#CelebrateBlackOwnedBrands

EACH WEEK THIS MONTH, WE’LL BE HIGHLIGHTING ONE OF THE BLACK-OWNED BRANDS THAT WE CARRY AT WISH WHILE EXPANDING ON THE HERITAGE OF THEIR ARTISTIC EXPRESSION.

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This week, the spotlight is on Nick Dutton, Peet Pienaar, and Andy Davis’ Cape Town-based clothing brand Mami Wata.

Founded by Selema Masekela, Nick Dutton, creative director, and artist Peet Pienaar, and writer Andy Davis in 2015 – the enviably titled Chief Surf Officer, Mami Wata is the first surf label out of Africa that is proudly African.

Their mission is to be a creative force for good in Africa by using sustainable African materials, supporting local organizations, such as Waves for Change — a surf therapy NGO that helps over 1,000 children, and strengthening what brand founders call Afrosurfonomics, a religion of pristine foam and sky-high waves.

“As a kid all the way through working in the surf apparel industry, I never saw any brands showcasing surfing from the perspective of anyone that looked like me,” Selema says. “This is a brand that aims to redefine the surf-culture conversation as a whole, via the largest surfable continent on the planet as its jumping-off point.”

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In February and beyond, look for opportunities to shop Black-Owned, founded, & designed brands.