Under Armour’s foray into the lifestyle category continues to pick up speed as today we get a preview of the UA Curry Lux. While we’ve seen a brief preview of the UAS Club Low, today’s Steph Curry lifestyle offering may look more familiar due to the fact that Under Armour has transformed his first signature silhouette, the UA Curry One with luxurious details. The street fashion-inspired collection is slated to release August 5th in both low-top and high-top styles featuring premium materials ranging from leather to suede. This pair dons a flawless black leather while some of the Curry One’s original panels are showcased through simple embossing techniques. A Vachetta Tan leather interior matches the gum outsole for a simple, refined look perfect for any occasion. The Curry Lux will launch in five colorways.

The Nike Air Max Zero Unisex Shoe is the first release of the Air Max 1’s never-before-seen, pre-concept design by then-developer Mark Parker and designer Tinker Hatfield. The bootie-inspired construction and sock-like upper are nods to Tinker’s original vision, while a visible Max Air unit in the hell delivers lightweight cushioning that made the Air Max an icon.  Now available at our Moreland Ave location.

Since 2013, it’s been a standard procedure for the Air Jordan 1 High to come equipped with the retro Nike Air branding on the tongue. Now it looks like Jordan Brand is returning to the Jumpman logo with this new these two new colorways. The vibrant colorways benefits from the shiny accent on the patent leather Swoosh representing olympic medals while the Wings logo gets a matching shade, and the Jumpman silhouette can even be found stitched onto the heel. These sneakers are available now at our Moreland Ave location.

Perfected through countless prototypes, the latest iteration of the Air Max 1 features open Flyknit construction in the toe and tongue for breathability and closed construction in the heel provides added support. A no-sew rand just above the midsole adds a nod back to the original and the lightweight, flexible ultra tooling provides increased cushioning for all-day comfort.

Originally released to the public in 1985, the Air Jordan 1 KO returns revamped with an all over quilted suede, taking inspiration from Jordan and Don C collaborations. A pure platinum quilted suede upper over white provides a simple take on the Air Jordan 1 KO. This shoe releases at our Moreland Ave location on July 30th

Released in 1997, the Air Foamposite One now rocks the red, white and blue for the first time ever. The molded model’s rugged Foamposite upper is dressed in white with a shining, iridescent finish. The patriotic display is finished with an obsidian eyestay and tongue, university red accents and Air Penny branding with a fitting metallic gold finish. This Shoe is available now at our Moreland Ave Location.

Today we get upclose with the adidas Equipment Support ADV and its all-black colorway. From toe to heal the “Triple Black” silhouette is constructed from breathable mesh materials that lend the wearer a comfortable and lightweight sock-like feeling. This shoe is finished off with the Three Stripes and a heel cage that rounds out the model’s contemporary design. This shoe is available now Online and at our Moreland Ave location.

Burgeoning street fashion label Rare Panther© delivers its latest goods for Spring/Summer 16′. The Bay Area brand presents a range of minimalist graphic T-shirts, sweatshirts and hats, each twisted with a flair of throwback Japanese streetwear. Rare Panther©’s animated head logo and camo print tie the collection together.

Throughout Michael Jordan’s career, he has competed and won in countless categories including NBA Finals, MVP honors, scoring titles, and so on. The ‘Metallic Pack’ pays homage to yet another staple of His Airness’ resume – Olympic medals. The first of the three Olympic medal inspired Air Jordan 5’s is a sure fan favorite, representing the silver medal.

Designed for urban exploration without boundaries, the NMD fuses iconic adidas Originals DNA with breakthrough technology from today. For Pharrell Williams’ Hu NMD, an energy-returning white boost™ midsole meets a breathable and flexible Primeknit upper in yellow featuring a split ‘Human Race’ graphic resulting in a bold visual language.

This unisex model features a newly designed lace system, which goes through the cage of the stabilizer to create a moccasin type of feel, giving support as well as freedom right where it is needed. The result is a fearless updated shape for Pharrell Williams’ Hu NMD.

Hu is the beginning of a new creative concept for Pharrell Williams and adidas. Hu represents the idea of boundless strokes of humanity. The introduction of the yellow Hu NMD is an extension of Pharrell Williams’ vision to connect all people through adidas Originals with the common line of love, passion, excitement, energy and color.

