Author: Julie Hogg

Wish Black History Capsule 2017 “I WISH”

Posted by Julie Hogg on February 7, 2017 in Lifestyle

Love. Peace. Strength. Hope. Kindness. These are just a few of the words heard when we asked our customers what they wish for in the world today.

This month we felt it was extremely important to engage in the conversation about the uncertainty in our world today. We asked our customers what they were feeling and how it has affected them personally. It is important to talk about the issues we are facing today and make sure we come together to create the change we want to see.

The words on our shirt represent what we want to see. It is the change we want to create. It is what we wish for….

A portion of the proceeds from the sale of our shirts will go towards The Center for Civil and Human Rights. https://www.civilandhumanrights.org/

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A very special thank you to all of our customers who participated in our video. Your words were truly inspiring and we are extremely proud to share your voice with the world.

-Wish ATL Team

Wish for Kicks

Posted by Julie Hogg on December 1, 2016 in Events

Wish ATL is launching a new charity initiative this month called #wishforkicks. We are collecting donations all month to turn those dollars into sneakers to give away to the teens from Chris180.org. Chris180 serves youth ages 6-17 in foster care who have emotional challenges stemming from trauma, as well as 18-24 year olds that are “aging out” of the foster care system and need help to get on their feet. Our goal is to provide a pair of sneakers from Wish for each child & teen in the organization for the Holidays.

Wish ATL has teamed up with a number of celebrities to help launch the program. Their generous donations helped us jump start this terrific campaign

A very special thanks to Kenny Burns, Josh Childress, Jermaine Dupri, David Fizdale, Jarrett Jack, K. Camp, Lloyd, Tyronn Lue, Lotto 7, Rayven Justice, Renaldo Nehemiah, Sammie, Shannon Sharpe, Josh Smith, Steve Smith, Greg Street, and T.I.

Stop in Wish today  to make a donation and help us grant a #wishforkicks

If you would like to contribute and are not local, please email us at admin@wishatl.com for more information.

 

November Issue: [Tokyo Bound]

Posted by Julie Hogg on November 21, 2016 in Lifestyle

 

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Wish introduces its 3rd editorial in time for the holidays. [Toyko Bound] was shot on the streets of Tokyo , in the district of  Shinjuku. Mademoiselle Yulia and Toshio Nakamura are featured in Wish logo collection, Represent Co, Yeezy, and Adidas Originals.

 

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Production and Creative Direction : Zoo as Zoo First Assistant: Hiro Sato Second Assistant: Satoshi Ueda Third Assistant: Take Fourth Assistant: Takaharu Nozawa Make Up Artist: Sada Ito Hair Stylist: Katsumi Mizifune

Manucurist: Ayaka Masada

Set Manager: Yuu Toda

Air Jordan Pinnacle Pack Release Event

Posted by Julie Hogg on October 24, 2016 in Events

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The release story was built around MJ and his arrival  to the arena, surrounded by security on his way to get his first ring. We helped tell that story for the release day. The 1991 Ferrari was parked out front, security was in place, and fans and customers were treated to red carpet and velvet ropes as they entered the building to win their trophy.. in this case, pick up their gold shoes!

 

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Air Jordan Holiday Pinnacle Pack

Posted by Julie Hogg on October 21, 2016 in Product

Inspired by Michael Jordan’s first championship ring with the Chicago Bulls, the Pinnacle Pack celebrates the 25th Anniversary of MJ’s first trophy. Our friends ScottyATL & MoneyMakinNique help present the collection. The apparel will be released tomorrow beginning at 4:30pm exclusively to AJ6 & AJ1 Low Raffle winners during shoe pick up. Remaining units will be available in-store following the release

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C2H4 Fall/Winter 2016

Posted by Julie Hogg on October 10, 2016 in Product

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RESIDING IN LOS ANGELES, C2H4 (MOLECULAR FORMULA FOR ETHYLENE) IS ALL ABOUT INTRICATE IDEOLOGIES AND AESTHETICS WITH MINIMALIST ELEMENTS YET FOCUSED ON THE FINEST MATERIALS AND CONSTRUCTION QUALITY. WE ARE VISIONARIES FROM THE OTHER SIDE OF THE WORLD MESHING BOTH AMERICAN CULTURE WITH CHINESE STREET AESTHETIC. WE ARE THE FOUNDATION OF FUTURE FASHION NOT WHAT EXISTS. “BE A PART OF WHAT’S TO COME NOT WHAT IS NOW”.

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Adidas x Pharrell “Human Race” Collection

Posted by Julie Hogg on September 28, 2016 in Product

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Driven by his humanitarian spirit, Pharrell has been able to reach far and wide with the help of adidas Originals and the upcoming “Hu” Collection, the first of many that well help shine a spotlight on cultures around the world. Pharrell has never been shy about using his platform for the people. His goal, with adidas, is to empower humans from all walks of life, and it all starts with this first series with the Native American people from MHA Nation in North Dakota. The tribe invited Pharrell into their community to give him a first-hand experience of their unique culture and traditions; from there, he and adidas transferred the bold colors and hues into the 19-piece collection.
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