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This past weekend the Wish team embarked on a trip to the “Windy City” to experience a midsummer celebration of fashion, art, and music brought to us by ComplexCon. This edition of ComplexCon was special because this is the first time that they branched out of their usual Long Beach location, in hopes of drawing a more universal crowd. Chicago itself has produced many of the industry’s leading hype generators such as Kanye West, Virgil Abloh, Jerry Lorenzo, Don C and even the GOAT himself, Michael Jordan.
Chicago played host to thousands of eager enthusiasts of all ages ready to get their hands on some exclusive items and fully immerse themselves in all things “cool.” There was a huge representation of Takashi Murikami’s work, along with a number of exclusive pop-up shops. Puma and Reebok definitely made their presence felt with two great activations keeping the masses engaged. Chinatown Market had a great showing as well.
Some notable releases during the event included the Nike Atmos Air Max 1 “Animal 3.0” pack, The Eric Emanuel “Iverson’s”, and the surprise drop of the yellow Nike FOG 1’s. There were a number of good panels featuring industry heavyweights Jon Wexler, Steve Stoute, Joe La Puma, PJ Tucker, T.I. and Killer Mike.
The most special part of the weekend was the attention that ComplexCon shed on Chicago and its up-and-coming culture. Bobby Hundreds and creator of “The Chi”, Lena Waithe, showcased their varsity inspired collection, Chicago stalwart Joe Freshgoods also made an impressive showing with 3 of his brands being represented almost front and center to festival goers. There were also a number of awesome visual artists from the Chicago area, dope upstart brands and local Chicago eateries on tap.
If you’re in the Chicago area, definitely swing by the Museum of Contemporary Art and check out the Virgil Abloh “Figures of Speech” exhibition before it ends September 22, 2019.
Overall, ComplexCon Chicago was a great time. We are looking forward to Long Beach.
Straddling his efforts between his namesake label and Y-3, Yohji Yamamoto continues to bridge functionality and style in his latest collection for the adidas subsidiary label. Yamamoto delivers a collection that’s emphasized by the use of both traditional and progressive materials. A hint of floral patchworks are shown on all-over prints on polo shirts and long sleeve tees. Per usual, adidas offers a progressive line of sneakers to finish each look.
Following up with the international theme from last season’s range, longstanding streetwear label 10.Deep returns with its 2014 summer lookbook. A little less “geographically-specific” than spring, this grouping focuses on life in the tropics with its wide selection of prints and graphics set atop a contrasting color palette of black, white, and various bright colors. To complement this “Island Life” range however, 10.Deep has also included its “Victory” collection featuring retro-styled sportswear.
New Balance graces its female customer with a new pairing of releases for the summer season. The duo, consisting of a 580 and 574 model, sees a colorful burst of colors fitting for the season. Enhanced by a unique blend of materials and New Balance’s consistent standard of quality, these new releases are now available at Wish.
Staple is back to drop off the second half of its Summer “Paradise Lost” collection. Here we find distinct psychedelic patterns by Steven Harrington alongside jerseys, pattern-blocked button-ups with contrasting maps, and geometric T-shirts. A great way to round out the range, this new delivery is now available at Wish.
New Balance‘s iconic 574 silhouette receives yet another makeover with the release of a “Woven” pack for Summer 2014. Taking the woven bib of the original and reworking it to cover the entirety of the shoe’s upper, the new design scraps the traditional paneling for a predominately seamless, lightweight upper of just three separate panels – the heel, back tab and main body – while retaining the aesthetic styling of the original. Available now at Wish is a green colorway for men, and a pink colorway for the ladies.
Stussy makes a splash again with a line of mesh-constructed pieces for Summer 2014. Featuring everything from caps and athletic shorts to football-style jerseys, the range even includes floral-covered tanks and tees along with the likes of classic Stussy script and more. Shop the collection now available at Wish.
Compton fashion brand Drifter is back in 2014 with some great new pieces for Spring. Again utilizing augmented to design elements which has become its staple, Drifter creates a range that is guaranteed to stay unmatched in the market. A great example is the “Marshal Short Sleeved Hoody” featuring a large zipper slitting the piece at its side. Following suit is the “Cade Sweatpant in Heather Grey and Black sporting a wide break in the knee, offering up a unique look. Rounding out the range is a distressed piece labeled the “Brayden Crew” featuring tattered rips and holes in all the right places. Shop the entire collection now at Wish.
For Spring 2014, New York based Unyforme brings us a new delivery guided by its defining principle, “less is more.” This collection is alternately rendered in straightforward colors and leaf print camos, highlighted by the Pine Parka and Pine Cargo. A subtle marbled finish and micro floral print make up two additional motifs, seen on pocket tees and assorted fleece pieces. Rounding out the popular Axel theme, featuring heavyweight French terry and quilted nylon detailing, is executed on a short sleeve hoodie, jacket, and pant. Shop the new range now at Wish.