Coming Soon: Nike Air Max 90 ICE


Nike ups the level of the level of creativity as it presents this new ICE take on the classic Air Max 90 running silhouette. The model gets its name from the translucent fused into its build. The first of its kind is the Gym Red/Neon colorway, featuring a red synthetic upper with a tonal crystalline pattern of geometric shapes and matching tonal laces. The toned-down colorway is accented by the bright red panel surrounding the Air Max unit at the outsole. Get ready for these releasing soon at Wish.

Air Max 90, ice, Nike

Coming Soon: Ewing Athletics 2014 Spring Collection

Ewing Athletics is back in Spring 2014 to drop of a new trio of releases, with each of the big three models that have retroed up to this point represented. The first release in the pack is the Ewing Focus, built in a bold red suede, followed by the Ewing 33 Hi in black suede with white hits located on the oversized tongue, heel straps, and outsole. Rounding out the range is the Ewing Guard in a Knicks-friendly orange suede build with accents of royal blue. Be on the look out for this pack to be hitting the shelves at Wish soon.

ewing, ewing 33 hi, ewing athletics, Ewing Focus, ewing guard

The Simpsons x Joyrich Spring/Summer 2014 Collection

Joyich releases its second collaboration with The Simpsons for its 2014 spring/summer collection. The Los Angeles based brand teamed up with Twentieth Century Fox Film Corporation to combine its street style and Simpson’s classic animation for another colorful and eye catching collaboration to celebrate the 25th Anniversary of The Simpsons. The collection keeps the Joyrich street aesthetic combined with Bart Simpson graphics and 90’s hip hop style. The collection ranges from street inspired fits with Bart Simpson prints, and comes in varsity jackets, over-sized tees, sweats, and snapbacks.

Purchase the The Simpsons x Joyrich Spring/Summer 2014 Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

bart simpson, joyrich, the simpsons

Wish “Roses” Black History Month Capsule

“Don’t give me roses when I’m gone. Give them to me while I’m still here, and can smell them.” -Mabel Williams.

Out of this quote is where our “Roses” capsule was born. To celebrate Black History Month this year, we chose to honor figures who not only inspired change in American history, but also are still alive today. Through a capsule consisting completely of graphic t-shirts, we elevated the likenesses of Muhhamad Ali, Maya Angelou, Bill Cosby, Stevie Wonder, and Spike Lee, representing the arenas of sports, poetry, television, music, and film. To bring our ideas to life, we enlisted local Atlanta artist Markeidric Walker to illustrate each of our honorees. Releasing one of our “Roses” tees per day, the capsule release begins today.

Purchase the Wish “Roses” Black History Month Capsule here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

BHM, Black History Month, roses, Wish

adidas Originals Jeremy Scott Instinct Hi “Union Jack” Running White

Having already launched several eye-catching releases in the recent past, adidas Originals by Jeremy Scott is back with a slightly more conservative colorway for its Instinct high-top silhouette. Featuring a predominantly white leather upper with special details such as perforated holes at the mid-foot branding, ankle pad and toe box, this sneaker combines stylish details with quality build. Of course this would not be a Jeremy Scott sneaker without a bold element and in this instance, center stage is reserved for the extended tongue which sees the Union Jack emblazoned across it. Underneath lies a white rubber outsole with adidas Originals branding at the heel.

Purchase the adidas Originals Jeremy Scott Instinct Hi “Union Jack” Running White here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Adidas, jeremy scott instinct hi, Originals, union jack

Diamond Supply Co. x Ibn Jasper “St. Valentine’s Day Massacre”

Diamond Supply links up again with Ibn Jasper to produce another nice “Jasper” release, this time taking advantage of the Valentine’s Day Holiday. Calling attention to their all red everything “Jasper” sneaker silhouette, this release features a mix of leather and ripstop nylon set atop a matching out sole and midsole. Even the accents are completely tonal, with the golden zipper pulls, laces, and liner completing the theme with the Diamond Logo finishing off the look on the tongue.

