Month: August 2013

Now Available: FILA ’96 “Olympic”

FILA is back to release the very same shoes the Grant Hill wore in the 1996 Summer Olympics when Team USA dominated the competition here in Atlanta. Featuring a white leather upper, a star speckled outsole, and obvious American-themed accents, this release sees an overt patriotic colorway with a White base and Blue trimming and hits of Red throughout.

Purchase the FILA ’96 “Olympic” here through the online shop only.

fila, olympic, Sneakers

The Moreland Marauders Project: The DJ – DJ Baby Yu

Always taking the opportunity to pay homage to influential forces in our sphere, we have put together a capsule inspired by A Tribe Called Quest’s classic album Midnight Marauders. Created in recognition of the 20th Anniversary of the timeless record, we wanted to create pieces that captured the look and feel of the legendary music that Tribe produced, spawning the name “Moreland Marauders.”

In creating the “Moreland Marauders” capsule, it also gave us the opportunity to examine the ways that Hip Hop has progressed and changed in the last 20 years. To get a better viewpoint of Hip Hop in today’s culture, we took a look at three of Hip Hop’s core elements, The MC, The DJ, and The Street Artist, hoping to get a more in depth perspective of how Hip Hop manifests itself not only in today’s music world, but also today’s art and fashion world. So we enlisted three individuals from here in Atlanta that operate in each sphere to help us on our search.

Our first subject is DJ Baby Yu, a DJ originally from Toronto that moves crowds anywhere from Atlanta to cities across the globe. When not busy touring around the country with Young Jeezy as his official tour DJ, Baby Yu can be found spinning daily on V103 or at the hottest Atlanta nightclubs on any given night. Take a look below as he gives us a first-person perspective on his craft and shows off one of the looks from the “Moreland Marauders” capsule:

Explain what doing your craft is like in today’s society with the advancement of technology, the internet, digital downloads, availability of information etc.? Do these elements prove as aids or obstacles?

I remember when the “internet” became commercialized. I would be playing multi-player computer games on a 14.4 dial-up modem, and yell at my mom not to pick up the phone because the connection would interrupt. I was able to connect with other players in the U.S., which I thought was totally cool. Understanding this, it has made it easier for us DJ’s and artists to promote our music more efficiently to the world over the internet. When I check my stats on my podcast I’m happy to see downloads from places like Iraq, New Zealand, and Russia. I’ve never been to these places, so it amazes me.

Advancement of technology has made it easier for new DJ’s to start up, but it also gave a lane for established DJ’s to become greater. I’m known to do live remixes while I DJ, and technology has given me the power to do things I couldn’t do with my vinyl. Til this day, some people think that all my mixes on the radio are pre-recorded because they don’t understand how I do some of the remixes live. With all the DJ programs and production tools, it allows me to be more creative because resources are unlimited. If I needed a rare sample, well in one click I can get it and make a song out of it. If i was missing a song for the night, I can actually download it then play it while I’m DJing. Even when I’m stuck on something, I could easily look it up on the internet, and most likely there would be a step by step tutorial on it. With all the time I save with the work load I have, it gives me more room to think as an artist to prepare myself for my next project or venture.
 
How has your craft changed since the inception of HipHop?

Other than converting from vinyl to Serato, I’ve become more open as a DJ since the inception of Hip Hop. We have to remember that “Hip Hop” was originally a hipster movement in a sense. Music in general was so segregated back then. Til this day, I can count all the great R&B and Hip Hop records that weren’t recognized because it wasn’t global enough. I mean, whoever was indulged in to the culture knew about what’s new and hot, but to the rest of the world, “Hip Hop” was in its own world. So because of this, I was just considered a hip hop DJ. Remixing was nothing new since the start of my career, but I would only use Hip Hop records with R&B songs, or other Hip Hop vocals. Now that Hip Hop is popular, it gives me more room to work with other genres and to mesh it with other genres of music. Because of it, I am a DJ, not just a Hip Hop DJ.

How does your craft influence HipHop today and vice versa?

I love music, and I still have joy learning about the Hip Hop culture…This song used this sample, this artist is the next big thing, this DJ produced this song, all these things inspire me and motivates me with my craft and projects. In turn, I hope my craft has made Hip Hop more open minded with all the crazy remixes I do.

