they buy and enjoy the product—bring them to paradis,” says the brand’s founder.
For 3.PARADIS’ SS22 collection, creative director Emeric Tchatchoua mused on the idea of spiritual renaissance, self-awareness, and soul searching as a means of inner rebirth. Specifically, Tchatchoua aims to bring about this rebirth through the deconstruction of old ideas and by uniting the past, present, and future, which will remain a focal theme for the brand’s forthcoming collections.
In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.
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#CelebrateBlackOwnedBrands
This week, the spotlight is on Edson Sabajo and Guillaume ‘Gee’ Schmidt’s Amsterdam-based clothing brand Patta.
Established in 2016 by Edson Sabajo and Guillaume ‘ Gee’ Schmidt, the Dutch label encourages inspiring collaborations, cultural crossover, and unconventional forms. Both were instrumental in the Dutch hip-hop and nightlife community in the ’90s and early 2000’s – Edson as a DJ and Gee as an MC and event host. The music-minded pair also had a shared obsession with hunting internationally for sneakers and records. They soon found themselves funneling a steady supply of gear from their travels, back home to their community in Amsterdam, which grew naturally into a business partnership. The brand is named after a slang term for “shoe” – a nod to the founders’ Surinamese heritage.
Their motto ‘Out of love and necessity rather than profit or novelty’ simplifies the brand’s ethos. With their community at the forefront of inspiration, they’ve always been motivated to showcase the talent surrounding them. Today, Patta is one of few internationally revered, black-owned streetwear brands and consists of a clothing line, Patta Soundsystem, Patta Running Team, and, most recently, the Patta Foundation focusing on youth cultural education.
Though Patta derived from humble beginnings, the brand has a hefty amount of projects under their belt from sneaker collaborations with household names like Nike, New Balance, Reebok, and Jordan, to collaborating with brands like Stussy and other Black-Owned Netherland-based fashion brands like Daily Paper and Filling Pieces, creating a local summer school, and partnering with Black Panther artist Emory Douglas, or dropping an EP with Conway The Machine and Alchemist. You might know Patta for clothes, but just making them has never been the mission.
Patta’s SS22 Collection aims to share ideas from Team Patta’s respective personal experiences, environments, and culture. Diving into intimate archives to create from a place of heritage – drawing inspiration directly from lived moments. The diversity within the collection is based on elements from their divergent youths.
In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.
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#CelebrateBlackOwnedBrands
This week, the spotlight is on Russell Westbrook’s LA-based clothing brand: Honor The Gift.
Created by a kid from the Inner City of Los Angeles. A brand founded on self-belief and dedication to never stop working towards your greatness no matter the hardship.
Established by the Lakers Point Guard in 2017, Honor The Gift is built out of respect for where he came from and where anyone can take themselves.
A body of work with a focus on quality, purpose, and storytelling. These core concepts are applied to the construction of the product all the way to the physical spaces they live in.
The brand’s latest collection, Inner City Love Volume II, represents the heart of his childhood nostalgia. Inspired by the soundtrack that shaped his household growing up from soulful records playing in the background to style spanning from the ’60s to ’70s; this collection is a story about family and love.
Shop their latest collection now available in-store and online at WishATL.com.
In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.
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Young, Fly, & Flashy.
The hottest sneaker drop in the city deserves the hottest block party of the year and our World Series Champs just gave us, even more, to celebrate.
Pull up to the block party to cop a pair of the So So Def x adidas Trae Young 1 “Atlanta”, a special iteration of Trae Young’s signature silhouette that has been reinterpreted by the Atlanta-based record label, (including a special gift with purchase), and prove you can ball like Trae during our mobile-hoop contest for a chance to win some fly prizes.
While you’re there, make sure to visit downstairs at the store to check out the So So Def “History of Hits” room.
Look out for special appearances by the Atlanta Hawks, Jermaine Dupri, & more with sounds provided by DJ Champagne Trap.
When: November 5th, 2021 from 3-7 PM
Where: Wish ATL parking lot (by the Outkast Mural) | 447 Moreland Ave NE, Atlanta, GA 30307
Food will be available to purchase via Atlanta’s-own Slutty Vegan food truck.
Parking will be unavailable in the Wish ATL parking lot and parking in the Little 5 Points area will be very limited, so we strongly encourage ridesharing.
As for COVID-19 guidelines, the event will be outside, but we’re still encouraging social distancing and inside the store will remain the same, such as mask-required for entry and maintaining a capacity. We also ask for people to wear masks when purchasing food.
Taking inspiration from the So So Def billboard that was up near the Atlanta airport, the sneaker uses the same colors from the billboard. Black and electric yellow in a chevron pattern make up the mesh upper with bright orange seen on the minimal lace loops. Trae’s “TY” logo is seen on the tongue pull-tab and his signature is seen on the heel and 3 Stripes branding is seen on the Lighstrike midsole in black. BOOST is used in the heel for extra impact protection and bright orange is used again on the outsole which features herringbone and radial patterns.
