August Issue: A Better World Begins With Rebellion

Written by Julie Hogg on . Posted in Wish Brand.

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Fall 2016 starts off on a strong note as we bring you the next #wishedit16 entitled “A Better World Begins with Rebellion.” This season’s editorial explores a misfit’s journey of the rebellious kids that constantly push the creative envelope & have a style all of their own; featuring brands Wood Wood, Mostly Heard Rarely Seen, Haculla, Cease & Desist, Profound Aesthetic, Vans Vault, Adidas by Rick Owens, and Hershel Supply Co.

 

Creative Direction / Production: ZOO (@zoo_as_zoo)

Models: Alex and Isis (St. Beauty Band), Dylan Tran, Devin Lawson, Kaylie Luu, Eugene Walela, Devynn Patterson

Hair/ Make-Up: Mara Z, Ebonee Tabb

 #wishedit16 #wishhands

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ATLANTA EXCLUSIVE: Nike SC Trainer High ATL 96 Release

Written by Julie Hogg on . Posted in Events, Lifestyle, Wish Brand.

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Wish ATL & Epitome have teamed up for this exclusive Atlanta event. The Nike SC Trainer High ATL 96 will release on 8/5 in store at both locations.
Staying true to Atlanta and the history of the 1996 Olympic Games, on Thursday 8/4, we will host an Olympic themed scavenger hunt for 5 lucky winners from each store to be awarded the chance to reserve their sneaker on release day, Friday 8/5. Clues will also be given via each store’s snapchat.

Rules:
• Meet at Centennial Olympic Park at noon to enter the race. Representatives from both stores will be present.
• Participants will be given a clue at the start of the race that will lead them to their next destination.
• Participants who answer correctly and retrieve the next clue will then be placed on teams (#teamwish) (#teameptiome). 10 participants are eligible.
• Team Wish & Team Epitome will  need to find the remaining 3 clues each and return to the store of their team.
• Each participant/team member that retrieves all 4 clues and returns them to the team store will be eligible to reserve their shoe and place in line prior to the release on Friday 8/5.
• Each participant must be registered at the start of the race. Collecting any clue out of order will be dismissed.
• Participants may not use assistance from any other persons during the race
• Winners will be notified of instructions for pick up once race is complete.
• For those not participating in the Scavenger hunt, the release will be first come first serve on Friday 8/5 @ noon at both location.

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WISH x High Museum Presents: The Rise of Sneaker Culture

Written by Julie Hogg on . Posted in Events, Wish Brand.

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In partnership with the High Museum, Wish ATL is excited to announce that “The Rise of Sneaker Culture” exhibit is coming to Atlanta! The exhibition explores the evolution of the sneaker from its origins in the mid-nineteenth century to its role in the present day as an urban status symbol and marker of masculine identity. There will be 155 different sneakers on display from the archives of adidas, Nike, and Converse, to design houses such as Prada and Louboutin. Come by the store and snap a pic standing on our Sneaker Exhibit mat and share on social media with the hashtag #SneakerHigh2016 for a chance to be included in an interactive slide show. Don’t miss the exhibit when it lands in Atlanta on June 11th, 2016.

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high museum, Out of the Box, The Rise of Sneaker Culture, Wish

Wish Black History Month “Georgia Greats” Tee

Written by Julie Hogg on . Posted in Events, Wish Brand.

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For this year’s Black History Month capsule, we collaborated with Atlanta based artist Markeidric (@Markeidric) to pay homage to four musicians: Ray Charles, James Brown, Otis Redding, and Gladys Knight. Taking inspiration from Mount Rushmore, we chose these four iconic Georgia musicians to be the faces on our own mountain of greatness. Through a t-shirt consisting of butter yellow and red graphic in resemblance of the Georgia clay, these musicians are recognized for sticking to its roots and cultivating music’s greatest sounds. The collection is now available here.

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CLSC x Wish 2015 Winter “Off-the-Grid” Collection

Written by Julie Hogg on . Posted in Wish Brand.

Wish-CLSC-0Aligning two geographic cities into one lens, we’ve teamed up with Los Angeles based label CLSC to bring you the “Off-the-Grid” collection. Drawing inspiration from the unpredictable climate in Atlanta, it was only right to make a functional piece suitable for the everyday commuter. Featuring the 100% water proof “Coordinates” wind-breaker, “Classic” tee and “Logo” Snapback hats, the collection sees a minimalistic view of branding and comfort. Be on the look out for the collection to drop on Christmas day online.Wish-CLSC-1 Wish-CLSC-2 Wish-CLSC-3 Wish-CLSC-4 Wish-CLSC-6  Wish-CLSC-9

Wish ATL x Vault by Vans Launch Party Recap

Written by Julie Hogg on . Posted in Events, Wish Brand.

