For all the creative art loving sneaker fans, we’ve go a treat for you.


Creative Director of Happy Socks,
Viktor Tell, teams up with adidas
Originals to create his own fun
version of the Matchplay. From the
outside the silhouette looks low
key with its mostly white canvas
upper, but it’s the small glimpses
of detail on the heel tab, ankle
padding and inside the shoe that
tell both the Olympic and Happy
Socks stories.

The Stockholm native took
inspiration from a Swedish air
pistol champion, and this
is achieved along the 3-stripes
with bullet hole inspired dots.
On one of the sockliners is a
Trefoil target marked LUFTPISTOL
(air pistol) and the other features
a lid for bullets. The ankle
padding and underside of the
tongue feature more brightly
coloured dots that make it
characteristically Happy Socks.

Perhaps one of boldest
interpretations for Consortium
SS 12 and one with some
serious attitude is the Pro Shell
by Kara Messina, London designer
and creative director of men’s
streetwear label Y’OH. There’s
a strong synergy with Messina
and the Pro Shell model; each
has carved their own place
in streetwear history.

Most of the upper is made
of engineered fabric with
a traditional African print in
leopard colours, and for Messina
this conjures thoughts of
competitiveness and the multi
cultural presence in both
Olympics and everyday London
life. The print continues through
to the laces and velcro strap, while
the rubber toebox and supersoft
leather heel patch and side panel
tone it down slightly in black.


What do you think about this story? Like the art? Let us know in the comments section.