ICE COLD NY 2013 Spring/Summer Collection

Despite summer in Atlanta beginning to heat up, it hasn’t stopped us from being on the lookout for new brands. Ironically enough, one of the winners we’ve found recently hails from the East Coast as well, as New York-based ICE COLD NY drops off its latest collection through Wish.

The burgeoning New York-based brand was founded by Michael Cherman, an avid cyclist. As many brands often do, ICE COLD NY was born from a functional need to have visibility on the busy streets of New York when Cherman was running or cycling. The answer, he would find, was in a timeless textile known as 3M Reflective Material. The patented treatment serves as a light reflector that in regular lighting appears as a normal screen print, but when hit directly with light, becomes extremely visible and noticeable. While ICE COLD NY holds a clearly defined, technically-driven ethos to it, it also has a running streetwear influence to the brand. Be it the melting ice cube motif that has been a mainstay since day or, or the classic block logo “ICE COLD NEW YORK” insignia, each of the visuals are effectively elevated with the 3M Scotchlite execution.

Purchase the ICE COLD NY SS13 T-Shirt Collection here as well as in-store via our Moreland Ave. location.

Fashion, ICE COLD NY

Wish 2013 Summer “Moreland Marauders” Collection Lookbook

Every so often something comes along so monumental, that its effects transcend even time. This is the case with the legendary rap group A Tribe Called Quest, whose album Midnight Marauders released in 1994, is still affecting Hip Hop music and culture today. In recognition of the 20th Anniversary of this historic album, we have put together a capsule to reflect the look and feel of the music. Take a look below at the lookbook for the collection, featuring some influential figure’s in Atlanta’s Hip Hop culture scene. 

Purchase the Wish 2013 Summer “Moreland Marauders” Collection here as well as in-store via our Moreland Ave. location.

As a bonus, download the “Moreland Marauders” Mixtape here

a tribe called quest, hip hop, moreland marauders

The Moreland Marauders Project: The MC – Curtis Williams

To wrap up our “Moreland Marauders” Project, we shift our focus to the element of the heralded MC. To get a better understanding of today’s MC, we enlisted Atlanta rapper Curtis Williams of Two9. The next big thing out of Atlanta’s music scene, Curtis and the Two9 collective have used their edgy and diverse sound to become one of the most buzzed-about groups, quickly rising in popularity in the Hip Hop world. Take a look below as Curtis speaks on the craft of the MC and shows off another one of the looks from our “Moreland Marauders” capsule:

Explain what doing your craft is like in today’s society with the advancement of technology, the internet, digital downloads, availability of information etc.? Do these elements prove as aids or obstacles?

Making music in today’s world is kind of bittersweet because its definitely somewhat easy to get your music out there and get noticed. But being that everyone is on twitter and shit like that, people have begun to judge artists based on their appearance or how cool they are rather then actually listening to what is being said. But I definitely feel like its an aid if you use it the right way. 

How does your craft influence HipHop today and vice versa?

I’m just trying to bring a familiar but fresh breath of air to Hip Hop; in Atlanta atleast. So I think MCs kind of influence Hip Hop by pushing people to go back to being creative and doing what they love, not just trying to get single or a check. And I just watch the guys that are really making a statement and see how far they have gotten with their craft, so it influences me to stay true to my shit and keep creating. 

For more information on Curtis Williams or to hear some of his music, visit two-9.com

Curtis Williams, hip hop, moreland marauders, two9

Herschel Supply Co. x Stussy 2013 “Dot” Collection

Initially previewed via the lifestyle lookbook here, we take a close look at the Herschel Supply Co. x Stussy 2013 “Dot” Collection. The designs sees a plethora of colored polka dots strewn throughout the forefront of crewneck sweater, hooded sweatshirts as well as Herschel Supply Co. backpacks. The entire collection is now being offered in-store through our Moreland Ave. location as well as via our online store here.

Purchase the Herschel Supply Co. x Stussy “Dot” collection here as well as in-store via our Moreland Ave. location.

Heather Grey “Dot Crew”

$76 USD

Black “Dot” Hooded Sweatshirt

$86 USD

Royal Blue Dot Crew

$76 USD

Black Dot Herschel Supply Co. Settlement Backpack

$80 USD

Royal Blue Herschel Supply Co. Settlement Backpack

$80 USD

Herschel Supply Co, Stussy, Style

The Moreland Marauders Project: The Artist – Brandon Sadler

In our quest to further examine the progression of Hip Hop, we’re continuing to explore Hip Hop’s core elements. Our next subject is Brandon Sadler, an artist who got his start in street art and is now growing a body of art in the contemporary collection of the High Museum. Sadler’s work can also be seen throughout Atlanta including his work along the Atlanta Beltline which is showcased in the images below. So take a look below as Brandon talks about his craft and models another one of the looks from our “Moreland Marauders” capsule:

Explain what doing your craft is like in today’s society with the advancement of technology, the internet, digital downloads, availability of information etc.? Do these elements prove as aids or obstacles?

