Author: Julie Hogg

Wish Black History Capsule 2017 “I WISH”

Love. Peace. Strength. Hope. Kindness. These are just a few of the words heard when we asked our customers what they wish for in the world today.

This month we felt it was extremely important to engage in the conversation about the uncertainty in our world today. We asked our customers what they were feeling and how it has affected them personally. It is important to talk about the issues we are facing today and make sure we come together to create the change we want to see.

The words on our shirt represent what we want to see. It is the change we want to create. It is what we wish for….

A portion of the proceeds from the sale of our shirts will go towards The Center for Civil and Human Rights. https://www.civilandhumanrights.org/

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A very special thank you to all of our customers who participated in our video. Your words were truly inspiring and we are extremely proud to share your voice with the world.

-Wish ATL Team

Wish for Kicks

Wish ATL is launching a new charity initiative this month called #wishforkicks. We are collecting donations all month to turn those dollars into sneakers to give away to the teens from Chris180.org. Chris180 serves youth ages 6-17 in foster care who have emotional challenges stemming from trauma, as well as 18-24 year olds that are “aging out” of the foster care system and need help to get on their feet. Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.

Wish ATL has teamed up with a number of celebrities to help launch the program. Their generous donations helped us jump start this terrific campaign

A very special thanks to Kenny Burns, Josh Childress, Jermaine Dupri, David Fizdale, Jarrett Jack, K. Camp, Lloyd, Tyronn Lue, Lotto 7, Rayven Justice, Renaldo Nehemiah, Sammie, Shannon Sharpe, Josh Smith, Steve Smith, Greg Street, and T.I.

Stop in Wish today  to make a donation and help us grant a #wishforkicks

If you would like to contribute and are not local, please email us at admin@wishatl.com for more information.

 

November Issue: [Tokyo Bound]

 

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Wish introduces its 3rd editorial in time for the holidays. [Toyko Bound] was shot on the streets of Tokyo , in the district of  Shinjuku. Mademoiselle Yulia and Toshio Nakamura are featured in Wish logo collection, Represent Co, Yeezy, and Adidas Originals.

 

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Production and Creative Direction : Zoo as Zoo First Assistant: Hiro Sato Second Assistant: Satoshi Ueda Third Assistant: Take Fourth Assistant: Takaharu Nozawa Make Up Artist: Sada Ito Hair Stylist: Katsumi Mizifune

Manucurist: Ayaka Masada

Set Manager: Yuu Toda

Air Jordan Pinnacle Pack Release Event

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The release story was built around MJ and his arrival  to the arena, surrounded by security on his way to get his first ring. We helped tell that story for the release day. The 1991 Ferrari was parked out front, security was in place, and fans and customers were treated to red carpet and velvet ropes as they entered the building to win their trophy.. in this case, pick up their gold shoes!

 

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Air Jordan Holiday Pinnacle Pack

Inspired by Michael Jordan’s first championship ring with the Chicago Bulls, the Pinnacle Pack celebrates the 25th Anniversary of MJ’s first trophy. Our friends ScottyATL & MoneyMakinNique help present the collection. The apparel will be released tomorrow beginning at 4:30pm exclusively to AJ6 & AJ1 Low Raffle winners during shoe pick up. Remaining units will be available in-store following the release

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Air Jordan, aj retro 6, Pinnacle

C2H4 Fall/Winter 2016

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RESIDING IN LOS ANGELES, C2H4 (MOLECULAR FORMULA FOR ETHYLENE) IS ALL ABOUT INTRICATE IDEOLOGIES AND AESTHETICS WITH MINIMALIST ELEMENTS YET FOCUSED ON THE FINEST MATERIALS AND CONSTRUCTION QUALITY. WE ARE VISIONARIES FROM THE OTHER SIDE OF THE WORLD MESHING BOTH AMERICAN CULTURE WITH CHINESE STREET AESTHETIC. WE ARE THE FOUNDATION OF FUTURE FASHION NOT WHAT EXISTS. “BE A PART OF WHAT’S TO COME NOT WHAT IS NOW”.

