Author: Julie Hogg

Nike Magista Collection

In honor of the summer spectacle, Nike Sportswear channels the past and present of Nike Football into two distinct collections, each brimming with on-pitch inspiration. Featuring three unique silhouettes, the Magista Collection captures the innovative spirit of the groundbreaking Magista boot. A vibrant, volt-centric palette adorns the Roshe Run Hyperfuse, Air Max 1, and the Nike Flyknit Chucka.

Purchase the Nike Magista Collection in-store only via our Moreland Ave. location. Phone orders are also accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Air Max1, Flyknit Chucka, Magista, Nike, roshe run

Unyforme 2014 Summer New Arrivals

For Summer 2014, New York based Unyforme brings us a new delivery guided by its heavy all-over graphic pattern. This collection is alternately rendered in straightforward colors and flower print camos, highlighted by the Drew Pocket Tee and Drew Jones Sweatpant. A subtle marbled finish and micro floral print make up two additional motifs, seen on pocket tee and sweatpant. Rounding out the popular Ceremony theme, featuring Ceremony Short sleeve crew and Short in Black. Shop the new range now at Wish. 

Purchase the Unyforme 2014 Summer Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Floral, Sweatpant, UNYFORME

Wish Memorial Day Sale

To celebrate memorial day, we’re giving you 25% OFF of hats and long sleeve tees throughout the weekend! The sale is in-store only, so swing by our Moreland Ave. location to start saving.

Memorial Day, Sale, Wish

Coming Soon: Air Jordan Future “Dark Concord”

Paying tribute to the symbolic relationship between the court and the street, the Jordan Future blends one of the most iconic designs with a one-piece woven upper to create an entirely new look for the Jordan Future. For this new release, Jordan brand continues its recent string of Concord styles with the “Dark Concord.” Be on the look out for the Jordan Future “Dark Concord” coming soon at Wish. 

air jordan future, Concord, jordan future

Coming Soon: Extra Butter x Saucony Shadow Master “Space Snack”

Following the release of the collaborative Saucony Grid 9000 “ACES”, the Extra Butter team is now looking toward the release of the Extra Butter x Saucony “Spcae Snack” Shadow Master. This second pair is directly inspired by everyone’s favorite outer space edible, freeze dried ice cream. Like a napolitan frozen treat, these Shadow Masters are dressed in Cream, Brown, and Pink. Be on the look out for the “Space Snack” landing at Wish soon.

Saucony, Space Snack

Coming Soon: Reebok Question Mid White/Teal

Reebok returns with its new hot colorway just in time for the summer. The eye catching sneakers strongly resemble the “Remember The Alamo” colorway that has been seem on the Reebok Kamikaze II, a tribute to the 1996 All-star game which was played in San-Antonio. Vibrantly patterned midsole graphic steals the show on the iconic silhouette, while predominately Tropical Orange midsole and Teal is seen throughout.

Question Mid, Reebok

Coming Soon: Converse Chuck Taylor All Star 70s “Vintage Flag”

Just in time for the upcoming Memorial Day holiday, Converse presents a patriotic “Vintage Flag” edition of its premium Chuck Taylor All Star 70s. Pairing an all-over stars pattern on the left shoe with a red and white bars pattern on the right, the mismatched kicks are a nice alternative to the usual high-top Chucks.

all star 70s vintage flag, chuck taylor, Converse

Nike WMNS 2014 Summer New Arrivals

Entering the Summer 2014 season, Nike expands its women’s offerings with some new styles in two of its most popular models. Diving deeper into the technical sports segment, Nike adds a HYPER Black and Atomic Mango colorway to the Roshe Run model, while the women’s up-and-coming Lunar Elite Sky Hi sees a Turbo Green and Black makeover. Head over to our Moreland Ave. location to pick up any of these new releases.

lunar elite, Nike, roshe run, Women's

Coming Soon: Air Jordan 1 Retro Hi OG “Carmine”

Dropping in tandem with the much anticipated Air Jordan 6 Retro “Carmine,” the Air Jordan 1 Retro Hi OG “Carmine” features the same unique color blocking design that has made the Air Jordan 6 such an iconic shoe. The upper is a mix of white and red leather panels paired with a black nylon tongue and leather Swoosh. Finishing the look is an icy blue translucent midsole like its Air Jordan 6 counterpart. Be on the lookout for these hitting the shelves soon at Wish.

Photography: HYPEBEAST

air jordan 1 retro hi og, Carmine

Coming Soon: Wish x Publish “The Isolation” Collaboration Capsule

We’re very excited to announce the next installment in our annual collaborative capsule collection with the West Coast powerhouse Publish. Dubbed “The Isolation,” the capsule exhibits both brand’s interpretation of streetwear that can be worn whether you’re in the harsh climate of Georgia, or the beautiful climate of Los Angeles. Classic black nylon and ripstop were utilized to represent this up-and-coming movement, the capsule collection consists of a zip up shirt with nylon paneling, an extended scalloped back, and small collar, a pair of sport Joggers with nylon paneling on the knees, a long-sleeved jersey top, paneled shorts, and a tonal bucket hat. 

