Author: Julie Hogg

Play Cloths 2013 Spring/Summer “Sharky” & “Galaxy” Strapback

For Spring/Summer 2013, CLIPSE-backed Play Cloths unleashes two new headwear options for the season. Branded as the “Sharky” and the “Galaxy” Strapback, the hats arrive in Play Cloths all-over print pattern for the Galaxy rendition while the Sharky execution sees pointed spikes emblazoned across the front panels. 

Purchase the Play Cloths SS13 Strapback hats here as well as in-store through our Moreland Ave. location.

Accessories, Hats, Headwear, Play Cloths

Track of the Day: Tech N9ne feat. Kendrick Lamar, ¡Mayday! & Kendall Morgan – Fragile

Tech N9ne releases his latest cut titled “Fragile” with some support from a stellar cast. Featuring an assist by Kendrick Lamar, ¡Mayday! & Kendall Morgan, the laid back cut opens up with the smooth vox of Morgan before giving each artist their respective bars. HIt play below and let us know what you think.

Kendall Morgan, Kendrick Lamar, Music, Tech N9ne, track of the day

Wish 2013 Spring/Summer “Woodland Camo” Snapback Pack

Adding to our ongoing segment of headwear releases, today we’ve created the “Woodland Camo” Snapback Pack. Built on 9FIFTY snapback bodies from New Era, the twopack collection arrives with a timeless and classic Woodland Camouflage motif draped across the upper panels as well as the bill. Puffed Wish logo embroidery is emblazoned across the anterior panels while a plastic snapback enclosure and a contrasting top button rounds things out.

Purchase the Wish 2013 Spring/Summer “Woodland Camo” Pack here as well as in-store through our Moreland Ave. location.

Fashion, Hats, Headwear, New Era, Snapbacks, Wish

Vans California 2013 Spring/Summer “Chambray” Era CA

Vans seems to consistently come correct. From bold, all-over print patterns and loud silhouettes, to understated and more sophisticated executions, the mainstay 66 label is well versed in all aspects of its footwear. For Spring/Summer 2013, the California Collection sees an extensions of a more subdued, “Chambray Polka Dot” Era CA iteration. As the title implies, the pair sees a mostly chambray toe panel and mid-panel that is juxtaposed with complementary polka dot patterning throughout. 

Purchase the Vans Era CA “Chambray Polka Dot” now here as well as in-store through our Moreland Ave. location.

Footwear, Vans, Vans Era CA

10.Deep 2013 Spring/Summer Monticello Snapback “Black Venus”

Each season, New York staple, 10.Deep creates an assortment of goods that stay true to the core street roots of the brand, but also push the envelope in execution, pattern, details and prints. For Spring/Summer 2013, 10.Deep introduces its Monticello Snapback in a unique “Black Venus’ all-over print. As expected, the pattern models that of a predominantly green venus fly tray that is interspersed with colorful flowers. Priced at $38 USD, the 10.Deep “Black Venus” Monticello Snapback is now available instore and online

Purchase the 10.Deep Monticello “Black Venus” Snapback here as well as in-store through our Moreland Ave. location.

10 Deep, Fashion, Headwear, Snapbacks

Track of the Day: Diplo feat. Mike Posner, Boaz Van De Beatz & RiFF RaFF – Crown

Today’s track of the day sees an all-star lineup of music aficianados, DJ’s and artists as Diplo has tapped Mike Posner, Boaz Van de Beatz and RiFF RaFF for the cut, “Crown.” Opening up with outerspace sounds and Posner’s smooth melodies, the track breaks down periodically throughout before pulling back for the ambient hook. Hit stream below and let us know what you think in the comment section.

Boaz Van De Beatz, Diplo, Mike Posner, Music, RiFF RaFF, track of the day

adidas Womens 2013 Spring/Summer Basket Profi Up “Snakeskin”

Sneakers sure have come a long way. While some fusions have gone very wrong through the years, the trend of blurring the lines between wedge/heel and sneaker has – generally speaking – been done very well. The latest model up on the docket arrives from mainstay brand adidas as the company has unveiled the “Basket Profi Up.” Featuring a recognizable, enlarged rear platform section, this particular pair is mocked up in a luxe snakeskin execution. Tonal white and light grey characterizes the majority of the animal print upper while contrasting patent leather plays a role in the iconic Three Stripes, tongue tag and interior lining. Retailing for $95 USD, these are now available in-store and online.

Purchase the adidas Basket Profi Up “Snakeskin” here as well as through our Moreland Ave. shop. Phone orders are accepted by dialing 404.880.0402.

Adidas, adidas Basket Profi Up, Footwear, Sneakers

AJ V.2 Low – True Blue/Fire Red | Now Available

Getting away from the Retro release models, Jordan brand delivers the AJ V.2 Low in True Blue/Fire Red. A cool low-top sneaker, this shoe sees a mainly true blue upper with hits of fire red featured along the tongue and on the Air Jordan Logo placed on the heel. The Nike swoosh is perhaps the most exciting part of the shoe, sporting the cement grey pattern that is loved by so many Jordan fans. Finished off by a pure white midsole, these shoes just hit the shelves for $90 USD.