For more information on DJ Baby Yu or to hear some of his work, visit: babyyu.com

a tribe called quest, DJ, dj baby yu, hip hop, moreland marauders

Nike Rosherun GPX “Vintage Green/Gamma Green” Camouflage

After seeing the release of the Nike Roshe Run GPX “Camo Pack” earlier in this season, the Nike Rosherun GPX model takes another stab at the camoflauge motif with the release of the Nike Rosherun GPX “Vintage Green/Gamma Green” Camouflage. This time, the lightweight model sees Vintage and Gamma Green adorning the camouflage pattern that runs through the entirety of the upper. Juxtaposed by a stark white midsole, the solid delivery is rounded out by a nice pair of matching laces, now going for $70 USD at Wish.

Purchase the Nike Rosherun GPX “Vintage Green/Gamma Green” Camouflage in-store only at our Moreland Ave. location. Phone orders are accepted at 404.880.0402. Email orders by sending a size request to orders@wishatl.com.

Camo, Nike, rosherun

Track of the Day: Kavinsky – Odd Look

French DJ/producer Kavinsky is pretty much invincible in this new visual release coinciding with his heralded “Odd Look” track. The video comes out as a mix between Terminator and Drive as the bionic Super Kavinsky rips through a group of thugs to save his damsel in distress. So for a great track, and an incredible visual, check out the “Odd Look” video above

kavinsky, odd look, track of the day

Curtis Williams – Philmore Slim (Official Music Video)

Hometown hero, Curtis Williams of Two-9 lets loose the latest visuals to his cut “Philmore Slim.” The track also sees an assist from the entire Two-9 crew. A longtime supporter of Wish, Curtis and the entire Two-9 conglomerate have been steady churning out bangers this summer and as we move into the latter half of the year, the crew shows no signs of slowing down. Peep the video above and let us know what you think in the comment section.

Curtis Williams, Music, track of the day, Two-9

Track of the Day: Tribe Called Quest – Electric Relaxation

Today’s track of the day is one featured on our upcoming mixtape Moreland Marauders. Releasing in collaboration with our Moreland Marauders capsule, celebrating the 20th anniversay of A Tribe Called Quest’s Midnight Marauders, this tape will consist of the best of from Tribe’s timeless project. So enjoy this calssic gem below, and be on the lookout for the Moreland Marauders mixtape and capsule release this Friday.

track of the day, tribe called quest

En Noir Summer 2013 Collection

En Noir is back with a brand new collection of leather laden apparel. Coming at the tail end of the summer season, this delivery is anchored in its normal all-black everything aesthetic, consisting of tees, tanks, and shorts. New in this delivery however, is the implementation of bamboo leather across select pieces, giving a fresh new look to the collection.

Purchase the En Noir Summer 2013 Collection in-store only. Phone orders at 404.880.0402

en noir, Leather

Now Available: Reebok Classics Melody Ehsani Betwixt Mid

Lady sneakerheads and fashionistas, this one is for you. Reebok Classic and celebrity jewelry designer Melody Ehsani have teamed up again to bring ladies the hottest fashion accessory of the year – the Reebok Classic M.E. Betwixt Mid. Complete with a studded heel and metallic upper, the latest Reebok x M.E collaboration was built for only the most street chic. The incredibly popular 2012 Reebok Classic x Melody Ehsani Betwixt Mid flew off of the shelves, and this release looks primed for a repeat. 

Purchase the Reebok Classics Melody Ehsani Betwixt Mid here as well as in-store via our Moreland Ave. location.


Reebok, Women's

JR comes to Atlanta for Living Walls

JR, a semi-anonymous French street artist, uses his camera to show the world its true face by pasting photos of the human face across massive canvases all around the world; presenting viewers with the question, “Can art change the world?” Touring city after city, country after country, pasting his larger than life pieces across buildings and walls, JR has brought his talents to Atlanta by way of the Living Walls organization. For this project, JR appropriately chose to tackle Civil Rights, an issue that was so monumental to the formation of the look and feel of Atlanta. Reflecting on the 50th Anniversary of Martin Luther King Jr.’s “I Have a Dream” speech, the city that Dr. King and countless other Civil Rights leaders built is paid homage to through a series of three large prints, featuring actual images taken during the March on Washington in 1963.

Understandably, not everyone will be able to view this series in person, so we’ve taken images of all of the pieces and included them below along with locations for those who want to check it out for themselves:

Located on the intersection of Hillard St. and Auburn Ave.

Located on the intersection of Hillard St. and Edgewood Ave.

Located at 150 Edgewood Ave.

Atlanta, civil rights, jr

Track of the Day: Big Sean – Fire

This cut has been out for a couple of days already, but it’s too good to pass up. Courtesy of Samsung, Big Sean released this track after previewing it last week in London. This serves as one of the first singles to come from Big Sean’s upcoming Hall of Fame album, slated for August 27. So give it a listen below and let us know what you think:

Big Sean, track of the day

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