Author: Julie Hogg

Now Available: Nike Air Max 1 Ultra Flyknit ‘University Red’

2016_07_27_Wish_Tylah10099__Full Size copyPerfected through countless prototypes, the latest iteration of the Air Max 1 features open Flyknit construction in the toe and tongue for breathability and closed construction in the heel provides added support. A no-sew rand just above the midsole adds a nod back to the original and the lightweight, flexible ultra tooling provides increased cushioning for all-day comfort.2016_07_27_Wish_Tylah10087__Full Size copy2016_07_27_Wish_Tylah10165__Full Size copy2016_07_27_Wish_Tylah10061__Full Size copy

Coming Soon: Puma x Filling Pieces ‘BOG Strap’

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Deconstruct to rebuild. We’ve teamed up with global sportswear giant PUMA, fusing our high-end fashion influences with their iconic sporting heritage. The result? This daring reimagination of the Blaze of Glory. An icon of the Trinomic era, the Blaze of Glory makes a comeback in premium style with a woven leather vamp, fish-scale effect leather accents, soft nubuck overlays, and a goatskin insole. Our play with luxe materials continues with an extended, signature FP tongue and elastic forefoot strap. Complete with subtle de-bossed branding and waxed laces with rose-gold tips, this statement redesign elevates the Blaze of Glory to plush perfection.

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Coming Soon: Air Jordan 1 KO High OG ‘PURE PLATINUM’

2016_07_25_Kalie_3_ copy_BlogOriginally released to the public in 1985, the Air Jordan 1 KO returns revamped with an all over quilted suede, taking inspiration from Jordan and Don C collaborations. A pure platinum quilted suede upper over white provides a simple take on the Air Jordan 1 KO. This shoe releases at our Moreland Ave location on July 30th_L7A6854_ copy_Blog 2016_07_25_Kalie_1_ copy_Blog

Now Available: Nike Air Foamposite One PRM ‘Obsidian’

2016_07_21_Wish_Izzy9421 copy Released in 1997, the Air Foamposite One now rocks the red, white and blue for the first time ever. The molded model’s rugged Foamposite upper is dressed in white with a shining, iridescent finish. The patriotic display is finished with an obsidian eyestay and tongue, university red accents and Air Penny branding with a fitting metallic gold finish. This Shoe is available now at our Moreland Ave Location.2016_07_21_Wish_Izzy9431-copy copy 2016_07_21_Wish_Izzy9453-copy copy 2016_07_21_Wish_Izzy9410-copy copy

Now Available: adidas Equipment Support ADV ‘Triple Black’

izzy copyToday we get upclose with the adidas Equipment Support ADV and its all-black colorway. From toe to heal the “Triple Black” silhouette is constructed from breathable mesh materials that lend the wearer a comfortable and lightweight sock-like feeling. This shoe is finished off with the Three Stripes and a heel cage that rounds out the model’s contemporary design. This shoe is available now Online and at our Moreland Ave location.2016_07_21_Wish_Izzy9569 copy 2016_07_21_Wish_Izzy9571 copy

Now Available: Rare Panther Spring/Summer Collection

2016_07_19_Wish_Andre8800_Capture_ 5 Stars 2 copy_Blog Burgeoning street fashion label Rare Panther© delivers its latest goods for Spring/Summer 16′. The Bay Area brand presents a range of minimalist graphic T-shirts, sweatshirts and hats, each twisted with a flair of throwback Japanese streetwear. Rare Panther©’s animated head logo and camo print tie the collection together.2016_07_19_Wish_Andre8879_Capture_ 5 Stars 2 copy_Blog 2016_07_19_Wish_Andre8933_Capture_ 5 Stars 2 copy_Blog 2016_07_19_Wish_Andre8956_Capture_ 5 Stars 2 copy_Blog