I keep both doors open really, I stay true to a hands on approach and utilize the digital world as a tool and network. I prefer to work analog but the cyber tap is inevitable at this point, and it does allow a level of accessibility and impact that conventional approaches can’t provide. Successfully creating in today’s world requires balance, so in order to avoid succumbing to any one particular medium; I sharpen many techniques on the regular.
 
How has your craft changed since the inception of HipHop?

Well Hip Hop had already erupted by the time I was born in 86’, so what I became and what I do now is reflection of decades of Hip Hop influence.  My style is a symphony of different cultures and disciplines and it will develop continuously; the ability to observe, adapt, and master is the essence of Hip Hop culture.

How does your craft influence HipHop today and vice versa?

I can’t speak on my influence on Hip Hop. Its influence on me however, has been based in progressive forms of creativity, language, innovation, transformation, and style; I have shaped my artistic career on these principles.

For more information on Brandon Sadler or to see some of his work, visit http://www.risingredlotus.com/

Art, brandon sadler, moreland marauders

Now Available: FILA ’96 “Olympic”

FILA is back to release the very same shoes the Grant Hill wore in the 1996 Summer Olympics when Team USA dominated the competition here in Atlanta. Featuring a white leather upper, a star speckled outsole, and obvious American-themed accents, this release sees an overt patriotic colorway with a White base and Blue trimming and hits of Red throughout.

Purchase the FILA ’96 “Olympic” here through the online shop only.

fila, olympic, Sneakers

The Moreland Marauders Project: The DJ – DJ Baby Yu

Always taking the opportunity to pay homage to influential forces in our sphere, we have put together a capsule inspired by A Tribe Called Quest’s classic album Midnight Marauders. Created in recognition of the 20th Anniversary of the timeless record, we wanted to create pieces that captured the look and feel of the legendary music that Tribe produced, spawning the name “Moreland Marauders.”

In creating the “Moreland Marauders” capsule, it also gave us the opportunity to examine the ways that Hip Hop has progressed and changed in the last 20 years. To get a better viewpoint of Hip Hop in today’s culture, we took a look at three of Hip Hop’s core elements, The MC, The DJ, and The Street Artist, hoping to get a more in depth perspective of how Hip Hop manifests itself not only in today’s music world, but also today’s art and fashion world. So we enlisted three individuals from here in Atlanta that operate in each sphere to help us on our search.

Our first subject is DJ Baby Yu, a DJ originally from Toronto that moves crowds anywhere from Atlanta to cities across the globe. When not busy touring around the country with Young Jeezy as his official tour DJ, Baby Yu can be found spinning daily on V103 or at the hottest Atlanta nightclubs on any given night. Take a look below as he gives us a first-person perspective on his craft and shows off one of the looks from the “Moreland Marauders” capsule:

Explain what doing your craft is like in today’s society with the advancement of technology, the internet, digital downloads, availability of information etc.? Do these elements prove as aids or obstacles?

I remember when the “internet” became commercialized. I would be playing multi-player computer games on a 14.4 dial-up modem, and yell at my mom not to pick up the phone because the connection would interrupt. I was able to connect with other players in the U.S., which I thought was totally cool. Understanding this, it has made it easier for us DJ’s and artists to promote our music more efficiently to the world over the internet. When I check my stats on my podcast I’m happy to see downloads from places like Iraq, New Zealand, and Russia. I’ve never been to these places, so it amazes me.

Advancement of technology has made it easier for new DJ’s to start up, but it also gave a lane for established DJ’s to become greater. I’m known to do live remixes while I DJ, and technology has given me the power to do things I couldn’t do with my vinyl. Til this day, some people think that all my mixes on the radio are pre-recorded because they don’t understand how I do some of the remixes live. With all the DJ programs and production tools, it allows me to be more creative because resources are unlimited. If I needed a rare sample, well in one click I can get it and make a song out of it. If i was missing a song for the night, I can actually download it then play it while I’m DJing. Even when I’m stuck on something, I could easily look it up on the internet, and most likely there would be a step by step tutorial on it. With all the time I save with the work load I have, it gives me more room to think as an artist to prepare myself for my next project or venture.
 
How has your craft changed since the inception of HipHop?

Other than converting from vinyl to Serato, I’ve become more open as a DJ since the inception of Hip Hop. We have to remember that “Hip Hop” was originally a hipster movement in a sense. Music in general was so segregated back then. Til this day, I can count all the great R&B and Hip Hop records that weren’t recognized because it wasn’t global enough. I mean, whoever was indulged in to the culture knew about what’s new and hot, but to the rest of the world, “Hip Hop” was in its own world. So because of this, I was just considered a hip hop DJ. Remixing was nothing new since the start of my career, but I would only use Hip Hop records with R&B songs, or other Hip Hop vocals. Now that Hip Hop is popular, it gives me more room to work with other genres and to mesh it with other genres of music. Because of it, I am a DJ, not just a Hip Hop DJ.

