Vote Wish ATL x Hundreds!
In an effort to continue to bring new and innovative collaborations to our consumer, Wish has teamed up with one of the most prominent west coast street wear brands in the industry, The Hundreds, on a new and exciting silhouette named the Hoya. With a vibrant Peacock pattern on the toe box and Upper, Wish has brought yet another ground breaking design element to the shoe. In friendly competition, the collaboration is part of “V.S.” series with D.C.’s top tier retailer, Major. Major has had their chance to curate their own version of the Hoya and you will be able to view and vote on which shoe has the most appeal via www.facebook/thehundreds and www.thehundreds.com . Voting begins on November 28,2012 and the winner will be announced by The Hundreds on December,14 2012… Now go to the polls and GO VOTE WISH ATL!
Check out more images of our shoe below:





Due to extreme power outages and delays caused by Hurricane Sandy, the Ewing 33 Hi “Black Leather” and “Blue Suede” have been pushed back from November 10 to Wednesday, November 28. So get ready for these releases at Wish this Wenesday.

En Noir grew its roots at a Parisian factory notorious for cranking out the collections of seasoned fashion world veterans such as Balmain and Chanel, as well as newer names to the game, including Kanye West’s women’s line. For Garcia, the direction of En Noir was always about the utility of the clothing. Many of the brands in his closet rule the fashion runways, but are difficult to pull off on the street. Garcia hoped to take advantage of his Parisian connect, focusing on the fit, silhouette and the quality of the garment, while designing a more practical luxury item that could be worn without any consideration of season. The result of his labor was “Monochromatic Minimalism,” En Noir’s first collection.











Check out the new teams that just hit our roster of Just Don hats! Click on the images for a closer look:














The lovely Joi took the time again to bless us with an exclusive outfit centered around the new Women’s Joyrich that we got in at Wish this week. Check out the items Piece by Piece below, and click on the close-up photos to check out the products on the site.

















Today was an eventful day at the store as we joined with Reebok to give our customers a little something extra for the release of the Reebok Pearlized Blue Question. Those who patiently waited were rewarded with refreshments provided by Chick-fil-a, give-aways from Reebok, and a preview of our

Photography by
Paying homage to good old fashioned “American Fun” Wish ATL has decided to collaborate with Reebok on a vibrant special make up of the Pump Omni Lite. Inspired by Solo, the official party cup company and the American made game “beer pong,” this red to the ground and beer patterned sock liner colorway is sure to spark excitement in party animals across the world!
The game “beer pong,” evolved from the traditional game played with paddles. Which is generally regarded to have had its origins within the fraternities of Dartmouth College in the 1950s and 1960s. The original version resembled an actual ping pong game with a net and one or more cups of beer on each side of the table. Eventually, a version without paddles was created, and later the name Beer Pong was adopted in the 1980s.
The Wish x Reebok “American Fun” Pump Omni Lite will be available at our Moreland Ave location and on our site on October 13 for $150 USD before hitting additional spots one on October 20.
This Saturday at Wish will be a big day for the fans of the Jeremy Scott x adidas Original collaborations. Check out the 4 styles that will be releasing below:







The weekend is coming early for all you sneaker heads. Nike decided to end the suspense early this week and release a few dope pairs this Wednesday, not Saturday, Wednesday October 3rd. Check out the shoes that will be releasing below:










