Wish Key Players

This year, Wish is celebrating Black History Month with the launch of our Wish Key Players capsule. This capsule will consist of five tees, featuring some of the Civil Rights Movement’s most influental figures, with their last names and numbers printed on the back.

We labeled this capsule “Key Players” to pay homage to the roles that each person played in brining us the freedom that we are able to experience today. Going deeper, the numbers on the back of each tee are meant to represent an important year in American history such as ’63, the year of the March on Washington and Martin Luther King’s “I Have a Dream” speech, or ’68, the year of the historic 1968 Summer Olympic Games. Each day next week, we will focus on a different Key Player, releasing their tee and sharing some of their greatest moments that made them “key” in the Civil Rights movement. So stay on the lookout for #WishKeyPlayers on Twitter to follow along and participate in our Wish Key Players Week.


BHM, Black History Month, key players, Wish

Wish Weekend Top Picks

With all the new arrivals hitting the shelves at Wish, we put together a collection of our top picks for this weekend. So check out the products below and click on the images to check out the product page:

Sold Out: Kamikaze II Mid in Black/White/Racing Green

$100 Retail.

Half Cab (Camo) in Green

$65 Retail.

Era (Leopard) in Black

$55 Retail.

MMX111 Varsity Jacket in Charcoal

$720 Retail.

Muhammad Ali Tee in Heather Grey

$65 Retail.

Jay-Z Tee in Black

$65 Retail.

Raptor Pant in Burnt Olive

$116 Retail.


bbc, hype means nothing, Play Cloths, Reebok, Vans, Wish

Jordan 13 Release Crewneck

Designed by Tinker Hatfield and originally released in 1998, the Black/Varsity Red-White colorway of the Air Jordan 13 has been tapped for a return this January. Inspired by the paw of a panther and an unknowing play on Michael Jordan’s “Black Cat” nickname, the retro edition of the sneaker features an upper of tumbled black leather, red nubuck, and a padded black mesh overlay alongside a perforated tongue, a hidden lacing system, and Zoom Air cushioning.

Coinciding with this colorway, Wish has created a logo crewnceck that matches perfectly with this release. So for any of you planning on copping a pair, make sure to come by or click here  first to get this limited crewneck.

SOURCE: Hypebeast.com


crewneck, Jordan, jordan 13, jordan retro

Wish New Year’s Eve Releases

We’ve got a slew of new releases hitting the shelves at the top of the year. Take a look below at the sneakers that will be bringing in the new year:

KD V in Sport Grey

$115 Retail.

Lebron X in Black

$180 Retail.

Air Jordan 1 Retro ’97 TXT in Gym Red

$130 Retail.

Air Max 95 OG in White

$155 Retail.

Air Max 1 OG in Sail

$110 Retail.

Air Max 90 OG in Sail

$120 Retail.


Jordan Holiday Release Rules

1. Wish will be opening and releasing the shoes at our regular opening time of 12 P.M.  

Noon for both releases.

2. NO CAMPING!!! During Wish store hours of operation.

3. First come, first serve basis. No ticket system.

4. No reserves or Pre-Pay System

5.No phone orders will be done  until after 5 P.M. on both release dates.

6. Each Customer is only allowed 1 pair.

 

Jordan, Nike, sneaker releases

Back to Basics: Wish Logo Tees and Crewnecks

Wish ATL is back at it again, reissuing some of the classic colorways of our shop tees and crew necks in our ” Back to Basics” drop. With an assortment of 3 tees and 2 Crew neck choices , Wish ATL is thrilled to have these back in the shop as well as our online store. These are sure to be a hit for the holidays so make sure to stock up on this product while supplies last.


Wish, Wish Brand

Frank Cooke on the Wish x Hundreds Collab Hoya

As you probably have seen, The Hundreds “Versus” pack competition between us and Major DC is well underway. So we took a second to sit down with our own Frank Cooke to get a behind the scenes look at the creation of the Wish x Hundreds Hoya.

So what was the inspiration behind the shoe?

“We started off wanting to do the Johnson Low sillhouette and wanted to use cheetah print. But after reviewing and seeing that The Hundreds had a new sillhoutte called the Hoya, we thought it would be a challenge to do something new and refreshing, we thought that cheetah wouldn’t translate to that type of shoe. [Wish’s] owner Lauren Amos thought it would be interesting to use print that is rarely used and initially we wanted to use pony hair material. So we came to the decision to take on peacock.

We curated different designs using the peacock pattern mainly on the outside upper of the shoe. But in final renderings we figured using the peacock pattern in the toe box and tongue area would let the pattern speak for itself, toning it down with darker colors.

How long did the whole creation process take?

“We initially started the process in September 2011, as previously stated on a different shoe. We ended up going through about eight months of revisions until we nailed down the final design.”


Do you think people will like the shoe?

“I hope so, I know we love it. Lauren and I just wanted to do something a little different and not really do a print that was safe. Because I think something that is unique that you don’t see in the market often is peacock print.”

What do you think about the competition with Major DC?

“First off, let me say that Dukki is one of my good mentors in this industry. He’s been doing it for years and is definitely one of the top tier store owners and gurus of branding. I mean, just look at his adidas and New Era collabs. Just brilliant. So when we got the chance to go up against the legend, I was all for it.”

So do you think Wish will come out on top?

“Yes.”

