INTRODUCING THE WISH ATL X MITCHELL AND NESS “HOMECOURT” COLLECTION

Written by Julia Campbell on . Posted in Events, General, Lifestyle, Wish Brand.

As the NBA’s 75th Anniversary Season enters its final stretch before the Playoffs, Mitchell & Ness is taking their Homecourt Collection to Atlanta in collaboration with iconic sneaker and streetwear boutique, Wish ATL.  Originally launched in January 2022, Mitchell & Ness’ Homecourt Collection offers NBA team-specific apparel and headwear assortments curated alongside the country’s most beloved and iconic streetwear boutiques.

Kenny Burns, Don Cannon, & Big Tigger

Since its inception in 2004, Wish ATL has set the gold standard for streetwear boutiques and habitually risen the bar as a global trend leader and cultural icon in Atlanta and beyond. Implanted in Atlanta in 1968 after stints in St. Louis, Milwaukee, and Buffalo, the Hawks burst onto the NBA scene and immediately personified the funky, soulful energy of the ’70s.

Paying homage to the Hawks’ rich history, the collection features elements inspired by the ‘player’ aesthetic of the ’70s, including plush velour, bold striping, and metallic gold highlights. The collection also nods to the State of Georgia’s heritage with peach-colored accents accompanied by a rich burgundy reimagination of the Hawks’ primary team red. 

Renee Montgomery

Launching on Saturday, 3/12 on www.wishatl.com and in-store at Wish ATL’s Moreland Ave location, the collection includes snapbacks, bucket hats, jerseys, shorts, vintage ringer tees, and a velour warm-up jacket and tear-away pant with prices ranging from $38 – $215 USD.

To capture the collection’s essence, the campaign launch’s photoshoot features WNBA star & Atlanta Dream Owner Renee Montgomery, accredited Music Producer & Executive Don Cannon, Radio DJ Personalities & Hosts Kenny Burns, Big Tigger, and Fly Guy DC, WNBA star Angel McCoughtry, Recording Artist & Activist Killer Mike, Original Fani Founder & Designer Fani, A&R Manager Rachel Jackson, ATATF Founder Kordale Toomer, and Founder of AEBLHOOPS Basketball League & Finish First Marketing Agency Jah Rawlings.

Wish ATL Block Party

Written by Wish ATL on . Posted in Events.

Young, Fly, & Flashy.

The hottest sneaker drop in the city deserves the hottest block party of the year and our World Series Champs just gave us, even more, to celebrate.

Pull up to the block party to cop a pair of the So So Def x adidas Trae Young 1 “Atlanta”, a special iteration of Trae Young’s signature silhouette that has been reinterpreted by the Atlanta-based record label, (including a special gift with purchase), and prove you can ball like Trae during our mobile-hoop contest for a chance to win some fly prizes.

While you’re there, make sure to visit downstairs at the store to check out the So So Def “History of Hits” room.

Look out for special appearances by the Atlanta Hawks, Jermaine Dupri, & more with sounds provided by DJ Champagne Trap.

So So Def x adidas Trae Young 1 “Atlanta”

When: November 5th, 2021 from 3-7 PM

Where: Wish ATL parking lot (by the Outkast Mural) | 447 Moreland Ave NE, Atlanta, GA 30307

Food will be available to purchase via Atlanta’s-own Slutty Vegan food truck.

Parking will be unavailable in the Wish ATL parking lot and parking in the Little 5 Points area will be very limited, so we strongly encourage ridesharing.

As for COVID-19 guidelines, the event will be outside, but we’re still encouraging social distancing and inside the store will remain the same, such as mask-required for entry and maintaining a capacity. We also ask for people to wear masks when purchasing food.

Taking inspiration from the So So Def billboard that was up near the Atlanta airport, the sneaker uses the same colors from the billboard. Black and electric yellow in a chevron pattern make up the mesh upper with bright orange seen on the minimal lace loops. Trae’s “TY” logo is seen on the tongue pull-tab and his signature is seen on the heel and 3 Stripes branding is seen on the Lighstrike midsole in black. BOOST is used in the heel for extra impact protection and bright orange is used again on the outsole which features herringbone and radial patterns.

