Author: Julie Hogg

10.Deep 2013 Holiday “Midnight” Collection

Written by Julie Hogg on . Posted in Lifestyle, Product.

After already releasing the counterpart to this drop, the core collection from 10.Deep is now available at Wish. Inspired by exploring the idea of the transition from night to day, the New York brand dubs this collection “Midnight.” Amongst the pieces, stark black-and-whites sit in contrast with colors reminiscent of the pale glow cast by neon signs. Plaids, botanical prints and paisley patterns mix with black dip-dye processes as an opaque nod to the rising darkness. There are also hits of Japanese text mixed with the usual 10.Deep imprints in an homage to Neo Tokyo, the fictional city that served as a secondary visual inspiration for the delivery. This theme provides for a an interesting color palette and range of patterns that adorn the collection that is now available at Wish.

Purchase the 10.Deep 2013 Holiday “Midnight” Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

10 Deep, holiday, Midnight

10.Deep Victory 2013 Holiday Collection

Written by Julie Hogg on . Posted in Lifestyle, Product.

10.Deep’s is back to bring us some new pieces by way of its Victory line. A smaller offering than the core group, Victory often takes a different approach to the themes in the main collection. For this range, 10.Deep Victory chooses an Olympic Games theme to cover the majority of its pieces. With a lot of the pieces featuring “1995” paying homage to the brand’s founding year, the olympic theme is manifested in plenty of imagery displaying olympic rings, stars and stripes, and other flags of the world. The eclectic Victory collection is now available here at Wish.

Purchase the 10.Deep Victory 2013 Fall/Winter Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

10 Deep, victory

Undefeated 2013 Winter Beanies

Written by Julie Hogg on . Posted in Product.

As somewhat of a precursor to its 2013 winter collection, Undefeated is back to drop off a collection of nice headwear pieces. Arriving in plethora of colors and executions, the latest delivery to hit the shelves of Wish is a taut shipment of knit beanies. Featuring both traditional and pom top options, the beanies embelish with snowflakes designs as well as the Undefeated warrior is seen throughout the collection.

Purchase Undefeated 2013 Winter Beanies here as well as in-store via our Moreland Ave. location.

Beanies, Undefeated

Nike 2013 Fall/Winter Beanies New Arrivals

Written by Julie Hogg on . Posted in Product.

For the Fall/Winter 2013 season, Nike decides to extend its iconic logo across a pack of new beanies. Perfect for the shift from snapbacks to something a bit warmer, this collection of beanies sees a simple designs with pom-poms and Nike logo atop a warm quality knit fabric structure. Carrying the usual Nike aesthetic while staying completely original, this pack is now available at Wish.

Purchase the Nike 2013 Fall/Winter Beanies collection here as well as in-store via our Moreland Ave. location. 

Nike, Nike Beanies

Coming Soon: Ewing Athletics Ewing 33 Hi Dazzling Blue & Mustard

Written by Julie Hogg on . Posted in Lifestyle, Product.

On the way from everyone’s favorite nostalgic shoe brand are two new colorways of the Ewing 33 Hi. Consistent with the usual dominant 33 Hi construction, the model sees a reworking in both a Dazzling Blue and Mustard colorway. An obvious reference to Ewing’s longtime home team the Knew York Knicks, the Dazzling Blue color scheme sees an alternating blue and sparkling orange palette atop a suede upper. On the complimentary side of the color spectrum, the Ewing 33 Hi sees an all-over Mustard color theme. Completed by the bold Ewing ankle strap, this duo of releases will be available soon at Wish.  

dazzling blue, ewing 33 hi, ewing athletics, mustard

Coming Soon: FootPatrol x Reebok Classic Leather Mid “On the Rocks”

Written by Julie Hogg on . Posted in Lifestyle, Product.

Having seen a consistent stream of releases from Reebok Classic’s Certified collection like the Reebok Classic Camo, the iconic footwear brand is back to bring a new collection with one of its certified accounts. The Foot Patrol x Reebok Classic Leather Mid “On the Rocks” is built atop a premium 90s hiking boot-inspired CL Mid with a core colorway rooted in brown suede and nylon with purple accents and a black sole. With five differentiated sets of strings pushing the look in any choice of direction, this new release will be available soon at Wish.   

footpatrol, on the rocks, reebok classic

Coming Soon: adidas Mutombo Black/White

Written by Julie Hogg on . Posted in Lifestyle, Product.

First released in 1993 for 4 time NBA defensive player of the year Dikembe Mutombo, this adidas Originals basketball shoe is back in the game. adidas presents the iconic ’90s silhouette in a new black/white colorway. The upper is a combination of black nubuck and cloth pattern panels and features Mutombo’s iconic shield design logo on the tongue and his number “55” on the ankle. The signature African cloth pattern is also used for the lining and appears in a tonal variant across the heel. Be on the lookout for these releasing soon at Wish.

Adidas, MUTOMBO

Staple 2013 Holiday Collaboration Capsule

Written by Julie Hogg on . Posted in Lifestyle, Product.