Publish, the isolation, Wish

Coming Soon: Air Jordan 6 Retro “Carmine”

The original “Carmine” Air Jordan 6 colorway is back, last seen in 2008 as part of the Collezione Pack with the Air Jordan 17 Retro, the Air Jordan 6 “Carmine” is set to be one of this year’s most anticipated releases. Featuring visibleAir-sole unit in the heel, a lace toggle to keep your laces cinched tight and distinctive clear rubber outsole elements. 

air jordan 6, Carmine

adidas Mutombo TR Block “Scarlet”

adidas created the Mutombo TR Block as a training shoe for the legendary shot blocker in 1994, but 2014 is the year adidas goes public with the new model. Inspired by basketball outsole, these men’s shoes stand out in bright nubuck and leather with a contrast TPU lacing system and a wide midfoot strap. Featuring the infamous Mutombo crest about the tongue, the Light Scarlet/White adidas Mutombo TR Block is now available at Our Moreland Ave. location. 

Purchase the adidas Mutombo  TR Block “Scarlet” here as well as in-store via our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a style and size request to orders@wishatl.com

Adidas, MUTOMBO, TR BLOCK

Coming Soon: Air Jordan Future “Camo”

Paying tribute to the symbolic relationship between the court and the street, the Jordan Future blends one of the most iconic designs with a one-piece woven upper to create an entirely new look. The deconstructed upper forgoes a heel counter and toe enforcer for a futuristic, minimal style. The Air Jordan Future “Camo” will be releasing soon at our Moreland Ave location.

Camo, Jordan, jordan future, Nike

Coming Soon: Air Jordan Future “Volt”

 

The latest edition to the Jordan Brand is the Air Jordan Future “Volt.” Sporting the bold neon shade across the entirety of its woven one-piece upper, the deconstructed Air Jordan 11-inspired design comes complete with a matching rubber outsole and a contrasting white midsole with full-lenghts Air cushioning. Be on the look out for this release coming soon at Wish.  

Air Jordan, Future

A Night With Jeff Staple & 1-2-1 With B.O.B Event Recap

This past week, we had the opportunity to host Jeff Staple for an evening at the High Museum of Art as well as an exclusive “1-2-1 w/ jeffstaple” interview with B.o.B. Bridging the gap between streetwear culture and the world of fine art, over 150 attendees got the chance to experience an inspiring talk from Jeff in which he spoke on his own personal journey and the concept of impossible. A select few were able to take part in a unique portfolio review session functioning as a quasi-workshop where Jeff counseled budding entreprenuers on the ins and outs of the industry after in depth analysis of their portfolios. 

The following day, Jeff Staple held his popular “1-2-1 w/ jeffstaple” interview series with Atlanta’s own B.o.B here at Wish. The two talked about B.o.B’s rise in the industry as well as his next steps in front of a small live audience. Take a look at more images from the past week below, and be on the lookout for footage as well.

B.O.B, high museum, Jeff Staple

Nike City Pack QS New York

The warmer weather requires fewer layers, more colors, and minimal mix of materials. New York City, in particular, demands a dramatic change in dress from previous months, as the scorching sun turns the coolest of cool into puddles of perspiration. The latest “City Pack” makes over two fresh silhouettes for the summertime. Both, the Air Max 90 Ice and the Rosherun NM, draw inspiration from the leisurely lifestyle of New York vacationers. Featuring an all-over polkadot print, both designs employ sublimated canvas upper for a lightweight feel. Distinct Nike and NYC badge is seen through out the tongue to finish the complete look. Stay tuned for this Pack coming soon at Wish. 

Air Max 90, city pack, Nike, rosherun

Coming Soon: Nike Roshe Run NM W SP “France”

The latest Nike Roshe run NM W SP is inspired by France, with the French Flag adorning the tongue tab and a Blue/Red/White color palette. The upper features the classic Roshe Run silhouette with a reinforced toe cap while a durable IU midsole and natural motion outsole provide lightweight cushioning. Be on the look out for this particular model coming soon in-store at Wish. 

France, Nike, roshe run

Coming Soon: Ewing 33 Hi “Burgundy Suede”

Arguably the most notable silhouette from the line, the Ewing 33 Hi is cleaned up into a silky smooth style with its latest colorway, “Burgundy Suede.” Featuring a full suede upper drenched in burgundy and contrasted by white signature branding. The pure white midsole transitions into a sticky gum outsole which matches the branding. Be on the lookout for this shoe coming soon at Wish. 

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