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Wish ATL x Nike Give Fresh Air

Written by Wish ATL on . Posted in Events.

GIVE FRESH AIR IS A COMMUNITY INITIATIVE THAT UNIFIES THE SNEAKER COMMUNITY AROUND A SHARED PASSION TO IGNITE CHANGE.

THROUGHOUT MARCH 2021, WE COLLABORATED WITH NIKE TO INSPIRE COMMUNITIES TO GIVE “AIR” THROUGH SHOE DONATIONS THAT SUPPORT LOCAL NON-PROFIT ORGANIZATIONS.

With the positive outreach from our community, Wish was able to collect new and gently worn shoes that we donated to the Chris 180 Organization for those in need.

We asked our donors to participate in our Women’s History Month initiative by writing a message of empowerment to the future generation of women. Each message was saved and released via balloon at the end of the month as a visual representation of “giving fresh air” and showing support for the women in the community.

The journey women face can be tough, but we honor their resilience, grace, and their fight to push through no matter what barriers they might face. Above all, the uphill battle is what makes women, women!

Film Photos and Video by Nicole Hernandez-Ndiaye

Featuring:
Zipporah Joel
Tahra Chatard
Monica Campana
Khleo Armstrong
Ryder
Piera Moore
Jasmine Williams
Shaneka King
Mya Dudley
Anna Akpele
Julia Campbell

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Nike’s First Ever Hands-Free Shoe: The Go FlyEase

Written by Wish ATL on . Posted in Events.

When presented with a preview of the Nike Go Flyease, the first-ever completely hands-free sneaker, offering convenience without sacrificing performance or style, we wanted to partner with an organization that would utilize this adaptive new technology in their daily life.

Good innovation turns the complex into the simple. Nike Go FlyEase works because the tensioner band and bi-stable hinge hold the shoe in a steady open position.

We were given an amazing opportunity to team up with BlazeSports, a non-profit organization whose mission is to change the lives of children and veterans with physical disabilities through adaptive sports and recreation. With this partnership, honorable athletes got to experience a new adaptivity designed to add ease to any day-to-day routine.

We are honored to be a part of this experience assisting these amazing athletes to blaze a trail and achieve their goals.

A very special thank you to Nike for this partnership and BlazeSports for the outstanding work you are doing in our community and beyond.

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Sprite x Wish ATL: The Giveback

Written by Wish ATL on . Posted in Events, Lifestyle.

Sprite has given us $50k to Give Back. We will provide $2500 to ten designers & ten visual artists to help support them & enrich their work during these uncertain times. We are opening submissions today and will award selected brands & artists with the funding as well as a week-long pop up shop to support the sales of their work. As Atlanta continues to grow as a city for art & fashion we understand our responsibility with our platform to help push the city’s talents to the world.

Sign up here for the chance to win $2,500 for your brand or to help support your art.

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SPRITE: THE GIVEBACK

Written by Wish ATL on . Posted in Events, Lifestyle.

Sprite – which has championed hip-hop culture for more than three decades – is collaborating with five of the genre’s most influential voices to support community partners they believe are doing the best work to serve and support creators and communities disproportionately affected by COVID-19 and racial inequality.

“The Give Back” will use Sprite’s resources and platforms to amplify Black voices and help drive positive change, starting in the brand’s hometown of Atlanta.

