Author: Julie Hogg

Now Available: Stussy Women’s Fall 2016 Collection

2016_09_01_Wish_Emme16238__BlogStussy Women’s comes out strong this Fall with a collection showcasing a 90’s grunge/skate aesthetic. There are pieces every kind of girl from varsity jackets to t-shirt dresses and bags and hoodies. With colors and strong silhouettes perfect for the upcoming season you can’t go wrong with any of these staple pieces. As the weather starts to cool Stussy could not have picked a better transition into the season. Stop by our online store or our Moreland Ave location to check out the collection.2016_09_01_Wish_Emme16385__Blog 2016_09_01_Wish_Emme16360__Blog2016_09_01_Wish_Emme16410__Blog2016_09_01_Wish_Emme16330__Blog2016_09_01_Wish_Emme16351__Blog

Now Available: N.D.G. Studios ‘Combat Run’ and ‘Native Run’

2016_09_07_Wish_Mitchell0772__Blog N.D.G. Studios always shows up with quality, inspired by the original U.S. Army boot the ‘Combat Run’ comes in two colorways; Black and Sand. Both colorways consist of handmade leather suede uppers and cream outsoles. The ‘Native Run’ only sporting the sand colorway this time stems from the design of the original Native American moccasins. On top of also having an upper of handmade leather suede the Native Run differentiates itself from the Combat Run not only in size but with its added hand stitched details. All handmade in Portugal with Italian made soles. Find these online and in-store at our Moreland Ave location now.2016_09_07_Wish_Mitchell0811__Blog 2016_09_07_Wish_Mitchell0818__Blog2016_09_07_Wish_Mitchell0781__Blog

Now Available: Mr. Completely Fall 2016

2016_09_07_Wish_Mitchell0931__BlogAVANT-GARDE clothing label MR COMPLETELY has release their fall 2016 collection. Focusing on cut and sew pieces with a medern aesthetic, subtle details serve as key elements that  MR COMPLETELY has made their hallmark. The range includes bombers, cotton flannels, hoodies, and premium denim. Check this product out now online or in-store at our Moreland Ave Location.2016_09_07_Wish_Mitchell0768__Blog2016_09_07_Wish_Mitchell0701__Blog2016_09_07_Wish_Mitchell0864__Blog 2016_09_07_Wish_Mitchell0825__Blog2016_09_07_Wish_Mitchell0961__Blog

Now Available: Puma Clyde B&C

2016_09_07_Wish_Mitchell0180_Blog The 70s were, to put it politely, a decade of questionable design choices. Yet, for all the wide collars, plaid polyester, and flares, there were countless sneakers that emerged from the 70s that are unquestionable classics. One of these classics is the Puma Clyde, the legendary signature model from Puma’s simple, low top suede range. The timeless good looks and endorsement of the electric, on and off the court, New York Knicks star, Walt “Clyde” Frazier, made the Clyde a must have on the streets of New York City. Find these shoes on our website and in our Moreland Ave location2016_09_07_Wish_Mitchell0187_Blog 2016_09_07_Wish_Mitchell0191_Blog 2016_09_07_Wish_Mitchell0204_Blog

Coming Soon: Air Jordan 4 Retro Premium ‘NAVY/WHITE’

2016_09_06_WIsh_Chip17353_BlogThe Air Jordan 4 Retro sports a premium leather upper in an all new color-way. With obsidian quilted leather upper pairs perfectly with rose gold detailing, providing a fresh take on the Air Jordan 4 Retro. Be on the look out for this hot shoe dropping September 17th at our Moreland Ave Location.2016_09_06_WIsh_Chip17381_Blog 2016_09_06_WIsh_Chip17398_Blog 2016_09_06_WIsh_Chip17409_Blog

Coming Soon: Concepts x adidas Ultra Boost EQT Support 93/16

2016_09_07_Wish_Mitchell0041_BlogConcepts joins adidas with a limited edition release of the adidas Ultra Boost EQT Support model celebrating local Boston history. Featuring premium suede, rose gold detailing, Ultra Boost outsoles, Continental Rubber traction, and multiple lace options, the Concepts adidas Ultra Boost EQT will retail $170 and be available Saturday, September 10th.2016_09_07_Wish_Mitchell0021_Blog  2016_09_07_Wish_Mitchell0064_Blog

Coming Soon: Adidas Consortium x Wings + Horns FW16 Collection


adidas Originals and Canadian brand Wings + Horns  have partnered for the release of their FW16 collection. This premium release is packed with innovative manufacturing techniques, clean-cut silhouettes and Japanese-inspired detailing. The collection contains bonded hoodies, crewnecks, trackpants, slim-fit knit tees, quilted vests and bomber jackets as well as a premium ZX Flux ADV X model and an updated version of the timeless Gazelle 85.

