Titolo is back with a brand new collaborative effort atop the ever-classic Asics Gel Lyte III. Named the “Papercut”, this isn’t an homage to the stingingly painful cuts on your fingertips, but instead references the art of Scherenschnitt, or paper cutting. In an homage to the Switzerland boutique’s Zurich shop, this Gel Lyte III references the intricate pattern on the ceiling of the store with a unique insole while the black and white floral pattern extends to the neoprene mesh and side panel striping. The premium black base is in an effort to continue the premium Tiger branding that was recently introduced.

Nike and Liberty take a trip back to the 1970s with their new collection for summer 2015. The collection features the rarely seen Merlin print, originally designed by Liberty for a silk scarf back in 1972. The print’s geometric shawl design, which includes a playful layout of circles and concentric squares, is applied to a range of contemporary and heritage Nike footwear and apparel silhouettes. Chosen for its bright coloring, striking pattern and unusual design, the Merlin print gives the Nike x Liberty Summer 2015 collection a disruptive, standout aesthetic. The collection intersects past and present to create something completely original.

Purchase the Nike Women Air Rift Liberty in-store only. Phone orders are accepted by calling 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Following the widely revered 24K Gold Collection, Philly rapper Meek Mill and PUMA square up once again for another formidable collaboration. Sticking with a similar style noted in the past offering and other opulent joint ventures, the Meek Mill x PUMA Challenge “Patent” endorses a black patent leather upper married to a metallic silver midsole. Though very much based in a luxe aesthetic, the high top collar aids in comfort while the shoe also acts as a strong representation of Meek with accompanying Dream Chasers dog tag.

Finishing off the first round of the playoffs series against the Boston Celtics last night with a 4-0 victory, the Cavs will be that much closer to their playoff dreams. LeBron laced up his LeBron 12 Elite for the first time yesterday, but we’re still hoping he shows Akron some love in the form of this all black tire-inspired LeBron 12 EXT. Featuring a unique upper complete with tire tread like extensions, the icy outsole remains while a Chrome Swoosh mimics alloy rims.

Concepts is teaming up with Asics for another collaboration as the New England-based store gets ready to celebrate the 25th Anniversary of the popular Asics Gel Lyte III. The patriotic mix of navy and red get combined with a bone white suede on the toe and alternating gold and silver on the Asics logos (gold on the lateral, silver on the medial).

Just for the ladies. Take an in-depth look at Nike’s celebratory Air Max 90 sneaker nicknamed “Poppin Corks” and the ’90 Anniversary Gym Red. In commemoration of the iconic model’s 25th anniversary, Nike has designed a special colorway that boasts an upper constructed from genuine cork, matched with infrared hits and black leather accents, while the ’90 Anniversary sports a velvet based upper with infrared, black and white accents. Keep an eye put for these babies releasing tomorrow in-store only at NOON.