The brand tapped five respected and recognized partners based on their commitment to give back to the Atlanta community and empower emerging talent to push the boundaries of creative expression. Sprite allocated $300,000 for “The Give Back”, and these partners will “pay it forward” to organizations, causes and creators in a time of great need:

  • Mali Hunter, music industry powerhouse, is supporting her EarthGirls Inc. foundation and empowering the next generation of Black female musicians through mentorship, education, entrepreneurship, and health and wellness.
  • Cam Kirk, hip-hop’s most trusted photographer, is expanding his “Night School” program at Cam Kirk Studios to educate emerging photographers, designers, and other creatives, and partnering with The Recycling Partnership to address equitable access to recycling in public spaces in Black communities.
  • Wish Atlanta, Atlanta’s premier streetwear and sneaker boutique, will provide grants to emerging fashion designers and artists that will allow them to bring their visions to life.
  • Grammy-winning, platinum-selling artist and entrepreneur 2 Chainz and his Street Execs management company family will provide “stimulus packages” to some of the most important figures in the hip-hop ecosystem: DJs, many of whom whose careers have been affected by COVID-19.
  • Two-time BET Hip Hop Awards ‘Producer of the Year’ winner and behind the music for an endless list of hip hop hits, Metro Boomin is making a donation to Campaign Zero, which advocates for policy solutions informed by data, research and human rights principles to change the way police serve communities.

Sprite, sprite the giveback, the giveback

WISHFUL THINKING Live with Josh Childress

Written by Wish ATL on . Posted in Events.

As we continue to wait for the world to return to normal so the NBA can (hopefully) resume, we considered this past week at Wish an ode to the ol’ roundball. From ESPN classics to watching current NBA stars battle it out in NBA 2k, the masses are in dire need of anything to keep us going during this drought.

The Wish team was able to tap in with Hawks fan favorite, 2K Cover athlete, sneaker connoisseur, & avid businessman – J Chill, or Josh Childress. He popped by our Instagram live with @malachiformayor to discuss everything from how he got started hooping in Compton, to hitting the big shot in the Final 4 for Stanford & ultimately being the 2K5 College Hoops cover athlete before beginning an exciting pro career. He shed a ton of light on the business of international basketball, life after the league and ultimately his top 3 sneakers! Check out the interview on SoundCloud, and shop our basketball collection as we gear up to (hopefully) get the season back!

Basketball, collector, Hawks, hoops, instagram live, Interview, podcast, Sneakers, stanford

BHM Kids Run 2020

Written by Wish ATL on . Posted in Events, Lifestyle.

We partnered with local running club Mover’s & Pacers to help sponsor a 2 mile children’s running tour of the Historic Sweet Auburn neighborhood in Atlanta, GA. There were 3 main goals for this activity.

  • Sports – encouraging activity through running, helping to improve focus, reduce stress & burn calories.
  • Education – the places visited on the tour are all symbolic of people & organizations that helped birth the civil right movement.
  • Community – honoring the past, enduring the present and building for the future.

We also provided Wish “BHM” t-shirts to all of the children and parents that took part in the running event.

auburn ave, BHM, movers & pacers, running club, sweet auburn

Wish x Surrender “BHM Workshop”

Written by Wish ATL on . Posted in Events.

February 21, 2020 we partnered with local Atlanta brand “Surrender America” for a Black History Month T-shirt customizing workshop. Guests were able to create custom BHM t-shirts using graphics of Historic African-Americans, designed by Surrender’s founder Stevie Pettus & his partner Petie Parker.

Jordan Women’s Flight Capsule Release

Written by Wish ATL on . Posted in Events, Release Dates.

To celebrate Jordan Brand’s first women’s apparel capsule, we partnered with DJ OHSO to turn The Gallery at Wish ATL into OHSO’s “Bounce Dat Beauty Parlor” & do something engaging with Atlanta’s growing population of women’s streetwear enthusiasts. The Parlor services included custom nail design, a baby hair station & a temporary tattoo artist. The Jordan Women’s Flight Collection was designed with a “function-first” aesthetic in mind, the clothing has a streetwear edge that can easily transition from the gym to the club.

beauty, dj ohso, Jordan, jordan womens, parlor

A Day In The “A” With The Atlanta Hawks

Written by Wish ATL on . Posted in Events, Lifestyle.