The adidas Originals by Wings + Horns FW16 collection is set drop in-store and online on September 8, 2016.



Coming Soon: SANDALBOYZ Saint Honoré Collection ‘Citrus’ & ‘Royal Blue’

SandalBoyz3 Blog

Now introducing the Saint Honoré Collection ‘Citrus’ & ‘Royal Blue’.  These slides come crafted using the finest precision with a strong emphasis on design and comfort. With injected phylon midsoles and outsoles as well as PU leather straps, these sandals feature two layers of high quality foam for maximum comfort. Carefully layered with high density tonal prints the St. Honoré collection features a redesigned strap for comfortability that’s not too tight nor too loose. SANDALBOYZ sandals fit true to size and if you are between sizes we recommend sizing up. Be on the look out for these Saturday September 3rd at 12 p.m. EST dropping online in our web store. SandalBoyz5 BlogSandalBoyz6 BlogSandalBoyz1 Blog

August Issue: A Better World Begins With Rebellion



Fall 2016 starts off on a strong note as we bring you the next #wishedit16 entitled “A Better World Begins with Rebellion.” This season’s editorial explores a misfit’s journey of the rebellious kids that constantly push the creative envelope & have a style all of their own; featuring brands Wood Wood, Mostly Heard Rarely Seen, Haculla, Cease & Desist, Profound Aesthetic, Vans Vault, Adidas by Rick Owens, and Hershel Supply Co.


Creative Direction / Production: ZOO (@zoo_as_zoo)

Models: Alex and Isis (St. Beauty Band), Dylan Tran, Devin Lawson, Kaylie Luu, Eugene Walela, Devynn Patterson

Hair/ Make-Up: Mara Z, Ebonee Tabb

 #wishedit16 #wishhands




Clae x Publish “Night Moves”

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Clae pairs with Publish for a intro of the Bradly mid “Night Moves” This new silhouette is made of heavy waxed suede upper with a neoprene heel accent and flat waxed cotton laces. Leather lined upper and molded EVA footbed for breathability on a modern rubber cupsole. Limited 500 pairs worldwide. Avaialble today in-store & online



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Now Available: Puma x Rihanna Fenty ‘The Fur Slide’

2016_08_03_Wish_Speakerfoxxx-Bosco11786_Capture_ 5 Stars_Blog The Fur Slide, the third style unleashed from the FENTY PUMA by Rihanna collection is a daring, cozy spin on a PUMA classic. A make-over of a timeless PUMA performance sandal worn by soccer players off the field, its soft, comfortable design features a faux fur strap and a satin foam backing. Also restocked are the original 3 colorways: Black, White: and Pink. Releasing August 5th at our Morland AVE Location2016_08_03_Wish_Speakerfoxxx-Bosco11837_Capture_ 5 Stars_Blog 2016_08_03_Wish_Speakerfoxxx-Bosco11898_Capture_ 5 Stars_Blog 2016_08_03_Wish_Speakerfoxxx-Bosco11929_Capture_ 5 Stars_Blog

Coming Soon: Asics x SNS Gel-Lyte V ‘Aix-en-Provence’

