Rochambeau Spring Summer 17

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WishATL introduces New York-based menswear label Rochambeau, whose RTW collection chooses Morocco as the muse for this season. A sense of summer adventure and a flair for traveling weaves through the fabric in the form of motifs and patterns. Successfully combining their signature streetwear aesthetic with the uncharacteristic bright color palette, Rochambeau tells a cohesive story of the “downtown renegade outlaw”, allowing themselves to create a lifestyle that is effectively moving it farther away from its streetwear roots.

Y-3 Menswear SS17

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The latest collection from Y-3 is a beautifully formed offering of technically realized monotone sportswear of various future archetypes of man. A true athletic sci-fi collection.

Wish Black History Capsule 2017 “I WISH”

Love. Peace. Strength. Hope. Kindness. These are just a few of the words heard when we asked our customers what they wish for in the world today.

This month we felt it was extremely important to engage in the conversation about the uncertainty in our world today. We asked our customers what they were feeling and how it has affected them personally. It is important to talk about the issues we are facing today and make sure we come together to create the change we want to see.

The words on our shirt represent what we want to see. It is the change we want to create. It is what we wish for….

A portion of the proceeds from the sale of our shirts will go towards The Center for Civil and Human Rights. https://www.civilandhumanrights.org/

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A very special thank you to all of our customers who participated in our video. Your words were truly inspiring and we are extremely proud to share your voice with the world.

-Wish ATL Team

adidas x Rick Owens SS17

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Rick Owens teams up with adidas again to reimagine the High Level Runner and the Runner Level Low. Check out the shoes in our Little Five location and our online shop.

Puma x En Noir Collab

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Puma and streetwear powerhouse En Noir debut a spring collaboration designed for those who all the all-black everything. Creating a capsule collection that brings En Noir’s dark attitude to Puma’s aesthetics, both brands partner to bring to life two of Puma’s most popular silhouettes with a never-before-seen makeover.

The new Puma Ignite evoKNIT En Noir features the famed IGNITE foam and cuffed upper, but is brought new life with black-on-black coloring and details. The capsule also features an updated classic with the Puma Clyde Fleur de Lis En Noir that incorporates the mark for French loyalty, the iconic fleur-de-lis.

Air Jordan Retro 4 Royalty

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The Air Jordan 4 Royalty is a luxurious release of the Air Jordan 4 that continues to push the boundaries of off-court style. Dressed in a Black, Metallic Gold and White color scheme. This Air Jordan 4 features a Black nubuck upper and Metallic Gold finishes atop a White rubber sole.

Tune into our “Releases” tab under our main page for the drop date.

DRÔLE DE MONSIEUR Pret a Porter SS17

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Drôle de Monsieur is based in France and was created in 2014 by two friends with the will to create in a modern and minimalist perspective. These two are not designers, they are not from the fashion world and they do not live in the “Big Four”. Their outsider’s state is considered as a strength, assumed through the motto “Not from Paris madame”. Behind it lays the desire to spread a message: “Whoever you are, wherever you come from and wherever you live, you can be what you aspire to be, whatever was your destiny”. Both captivated by design in its various forms, Drôle de Monsieur is a common agreement, to get out of the traditional and conventional framework in order to provide a modern vision of aesthetics through ready-to-wear. But also to share products combining simplicity, timelessness and efficiency. Shop their Ready-to-Wear Spring/Summer 2017 Collection now in our Little 5 location or on our online shop.

UNDFTD x Colette x adidas Consortium Sneaker Exchange

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Parisian store Colette, which has been one of Europe’s it store’s for design, art, culture and fashion for close to 18 years, have come together with Los Angeles UNDEFEATED, one of the most recognised brands in the world within sneaker community, for the first instalment of the much anticipated ‘Sneaker Exchange.’ Both brands are renown for their approach to collaboration, inviting some of the most influential creatives in the world to co-create products, this time, with adidas at the core. In this first instalment of adidas Consortium’s most ambitious collaboration series to date, we see influence from Paris and Los Angeles on the EQT Support and Campus 80s.

The Sneaker Exchange is about beautiful footwear foremost, but it also establishes a platform to ponder the ideas of time, distance and their changing role in the modern world. It is just this combination that both parties draw inspiration from here, the concept of playing with opposites. Los Angles and Paris are nine time zones and half the world apart.

The pack includes a Campus 80s and EQT. The Campus 80s has a white high-quality leather upper, an off white rubber sole with royal blue lacing and heel. The EQT support is the moodier, night time counterpart. The sole, too, is off-white but dark navy and deep blue shades dominate the model’s upper.

colette and UNDEFEATED deliver a collaboration at its best. Both parties share a common interest in footwear, they used their silhouettes as a template and worked together to establish a common thematic ground for their executions. Two models, mirrored colorways, one clear and consistent theme – the adidas Consortium Sneaker Exchange is available on January 28, 2017 both online and instore at our Moreland Ave location.

NIKELAB Blazer ADVNCD and Blazer Low

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The NikeLab Blazer Studio Low and Blazer ADVNCD shoe brings energy to the iconic original with a low-cut profile, new design lines and a premium leather upper. The Blazer was introduced by Nike Basketball in 1972 and has since transformed into a modern style staple. Maturing from a simple canvas high top to a leather mid top and casual low top, this shoe just gets better with age.

The NikeLab Blazer Studio Low and Blazer ADVNCD are now available at our Moreland Ave location as well as through phone orders at (404) 880-0402.

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