This past week the Atlanta Hawks had a “Day In The A” led by Coach Pierce. The team visited various Atlanta landmarks to help them really connect with the city that they proudly represent on a nightly basis. For their second stop of the day, they came by Wish ATL after leaving the Martin Luther King Center. As they were in the lot marveling over the Outkast Mural, Atlanta Rapper & Activist Killer Mike came by to impart some gems of financial literacy and historic Atlanta knowledge to the young Hawks team. We were able to spend some time with the team and talk about their favorite sneakers to play in, amongst a myriad of other topics. Check out the images below!

Wish For Kicks 2019

Written by Wish ATL on . Posted in Events, Lifestyle.

This past holiday season, we partnered with local non-profit Chris 180 for the 4th consecutive year to provide premium footwear to a group of amazing teens under foster care. CHRIS is an acronym that stands for their core values: Creativity, Honor, Respect, Integrity and Safety. They aim to improve the community by providing children, adults, and families with high-quality, trauma-informed behavioral health services and support systems. We are elated to be able to provide this service each year, thanks to EVERYONE that donated to our Wish For Kicks campaign!

Conversation: Streetwear

Written by Wish ATL on . Posted in Events, Lifestyle.

In honor of Virgil Abloh’s “Figures Of Speech” exhibit currently in show, the High Museum of Art hosted a conversation about the state of Atlanta’s streetwear scene. Moderated by the “Lifestyle Specialist” Kenny Burns, the esteemed panelists included Wish’s Creative Director Renaldo Nehemiah, Curator & Set-Designer Marina Skye & Boutique Owner Kwassi Byll-Cataria of Moda 404. The topics of the night included Virgils impact on the fashion culture of Atlanta, and how Atlanta’s culture may have influenced Virgil as well. The question of the night came when Kenny chose to dive in to Virgil’s recent comments surrounding the eventual “death of streetwear.” It’s still “up in the air” what he truly meant by that statement, but like most things in art, it is completely up to your interpretation.

Wish ATL x Virgil VIP Night

Written by Wish ATL on . Posted in Events.

Private Viewing of the “Figures Of Speech” Exhibit at the High Museum of Art

This past weekend we partnered with the High Museum of Art for a VIP preview of Virgil Abloh’s “Figures Of Speech” Exhibit. We brought out some of Atlanta’s most influential creatives and tastemakers for a private night at the High Museum, to view Virgil’s works before the exhibit opens to the public.


Virgil Abloh: “Figures of Speech” offers an unprecedented survey of Abloh’s creative work over nearly two decades and pulls back the curtain on his process. The exhibition presents prototypes alongside finished artworks, product designs, and fashion to reveal his myriad inspirations—from centuries-old paintings to commonplace construction signs. Running throughout the exhibition is an emphasis on dialogue, which Abloh creates through his inventive use of language and quotation marks, turning the objects he designs and the people who wear his clothing into “figures of speech.”


The works on view will offer an in-depth look at the defining highlights of Abloh’s career, including his recent designs for Louis Vuitton menswear collection, video documentation of his most iconic fashion shows, and his distinctive furniture and graphic design work.

https://high.org/exhibition/virgil-abloh-figures-of-speech/

OutKast Is Everlasting

Written by Wish ATL on . Posted in Events.

ABV Agency & the Outerspace Project partnered with renowned street artist Jeks to perfectly bring to life two classic images of the iconic Hip-Hop Duo “Outkast,” captured by photographer Jonathan Mannion.

Sunday October 20, we celebrated the unveiling of Atlanta’s newest landmark. We were joined by Artist Jeks, Photographer Jonathan Mannion, OutKast cohort Killer Mike, & a host of Outkast Fanatics. We were even blessed with a guest appearance from Andre 3000 via FaceTime. 

The mural has garnered copious amounts of attention. Prior to it being completed, we noticed an influx of attention to the area once Andre’s face was completed and people had an idea what was transpiring on this wall. We expect to see more and more patrons coming by to take a picture in-front of this iconic mural.