2016_08_02_Wish_Edwin10882_Capture_ 5 Stars copy_Blog For summer ’16, with the pursuit of perfection in mind, Asics present the Gel-Lyte V “Aix-en-Provence”, a shoe which is inspired by the French, and late night picnics, summer, and of course, lavender.
Asics state that the Gel-Lyte V is a shoe with a contemporary feel, but not to worry, because it’s a shoe that has come a long way, and if you know anything about Asics’ history, then you’ll know this is the case, beginning in 1979 in Kobe, Japan.
This was the continuation of the legacy of Asics innovation with the introduction of the Gel-Lyte V, a subtle progression within the Gel-Lyte series, and it features a sole unit with a stability insert, GEL pad at the heel and P-GEL in the forefoot, as well as a sleeker, more form-fitting toe design to create extra comfort. It’s a more flexible and lighter sneaker,  making it a product of this time and an intelligent piece of performance shoe design.
We see this particular colourway of the Gel-Lyte V coming dressed in a lovely lavender suede upper, with different shades of purple throughout, and also that cream colour on the rear section which compliments the lavender better than any other colour could. A shoe which is perfect for summer! These shoes are available August 5th at our Moreland Ave location.2016_08_02_Wish_Edwin10926_Capture_ 5 Stars copy_Blog 2016_08_02_Wish_Edwin10937_Capture_ 5 Stars copy_Blog 2016_08_02_Wish_Edwin10956_Capture_ 5 Stars copy_Blog 2016_08_02_Wish_Edwin11030_Capture_ 5 Stars copy_Blog

Coming Soon: PUMA X CAREAUX BOG ‘Dedication Flower’

2016_08_02_Wish_Edwin11203_Capture_ 4 Stars copy_Blog PUMA has tapped Dutch women’s footwear designer Careaux for its new sneaker collection. The collaborative range features some of the brand’s signature styles, namely the Duplex OG, the Suede, as well as the Blaze of Glory sneaker. Wish is dropping the new rendition of the Blaze of Glory and it is crafted with Trinomic tooling and perforated leather. Complementing the pink hues of the shoe is the ”Dedication . Flower” rose print. This Shoe releases Saturday August 7th at our Moreland Ave location2016_08_02_Wish_Edwin11215_Capture_ 4 Stars copy_Blog 2016_08_02_Wish_Edwin11221_Capture_ 4 Stars copy_Blog 2016_08_02_Wish_Edwin11224_Capture_ 4 Stars copy_Blog

Coming Soon: Under Armour Curry 1 Lux Collection

IMG_1495Under Armour’s foray into the lifestyle category continues to pick up speed as today we get a preview of the UA Curry Lux. While we’ve seen a brief preview of the UAS Club Low, today’s Steph Curry lifestyle offering may look more familiar due to the fact that Under Armour has transformed his first signature silhouette, the UA Curry One with luxurious details. The street fashion-inspired collection is slated to release August 5th in both low-top and high-top styles featuring premium materials ranging from leather to suede. This pair dons a flawless black leather while some of the Curry One’s original panels are showcased through simple embossing techniques. A Vachetta Tan leather interior matches the gum outsole for a simple, refined look perfect for any occasion. The Curry Lux will launch in five colorways.IMG_1498IMG_1492IMG_1500IMG_1494

Now Available: The CXX SS16 Collection


The collection is compromised of lightweight cotton sateen coach jackets, essential french Breton striped tees and tanks, sleeveless tees and slightly cropped oversized french terry hoodies. All pieces are made in Italy. Hand-dyed lush hues of brown are seen throughout the assortment, but the highlight are those seen on the beautiful lightweight coach jacket with a stunning and contrasting pink satin on the inner body.

THE CXX SS16 collection is available online and in-store now.2016_08_01_Wish_Ruschawn10239_Capture_ 5 Stars 2016_08_01_Wish_Ruschawn10257_Capture_ 5 Stars 2016_08_01_Wish_Ruschawn10476_Capture_ 5 Stars2016_08_01_Wish_Ruschawn10372_Capture_-5-Stars

Coming Soon: Air Jordan 7 Retro ‘Tinker Alternate’

2016_08_01_Wish_Ruschawn10643 copy_BlogThe year is 1992, and arguably the greatest basketball team of all time takes home the world championship to the USA. The team was assembled with America’s most elite players including the man behind the Jumpman, Michael Jordan. Conquering the best competition the world had to offer while doing it by never seen before margins not only added another milestone to MJ’s resume, but also made the shoes on his feet an instant classic. At that time, His Airness wore the Air Jordan 7 in an Olympic themed colorway. Decades later, original sketches by Tinker Hatfield of an alternate colorway was taken from the vault and comes to life in the Air Jordan 7 Retro ‘Alternate’. A nostalgic tee and socks are also available for purchase at our Moreland Ave location,2016_08_01_Wish_Ruschawn10602 copy_Blog2016_08_01_Wish_Ruschawn10649 copy_Blog2016_08_01_Wish_Ruschawn10602 copy_Blog2016_08_01_Wish_Ruschawn10755 copy_Blog

