Coming off the successful drop on May13th, we will have a small restock of the Climacool’s. This iconic, early 21st century runner is currently enjoying a real renaissance. This time it is made translucent and, as its counterpart, luminescent. Similar to the PureBOOST, a new Primeknit fiber processing is applied that results in a geometricpatterned upper. As well as an outstanding product, it is a great example of adidas returning to an archive model and giving a type of contemporary rework impossible at the time of the Climacool’s initial conception.

Sneakerboy’s stores are all situated on the Australian Coast so the retailer looked to the sea for inspiration and began exploring aesthetic references to the box jellyfish, the world’s deadliest jellyfish. Its translucency and luminescence were the starting point for the collaborative design process. Even though native to the Australian waters, Wish – by chance – also knew of this particular jellyfish: the Georgia Aquarium is one of only four institutions in the world which houses the specimen. A great coincidence and exceptional link between these two partners.

This past Saturday Atlanta gathered at Wish ATL for the launch of the Adidas Consortium x Wish x Sneakerboy collaboration. The store was transformed into an under the sea experience – the sneaker room was a glow in the dark ocean oasis and upstairs, a jellyfish installation greeted everyone as they made their way into the store. We also had DJ Don Cannon bring the sound, creating an awesome vibe. As a token of our appreciation, the first 100 people who bought sneakers were gifted with a special edition glow in the dark sneaker pin that mimicked our collab shoe which was super dope. Thank you to everyone who came out and check out the photos below!

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For this year’s Black History Month capsule, we collaborated with Atlanta based artist Markeidric (@Markeidric) to pay homage to four musicians: Ray Charles, James Brown, Otis Redding, and Gladys Knight. Taking inspiration from Mount Rushmore, we chose these four iconic Georgia musicians to be the faces on our own mountain of greatness. Through a t-shirt consisting of butter yellow and red graphic in resemblance of the Georgia clay, these musicians are recognized for sticking to its roots and cultivating music’s greatest sounds. The collection is now available here.

Join us for the launch party of our Vault by Vans x Wish “Fine Wine & Olives” Pack. The shoe will be available for purchase on November 13th  at our Moreland Ave. location. Everyone must RSVP HERE for admittance. Limited space available, so make sure to reserve a spot. Drinks will be provided by Heineken.