Now Available: RAINS Autumn/Winter 2016 Collection


For Autumn / Winter 2016, RAINS draws inspiration from the concept of ’layers’. With a growing individualism and cultural diversity occurring in our societies, it is only natural that we embrace and adopt new lifestyles, especially within fashion.In AW16 the concept of layers is an inspirational source, that can be viewed from many perspectives. Wearing layers of clothing with rainwear is common in the cold north, and an ambition is to create a global awareness of this possibility. Using jackets upon jackets calls for a consideration of the spaciousness of the styles, which is why a new range of oversize jackets has entered the collection. On another level, the new color range draws inspiration from the more ethnic layers of our nordic societies, realizing that rainwear is needed all across the world.

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Coming Soon: Vans Vault x Robert Williams 2016 Collection

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Vans, the original action sports footwear and apparel brand, has collaborated with one of America’s most maligned underground artists, Robert Williams, to bring his psychedelic artwork to life in a limited edition Vault by Vans capsule, introducing a striking trio of classic footwear, deluxe shirts, and a very special Fender Stratocaster Guitar. With an approach that celebrates Vans’ 50th anniversary, the Vault by Vans x Robert Williams collection sustains the design elements of past Robert Williams partnerships by showcasing Robert’s intense creativity and imagination across Vans iconic forms.

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The Sk8-Hi 38 Decon LX, a deluxe version of Vans’ iconic high-top silhouette, reveals Robert’s intricate line art from the “Flaming Cobras” painting, which has been adapted to the shoe’s upper and lining. The panels of the Authentic 44 Reissue LX are covered with Robert’s “Malfeasance” and the outsole displays its central theme exposed through clear rubber. The Slip-On 98 Reissue LA “Jalapeña” features one of Robert’s iconic works from the 1980s. The bold colors and heavy textural brushwork are featured on the toe and heel, while black leather is featured on the quarter panels and sockliner top sheet. All three styles feature an illustration printed under a unique clear rubber sole for an understated simplicity.

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Coming Soon: Air Jordan 5 Retro OG ‘Metallic Silver’

2016_07_15_Kwam7762_Look 2_ 5 Stars copy Throughout Michael Jordan’s career, he has competed and won in countless categories including NBA Finals, MVP honors, scoring titles, and so on. The ‘Metallic Pack’ pays homage to yet another staple of His Airness’ resume – Olympic medals. The first of the three Olympic medal inspired Air Jordan 5’s is a sure fan favorite, representing the silver medal.2016_07_15_Kwam7795_Look 2_ 5 Stars copy 2016_07_15_Kwam7776_Look 2_ 5 Stars copy2016_07_15_Kwam7767_Look 2_ 5 Stars copy

Now Available: adidas Consortium x Pharrell Williams ‘Human Race’ NMD

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Designed for urban exploration without boundaries, the NMD fuses iconic adidas Originals DNA with breakthrough technology from today. For Pharrell Williams’ Hu NMD, an energy-returning white boost™ midsole meets a breathable and flexible Primeknit upper in yellow featuring a split ‘Human Race’ graphic resulting in a bold visual language.

This unisex model features a newly designed lace system, which goes through the cage of the stabilizer to create a moccasin type of feel, giving support as well as freedom right where it is needed. The result is a fearless updated shape for Pharrell Williams’ Hu NMD.

Hu is the beginning of a new creative concept for Pharrell Williams and adidas. Hu represents the idea of boundless strokes of humanity. The introduction of the yellow Hu NMD is an extension of Pharrell Williams’ vision to connect all people through adidas Originals with the common line of love, passion, excitement, energy and color.

Hu = Human Being, Human Race, Human Kind, Human Species

Only available in limited quantities this latest model from Pharrell Williams and adidas is completed by two sets of laces and an insole with a graphic designed by Pharrell Williams as well as the trefoil logo on the right heel tab and the partnership’s equal sign on the left heel tab.