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c2h4, New, Streetwear

Adidas x Pharrell “Human Race” Collection

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Driven by his humanitarian spirit, Pharrell has been able to reach far and wide with the help of adidas Originals and the upcoming “Hu” Collection, the first of many that well help shine a spotlight on cultures around the world. Pharrell has never been shy about using his platform for the people. His goal, with adidas, is to empower humans from all walks of life, and it all starts with this first series with the Native American people from MHA Nation in North Dakota. The tribe invited Pharrell into their community to give him a first-hand experience of their unique culture and traditions; from there, he and adidas transferred the bold colors and hues into the 19-piece collection.
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Adidas, human race, NMD, Pharrell

Introducing Veja

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Veja’s innovative approach to business has incorporated social and environmental good into every aspect of its production and distribution. The  trainers are named after the Brazilian NGO that supports the organic cotton farming families that Veja works with in North Brazil. The sneakers are made with organic cotton, wild rubber sustainably harvested from the Amazon, and low-chrome leather. Partnering with farmers, Amazonian families, factory workers and marginalized groups, Veja supports communities in South America and France while creating clean designs and comfortable sneakers that prove thoughtful production is possible

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August Issue: A Better World Begins With Rebellion

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Fall 2016 starts off on a strong note as we bring you the next #wishedit16 entitled “A Better World Begins with Rebellion.” This season’s editorial explores a misfit’s journey of the rebellious kids that constantly push the creative envelope & have a style all of their own; featuring brands Wood Wood, Mostly Heard Rarely Seen, Haculla, Cease & Desist, Profound Aesthetic, Vans Vault, Adidas by Rick Owens, and Hershel Supply Co.

 

Creative Direction / Production: ZOO (@zoo_as_zoo)

Models: Alex and Isis (St. Beauty Band), Dylan Tran, Devin Lawson, Kaylie Luu, Eugene Walela, Devynn Patterson

Hair/ Make-Up: Mara Z, Ebonee Tabb

 #wishedit16 #wishhands

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Clae x Publish “Night Moves”

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Clae pairs with Publish for a intro of the Bradly mid “Night Moves” This new silhouette is made of heavy waxed suede upper with a neoprene heel accent and flat waxed cotton laces. Leather lined upper and molded EVA footbed for breathability on a modern rubber cupsole. Limited 500 pairs worldwide. Avaialble today in-store & online

 

 

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ATLANTA EXCLUSIVE: Nike SC Trainer High ATL 96 Release

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Wish ATL & Epitome have teamed up for this exclusive Atlanta event. The Nike SC Trainer High ATL 96 will release on 8/5 in store at both locations.
Staying true to Atlanta and the history of the 1996 Olympic Games, on Thursday 8/4, we will host an Olympic themed scavenger hunt for 5 lucky winners from each store to be awarded the chance to reserve their sneaker on release day, Friday 8/5. Clues will also be given via each store’s snapchat.

Rules:
• Meet at Centennial Olympic Park at noon to enter the race. Representatives from both stores will be present.
• Participants will be given a clue at the start of the race that will lead them to their next destination.
• Participants who answer correctly and retrieve the next clue will then be placed on teams (#teamwish) (#teameptiome). 10 participants are eligible.
• Team Wish & Team Epitome will  need to find the remaining 3 clues each and return to the store of their team.
• Each participant/team member that retrieves all 4 clues and returns them to the team store will be eligible to reserve their shoe and place in line prior to the release on Friday 8/5.
• Each participant must be registered at the start of the race. Collecting any clue out of order will be dismissed.
• Participants may not use assistance from any other persons during the race
• Winners will be notified of instructions for pick up once race is complete.
• For those not participating in the Scavenger hunt, the release will be first come first serve on Friday 8/5 @ noon at both location.

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Come True 7.1.16

wish_creole_edit_1A wish come true; bathing in a creole crawfish tub with some of the best selections from this season.
A glimpse at summer 16 in a new editorial look from WISH ATL. Dared to make a bold twist in the streetwear game. Streetwear has never looked so delicious. WISH embarks on a new creative venture.
Creative direction/ production: ZOO (@zoo_as_zoo)
Models: Devin Lawson and Tina Chau
Make Up/hair : Sarah Okun
 #wishedit16 #wishhands
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#wishatl #wishedit16 #wishhands

Coming Soon: Nike Dunk CMFT Premium QS “Coffin”

Nike-Dunk-CMFT-PRM-Black-3The Nike Dunk gets spooky with this blacked out version of the popular silhouette. A coffin-like red velvet treats the lining of the shoe, while premium black leather completes the upper. Patent black fills the Nike swoosh, red accents are seen on the sole, and the quilted bloody red velvet helps to give the sneaker its super premium look. Be sure to pick this one up when it drops on November 5th.Nike-Dunk-CMFT-PRM-Black-5Nike-Dunk-CMFT-PRM-Black-1

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