Staple has been a roll as of late with big release after big release, and the momentum keeps going as the New York brand taps some talented artists for its newest endeavor. 13th Witness and Joe Buck, each renown artists known worldwide for their unique style in their respective genres lend a hand in printing up some great pieces for Staple. 13th Witness seems as perfect a collaborator as any, as his unique brand of street photography has given way for a whole new brand of photographer in the burgeoning world of Instagram photography. For this capsule, the New York based photographer adorned sublimated tees, crewnecks, and a snapback with images that boast the same dark and mysterious aesthetic that he has become synonymous with. On the other side of things, illustrator Joe Buck chooses his playful design style to cover his portion of the collection. A collection that is as diverse as it is stunning is now available at Wish. 

Purchase the Staple 2013 Holiday Collaboration Capsule here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

13 witness, Collaboration, holiday, joe buck, Staple

En Noir 2013 Holiday Collection Editorial

Written by Julie Hogg on . Posted in Lifestyle, Product.

The contemporary street-fashion brand En Noir is back to unveil a new collection for the Holiday season. This collection consists of a wide range of pieces covering outerwear as well as tees. The En Noir Holiday Outerwear collection is represented by the Quilted Russian Trench Coat featuring Italian boiled wool and quilted calfskin leather sleeves combined with a snap button closure and Riri zipper cuffs. Also present in this collection is the En Noir for Barneys New York “XO” line of embroidered shirts. For this segment, the brand experiments with printing this time around, using “photorealism embroidery” to execute a nice mix of quality pieces displaying imagery with religious undertones. The full diverse range is now available here at Wish.

Purchase the En Noir 2013 Holiday Outerwear Collection now at our Moreland Avenue location as well as via phone or email order. 

en noir, holiday

Cav Empt 2013 Fall/Winter “Mosaic” Editorial

Written by Julie Hogg on . Posted in Lifestyle, Product.

Adding a unique new flare to the brand mix here at Wish, we are happy to introduce Cav Empt to our collection of offerings. Cav Empt is comprised of Tokyo-based Sk8thing, with partners Hishi and Toby Feltwell. Featuring an impressive pedigree that includes graphic design for A Bathing Ape, Billionaire Boys Club and HUMAN MADE, Cav Empt creates playful, innovative streetwear in a genre littered with generic labels.

For the the Fall/Winter season, the Tokyo-based brand offers up some casual streetwear attire consistent with its usual bold, retro aesthetic printed atop tees and sweatshirts. The full range is now available at Wish via the online shop or through our Moreland Ave. location. To higlight the new addition to the Wish collection, we put together a special editorial showcasing some of the Cav Empt looks.

Purchase Cav Empt 2013 Fall/Winter Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

c.e, cav empt, editorial, mosaic

Coming Soon: Diamond Supply Co. Jasper Woven Pack

Written by Julie Hogg on . Posted in Product.

Just in time for the holidays, Diamond Supply Co. produces a special pack for its most popular silhouette, the Jasper. Presenting a combination of nappa suede and nylon with tiffany blue diamond accents. Offered up in grey as well black, premium construction captives on each pair, which boasts an eye-catching zip with gold color hardware for convenience and a lace system that travels along the ankle closure. Each pair will be available on December 7th exclusively through selective accounts and stay tuned for more information. 

Diamond Supply Co, Footwear, Jasper

Nike KD VI NSW Lifestyle “Black Leather”

Written by Julie Hogg on . Posted in Lifestyle, Product.

Taking a more toned-down approach than the “People’s Champ” and “Birthday” editions that have preceded it is the “Black Leather” Quickstrike itteration of Kevin Durant‘s Nike KD VI NSW Lifestyle. A stylish high-top counterpart to KD’s popular on-court lows, the latest version of the boot-inspired KD VI NSW Lifestyle pairs an all-black upper of suede and leather with a complementing Gamma Blue along the midsole, white embroidery along the tongue, and metal D-ring lacing grommets.

Purchase the Nike KD VI NSW Lifestyle “Black Leather” now at our Moreland Avenue location as well as via phone or email order. 

black leather, kd, kd vi, Lifestyle

New Balance Revlite 580 Navy Blue/574 Dark Green

Written by Julie Hogg on . Posted in Product.

Just in time for the winter season, New Balance is back with the Revlite 580 Navy Blue and 574 dark green. Soft suede uppers with breathable mesh insets topped with their iconic leather N logo at the sides and woven cotton laces. Finished with a lightweight wedged rubber midsole and textured rubber sole for optimal traction.

Purchase New Balance Revlite 580 Navy Blue/574 Dark Green here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Footwear, New Balance, New Balance 574, New Balance 580

COMME des GARCONS 2013 Fall/Winter Collection

Written by Julie Hogg on . Posted in Product.

Quirky line dreamed up by Japanese designer Rei Kawakubo (founder of cult label COMME des GARCONS) and New York-based graphic artist Filip Pagowski, is back this season with an all new collection of heart imprinted apparel. Making another run at the original white logo T-shirt, this line also sees a mix of clean monochromatic full-zip hoodies, an all black shirt, and a navy polkadot t-shirt. 

