Yeezy Season 4
New Arrivals from Yeezy Season 4. In-store and online. www.wishatl.com
Author: Wish ATL
Les Deux
“The first ideas for the fashion brand, Les Deux were created in 2009 in Copenhagen. The identity in the name “Les Deux” is from the philosophy of two guys who were raised in two different cultures with completely different backgrounds. Two guys created a niche in the market where they combined the preppy with the street, and let it become simple, but yet unique.” New arrivals in-store and online. www.wishatl.com
Fenty Puma Spring/Summer Women’s Apparel
“The Fenty Puma by Rihanna runway collection has arrived with a variety of footwear, apparel, and accessories – many of which made their debut on the runway in Paris this past September. In her latest collection, sexy is powerful, expressive, and opulent. Rihanna merges PUMA’s sport silhouettes with the romance and grandeur of 18th century France. Bow Slides, Sneakers, track suits, and boxing robes are re-imagined, exaggerated, and elevated with luxurious fabrics and unexpected trims: intricate lace, fine pleating, playful bows, PUMA Cats, and piercing zip pullers. The unisex styles feature a soft, neutral color palette juxtaposed with Rihanna’s irresistible “je ne sais quoi”. For those who get their hands on it: may your boldest self reign.”
Fenty Puma continues to impress us with their spring/summer drop. With hot lilac, millennial pink, and the perfect balance between oversized and fitted silhouettes, the collection has some serious Rihanna vibes. Shop it now in-store and online. www.wishatl.com
Zoom KD 10
The Nike KD 10 is Kevin Durant’s tenth signature shoe with Nike! The shoe is designed by Leo Chang and features a mix of Flyknit, rope laces, and full-length Zoom Air. Now available in-store and online. www.wishatl.com
Vaults by Vans Jungle Jacquard Pack
“For its latest premium collection, Vault by Vans has taken on three of Vans’ most iconic silhouettes: the SK8-Hi the Old Skool, and the Authentic. Each of the five shoes in the collection has been given a detailed jungle floral rework, with the Authentics also coming in Vans’ famous checkerboard print. As well as the floral finish, all of the pieces are made using a jacquard weaving process, an elaborate method that involves pre-dyed strands being threaded through hundreds of needles on a jacquard loom. This intricate manufacturing technique means that the upper of every shoe comes in the finest detail one-piece.” Coming soon to in-store and online / wishatl.com
Overkill x Adidas EQT pack
Berlin sneaker shop Overkill takes advantage of their status of one of the select retailers within the prestigious adidas Consortium with a special EQT collection this spring. The leading German sneaker suppliers present two of the hottest modern EQT models, the EQT Support ADV and EQT Support Boost, in their very own premium colorways dubbed the “Coat of Arms” collection. The red, black, and white color palettes are a reference to the traditional coat of arms emblem of Overkill’s native Kreuzberg district, with the EQT Support Future in a heathered black Primeknit upper and the EQT ADV in white and grey mesh. Available 5/27. In-store
The Incorporated
#NewArrivals from The Incorporated / wishatl.com
Air Jordan 2 Retro Decon Mint Foam
“The new, slimmed down, sueded Air Jordan 2s maintain the sneaker’s traditional silhouette, yet the lack of a bulky ankle collar make the kicks look much sleeker and more appropriate for casual wear.” With the release being regionally exclusive and with the mint foam being only one of three colorways, it is sure to be a quick seller. Available in-store.
Air Jordan 1 Mid Black & Yellow
“The brazen colorway stays true to its OG version, boasting a yellow and black leather upper, mid-top cut, white midsole and translucent yellow outsole. What’s slightly different, however, is the “Wings” logo on the ankle collar, which gets rid of the clear plastic overlay that appeared on the 2007 model and opts for the same embossed branding other current AJ1 models have.” Cop them in-store now.
Air Jordan 13 Retro Low
The Air Jordan 13 Retro Low Men’s Shoe celebrates a championship legacy with a low-cut profile, hoops-inspired cushioning and classic design details. Details include: leather, synthetic leather or textile upper depending on color, full-length phylon midsole with zoom air units, rubber outsole. Available in-store.