How does your craft influence HipHop today and vice versa?

I love music, and I still have joy learning about the Hip Hop culture…This song used this sample, this artist is the next big thing, this DJ produced this song, all these things inspire me and motivates me with my craft and projects. In turn, I hope my craft has made Hip Hop more open minded with all the crazy remixes I do.

For more information on DJ Baby Yu or to hear some of his work, visit: babyyu.com

a tribe called quest, DJ, dj baby yu, hip hop, moreland marauders

Nike Rosherun GPX “Vintage Green/Gamma Green” Camouflage

After seeing the release of the Nike Roshe Run GPX “Camo Pack” earlier in this season, the Nike Rosherun GPX model takes another stab at the camoflauge motif with the release of the Nike Rosherun GPX “Vintage Green/Gamma Green” Camouflage. This time, the lightweight model sees Vintage and Gamma Green adorning the camouflage pattern that runs through the entirety of the upper. Juxtaposed by a stark white midsole, the solid delivery is rounded out by a nice pair of matching laces, now going for $70 USD at Wish.

Purchase the Nike Rosherun GPX “Vintage Green/Gamma Green” Camouflage in-store only at our Moreland Ave. location. Phone orders are accepted at 404.880.0402. Email orders by sending a size request to orders@wishatl.com.

Camo, Nike, rosherun

En Noir Summer 2013 Collection

En Noir is back with a brand new collection of leather laden apparel. Coming at the tail end of the summer season, this delivery is anchored in its normal all-black everything aesthetic, consisting of tees, tanks, and shorts. New in this delivery however, is the implementation of bamboo leather across select pieces, giving a fresh new look to the collection.

Purchase the En Noir Summer 2013 Collection in-store only. Phone orders at 404.880.0402

en noir, Leather

Now Available: Reebok Classics Melody Ehsani Betwixt Mid

Lady sneakerheads and fashionistas, this one is for you. Reebok Classic and celebrity jewelry designer Melody Ehsani have teamed up again to bring ladies the hottest fashion accessory of the year – the Reebok Classic M.E. Betwixt Mid. Complete with a studded heel and metallic upper, the latest Reebok x M.E collaboration was built for only the most street chic. The incredibly popular 2012 Reebok Classic x Melody Ehsani Betwixt Mid flew off of the shelves, and this release looks primed for a repeat. 

Purchase the Reebok Classics Melody Ehsani Betwixt Mid here as well as in-store via our Moreland Ave. location.


Reebok, Women's

Coming Soon: Nike Free Flyknit 2013 Launch Collection


Continuous innovation. A phrase that always rings true when Nike is brought into conversation. Nike continues this streak with the creation of the Nike Free Flyknit. A combination of innovations like Flyknit, Free, and Flywire, the never before seen sneaker molds to the wearer’s foot, giving them a second-skin feel. The thin upper sits atop a Free 5.0 outsole with strategically placed solid rubber for improved traction and durability. The molded sockliner mimics the curvature of the foot for a comfortable fit. The innagural drop consists of Black, Electric Green, and Game Royal colorways, look for these releasing soon at Wish for $160 USD.

flyknit, Free, Nike

Coming Soon: Nike 2013 Solarsoft Moccasin SP Quickstrike Pack | #wishstrike

After catching a sneak preview of the WMNS Solarsoft Moccasin in Classic Stone/Crystal Mint, we’re giving you another early look at the next releases from the Nike Solarsoft Moccasin family. The Men’s Nike 2013 Solarsoft Moccasin SP Quickstrike Pack comes in a Black as well as a Old Royal colorway. Like the Women’s model, this pack is built with a full Satin upper, laden with a tropical, floral print. Rounded out by a Nike Lunar outsole, matching tonal laces, and a large Nike logo displayed on the heel, expect these to hit the shelves soon at $85 a pop.

Lunar, moccasin, Nike, solarsoft

COMING SOON: Nike WMNS Solarsoft Moccasin “Classic Stone/Crystal Mint” | #wishstrike

Comfort. There’s something to say about a shoe that not only looks good, but feels good when worn. For Fall 2013, Nike introduces the WMNS Solarsoft Moccasin in “Classic Stone” and “Crystal Mint.” The shoe is treated in a mostly satin-finish upper that sees hits of a tropical, floral motif throughout. Soft “Crystal Mint” is seen throughout the pattern as well as enveloped across the side panel Swoosh. Tonal grey laces, a Lunar-esque outsole and a NIKE hit on the back heel round things out. These will be priced at a retail of $85 USD. Expect availability to arrive soon through our Moreland Ave. location, in-store only.

Footwear, Nike, Nike Solarsoft Moccasin SP

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