Author: Julie Hogg

adidas Rick Owens Spring 2015 Collection

Fashion designer Rick Owens has a running relationship with adidas, consistenly putting his personal twist on many of the brand’s most notable models. The ongoing project sees its next batch of kicks with the Rick Owens x adidas Spring 2015 Collection, which most notably utilizes the adidas Springblade and adidas Superstar. Led off by the original Springblade silhouette in high-end materials and tonal colorways without the branding, an ultra high snow boot-like version of the bladed technology is even more of a can’t-miss in this collection. Finally, Owens also turns the Superstar into boot fashion as well for 2015.

Purchase the adidas Rick Owens Spring 2015 Collection here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Adidas, Footwear, rick owens

Air Jordan 4 Retro “Tech Grey”

Originally released back in 1999, known as the Oreo 4s, this Air Jordan 4 Retro colorway returns, remastered. Featuring Tech Grey accents the black premium tumbled leather upper. Be on the look out for these gems releasing this weekend 2/21/15 in-store only.

Air Jordan, jordan 4, Oreos

Wish “A Better Tomorrow” Black History Month Capsule

Black is serious, black is a feeling, black is us, the beautiful people. -Blackstar

Out of this quote is where our “A Better Tomorrow” capsule was born. To celebrate Black History Month this year, we chose to honor figures who not only inspired change in American history, but also are still alive today. Through a capsule consisting completely of graphic t-shirts, we elevated the likenesses of Marcus Garvey, Blackstar, and June Jordan representing the arenas of poetry, music, and film. To bring our ideas to life, we enlisted quotes by each individual artist.

Purchase the Wish “Roses” Black History Month Capsule here as well as in-store through our Moreland Ave. location. Phone orders are accepted by dialing 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

COMING SOON: ICNY X PUMA FAAS 100 “HEARTBREAKER”

Brooklyn-based ICNY has come a long way in a short time. Capturing an untapped audience through reflective technology and a street sensibility, they join forces today with PUMA for a Valentines Day collaboration with the PUMA Faas 100 runner as the canvas for creation. Bridging the gap between performance footwear and advancements in reflective material usage, the ICNY x PUMA Faas 100 “Heartbreaker” ensures high visibly during night runs by way of reflective implementation and a heavy coating of all-over crimson red coloring. Releasing at ICNY on February 7th, look for a wider release of this joint effort at PUMA retailers on February 14.

Coming Soon: Air Jordan 1 Retro Low OG “Bred”


Black and red goes low. The signature Air Jordan 1 Retro gets the low profile treatment with a classic black and red upper, vintage sail on the midsole and OG Nike Air logo on the tongue. The remastered low silhouette keeps its classic look with the signature Wings logo on the heel, while keeping the quality 100.

Air Jordan 10 Retro 30th Anniversary

In true Valentine’s Day fashion, the Toro-like stylings of the Air Jordan 10 “Bulls Over Broadway” will fit right in. Jordan Brand has a lot to celebrate this February, from the NBA All-Star Game, to their 30th Anniversary and even Cupid’s holiday. This remastered Air Jordan 10 manages to juggle all three in one release, as the ‘Bulls Over Broadway’ monicker is a nice nod to MJ’s ridiculous stat-line at Madison Square Garden (where this year’s All-Star festivities will take place). Featuring a premium red leather base, a cement speckled outsole manages to alternate with just the right amount of black accent.

Coming Soon: Nike KD VII EXT Floral

The latest KD VII EXT decorates a premium satin upper with elegant rose print, symbolizing how Durant rose above tough challenges to become the reigning MVP. A clear TPU Swoosh on the toe creates a nearly uninterrupted look against the shoe’s blooming backdrop. Additionally, rich brown nubuck complement the shoe’s signature forefoot strap, tongue and lining, while a responsive midsole highlights a visible Zoom Air unit in the heel and translucent sole.

Coming Soon: Nike Air Force 1 Elite AS QS

Leading into basketball’s mid-season spectacular in New York, Nike Sportswear introduces a collection of styles inspired by the city’s embrace of the sport and its surrounding culture. A new Nike Air Force 1, a reconstructed Nike Dunk, a new addition to the Sky Hi family, and the Nike Foamposite One highlight the collection. The sneakers transcend the court and have solidified status as street style icons in the Big Apple and beyond.

Herschel Supply Co. Spring 2015 Studio Collection

For Spring 2015, Herschel Supply presents the first application of water-resistant tarpaulin in the premium Studio Collection. Challenging conventional design and construction boundaries, this progressive offering is crafted for urban exploration and defined by its minimal aesthetic. Available in Black or White, new silhouettes and reinterpreted classics form the Studio range. The spacious Settlement backpack is joined by the familiar Sutton Mid duffle, which is updated with an external zippered sleeve pocket.

Herschel Supply

adidas Women Superstar Up

This ’70s sneaker began life as a court-dominating b-ball shoe. It wasn’t long before it was infiltrating the worlds of skateboarding and street style (not to mention the hip hop main stage). These women’s shoes give the signature style a subtle lift with a hidden wedge heel that keeps the rest of the look authentic. Featuring a clean leather upper, zigzag edging on the 3-Stripes and a rubber shell toe.