Purchase the Diamond Supply Co. x Ibn Jasper “St. Valentine’s Day Massacre” here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

diamond supply, Jasper, valentine's

Coming Soon: Air Jordan 6 Retro “Infrared”

Jordan brand has a special treat for sneaker fans coming down the pike. The Air Jordan 6 “White Infrared,” a 1991 original colorway will be returning for its first release since 2010. This classic Jordan 6 model sees a white leather upper, bright red hits and icey outsole. Be on the lookout for these hitting the shelves at Wish soon.

air jordan 6, aj6, infrared

Nike Air Force 1 “Acid Wash Denim” Pack

Nike drops a special pair of releases this Valentines day dubbed the “Acid Wash Denim Pack.” The range is comprised of two pairs of the iconic Air Force 1 model, both sporting bleached jean material about their respective builds. Red accents are also put to use, along with a classic White Gum rubber sole dow below. Topped off by branded Nike buttons, this pair of releases is now available at Wish.

Purchase the Nike Air Force 1 “Acid Wash Denim” Pack now at our Moreland Avenue location as well as via phone or email order.

acid wash denim pack, af1, Air Force 1, Nike

Staple 2014 Spring Collection

New York streetwear heavyweight Staple returns to presents its collection of goods for Spring 2014. The brand chose the name “Opposites Attract” to name its collection for the season, reflecting on the mix of materials and patterns that each piece is composed with. Integral too is the implementation of artwork from acclaimed artist Dave White. Consisting of Staple’s usual quality and look, this collection is available now at Wish.

Purchase the Staple 2014 Spring Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

pigeon, Spring, Staple

Cav Empt 2014 Spring/Summer New Arrivals

Cav Empt drops off some new arrivals for the 2014 spring season. Demonstrating the strong graphical emphasis the brand has been known for since its launch in 2012, the lineup features vibrant interpretations of streetwear items including oversized hoodies, weathered sweaters, printed jackets, and graphic tees. Cav Empt continues to push the boundaries of fashion, infusing unique materials into the collection, like PVC. A strong delivery from the Tokyo based brand, this range is now available online and in-store.

Purchase the Cav Empt 2014 Spring/Summer New Arrivals here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

c.e, cav empt, pvc

Diamond Supply Co. G.I. Boot “Rain Fog Camo”

Diamond Supply Co. steps up its footwear game by reinterpreting the classic work boot with modern appeal. Traditionally a skateboard brand, it offers a new look to its G.I. Boot clad in “Rain Fog Camo.” This latest rendition is characterized by a moc-toe construction and camo paneling via a luxe Nappa leather upper. PU sock liners provide comfort and support, while a welted Vibram sole construction provides durability. Finished off with Diamond Supply Co.’s embossed logo at the heel, the “Rain Fog Camo” is now available here at Wish.

Purchase the Diamond Supply Co. G.I. Boot “Rain Fog Camo” here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

diamond supply, g.i. boot, rain fog camo

Vans Vault Era LX Tortoise Shell

Vans continues its streak of Vault releases with latest installment of the Era LX. Sporting a textile woven upper, the Vans Vault Era LX Tortoise Shell reworks the classic silhouette with a fabricated multi color design overlay. Sitting atop the brand’s iconic vulcanized sole, the Era LX maintains its California vibes.

Purchase the Vans Vault Era LX Tortoise Shell here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

era lx, tortoise shell, Vans, Vans Vault

Vans Vault Sk8-Hi Reissue Zip LX Mocha Bisque

Vans arrives this season with the popular Sk8-Hi Reissue model made over in LX form, meaning premium materials were used in its construction. With leather a dark earthy leather covering the side panels, a nice zip structural upgrade adds even more of a premium look at the heel. Rounded out with light brown accents seen on the toe box, back heel, and lining the upper, this shoe is available now at Wish.

Purchase the Vans Vault Sk8-Hi Reissue Zip LX Mocha Bisque here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

lx, mocha bisque, reissue, Sk8 Hi, Vans, Vans Vault, zip

Nike Free Run 2 Sneakerboot QS Black

The Nike Free Run is a revolutionary running shoe, developed after years of research into how the bare foot functions under the stress of running. Its minimalist design helps to strengthen the foot and ankle by working core muscles that aren’t activated in conventional running shoes. This Quickstrike edition reimagines the innovative model in new higher sneakerboot cut, constructed with a full black leather upper. The hybrid shoe is completed in an earthy tone, sporting bright orange laces and a brown and white speckled sole detail.

