airmax day Archives

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Wish ATL x Nike Give Fresh Air

Written by Wish ATL on September 21, 2021. Posted in Events.

GIVE FRESH AIR IS A COMMUNITY INITIATIVE THAT UNIFIES THE SNEAKER COMMUNITY AROUND A SHARED PASSION TO IGNITE CHANGE.

THROUGHOUT MARCH 2021, WE COLLABORATED WITH NIKE TO INSPIRE COMMUNITIES TO GIVE “AIR” THROUGH SHOE DONATIONS THAT SUPPORT LOCAL NON-PROFIT ORGANIZATIONS.

With the positive outreach from our community, Wish was able to collect new and gently worn shoes that we donated to the Chris 180 Organization for those in need.

We asked our donors to participate in our Women’s History Month initiative by writing a message of empowerment to the future generation of women. Each message was saved and released via balloon at the end of the month as a visual representation of “giving fresh air” and showing support for the women in the community.

The journey women face can be tough, but we honor their resilience, grace, and their fight to push through no matter what barriers they might face. Above all, the uphill battle is what makes women, women!

Film Photos and Video by Nicole Hernandez-Ndiaye

Featuring:
Zipporah Joel
Tahra Chatard
Monica Campana
Khleo Armstrong
Ryder
Piera Moore
Jasmine Williams
Shaneka King
Mya Dudley
Anna Akpele
Julia Campbell

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Air Max Day 2020

Written by Wish ATL on March 25, 2020. Posted in Product, Release Dates.

On March 26, 1987, Nike debuted the Air Max 1, its first sneaker showcasing the Swoosh’s now iconic Air technology through a side-visibility window. Thirty-three years later, and with the ever improving innovations of Nike Air, the company still celebrates the revolutionary cushioning platform on the release date of its first shoe.

This Air Max Day, Nike pays homage to the countless Air Max variations over the years that paved the way for the future of Air. This year boasts a collection of releases, from flips of some old favorites to introducing a new member to the Air Max lineage.