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Coming Soon: Herschel Apexknit Bag Collection

2016_07_18_Wish_Dauda8385__Blog As a creative platform without parameters, BHW represents a constant state of innovation. It is a place where artistic ambition is interwoven with the limitless potential of technology. As a result of revolutionary manufacturing, Herschel Supply introduces an exclusive Apexknit material derived from intricately woven high-tensile yarn, form-fitted and bound into concise silhouettes. virtually seamless, each piece offers a unique spectral and textural mosaic. Welcome to the dynamic evolution of the esteemed BHW Collection.2016_07_18_Wish_Dauda8389_Blog 2016_07_18_Wish_Dauda8408_Blog 2016_07_18_Wish_Dauda8425_Blog

Now Available: The ‘OG White’ NMD Runner PK and The ‘Black’ NMD City Sock


OG White” NMD Runner PK

Sporting a breathable Primeknit construction, the sleek design is detailed with its signature technical welded tape overlays on the side panels, as it all rests atop a matching full-length sole unit with its distinctive blue and red EVA plugs.

Black NMD City Sock

Having received a multitude of colorways this year already, in addition to an upcoming Trail sneaker version, this latest rendition of the NMD is part of the City Sock series and thuBs is taller than the original. Constructed of black Primeknit, this particular model’s upper rests atop the brand’s proprietary Boost sole unit and is accented by blue tabs.

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Coming Soon: adidas UltraBOOST Uncaged LTD

2016_07_12_Zeus6874_Look 4_ 5 Stars adidas embraced the future of running with the introduction of UltraBOOST Uncaged, a shoe inspired by fans and perfected by the innovation experts of adidas Running. This time around dropping another 3 colorways; All Black, All Scarlett, and an all White. Still Featuring its adidas Primeknit upper, an internal support system and unique tiered lacing system, UltraBOOST Uncaged is engineered for maximum performance. Alongside its new innovations, UltraBOOST Uncaged also maintains its signature UltraBOOST features. A supportive heel counter showcases the iconic embossed UltraBOOST name and keeps the foot locked in place for additional stability; a full length BOOST midsole provides industry leading Energy Return and a Stretchweb Continental Rubber™ outsole flexes naturally for superior traction with every step. Be on the look out for all 3 colorways dropping this Saturday 7/16 at our Moreland Ave location.2016_07_12_Zeus6884_Look 3_ 4 Stars2016_07_12_Zeus6921_Look 4_ 5 Stars (2)2016_07_12_Zeus6909_Look 3_ 4 Stars

Coming Soon: Puma x Limited edt Disc Blaze ‘Chapter 2’

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In following up on last year’s Blaze of Glory release, Limited Edt presents Chapter II and Chapter III from their collaborative efforts alongside PUMA. This time around they have chosen to work on the Disc Blaze, dropping the laceless sneaker in two colorways.

All in all, the sneaker trilogy draws inspiration from Singapore’s momentous journey from port town to modern metropolis, while the Chapter II Disc Blaze specifically focuses on the founding of modern Singapore by the British and its development into a strategic port of call. In turn, Limited Edt references the sea that surrounds the island by implementing a gradient blue glow-in-the-dark upper, a translucent PUMA Disc knob, icy blue cage panels, and a reflective speckled midsole.

The Chapter III Disc Blaze then represents modern Singapore as we know it today. In looking to the island nation’s concrete jungle, the shoe makes use of various shades of grey, in addition to tree bark camouflage. A reflective speckled midsole, toe guard and cage panes depict Singapore’s famed Marina Bay cityscape in a nighttime sky.

