Well, we’ve had a busy past week up here at the shop. Two weekends ago was the No Brakes and Mishka Bike Race event. The Monday after Married to the MOB stopped by and threw a dope Pop-Up shop. And then, needless to say, the Final Warehouse Sale this past weekend was just crazy. We’ll be posting up pics from the last couple events through the day.
First up is the Mishka x Wish x No Brakes event pics. The Bike race, which was sponsored by Pabst Blue Ribbon [more]and a slew of other bicycle gear companies, was amazing. It kicked off at No Brakes and took contestants through various stops throughout the city. The goal was to complete all the objectives (such as chugging a beer) at each stop and make it to the end as soon as possible. Margaritas were served at the Wish stop and the guys had a chance to kick it with the whole Wish staff and chop it up for a few minutes before hitting the road again. In order to win the race, contestants had to choose from a select handful of designs and get it tattoed on them from either Ink & Dagger or Memorial Tattoo. That’s intense. Follow the jump for all the pics.
Free Food and Beer? Of course.
It was good to see a diverse crowd among the contestants. We saw a mesh of No Brakes customers as well as some Wish homeys.
I think it stayed on his helmet the whole race…
Those shoes look familiar…
As the people started to arrive at Wish a good crowd started developing throughout the night at Wish.
This was by far one the best things we saw throughout the night. No, it was not open…
Bicycle, Bike, Event, Mishka, No Brakes, Pabst Blue Ribbon, PBR, Race, Recap, Wish
Don’t forget that the launch for the Wish x Mishka x No Brakes event is tomorrow. The event is AT NO BRAKES. Free PBR will be served, and free hot dogs. The event starts at 7:00PM
586 Woodward Ave. SE
Atlanta, GA 30312
Beer, Bike, Event, Fixed Gear, Fixie, Hot Dogs, Mishka, No Brakes, PBR, Wish
To say we’re excited about this project is a huge understatement. We’ve teamed up with the best name in streetwear, New York based Mishka and locally owned and operated bike shop, No Brakes to put together a few tee’s, a snapback and a dope event for this hot summer. Shown above are the two colors in the t-shirts that you can expect to see with the slogan, “ATL Get Pitted”, a nod to the gears of a fixie and the Peach State. Additionally Wish and No Brakes worked on crafting a 1 of 1 custom designed Fixed Gear bike. The tee’s and hats can be picked up at either location and the fixed gear will be on display at Wish. For those of you that want to get your hands on a bike, you can place a custom order to have one made specifically for you through No Brakes!
___ WHAT YOU NEED TO KNOW FOR THE EVENT ___
– An Alleycat Bike Race Will be taking place at 7:00PM on July 24th beginning at No Brakes Bike Shop and will end @ Wish. It will involve multiple stops with a competition at each stop. The challenges will range from kicking a fieldgoal to chugging a full beer.
– Tee’s and Hats (pics to come) will be available @ both No Brakes Shop and Wish for sale.
– No Brakes: 586 Woodward Avenue, Atlanta, GA 30312 | http://nobrakesatl.com
– Wish: 447 Moreland Avenue, Atlanta, GA, 30307 | firstname.lastname@example.org
Fixed Gear, Get Pitted, Mishka NYC, No Brakes, Wish
We gave you a preview of the Wish x Mishka x No Brakes t-shirts the other day. The latest part of the project is a navy and grey colorway snapback to compliment the tees and the custom fixed gear bike. These caps will be available starting on July 24th and will be selling at Wish and No Brakes in extremely limited quantities. Stay up on the blog for more info!
ATL Get Pitted, Mishka NYC, No Brakes, Snapback, Wish