Purchase the AJ V.2 Low in True Blue/Fire Red in-store only. Phone orders are accepted by calling 404.880.0402.

Air Jordan, v.2

Nike Lunar Flyknit Chukka “Squadron Blue/Electric Yellow” Now Available

Out of the Nike Lunar Flyknit family of sneakers, the Chukka model is one that always comes out a fan favorite. Now, the Nike Lunar Flyknit Chukka is back, this time in a Squadron Blue and Electric Yellow makeup. Sitting atop the usual pure white midsole, an interweaving of both Squadron Blue and Electric Yellow make up the knitted upper with dark grey hits on the heel and laces. Electric Yellow Flywire rounds out this solid shoe, now retailing at $170 USD.

Purchase the Nike Lunar Flyknit Chukka “Squadron Blue/Electric Yellow” in-store only. Phone orders are accepted by calling 404.880.0402.

Chukka, flyknit, Lunar, Nike

NIke Free Inneva Woven “Mine Grey” – Now Available

The Nike Free Inneva Woven is back, this time in the “Mine Grey” colorway. Complete with the usual Woven constructed upper, this specific release features a suede Laser Orange heel, contrasting the all silver upper. Rounded out by a speckled white midsole and tri-color rope laces, this is a solid addition to the Nike Inneva Woven family.

Purchase the Nike Free Inneva Woven “Mine Grey”. Retail is $180 USD.

inneva, Nike

The Hypebeast Paper | Now Available In-Store

Oftentimes, it can be hard to find the value in something that others have written off. As the old saying goes, “out with the old and in with the new.” As our world continues to go more and more towards the route of all-digital-everything, the lost art of printing is too often overlooked. But, as the folks over at lifestyle and fashion collective, HYPEBEAST believe, the world of print publications is something that still holds a lot of value to our lives today.

HYPEBEAST recently debuted its highly anticipated The Hypebeast Paper a few weeks ago. The concise “zine” type print publication aims to capture snapshots within the culture of fashion, skate, art and lifestyle. A stand alone publication from HYPEBEAST’s print magazine, The Hypebeast Paper is geared towards offering an easily consummable and entertaining read. For the inaugural issue, Eric Koston was tapped to tell a brief bit about his thoughts on the world of skateboarding, his career and the future of his footwear designs.

We had the opportunity to sit down with HYPEBEAST’s Publication Manager, Alex Lendrum for a brief chat about the Paper. Giving us a bit of insight into the reasons that prompted the creation of the print publication as well as his overall thoughts on the paradigm shift from print-to-digital, our conversation with Lendrum affords a deeper appreciation for the print niche in our digital era.

Read the interview with Lendrum below and pick up a Free copy of The Hypebeast Paper in-store through our Moreland Ave. location while limited stock lasts.

Can you introduce yourself and talk about what you do at Hypebeast?

My name is Alexander Lendrum and I’m the Editor/Publication Manager here at Hypebeast. In short, I oversee all components to both the Hypebeast Magazine and Paper.

What initially prompted the idea for the Hypebeast Paper?

The initial concept was actually slightly different to what the Paper is now. I wanted to introduce a platform that would serve to educate our readers on the products we carry at the Hypebeast store by offering more selective and insightful stories on what we represent. We then decided to open this idea up to include other lifestyle aspects, rounding off the Paper as an entertaining read for everyone.

For people who are interested in the media and editorial world, can you give us some insight into how you were able to curate the content and make sure all of your ideas, photoshoots and editorials actually came to fruition?

It wasn’t too dissimilar to how I work with the Magazine. We applied an overriding, yet not overbearing, theme to the issue, and working together with our editorial team and overseas contributors, work out a solid contents list. It was then just a case of reaching out and working with our vast network of brands and individuals to gather the material. Everyone was incredibly responsive to the idea of the Paper, which made pulling this publication together a swift process.

In an age when everything seems to be going digital, why did you feel the need to create the Hypebeast Paper, a print publication?

Digital platform will always be prevalent, with access to easy, quick and vast information, so there’s no point in trying to beat it. Instead, we wanted to offer an additional platform into the greater mix, presenting to those that want a newspaper that has the space to display more detailed stories coupled by more qualitative images. The type of stories and the way we tell it is different to digital – it’s not competing against it. Also, whether you take it home or throw it away, having something there to hold in your hands and flip through will always play to our ever-lasting desire of ‘obtaining’ something.

What do you forsee as the future of print in the fashion world?