This new landmark has also piqued the interest of various media & news outlets, including the Atlanta Journal Constitution, Fox 5 Atlanta, CNN, & 11 Alive. 

Ludaday 2019 Recap

Written by Wish ATL on . Posted in Events, Product, Wish Brand.

This year we were official partners for this 14th Annual LudaDay Weekend. As part of our partnership we worked with Ludacris to design the official t-shirt for the special weekend, even adorning him with a special 1 of 1 “camo” edition of the iconic t-shirt. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. The weekend brings together the Atlanta community and Luda’s celebrity colleagues. The weekend consists of a charity bowling event, day party, golf tournament, celebrity basketball game and culminates with a “Top Golf Takeover.

“LudaDay was recognized as an official city-wide event by Mayor Kasim Reed in 2011. Money raised over the weekend will go towards The Ludacris Foundation and other charities offering relief of those affected by Hurricane Dorian in the Bahamas. Be part of the special weekend and purchase a commemorative 2019 LudaDay Weekend Shirt.

Saint Jhn Brings “Ghetto Lenny’s Love Songs” to the Gallery

Written by Wish ATL on . Posted in Events, The Gallery | Wish.

On August 15th, SAINt JHN and WishATL surprised Atlanta with a listening party for SAINt JHN’s second studio album “Ghetto Lenny’s Love Songs” in The Wish Gallery. As soon as the doors opened the gallery was full of fans eager to hear the artist’s upcoming release. 

After last year’s release of his first studio album, Collection One, SAINtJHN released a number of popular singles and collaborated with massive artists such as Beyoncé (on the 2019 Lion King soundtrack), Wizkid, Lil Baby and Meek Mill which left his fans hungry for his next major release.

SAINtJHN used the event to connect with and thank all of his Atlanta fans before the album’s official release.

For more updates be sure to follow the gallery’s Instagram (@WishATLGallery).

Music, Saint Jhn, the gallery

Ludaday x Wish Atlanta 2019

Written by Wish ATL on . Posted in Events.

This year we have partnered with Ludacris to produce the official t-shirt for LudaDay Weekend 2019. Since 2005, rapper, actor, and humanitarian Christopher “Ludacris” Bridges has dedicated Labor Day weekend to social service and responsibility. This weekend will bring together the Atlanta community and Luda’s celebrity colleagues.

LudaDay was recognized as an official city-wide event by Mayor Kasim Reed in 2011. Money raised over the weekend will go towards The Ludacris Foundation and other charities benefiting children. The 2019 Commemorative LudaDay Weekend shirt will be available in-store, at the celebrity bowling tournament Friday 8/30, as well as the Celebrity Basketball Game Sunday 9/1. You can also purchase tickets to the Celebrity Basketball Ball Game in-store at Wish ATL.

For more information regarding this weekends events, head over to ludadayweekend.com

ludaday

Wish Summer ’19

Written by Wish ATL on . Posted in Events.

Introducing the Wish Summer ’19 Collection

We are excited to announce the “Summer ‘19” Wish Collection of concert t-shirts to enhance your festival season. Channeling the spirit of the ‘60s & ‘70s, our hand twisted, tied & dyed “Americana” inspired collection captures the essence of summer. With four styles of multi-color tie-dye & graphic prints, including two glow in the dark options, you’re sure to catch eyes in these fun summer looks.

The awesome thing about tie-dye is that no two pieces ever look the same, highlighting individuality in fashion and allowing people to reclaim some of their personal identity through clothing.

Being popularized in the 1960’s and ‘70s by festival goers and performers alike, tie-dye’s roots are grounded in music and summer. Music icons such as Janis Joplin and Jimmi Hendrix brought the first wave of tie-dye into mainstream popularity. During this time, the hand-made clothing became a symbol of individuality and creative expression. Tie-dye’s current resurgence has been popularized by artists such as Travis Scott and Wiz Khalifa and is quickly taking over high-fashion and streetwear alike.

Shop the collection in-store and on WishATL.com

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