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An ode to the joys of nature, celebrating a lifestyle amidst the trees and rivers of the great outdoors.
“This is a story fueled by escapism and exploration.”
Cooper explained of the collection’s theme.
Reese Cooper, originally from Atlanta, GA, is a former Wish ATL frequenter before he moved to London’s Hammersmith neighborhood in 2009 followed. He later transitioned to the California scene where his brand emerged and currently resides in Los Angeles, CA.
Shop the collection now, available online at WishATL.com and in-store.
With the positive outreach from our community, Wish was able to collect new and gently worn shoes that we donated to the Chris 180 Organization for those in need.
We asked our donors to participate in our Women’s History Month initiative by writing a message of empowerment to the future generation of women. Each message was saved and released via balloon at the end of the month as a visual representation of “giving fresh air” and showing support for the women in the community.
The journey women face can be tough, but we honor their resilience, grace, and their fight to push through no matter what barriers they might face. Above all, the uphill battle is what makes women, women!
Film Photos and Video by Nicole Hernandez-Ndiaye
Featuring:
Zipporah Joel
Tahra Chatard
Monica Campana
Khleo Armstrong
Ryder
Piera Moore
Jasmine Williams
Shaneka King
Mya Dudley
Anna Akpele
Julia Campbell
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When presented with a preview of the Nike Go Flyease, the first-ever completely hands-free sneaker, offering convenience without sacrificing performance or style, we wanted to partner with an organization that would utilize this adaptive new technology in their daily life.
Good innovation turns the complex into the simple. Nike Go FlyEase works because the tensioner band and bi-stable hinge hold the shoe in a steady open position.
We were given an amazing opportunity to team up with BlazeSports, a non-profit organization whose mission is to change the lives of children and veterans with physical disabilities through adaptive sports and recreation. With this partnership, honorable athletes got to experience a new adaptivity designed to add ease to any day-to-day routine.
We are honored to be a part of this experience assisting these amazing athletes to blaze a trail and achieve their goals.
A very special thank you to Nike for this partnership and BlazeSports for the outstanding work you are doing in our community and beyond.
The African American flag is an artistic evolution of Marcus Garvey’s red, black and green Pan-African flag. Near Jamaica Queens, where Tremaine Emory aka Denim Tears grew up, these colors cover the Liberty Rock monument, symbolizing the civil rights, group identity, and experience of African Americans. For Emory, the flag represents a distinct moment of personal discovery and a belief that Black artists, their points of view, their experience and their creative expression should be celebrated. On this limited-edition Chuck 70, Tremaine Emory translates the African American flag to an American classic.
To execute Emory’s vision and celebrate an America that includes and champions the voices, identities and ambitions of young Black creatives, Converse and Denim Tears have enlisted For Freedoms with Hank Willis Thomas, an artist collective that models and aims to increase civic joy, discourse and direct action – to release a new campaign dubbed “The Future is Yours. Vote.”
Nacional Trading Company is a new brand by Matthew Senna and Jaha Johnson dedicated to creating timeless goods and experiences. All pieces have details finished by hand, creating variations in each garment. Expect that color, detail and distress may be slightly different from the garments that appear in photos. Their washing and dying processes can create minor tears or holes in the garments which is intentional. They believe that each garment should have an identity of its own just like the people who wear them and imperfections should be expected when purchasing. Scoop the cozy collection here or in-store now!
The Wish ATL “Stranger Than Fiction” Capsule is a collection of pieces inspired by mid-90’s horror nostalgia. The hoodies in the collection feature embroidered graphics and a call out to the 90’s Nickelodeon series “Are You Afraid Of The Dark” while the tee pays homage to the popular “Goosebumps” novel series. Shop the collection here or pick it up in-store now!
stranger than fiction, Wish ATL, wish atl halloween, Wish Brand
More than 35 years after its debut, the Air Jordan 1 still stands as a timeless and versatile design- but that doesn’t mean it’s done evolving. This ladies-only edition pairs the silhouette with Zoom Air tech while also imbuing the model with subtle details that pay homage to sisterhood and the intertwined concepts of strength and beauty.
On the inside, Zoom Air sits under the sock-liner for extra comfort and response, while foam lining inside both the tongue and collar provide additional cushioning. On the outside, buttery leather combines with hearty metallic studs to create a rugged exterior that’s still soft to the touch. While the AJ 1 Mid, in contrast, is adorned with thick interwoven laces seen on the sides and heels. Finally, vivid shades of hyper royal blend with black and white accents to create a crisp take on a classic color palette.
Ladies! Be sure to grab a pair when they release at Wish ATL Thursday, October 15!
This week, the Wish ATL family welcomes LA based GALLERY DEPARTMENT to the store.
GALLERY DEPT. is a unisex clothing brand based in Los Angeles, CA. Founded by artist, designer Josue Thomas. Their home office includes a retail store front and everything from design and production to branding. With each garment, they strive to repurpose and reimagine that which inspires them into something new. Their goal is to create compelling product without sacrificing quality or artistic integrity. they believe in creating a unique experience and doing things a little differently. Their philosophy is to collaborate, create & rebel.