Purchase the Nike Free Run 2 Sneakerboot QS Black now at our Moreland Avenue location as well as via phone or email order.

free run 2, Nike, qs, sneakerboot

Y-3 2014 Spring/Summer Collection

Established in 2001, Japanese fashion visionary Yohji Yamamoto came together with adidas to create something that had never been seen before. Born out of the desire to make sportswear elegant and chic, what resulted of the collaboration was iconic brand, Y-3. The ‘Y’ stands for Yohji Yamamoto, the ‘3’ represents adidas’ three signature stripes and the ‘-‘ signifies the bond between the two.  

For 2014 Spring, the duo produces yet another classic line. Consisting of tees, button-down shirts, shorts, and pants, this collection pushes sportswear to to the limit with its utilization of unique and premium materials. The line also sees a nice range of footwear which compliments the look and feel of the apparel.

Purchase the Y-3 2014 Spring/Summer Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Photography by Wish Atlanta

Adidas, y-3, y3

Coming Soon: Melody Ehsani x Reebok Classic Pump Omni Lite “Love Me or Leave Me Alone”

For the first time, the model made iconic by Dee Brown gets redesigned by a woman’s touch. The Melody Ehsani x Reebok Classic Pump Omni Lite “Love Me or Leave Me Alone” brings a special makeover to the Dunk Contest classic. A python upper plays off the ladylike balance of intelligence and beauty, while also deviating from the cliché pink and red color combo. “Love” debrays, additional laces and a lock hangtag compliment this collab coming soon to Wish.

melody eshani, Pump, Pump Omni Lite, Reebok

Coming Soon: Nike Air Force Max CB 2 Hyperfuse University Red/Black

Extending the legendary signature line of Sir Charles Barkley, Nike Sportswear reimagined the Air Force Max CB 2 in an all-new Hyperfuse-based silhouette. The shoe sees University Red handling the shoe’s synthetic upper and cross-straps, with black working the Hyperfuse side panels and toe box. White provides pop on the tongue, Swoosh branding, and heel logo. Be on the lookout for these hitting the shelves at Wish soon.

air force max, cb 2, hyperfuse, Nike

Nike Women’s Lunarelite Sky Hi Black/Volt

Just when you thought Nike would run out of ways to continuously re-invent its products in new innovative ways, the footwear giant unveils a novel piece of sneaker ingenuity. For the Women’s Lunarelite Sky Hi Black/Volt Nike decided to pump up the height of a regular Lunar sole, tart it up in a black and fluorescent yellow and stick it under a classic running upper, creating something new and dynamic. Hitting shelves for the first time here at Wish, this model is now available in women’s sizes only.

Purchase the Nike Women’s Lunarelite Sky Hi Black/Volt now at our Moreland Avenue location as well as via phone or email order.

Footwear, lunarlite, Nike, sky hi, women

Just Don 2014 Spring Chicago Bulls Strapback Hats

Just Don comes out strong in 2014 releasing a range of nice Chicago Bulls themed headwear. Closely resembling a Holiday release from Mitchell & Ness celebrating the legacy of Michael Jordan’s historic teams, Just Don reworks the strapback hats with its trademark snakeskin treatment. Featuring the usual quality and care, this collection from Just Don is available now at Wish. 

Purchase the Just Don 2014 Spring Chicago Bulls Strapback Hats here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Chicago Bulls, Hat, just don, strapback

New Balance 2014 Spring Women’s New Arrivals

New Balance chooses the 2014 spring season to deliver some new arrivals for the female customer. The “Made in America” shoe company decides to add some color to the season, reworking its models in decidedly vibrant color themes. An immediate standout from this group is the New Balance 574 in Turquoise followed by the “Carnival” 574. Rounding out the delivery is perhaps the most understated of the group, an all-over Lime “Backpack” 501.

Purchase the New Balance 2014 Spring Women’s New Arrivals here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Backpack, carnival, New Balance, Women's

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