The first thing that comes to mind is ‘visuals.’ Fashion is all about the visuals, and there’s no denying that a high-grade magazine is able to display fashion at a much higher quality then that on a screen – at least for the time being (If our screens excel above that of a glossy page, then we can open up the discussion on convenience versus heritage). So for now, I believe that print will have a place in fashion for being able to present it in a worthwhile way.

HYPEBEAST, Lifestyle, Print, The Hypebeast Paper

Rocksmith 2013 Spring/Summer “Explicit” Headwear Collection

Rocksmith comes correct this summer with its 2013 Spring/Summer “Explicit” Headwear Collection. Rocksmith, a long time staple in the streetwear community, unveils a full line of strapback hats and buckets perfect for the season. The New York City brand plasters their trademark Excplicit Rocksmith logo across the range of headwear higlighting the word “Explicit.” Take a look at the collection below, now available at Wish online and in-store.

Purchase the Rocksmith 2013 Spring/Summer “Explicit” Headwear Collection here as well as in-store from our Moreland Ave. location.

Headwear, Rocksmith

New Balance 574 New Arrivals – Burgundy & Grey

After hitting us with its “Propaganda Pack” earlier this week, New Balance is back with some new arrivals in the 574 sillhouette. A calmer alternative to this week’s previous releases, New Balance reworks its popular 574 model in a calm Burgundy and Grey makeup. Complete with suede and mesh construction, these pairs offer a perfect complement to each other in terms of colorway. A nice addition for any New Balance fan, these shoes are now available at Wish retailing at $75 USD each.

Purchase the new 574 arrivals here as well as in-store from our Moreland Ave. location.

574, New Balance

Track of the Day: Hiatus Kaiyote ft. Q-Tip – Nakamarra

Our pick of the day comes by way of Melbourne based future sould band, Hiatus Kaiyote. This is our first pick from the group, but it is a truely excellent piece of music. The Aussies release a remix of their song “Nakamarra” with the addition of Hip-Hop legend Q-Tip, who fits right in with the track’s soulful vibe. Anyone not familiar with Hiatus Kaiyote should give the track below a listen or check out their bandcamp, and be on the lookout for the re-release of their debut project Tawk Tomahawk through Sony’s Flying Buddha slated for July 16.

Track of the Day: Joey Bada$$ – Norwegian Breakfast

While Pro Era is up in New York laying down performances amidst the AGENDA NYC tradeshow week, Joey Bada$$ lets loose a new track today titled, “Norwegian Breakfast.” The laid back cut was produced by Bagir and arrives in typical Bada$$ fashion with the New York rapper deftly weaving in and out of bars with his signature witty worldplay. Hit the play button below and let us know what you think in the comment section.

Joey Bada$$, Music, track of the day

Nike Flyknit Lunar1+ – Gym Red/Black-Pure Platinum

Of the many successful colorways from Nike’s Flyknit models, one of the colors that seems to always do well are red executions. After seeing the Flyknit Chukka in “University Red” sell out virtually overnight, Nike drops off its latest lowtop Flyknit Lunar1+ in a murderous “Gym Red” iteration. Situated atop a pure whit Lunar outsole, hits of Pure Platinum are noticeable in the Lunar midsole compartment while Gym Red makes up the entire knitted upper. Hits of Black play a part in the Swoosh and Flywire lines while the interior is finished off in matching red. Retail for these hits at $160 USD.

Purchase the Nike Flyknit Lunar 1+ in Gym Red in-store only. Phone orders are accepted by calling 404.880.0402.

Footwear, Nike, Nike Flyknit, Sneakers

Vans Authentic 2013 Fall “Snakeskin” Collection Now Available

For the upcoming Fall season, Vans introduces snakeskin patterned leather into its Authentics line by-way of the Authentic 2013 Fall “Snakeskin” Collection. Similar to the Vans-Syndicate release from 2012, this drop sees the Authentic low-top model in a Silver and Gold colorway complete with metal eyelets and black laces. Now available at Wish online and in-store, these gems are retailing for $55 USD and sure to go fast.

Purchase the Vans Authentic 2013 Fall “Snakeskin” Collection here as well as in-store from our Moreland Ave. location.

snakesin, Vans

New Balance 2013 Spring/Summer “Propaganda Pack” Now Available

New Balance is back and making a statement with the arrival of its 2013 spring/summer “Propaganda Pack.” Inspired mainly by the bold colors used in World War I era propaganda, this pack sees the New Balance 1600, 999, and MT580 models remixed in distinct red, black, and grey colorways. Each one of the pairs also comes complete with a limited edition, hand-sketched rendering of the model in a mock propaganda poster, similar to the ones displayed during the time period that inspired the collection. Take a closer look below at images of the pairs from the pack that are now available at Wish.

Purchase the New Balance 2013 Spring/Summer “Propaganda Pack” here as well as in-store from our Moreland Ave. location.

New Balance, propaganda

NEWSLETTER

Subscribe to receive updates, access to exclusive deals, and more.

© WISH ATLANTA