Coming Soon: Under Armour Curry 1 Mid Leather

2016_07_26_Dylan_Look 4_318_ copy_BlogUnder Armour’s foray into the lifestyle category continues to pick up speed as today we get a preview of the UA Curry Lux. While we’ve seen a brief preview of the UAS Club Low, today’s Steph Curry lifestyle offering may look more familiar due to the fact that Under Armour has transformed his first signature silhouette, the UA Curry One with luxurious details. The street fashion-inspired collection is slated to release August 5th in both low-top and high-top styles featuring premium materials ranging from leather to suede. This pair dons a flawless black leather while some of the Curry One’s original panels are showcased through simple embossing techniques. A Vachetta Tan leather interior matches the gum outsole for a simple, refined look perfect for any occasion. The Curry Lux will launch in five colorways.2016_07_26_Dylan_Look 4_321_ copy_Blog2016_07_26_Dylan_Look 4_319_ copy_Blog2016_07_26_Dylan_Look 4_322_ copy_Blog

Now Available: Nike Air Max Zero ‘Black & White’

2016_07_27_Wish_Tylah9803_Blog The Nike Air Max Zero Unisex Shoe is the first release of the Air Max 1’s never-before-seen, pre-concept design by then-developer Mark Parker and designer Tinker Hatfield. The bootie-inspired construction and sock-like upper are nods to Tinker’s original vision, while a visible Max Air unit in the hell delivers lightweight cushioning that made the Air Max an icon.  Now available at our Moreland Ave location.2016_07_27_Wish_Tylah9920_Blog 2016_07_27_Wish_Tylah10011_Blog 2016_07_27_Wish_Tylah10059_Blog

ATLANTA EXCLUSIVE: Nike SC Trainer High ATL 96 Release



Wish ATL & Epitome have teamed up for this exclusive Atlanta event. The Nike SC Trainer High ATL 96 will release on 8/5 in store at both locations.
Staying true to Atlanta and the history of the 1996 Olympic Games, on Thursday 8/4, we will host an Olympic themed scavenger hunt for 5 lucky winners from each store to be awarded the chance to reserve their sneaker on release day, Friday 8/5. Clues will also be given via each store’s snapchat.

• Meet at Centennial Olympic Park at noon to enter the race. Representatives from both stores will be present.
• Participants will be given a clue at the start of the race that will lead them to their next destination.
• Participants who answer correctly and retrieve the next clue will then be placed on teams (#teamwish) (#teameptiome). 10 participants are eligible.
• Team Wish & Team Epitome will  need to find the remaining 3 clues each and return to the store of their team.
• Each participant/team member that retrieves all 4 clues and returns them to the team store will be eligible to reserve their shoe and place in line prior to the release on Friday 8/5.
• Each participant must be registered at the start of the race. Collecting any clue out of order will be dismissed.
• Participants may not use assistance from any other persons during the race
• Winners will be notified of instructions for pick up once race is complete.
• For those not participating in the Scavenger hunt, the release will be first come first serve on Friday 8/5 @ noon at both location.

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Now Available: Air Jordan 1 High ‘Olympic Medals’

2016_07_25_Kalie4882_ copy_BlogSince 2013, it’s been a standard procedure for the Air Jordan 1 High to come equipped with the retro Nike Air branding on the tongue. Now it looks like Jordan Brand is returning to the Jumpman logo with this new these two new colorways. The vibrant colorways benefits from the shiny accent on the patent leather Swoosh representing olympic medals while the Wings logo gets a matching shade, and the Jumpman silhouette can even be found stitched onto the heel. These sneakers are available now at our Moreland Ave location.2016_07_25_Kalie4971_ copy_Blog2016_07_25_Kalie4993_ copy_Blog2016_07_25_Kalie4987_ copy_Blog


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