Now that you’ve got the background behind it, feel free to click here and vote for our Wish x Hundreds shoe!


competition, hoya, hundreds, wish x hundreds

Joyrich X Dee & Ricky Collaboration

Twin brothers from Staten Island Dee and Ricky Jackson first made their way into the fashion world by making creative Lego brooches. Marc Jacobs, Barney’s New York, Nike, Rihanna, Kanye West and many more, soon became fans of these brooches. Dee and Ricky have recently collaborated with brands such as CASIO and Pony Footwear. They are now making their mark in the fashion industry with their Fw12 capsule collection with Joyrich. By infusing unconventional color ways and modern trends Dee and Ricky’s collaboration with Joyrich will excite fans from both brands…

We’ve been lucky enough to get some pieces from this crazy collab here at Wish. You can check them out here or click the images for a closer look at the products. And watch the video for a behind the scenes look with Dee and Ricky!

 


collab, dee & ricky, joyrich

Vote Wish ATL x Hundreds!

In an effort to continue to bring new and innovative collaborations to our consumer, Wish has teamed up with one of the most prominent west coast street wear brands in the industry, The Hundreds, on a new and exciting silhouette named the Hoya. With a vibrant Peacock pattern on the toe box and Upper, Wish has brought yet another ground breaking design element to the shoe. In friendly competition, the collaboration is part of “V.S.” series with D.C.’s top tier retailer, Major. Major has had their chance to curate their own version of the Hoya and you will be able to view and vote on which shoe has the most appeal via www.facebook/thehundreds and www.thehundreds.com . Voting begins on November 28,2012 and the winner will be announced by The Hundreds on December,14 2012… Now go to the polls and GO VOTE WISH ATL!

Check out more images of our shoe below:


The Hundreds, Wish, wish colloaboration

Ewing 33 Hi Release 11.28.12

Due to extreme power outages and delays caused by Hurricane Sandy, the Ewing 33 Hi “Black Leather” and “Blue Suede” have been pushed back from November 10 to Wednesday, November 28. So get ready for these releases at Wish this Wenesday.

Ewing 33 Hi “Blue Suede”- Releasing 11.28.12

$110 Retail.

Ewing 33 Hi “Black Leather”– Releasing 11.28.12

$110 Retail.


En Noir Now Available at Wish!

En Noir grew its roots at a Parisian factory notorious for cranking out the collections of seasoned fashion world veterans such as Balmain and Chanel, as well as newer names to the game, including Kanye West’s women’s line. For Garcia, the direction of En Noir was always about the utility of the clothing. Many of the brands in his closet rule the fashion runways, but are difficult to pull off on the street. Garcia hoped to take advantage of his Parisian connect, focusing on the fit, silhouette and the quality of the garment, while designing a more practical luxury item that could be worn without any consideration of season. The result of his labor was “Monochromatic Minimalism,” En Noir’s first collection.

Click here to check out our collection of En Noire or click the images below to check out the pieces:

Photography by Mae Elizabeth Gurene | Editing by Gavin Guidry. Modeled by Juan


Clothing, en noir, luxury

Wish 1993 Tee Available Now!

Getting these 9’s when they drop? Paying homage to the Original year that the Olive 9 released… Wish has created the “1993” tee for one of the most highly anticipated colorway this year. Hurry and get yours while supplies last for $30 available now here. And of course don’t miss the Air Jordan VII “Olives” release tomorrow, November 17th. Phone orders will be welcome on this sneaker after 5:00PM EST on the day of the release by calling 404.880.0402 ext #2. They’ll be gone fast, so come get them early!

AIR JORDAN 9 OLIVE- SOLD OUT


Jordan, jordan 9, jordan retro, olive

Trinidad James for Joyrich! Brought to you by Wish

Earlier this week we recieved in some new men’s Joyrich. So we thought, who better to come through and guest model than the always Joyrich sporting Trinidad James! Check out some images from the shoot below, and then check out Joyrich on our site to cop some of the gear. Photography by Gavin Guidry

And if you don’t know who Trinidad James is, then get familiar:


joyrich, Lifestyle, Music, trinidad james

New Women’s Joyrich Arrivals and Piece by Piece

The lovely Joi took the time again to bless us with an exclusive outfit centered around the new Women’s Joyrich that we got in at Wish this week. Check out the items Piece by Piece below, and click on the close-up photos to check out the products on the site.


 

Women’s New Arrivals at Wish!

We’ve got lots of new Women’s apparel here at Wish, so we decided to show our Women some blog love this week with a special outfit handpicked and modeled by our lovely Joi. Check out the outfit and some close-ups below and click the items in the captions to take a closer look. Photography by Gavin Guidry

In this photo: illesteva: Leonard Matte Black Sunglasses: http://bit.ly/Ov3VRv

In this photo: Jacket: Embellished Leather Black: http://bit.ly/UNxORc | Blouse: Abstract Button-down Tunic: http://bit.ly/RApyOq

In this photo: Matiko Shoes: Oliver w/ Studs: http://bit.ly/RS1msV


Apparel, Matiko, women

Wish x Rocksmith Kickstrike “American Fun” Pack

With continued success of Rocksmith Kickstrike program, Wish ATL has teamed up with the brand to make an exclusive Raglan in two colorways to accompany the release of the well received Wish x Reebok “American Fun” Pack. This collaboration piece will be available along with the shoe as a pack for only $180. You can also grab the shirt individually for $38.


Rocksmith, Wish

WEST NYC x NEW BALANCE MT580 Alpine Guide Edition- 10.13.12

After much hype and speculation, the pictures and details of the WEST NYC x New Balance MT580 “Alpine Guide Edition” have finally surfaced. The shoe is based on owner Lester Wasserman’s love of the outdoors and has a 90′s vibe to it.  Taking cues from both 90’s alpine and ski apparel, as well as colors that are mainstays amongst outdoor enthusiasts. The New Balance MT580 served as the perfect canvas for this theme and will be available at our Moreland Ave. location this Saturday October 13th. Check out some images of these gems below:

(Source: http://www.westnyc.com)


New Balance, Sneaker, west nyc

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