Adidas, Superstar

Coming Soon: Nike KD VII AS

The Brooklyn Bridge was an architectural marvel when it was completed in 1883. Its steel-wire suspension system was both functionally forward-looking and visually arresting. The KD 7, Durant’s seventh signature shoe, embodies a similar hybridization with its Hyperposite heel and responsive Zoom Air cushioning. It is light and tight, performance optimized in a clean aesthetic for stability and flexibility.

All Star, kd, Nike

Coming Soon: Air Jordan XX9 “Pearl”

This year’s All-Star pinnacle performance collection, the Pearl Pack, is a celebration of this pursuit of excellence, a timeless brilliance followed by a legacy that will shine forever. Inspired by the pearl, each shoe in the collection exemplifies a defined elegance and sophistication, from intricate graphics to premium materials. A magnified pearl texture dons each shoe’s upper, while a white-based color way exemplifies refinement and a virtuous look throughout the collection. Reflective threading and tongue tops amplify the shoes sophisticated uppers by catching available light with surprise reflectivity and shine, while pops of metallic silver add interest and parallel the iridescent colors of the pearl.

Air Jordan, Footwear, Jordan 29

Blood Brothers 2015 Spring Collection

Known for its street-ready interpretation of classic menswear design, London-based brand Blood Brother hits the shelf for the first time in a monster collection for the upcoming season. Blood Brother has definitely upped the luxury component among its assortment of outwear. Drawing inspiration from underwater military intelligence, the collection features the Server crew and Wyre joggers to complement the presentation.

Blood Brothers

Coming Soon: Converse CT1970 Floral Pack

With the winter slowly coming to a close, Converse All-Star drops its classic “Chuck Taylor” silhouete in a floral pack rendition. Featuring a ‘turtle dove’ colorway on the hi’s and ‘iceberg green’ on the low, a camo backsplash is seen throughout both pairs. Be on the lookout for a midnight release tonight 2/4/15 online and in-store tomorrow at noon.  

Converse

Coming Soon: Air Jordan 1 Retro Laser “30th Anniversary”

It looks like the Air Jordan 1 will be getting the laser treatment in celebration of Jordan Brand‘s 30th anniversary. The shoe features a white leather upper with metallic laser printed overlays, and 3M reflective Swoosh branding and tongue tags. Finishing details include tonal laces and a translucent outsole. Be on the look out for the Air Jordan 1 Laser “30th Anniversary” releasing this weekend 2/8/15 in-store only.

Air Jordan, jordan 1, Laser

adidas Originals Top Ten Hi Red Fox

Perfect for the winter season, adidas Originals released another rendition to its classic Top Ten Hi in a Red Fox color scheme. Highlighting a wrinkled nubuck upper coated in a vibrant fox red hue, the iconic model features metallic gold eyelets and thick laces, reminiscent of a high-top work boot. A cushioned leather insole adds the premium aesthetic as perforations along the Three Stripes logo and at the toe box further detail the silhouette.

Purchase the adidas Originals Top Ten Hi Red Fox  here as well as in-store via our Moreland Ave. location.

Adidas, Top Ten Hi

Coming Soon: Nike Blazer Mid Metric QS

First introduced back in 2013 in another silhouette as the the Nike Womens Roshe Run “Metric”, today Nike Sportswear makes amends, a redemption shoe if you will as the Nike Blazer Mid “Metric.” Infusing metric construction throughout the upper the coupled with nylon tongue and leather implementation at the mudguard, lace collar, and heel tab. Be on the look out for this shoe to release this weekend 2/7/15 in-store and by phone order only.

Blazer, Nike, Nike Blazer

Nike Air Python Sail

Following the release of its “Python” style code, the Nike Air Python is set to arrive at select retailers sporting its Sail/Metallic Gold color scheme. Based in white, these joints feature a reptile-inspired aesthetic adorning its midfoot and heel. Topped off with black muting its inner lining and tongue branding, pick these up now at our Moreland Ave. location.

Purchase the Nike Air Python Sail in-store only. Phone orders are accepted by calling 404.880.0402. Email orders are accepted by sending a size request to orders@wishatl.com

Air Python, Footwear, Nike

Wish Script Logo Tee

Bringing in some new essentials, we are happy to bring you our latest rendition of the Wish logo tee known as the Wish “Script” logo tee. Featuring two tonal colors in black/white and olive/off-white while a hint of red “Wish” tag finishes off the look. Be sure to pick one up and hashtag #WishScriptTee to be featured on our Wish Instagram. Limited quantities only. 

Purchase the Wish Script Logo Tee here as well as in-store via our Moreland Ave. location.

Wish, Wish Logo Tee

Coming Soon: Air Jordan 2 Retro “Just Don”

While the month of January kicked off Jordan Brand’s Remastered Retro campaign, the Jumpman will end of the month in a luxurious fashion by way of its upcoming Air Jordan 2 collaboration with Just Don. Featuring italian-made retro boasts a royal blue upper of smooth and quilted leather along with matching suede paneling, metallic gold branding and custom co-branded footbeds. Available tomorrow (1.31.15) in-store only at noon.

Air Jordan, just don

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