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This past Friday evening, sneakerheads, creatives, and everyone in-between gathered at Studio No. 7 in Atlanta to help celebrate the launch of Wish’s collaboration pack with Vault by Vans, the Fine Wine & Olives pack. The event, sponsored by both Heinken and Hercules, was a full house and hit amongst those in attendance. Sounds were provided by Two-9’s own DJ Osh Kosh, and helped to create a lively environment. Also a part of the entertainment was the OMG Booth, in which people could take pictures with the whole squad in front of a Wish backdrop. Check the rest of the post to see some of the action from the event.

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Fine Wine and Olives, Vans, Wish

Vault by Vans x Wish “Fine Wine & Olives” Launch Party

Written by Julie Hogg on . Posted in Events, Wish Brand.

wish_vans_flyer_blog-1Join us for the launch party of our Vault by Vans x Wish “Fine Wine & Olives” Pack. The shoe will be available for purchase on November 13th  at our Moreland Ave. location. Everyone must RSVP HERE for admittance. Limited space available, so make sure to reserve a spot. Drinks will be provided by Heineken.

Coming Soon: Vault by Vans x Wish “Fine Wine & Olives”

Written by Julie Hogg on . Posted in Product, Wish Brand.

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We’re excited to announce our latest project, a collaboration with none other than Vault by Vans and its iconic silhouettes Sk8-Hi Reissue LX and Classic Slip-on LX. Dubbed “Fine Wine and Olives”, we played with the juxtaposition of ‘luxury meets the Atlanta streets’. Crafted in premium leather, the Sk8-Hi is outfitted in a tonal Rio Red and the Classic Slip-on in Dark Olive notes accents of terry cloth and corduroy lining. To top it off, a cross-stitch detail compliments an embossed picture of our notable “S Man” logo on the heel of both styles.

The Sk8-Hi LX ‘Rio Red’ will retail for $120, while the $85 Classic Slip-On LX ‘Dark Olive’ will finalize the pack. Available in-store at noon and online at 3 PM EST.

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Wish & Peach Castle Presents: #WishBoomin Event Recap

Written by Julie Hogg on . Posted in Events, Wish Brand.

Prior to opening up for Chance the Rapper on the Atlanta leg of his Family Matters Tour, superproducer Metro Boomin stopped by Wish ATL for his first official meet and greet, signing tees and meeting fans. Sounds for the event were provided by Toronto’s own DJ Osho, while fans got to kick back and vibe. Just for the event, Wish ATL x Peach Castle teamed up to release an exclusive set of “Wish Boomin'” tees for Metro to sign. This meet and greet comes on the heel of Metro’s flock of success and is sure to be the first of many come.

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Wish x Matt Senna Presents: “Higher Learning: Study 001” Exhibition Recap

Written by Julie Hogg on . Posted in Events, Wish Brand.

Last weekend we teamed up with Los Angeles based conceptual artist Matthew Senna, known for his Air Jordan sculptures for a one night only event showcasing his first ever gold Air Jordan 1. His work conveys the cultural importance imbued within everyday objects, as well as their ability to symbolize a striving for greatness. With a sold-out RSVP list and a line out the door, the guest who arrived early were given a chance to purchase  85 Wish x Matt Senna Gold Logo T-shirt made for the event. Special thanks for our sponsors Dos Equis and Ciroc for the complimentary drinks throughout the night.

Wish x Matt Senna

Wish x Matt Senna Presents: “Higher Learning: Study 001” Exhibition

Written by Julie Hogg on . Posted in Events, Wish Brand.

It is with pleasure to announce our latest collaboration with Los Angeles based conceptual artist and designer, Matthew Senna. Curated with fashion influencer Renaldo Nehemiah, we have joined forces to present the latest installment of the Higher Learning series titled, “Study 001”. This exhibit showcases the work of Matthew surrounding the foundation of the Air Jordan 1 and other selected Retros. Save the date, May 1st from 7-9 PM and click on the link bellow to RSVP to enter.

Click HERE to RSVP the Wish x Matt Senna Presents: “Higher Learning: Study 001” Event

Wish Atlanta Presents: A Day with Jeff Staple & Vince Staples

Written by Julie Hogg on . Posted in Events, Wish Brand.

We are happy to announce that tomorrow we will be hosting a special event with streetwear heavy-hitter Jeff Staple and Long Beach’s own Vince Staples here at Wish. The first 15 people to arrive will be able to experience the 1-2-1 interview followed by a general public meet and greet with Jeff Staple and Vince Staples. Don’t miss out!

Jeff Staple, Staple, Vince Staples, Wish

Travis Scott In Store Pop Up Shop

Written by Julie Hogg on . Posted in Events, Music, Wish Brand.

It was a packed house as people from all around Atlanta piled into Wish for their chance to get to meet the one and only Travis Scott. Fans had a lot to take in as La Flame enthusiastically posed for pictures, signed sneakers, shirts, faces, and paused to dance to any song that he liked. Customers also had the chance to purchase exclusive Travis Scott merch from his store which made a stop in town last night at the Masquerade. Take a look at some images from the in-store that sums up the event.

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