Nike Foamposite in Metallic Red
The Nike Air Foamposite in Metallic Red made its initial debut back in 2012. Five short years later the shoe is back for those in need of a fresh new pair or for those in need of a double up. Coming in true retro fashion, the shoe will be rocking a Varsity Red, Black and White color scheme. The major features of the shoe include the Metallic Red Foamposite shell, the Black nubuck detailing on the eyestay, mesh heel and tongue, and the icy translucent outsole. Black laces, the carbon fiber hit on the outsole, the heel pull tab and the mini Swoosh on the lateral side of the eyestay complete the main features of the shoe.
Daily Paper
#NewArrivals / wishatl.com
Adidas Consortium x Sneakerboy x Wish ATL Climacool Restock
Coming off the successful drop on May13th, we will have a small restock of the Climacool’s. This iconic, early 21st century runner is currently enjoying a real renaissance. This time it is made translucent and, as its counterpart, luminescent. Similar to the PureBOOST, a new Primeknit fiber processing is applied that results in a geometricpatterned upper. As well as an outstanding product, it is a great example of adidas returning to an archive model and giving a type of contemporary rework impossible at the time of the Climacool’s initial conception.
Sneakerboy’s stores are all situated on the Australian Coast so the retailer looked to the sea for inspiration and began exploring aesthetic references to the box jellyfish, the world’s deadliest jellyfish. Its translucency and luminescence were the starting point for the collaborative design process. Even though native to the Australian waters, Wish – by chance – also knew of this particular jellyfish: the Georgia Aquarium is one of only four institutions in the world which houses the specimen. A great coincidence and exceptional link between these two partners.
Wish ATL x Adidas Consortium x Sneakerboy Event Recap
This past Saturday Atlanta gathered at Wish ATL for the launch of the Adidas Consortium x Wish x Sneakerboy collaboration. The store was transformed into an under the sea experience – the sneaker room was a glow in the dark ocean oasis and upstairs, a jellyfish installation greeted everyone as they made their way into the store. We also had DJ Don Cannon bring the sound, creating an awesome vibe. As a token of our appreciation, the first 100 people who bought sneakers were gifted with a special edition glow in the dark sneaker pin that mimicked our collab shoe which was super dope. Thank you to everyone who came out and check out the photos below!
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Happy Mother’s Day from Wish ATL!
The latest variation of the Just Don x Air Jordan 2 consists as the third and final colorway of the collaboration between connoisseur of style, Don C and Jordan Brand, as a special ode to mother’s day. This release is exclusively available in toddler and grade school sizes. Grade School sizes available soon! www.wishatl.com
Nike Satin & Mayfly Pack
This Spring-inspired collection consists of two pastel colorways of the classic silhouette, both which feature soft satin uppers, mesh tongues, white midsoles, 3M detailing, and gum rubber outsoles. The two tonal color options are Fiberglass (light blue) and Liquid Lime.
The Nike Mayfly Woven Women’s Shoe reimagines the iconic Nike marathon shoe with a premium look and feel for everyday wear. Woven details on the upper allow for breathability and a unique look. Details for this shoe include: synthetic suede upper for durability, woven sides enhance airflow, phylon midsole for lightweight cushioning, rubber outsole for durable traction.
Both Available in-store and online! www.wishatl.com
Adidas x Day One
Change takes drive. Adidas Day One is tailored performance for the court – where making the shot is a crucial as making a statement. Our always-on, always-moving lives call for something more. That more is Adidas Day One, a collection of basketball essentials informed by the technologies of Adidas. Stylishly engineered, Adidas Day One is the source for a sleek bonded windbreaker, a dynamic reversible bomber, or the ultimate compression tights. All designed for seamless wardrobe integration, impressive performance, and a 21st-century kind of life. #NowAvailable In-Store & Online / wishatl.com
Nike Safari Pack
“Two of Nike Sportswear’s most comfy models each receive four color options featuring the iconic speckled print, first found on the Tinker Hatfield designed Air Safari in 1987 and on countless models ever since. Pulling out all the stops for this epic Safari-covered set, each of the colorful Prestos receives the print on the heel and lace cages, while the Sock Darts entire textile upper gets speckled.” #NowAvailable In-Store & Online.