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Coming Soon: adidas Consortium x Starcow ‘Samba’

_L7A6434 copyThis time around, adidas has teamed up with Paris’ Starcow sneaker boutique on a elevated version of the European favorite, the Samba—This particular shoefeatures a suede and leather upper, complete with waxed laces, copper-yarn detailing along the shoe’s heel tab, and a gum outsole. Dual branding appears on the tongue, while the side of the sneakers read “Starcow”. Keep an eye out for this shoe dropping on July 17th at our Moreland Ave location._L7A6442 copy_L7A6426 copy_L7A6454 copy_L7A6401 copy

Coming Soon: Air Jordan 1 Retro Low ‘No Swoosh’ White

_L7A6338 copyBack in May we saw Jordan brand produce 3 colorways of the Air jordan 1 retro low ‘No Swoosh’ and again they’ve produced another colorway without the iconic Nike Swoosh. This time around  Just like the previous Swooshless sneakers, Jordan Brand has stuck to using all premium materials for this release and all of the sneakers come equipped with a premium leather upper, while lined with premium suede.  Even Sticking to their elevated yet minimalist approach, this all white sneaker really pops for the summer. Be on the look out for this shoe dropping Saturday July 17th at our Moreland Ave location._L7A6343 copy_L7A6304 copy_L7A6357 copy_L7A6289 copy

Coming Soon: Air Jordan 1 Retro High ‘Perforated Vachetta’ Black and White


The latest Air Jordan 1 Retro High is housed in a leather finish that showcases both black and white colorways. Jordan Brand continues to push the envelope with this silhouette by adding more perforations  (on the toe box and side panels) to help compensate for the warmer months. Both colorways also sport a Vachetta tan lining to contrast the leather uppers for a simple yet elevated look. These kicks will be available to purchase at our Moreland Ave location on July 9 for $160 USD each.

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Coming Soon: Nike Air Presto Ultra Flyknit ‘Olympic’

2016_07_05_WISH_Nike Air Presto  Flyknit Ultra5409Retro silhouettes dominate Nike Sportswear outstanding Olympic Collection this summer, but there’s a new model or two in there that’s absolute gold, too. Today, take a closer look at one such example, the Nike Air Presto Ultra Flyknit Olympic. Stunning in its ‘Murica motif, the shoe stretches navy Flyknit over the upper, inset with contrast red accents and perfectly finished with a gold exoskeleton. What’s a Team USA look without a gold medal, after all? Be on the look out for this shoe dropping on July 7th at our Moreland Ave location.2016_07_05_WISH_Nike Air Presto  Flyknit Ultra5403 2016_07_05_WISH_Nike Air Presto  Flyknit Ultra5384 2016_07_05_WISH_Nike Air Presto  Flyknit Ultra53822016_07_05_WISH_Nike Air Presto  Flyknit Ultra5417

Come True 7.1.16

wish_creole_edit_1A wish come true; bathing in a creole crawfish tub with some of the best selections from this season.
A glimpse at summer 16 in a new editorial look from WISH ATL. Dared to make a bold twist in the streetwear game. Streetwear has never looked so delicious. WISH embarks on a new creative venture.
Creative direction/ production: ZOO (@zoo_as_zoo)
Models: Devin Lawson and Tina Chau
Make Up/hair : Sarah Okun
 #wishedit16 #wishhands
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#wishatl #wishedit16 #wishhands

Saucony Grid 8000 ‘Shrimp Scampi’

Saucony-Grid8000LobsterSkrimpScampi-Lifestyle-Blog-1 Officially dubbed the Shrimp Scampi by Saucony, the Grid 8000 comes dressed in a two-toned upper done in a Creamy White and Pink Shell hue. The upper is constructed out of suede to give the shoe a nice premium look and feel. Adding another dimension to the shoe is the Pink splatter print placed on the White midsole and the speckles of Bright Green placed on the branding, eyelets and lace tips. Completing the aesthetics of the shoe is the classic look of the gum bottom placed below.Saucony-Grid8000LobsterSkrimpScampi-Lifestyle-Blog-2 Saucony-Grid8000LobsterSkrimpScampi-Lifestyle-Blog-3 Saucony-Grid8000LobsterSkrimpScampi-Lifestyle-Blog-4 Saucony-Grid8000LobsterSkrimpScampi-Lifestyle-Blog-5



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