As we gear up for the anticipated “My adidas” collection launch, we preview a closer look into the Superstar 80s iteration that accompanies the iconic apparel program. Mocked up in a premium white leather with contrasting black and red leather accents, the Superstar 80s purely embodies the look and feel of classic adidas meets old school hip-hop. Notable is the addition of a gold plated dookie chain lace lock giving nod to the iconic chain. Take a closer look at let us know what you think in the comment section. These will be dropping alongside the entire “My adidas” collection, tomorrow, 11/11/11 exclusively in-store at our Moreland Ave. location for a retail of $150 USD. Phone orders for any remaining stock will be welcomed after 5:00pm EST on the day of the release by hitting extension #2 when you call 404.880.0402

Wait no longer. Or atleast not much longer. The highly anticipated “My adidas” Run DMC Collection from will be arriving in-store and online from Wish beginning tomorrow. Inspired by the legendary Run DMC, the “My adidas” collection pays homage to the legendary artists and song that started it all. The 1986 hit immediately plummeted adidas into the forefront of contemporary culture and the brand has ridden the wave as it has grown over the past two decades.

The collection will be releasing in-store at our regular open time (12:00pm EST) with the Track Jacket, Core Track Pants, DMC White Tee, and Superstar 80s being released at that time. The entire apparel collection will release online at the same time.The collection is priced reasonably at $80 USD for the DMC Track Jacket, $70 USD for the Core Track Pants and $35 USD for the DMC Tee in White. Don’t sleep!