Check out Gallery Department in-store & online at WishATL.com
It’s up to us to build the world we envision. A collaborative effort between adidas and Denmark’s iconic toy brand LEGO®, these ZX 8000 Lego Shoes are part of the A-ZX series, a global platform spanning a multitude of cultural touch points to showcase the diverse world of sneakers. Bold colors and brick details reminiscent of classic LEGO® building blocks lend playful style to the throwback silhouette. Because you’re never too old to get building.
Be sure to check out this exclusive collab when it releases at Wish ATL Friday 9/25.
The Dunk High is back and this version has been designed for those that are true blue. Inspired by one of the most storied athletic programs in college sports, this model uses classic Dunk elements like a featherlight, full-grain leather upper, OG tooling, and a mesh tongue to provide peak quality and comfort. And in case you’re facing down your rivals, this Maize & Blue colorway lets the competition know which crew you’re repping!
Stay tuned to our social media outlets for more info regarding this 9/23 release!
Based in Brooklyn, KidSuper Studios is an artist collective founded by Colm Dillane. For the debut of PUMA x KIDSUPER STUDIOS, Colm presents his unique take on PUMA silhouettes, with football-inspired detailing, retro prints and colors, and playful scribbles. In his first-ever collab with PUMA, Dillane brings together the energy and passion of football and the creativity and innovation of art, putting his unique spin on classic PUMA silhouettes.
With a cool color palette, playful watercolor-printed upper, and signature aggressive Federbein outsole, the Style Rider steps straight out of the frame to the streets.
CELL DOME Sock is a whimsical mashup of different influences, patterns and material mixes- perhaps the perfect representation of the creative spirit of KIDSUPER STUDIOS- creating a silhouette that is part streetwear, part wearable art.
The PUMA Wilo is decked out in embroidered graphics, with stitched detailing, retro nylon padding and a unique adjustable closure at the side for a look that brings innovation and elevated design to an everyday style.
Check out this awesome collection when it release at Wish ATL Thursday September 17th.
Converse & Samuel Ross‘s A-COLD-WALL* have collaborated for a technical capsule collection of footwear and apparel. This collection was initially previewed in June 2019 during ACW’s SS20 runway during London Fashion Week, displaying reconstructions of the Chuck Taylor All-Star Lugged and ERX.
According to Converse, the collection’s ethos was based around one simple question: “how does a collaboration relay intent?” Samuel Ross’ intent was clearly to further ACW’s signature look, asymmetrical detailing, compelling material choices and a muted color palette that insures focus on the design rather than the color palate.
The Chuck Taylor All Star Lugged is a weatherized version of the classic Chuck, and Ross’s take on it toes the line between sneaker and boot with a thick rubber outsole and toe bumper plus overlays that rise up onto the woven ripstop upper. An inner bootie provides warmth and lockdown, while ACW and Converse branding is placed on each piece. Elsewhere, the ERX looks to its basketball heritage with a full patinated suede build, a large collar strap and a stripped-back lacing system. This simple-yet-effective upper rests atop an icy blue midsole to finalize the style. Rounding off the offerings are two tracksuits, one with a traditional basketball cut and one with more asymmetrical detailing that’s sure to please ACW purists.
Check out this collab when it releases at Wish ATL Thursday September 17!
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Its aesthetic is fueled by a gritty nocturnal glamour, but it goes beyond dive-bar leathers and warehouse rave jeans. The brand’s allure is in its wearable intent, cut and whittled with a pocketknife’s edge. As Keiser says, the emergent identity of Keiser Clark consists of “a range of pieces with varying levels of intensity, boldness and aggressiveness.” In this, there is a deeply personal sentiment of past remembrances and anecdotes; beneath the label’s visual edge, a human instinct flourishes, promoting connection and community.
The origin story of the brand is rooted in an experimental sensibility, with Keiser and Clark creating one-off leather jackets in Los Angeles starting in 2016. Keiser was finishing law school at the time (he’d pass the bar exam, but then dedicated himself to his burgeoning fashion line). Slowly, the two began lending these jackets to friends, who in turn would post the garments on social media. The pieces caught on; stylists started requesting the jackets, and the interest pushed Keiser and Clark to spend 2017 formulating their concept. In 2018, they presented their first full collection—Autumn/Winter 2019—at Paris Fashion Week. From that lineup came a powerful sense of self; it etched the grid-work for Keiser Clark’s premise (and promise) going forward.
Introducing the next edition in the ongoing partnership between Converse and streetwear legend Hiroshi Fujiwara, elevated through the bold lens of the Moncler Genius project. Showing artistic restraint and sophistication, this take on the Chuck 70 makes a statement through minimalist design and black and white color blocking. Simple touches like contrast stitching on black canvas and camouflage on white stand out, but the real heavy lifting is done by the marks on the heel. finished with a vintage co-branded license plate and Pro Leather wordmark. Three style legends. One shoe. It’s an iconic collaboration.
Be sure to grab this release when it drops Thursday, September 3 at Wish ATL.