Purchase COMME des GARCONS 2013 Fall/Winter collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com.

COMME des CARGONS, Comme des Garcons Play, Fashion

Nike CJ81 Trainer Max “Megatron”

Written by Julie Hogg on . Posted in Lifestyle, Product.

Calvin Johnson is a gifted athlete who’s been holding things down for Nike on the football side of things as of late. For the winter season, the Nike CJ81 Trainer Max “Megatron” pairs CJ’s nickname and new sneakers with a bold colorway. Purple stands out on the armored upper, designed to offer a Transformer-like aesthetic. Red accents coincide ad a nice accent, with a silver midsole and heel detail tapping the Transformers grid pattern. “Show No Mercy” appears underneath the midfoot strap, with the Decepticon logo landing on the heel.

Purchase the Nike CJ81 Trainer Max “Megatron” now at our Moreland Avenue location as well as via phone or email order. 

calvin johnson, megatron, Nike

Coming Soon: Air Jordan 12 Retro “Taxi”

Written by Julie Hogg on . Posted in Product.

If the whole “Gama Blue” trend isn’t your thing then don’t worry, there’s atleast one OG colored Air Jordan XXII coming your way. The sneaker features white tumbled leather throughout the majority of the upper while the stitching design helps create the silhouette of the rising sun immitation. The upper is contrasted by the all black base that extends into the midsole as gold eyelets complete the design. Stay tuned for more information on this upcoming release.

Air Jordan, Jordan 12, Taxi

Coming Soon: Air Jordan 6 Rings “Gamma Blue”

Written by Julie Hogg on . Posted in Lifestyle, Product.

As of late, the Jordan 6 Rings model has been making a big name for itself by riding the coattails of preceding Jordan releases of other models such as the “Bred” and the “Bel Air.” Well the hybrid 6 Rings model is back, this time mimicking the colorway of one of Jordan Brand’s most recently announced releases, the Air Jordan 11 Reto “Gamma Blue.” The “Gamma Blue” 6 Rings model sees a Gamma Blue midsole, lining, heel tab, straps, and stitching, along with hits of Varsity Maize throughout. The majority of the sneaker’s upper is Black mesh, along with Black tumbled leather, and a dark grey finishes the shoe with the second half of the midsole and ankle paneling. Be on the lookout for these releasing in grade school sizes soon at Wish.

6 rings, Air Jordan, gamma blue

Coming Soon: Air Jordan 11 Retro “Gamma Blue”

Written by Julie Hogg on . Posted in Lifestyle, Product.

Jordan Brand is unveiling something special for the holiday season in the form of a new Air Jordan 11 Retro. The “Gamma Blue” as it is called takes the iconic Jordan model and blacks everything out including the midsole, which is usually white with this model. This sneaker darkens the plush Phylon cushioning, as well as the mesh and patent leather upper. Contrasting details are provided by the Gamma Blue seen on the Jumpman imprint and portions of the outsole, while varsity maize adds another accent on the tongue tag and heel tab. An icy blue outsole finishes out the release that will be hitting shelves at Wish soon.

Air Jordan, gamma blue, Retro

Now Available: Staple x Black Scale x HUF x 10.Deep for ART START Capsule Collection

Written by Julie Hogg on . Posted in Lifestyle, Product.

For the 2013 fall/winter season, New York charity program ART START did something special and rare- commissioned a streetwear design quartet made up of jeffstaple of Staple and Scott Sasso of 10.Deep from the East Coast, and Keith Hufnagel of HUF and Michael “Mega” Yabut of Black Scale from the West Coast for a special collaborative project. Brought about by mutual respect between the designers, these four prominent streetwear brands chose ART START as a way to give back. Available today, the collaborative Art Start collection between Staple, 10.Deep, HUF, and Black Scale includes a varsity jacket and a snapback cap. The Art Start Varsity Jacket features a melton wool outer, PU leather sleeves and quilted lining. The Art Start Snapback Cap, produced by Mitchell & Ness, features a melton wool crown, PU textured leather brim and front chain stitch embroidery. Both pieces come adorned with chenille patches to represent each brand are now available at Wish online and in-store.

Purchase the Staple x Black Scale x HUF x 10.Deep for ART START Capsule Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com. 

10 Deep, art start, clack scale, HUF, Staple

Stussy x Timberland 2013 Holiday 6″ Boot

Written by Julie Hogg on . Posted in Lifestyle, Product.

The legendary streetwear imprint Stussy is gifting us with an instant classic in the form of its Holiday 2013 collaboration with Timberland. Utilizing Timberland’s renown 6″ boot style, the reworking stays true to the original silhouette, sticking with the signature waterproof nubuck upper, padded leather collar and gum rubber outsole remain intact. What makes these collaborative boots special, however, is the incorporating of new details like a medial side gold zip, matching gold hardware, and Stussy’s No. 4 logo at both the tongue and hang tags. Pick these up on the online shop or via our Moreland Ave. location.

Purchase the Stussy x Timberland 2013 Holiday 6″ Boot here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com. 

Boot, holiday, Stussy, timberland

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