Hu = Human Being, Human Race, Human Kind, Human Species

Only available in limited quantities this latest model from Pharrell Williams and adidas is completed by two sets of laces and an insole with a graphic designed by Pharrell Williams as well as the trefoil logo on the right heel tab and the partnership’s equal sign on the left heel tab.

As a creative platform without parameters, BHW represents a constant state of innovation. It is a place where artistic ambition is interwoven with the limitless potential of technology. As a result of revolutionary manufacturing, Herschel Supply introduces an exclusive Apexknit material derived from intricately woven high-tensile yarn, form-fitted and bound into concise silhouettes. virtually seamless, each piece offers a unique spectral and textural mosaic. Welcome to the dynamic evolution of the esteemed BHW Collection.

OG White” NMD Runner PK

Sporting a breathable Primeknit construction, the sleek design is detailed with its signature technical welded tape overlays on the side panels, as it all rests atop a matching full-length sole unit with its distinctive blue and red EVA plugs.

Black NMD City Sock

Having received a multitude of colorways this year already, in addition to an upcoming Trail sneaker version, this latest rendition of the NMD is part of the City Sock series and thuBs is taller than the original. Constructed of black Primeknit, this particular model’s upper rests atop the brand’s proprietary Boost sole unit and is accented by blue tabs.

adidas embraced the future of running with the introduction of UltraBOOST Uncaged, a shoe inspired by fans and perfected by the innovation experts of adidas Running. This time around dropping another 3 colorways; All Black, All Scarlett, and an all White. Still Featuring its adidas Primeknit upper, an internal support system and unique tiered lacing system, UltraBOOST Uncaged is engineered for maximum performance. Alongside its new innovations, UltraBOOST Uncaged also maintains its signature UltraBOOST features. A supportive heel counter showcases the iconic embossed UltraBOOST name and keeps the foot locked in place for additional stability; a full length BOOST midsole provides industry leading Energy Return and a Stretchweb Continental Rubber™ outsole flexes naturally for superior traction with every step. Be on the look out for all 3 colorways dropping this Saturday 7/16 at our Moreland Ave location.

In following up on last year’s Blaze of Glory release, Limited Edt presents Chapter II and Chapter III from their collaborative efforts alongside PUMA. This time around they have chosen to work on the Disc Blaze, dropping the laceless sneaker in two colorways.

All in all, the sneaker trilogy draws inspiration from Singapore’s momentous journey from port town to modern metropolis, while the Chapter II Disc Blaze specifically focuses on the founding of modern Singapore by the British and its development into a strategic port of call. In turn, Limited Edt references the sea that surrounds the island by implementing a gradient blue glow-in-the-dark upper, a translucent PUMA Disc knob, icy blue cage panels, and a reflective speckled midsole.

The Chapter III Disc Blaze then represents modern Singapore as we know it today. In looking to the island nation’s concrete jungle, the shoe makes use of various shades of grey, in addition to tree bark camouflage. A reflective speckled midsole, toe guard and cage panes depict Singapore’s famed Marina Bay cityscape in a nighttime sky.

This time around, adidas has teamed up with Paris’ Starcow sneaker boutique on a elevated version of the European favorite, the Samba—This particular shoefeatures a suede and leather upper, complete with waxed laces, copper-yarn detailing along the shoe’s heel tab, and a gum outsole. Dual branding appears on the tongue, while the side of the sneakers read “Starcow”. Keep an eye out for this shoe dropping on July 17th at our Moreland Ave location.

Back in May we saw Jordan brand produce 3 colorways of the Air jordan 1 retro low ‘No Swoosh’ and again they’ve produced another colorway without the iconic Nike Swoosh. This time around  Just like the previous Swooshless sneakers, Jordan Brand has stuck to using all premium materials for this release and all of the sneakers come equipped with a premium leather upper, while lined with premium suede.  Even Sticking to their elevated yet minimalist approach, this all white sneaker really pops for the summer. Be on the look out for this shoe dropping Saturday July 17th at our Moreland Ave location.