Amidst the developing ladder of street-meets-high fashion ranks, designer Shayne Oliver’s HOOD BY AIR imprint has rapidly risen to the upper echelon. Established in 2006 with a heavy influence of bold sans serif typefaces and gritty screened grphic prints, HOOD BY AIR has since gone on to make a name for itself in both the T-shirt landscape as well as the ready-to-wear realm. Moving from Oliver’s make-shift sewing studio to the runway, HOOD BY AIR now has a strong reputation during both Paris Fashion Week as well as New York Fashion week having added an entire ready-to-wear section to its seasons. 

For Fall/Winter 2013, a new arrivals of long sleeve T-shirts and crewneck sweaters has arrived at Wish. Highlighting the arrivals through the lens of resident photographer Mae Gurene, our latest editorial features pieces from HOOD BY AIR including the Blue X-Ray Tee, Target Sweatshirt, Radar Tee, Hazard Logo Tee and The Ache Tee. The entire collection is now available in-store and online at Wish.

Purchase the HOOD BY AIR FW13 Collection here as well as in-store via our Moreland Ave. location.

Photography: Mae Elizabeth Gurene